Girl Scouts of Southeastern New England

What Girl Scouts of Southeastern New England does

Girl Scouts of Southeastern New England (GSSNE) is a 501(c)(3) nonprofit local council chartered under Girl Scouts of the USA, serving girls and adult volunteers across all of Rhode Island, 13 communities in southeastern Massachusetts, and Pawcatuck, Connecticut. Its lineage dates to 1914 in Pawtucket, RI; the council was chartered as Girl Scouts of Rhode Island in 1919 and rebranded to GSSNE in 2014 following a 2007 GSUSA realignment that expanded service into southeastern Massachusetts. GSSNE delivers the Girl Scout Leadership Experience through three primary participation channels — troop-based membership, Individually Registered Members (Juliettes), and the Girl Scout Mariners program for grades 6-12 — supported by owned camp properties Camp Hoffman (West Kingston, est. 1921) and Camp Rocky Farm (Newport, est. 1950), plus the Leadership Center at its Warwick, RI headquarters.

The organization's product surface spans youth and adult annual memberships ($55 / $30), extended-year memberships, the annual Cookie Program and Fall Product Program (the principal entrepreneurship and revenue engines), badge and Highest Awards curricula (Bronze, Silver, Gold), summer camp programs, the GSSNE Girl Scout Shop (physical and online at girlscoutshop.com), property rentals, and council-specific patches. Supporting programs include AmeriCorps service positions, financial assistance/scholarships, and the Girl Scout Media Team. The underlying technology is light: third-party SaaS for forms (Formstack), event/camp reservations (Doubleknot), CRM (Salesforce), event ticketing (Eventbrite), social aggregation (Juicer.io), and the national myGS member portal — with no proprietary platform or AI/ML capability.

Revenue mechanics combine subscription-like annual membership dues, transactional product-program sales (cookies and fall product) where proceeds flow back to troops and the council, transactional retail and property-rental income, and donations across multiple restricted and unrestricted funds (Friends of Girl Scouting Annual Fund, Camp Fund, Community Outreach & The Newhall Fund, and two endowments). Distribution is community-led through volunteer-recruited troops, supplemented by experiential events (including a 2026 NEIT trades-workshop partnership and a 2024 Roger Williams University tuition-benefit partnership) and cross-sector research collaborations such as the 2025 RI Girls Report. Governance is provided by a volunteer Board of Directors under CEO Dana Borrelli-Murray.

Name

Girl Scouts of Southeastern New England

Legal name

Girl Scouts of Southeastern New England

Website

https://gssne.org

Company type

Private

Founded year

1914

Operating status

Operating

Headcount range

11–50 employees

Short description

Girl Scouts of Southeastern New England is a 501(c)(3) nonprofit local council serving girls and adult volunteers across Rhode Island, 13 southeastern Massachusetts communities, and Pawcatuck, Connecticut, delivering youth leadership programming through troop membership, badge curricula, and camps.

Ownership category

akta.pro rank

Product category

Youth Development Services

NAICS

Educational Support Services (611710), Child and Youth Services (624110)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro primary industry

Group Camping & Scout Camps (THAGAOAI)

akta.pro secondary industries

Multi-Activity Enrichment Camps (Academic + Arts + Sports) (EDAMALAA), Life Skills & SEL Camps (Confidence, Executive Function, Social Skills) (EDAMALAO)

Keywords

• Youth development programs
• Girl leadership programs
• Nonprofit youth services
• Outdoor camping programs
• Youth entrepreneurship programs

Headquarters

HQ city

Warwick

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Membership Dues: Annual membership fees for youth and adult members. Youth membership is $55 per year (plus $10 council service fee) and adult membership is $30 per year. Extended year memberships are also available at higher price points.
2. Cookie Product Program: Girl Scouts sell cookies through the annual Cookie Program, which teaches entrepreneurial skills and generates revenue that stays with troops and the council. The program includes booth sales, door-to-door sales, and digital cookie platforms.
3. Fall Product Program: Council-run fall product sales program in addition to the cookie program, allowing Girl Scouts to earn revenue through alternative product sales.
4. Donations and Fundraising: Donations to various funds including Friends of Girl Scouting (Annual Fund), Camp Fund, Community Outreach & The Newhall Fund, Endowment for Camp Hoffman, and Endowment for Camp Rocky Farm. Also includes planned giving/bequests.
5. Retail Shop Sales: The GSSNE Shop sells Girl Scout merchandise including uniforms, badges, patches, accessories, and branded items. Both in-person sales at Warwick headquarters and online sales through the Girl Scout Shop website.
6. Property Rentals: Rental income from camp properties (Camp Hoffman, Camp Rocky Farm) and the Leadership Center. Properties are available to Girl Scout troops, families, and non-members for events, weddings, corporate retreats, and camping.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels13 records

Core offering

Girl Scouts of Southeastern New England (GSSNE) is a 501(c)(3) nonprofit youth development organization that delivers the Girl Scout Leadership Experience to girls in grades K-12 across Rhode Island, 13 communities in southeastern Massachusetts, and Pawcatuck, Connecticut. Core offerings include annual memberships ($55 youth/$30 adult), troop-based and individually registered participation, badge and highest-award programs, summer and troop camping at Camp Hoffman and Camp Rocky Farm, the annual Cookie Program and Fall Product Program for entrepreneurship, retail shop sales, scholarships, AmeriCorps service positions, and property rentals.

Product overview

Girl Scouts of Southeastern New England is a youth leadership development organization serving all of Rhode Island, Pawcatuck Connecticut, and 13 communities in southeastern Massachusetts. The organization operates a membership-based program centered on the Girl Scout Leadership Experience—a framework combining badge programs, journeys, camp experiences, and product programs. The core membership product ($55/year for youth, $30/year for adults) provides access to troop participation or individually registered member options, with extended year memberships available. Supporting programs include summer camp at Camp Hoffman (overnight) and Camp Rocky Farm (day/overnight), the Cookie Program, and Fall Product Program as entrepreneurship platforms. The council operates the GSSNE Girl Scout Shop (physical and online) and offers property rentals for members and external events. Additional offerings include AmeriCorps service positions, council-specific patches, scholarships, and the Girl Scout Media Team. The organization also partners with institutions like NEIT and Roger Williams University for specialized workshops, and provides volunteer training through resources like Volunteer Essentials and Safety Activity Checkpoints.

Differentiator

Problem solved

Functional benefit

Products and services

• Girl Scout Membership Annual membership program for girls in grades K-12 and adult volunteers providing access to troop participation, badge programs, camp experiences, and council resources; $55 youth / $30 adult annually, with extended-year options.
• Troop Participation Weekly or bi-weekly troop meetings led by adult volunteers where Girl Scouts choose hands-on activities, earn badges, and participate in community projects across GSSNE's service area.
• Individually Registered Member (IRM/Juliettes) Flexible membership option for girls who prefer to participate independently without joining a troop, receiving mentorship and pursuing badges based on personal interests.
• Girl Scout Mariners Water-focused program for grades 6-12 featuring marine activities, sailing, and ocean-based experiences across GSSNE service area.
• Badges & Leadership Awards Achievement awards including skill-building badges across STEM, outdoors, life skills, entrepreneurship, and civic engagement, plus leadership awards for older Girl Scouts.
• Highest Awards (Bronze, Silver, Gold) Prestigious awards for Girl Scouts in grades 5-12 requiring leadership projects that create sustainable community impact.
• Summer Camp Programs Overnight and day camp experiences at Camp Hoffman (West Kingston) and Camp Rocky Farm (Newport), featuring outdoor activities, STEM, swimming, archery, and team-building.
• Girl Scout Cookie Program Annual entrepreneurship program teaching Girl Scouts business skills through cookie sales via booths, door-to-door, and digital platforms; proceeds support troop activities and council programming.
• Fall Product Program Council product sales program offering fall items such as nuts, candy, and magazines as an alternative to cookie season, generating revenue and entrepreneurial experience for troops.
• GSSNE Girl Scout Shop Physical shop at council headquarters (500 Greenwich Ave., Warwick, RI) and online store offering uniforms, badges, patches, merchandise, and GSSNE-specific items.
• Property & Facility Rentals Rental program for troops, families, and external organizations to book council properties including Camp Hoffman, Camp Rocky Farm, and the Leadership Center for camping, retreats, corporate events, and weddings.
• AmeriCorps Program National community service program where members age 18+ serve one year helping grow Girl Scout membership and deliver programming in STEM, outdoors, life skills, and entrepreneurship to youth.
• Council-Specific Scholarships Financial assistance and scholarship programs for Girl Scouts including camperships for summer camp attendance.
• GSSNE Patch Programs

Quantifiable outcome

• Members have shown highest annual growth in decades
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• New England Institute of Technology (NEIT)coreStrategic or Co-development Partner · 24 March 2026NEIT launched a partnership with GSSNE to offer monthly experiential workshops for Girl Scouts aged 12 and older at NEIT's three campuses in Warwick, Rhode Island. Workshops cover trades including IT coding, woodworking, TV production, welding, and health care advocacy. The program includes a welding and marine trades track leveraging NEIT's relationship with General Dynamics Electric Boat. Girl Scout participation is funded by Cox Charities.
• Roger Williams University (RWU)coreStrategic or Co-development Partner · 5 March 2024GSSNE launched a new partnership with RWU to offer tuition benefits to volunteers, providing educational incentives for adult members who serve as troop leaders and volunteers.
• Cox CharitiesminorGTM or Marketing PartnerCox Charities provides funding for Girl Scout participation in NEIT workshops, enabling girls who might not otherwise afford the program to participate in experiential trade workshops.
• General Dynamics Electric BoatminorStrategic or Co-development PartnerNEIT's existing relationship with General Dynamics Electric Boat is leveraged as part of the welding and marine trades track within the NEIT-GSSNE partnership, potentially providing pathways for Girl Scouts into shipbuilding and maritime careers.
• Mutual of OmahacoreOthersMutual of Omaha provides automatic accident insurance coverage for all currently registered GSSNE members (youth and adult) while participating in sanctioned or approved Girl Scout events and associated travel. Effective October 1, 2025, sickness coverage is automatically included in basic Girl Scout insurance for travel.
• Blue Cross & Blue Shield of Rhode IslandminorStrategic or Co-development PartnerCollaborated with GSSNE to compile research for the 2025 RI Girls Report, which examines the state of girls' well-being across Education, Physical Health, and Mental and Behavioral Health dimensions.
• Brown University School of Public HealthminorStrategic or Co-development PartnerCollaborated with GSSNE to compile research for the 2025 RI Girls Report, providing academic rigor and public health expertise to the comprehensive snapshot of girls' lives in Rhode Island.
• Girl Scouts on the Run RIminorStrategic or Co-development PartnerCollaborated with GSSNE to compile research for the 2025 RI Girls Report, contributing data and perspective on girls' physical wellness and activity.
• Rhode Island for Community & JusticeminorStrategic or Co-development PartnerCollaborated with GSSNE to compile research for the 2025 RI Girls Report, providing expertise on social justice and community equity issues affecting Rhode Island girls.
• Rhode Island KIDS COUNTminorStrategic or Co-development PartnerCollaborated with GSSNE to compile research for the 2025 RI Girls Report, contributing child welfare and policy data to understand the state of Rhode Island girls.
• The Womxn Project Education FundminorStrategic or Co-development PartnerCollaborated with GSSNE to compile research for the 2025 RI Girls Report, providing expertise on women's issues and educational advocacy.
• Women's Fund of Rhode IslandminorStrategic or Co-development PartnerCollaborated with GSSNE to compile research for the 2025 RI Girls Report, contributing data and perspective on women's economic and social well-being in Rhode Island.

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• 4-H: USDA-affiliated national youth development organization delivering STEM, outdoor, civic, and life-skills programming through club-based delivery (analogous to troops). Comparable on multi-activity programming, volunteer-led model, and geographic chapter structure.
• YWCA USA: National nonprofit focused on girls' and women's empowerment, leadership development, and advocacy. Directly comparable on the girls/women leadership development mission, although delivery is more advocacy- and program-services focused than camp/troop based.
• Girl Scouts of Eastern Massachusetts: Sister Girl Scout council covering the rest of Massachusetts. Same national brand, same membership/program/cookie revenue model, same camp-property structure — the closest structural peer to GSSNE with directly overlapping territory.
• Camp Fire: National youth development nonprofit offering inclusive programs, outdoor experiences, and camp-based activities for children and teens. Closely comparable mission and operating model to Girl Scouts, with similar badge/progression-style programming.
• Girl Scouts of Connecticut: Sister Girl Scout council covering Connecticut (overlapping GSSNE's Pawcatuck service area). Identical operating model — membership dues, cookie program, camp properties, retail, volunteer-led troops — making it a directly comparable nonprofit peer.

Others

• American Camp Association: National professional association that accredits and represents summer camps and youth camp operators. Relevant as the industry body governing camp operations similar to those GSSNE runs at Camp Hoffman and Camp Rocky Farm.

Broad incumbents

• Scouting America (formerly Boy Scouts of America): The parallel national youth scouting organization, serving co-ed youth through troops and outdoor programming. Comparable on mission, troop-based delivery, and camp operations, but operates at national scale and serves both boys and girls.
• Boys & Girls Clubs of America: Large national youth development organization with after-school programming, leadership programs, and physical-facility-based delivery. Overlaps with GSSNE on youth-development mission and nonprofit fundraising but uses staffed-clubhouse delivery rather than volunteer-led troops.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/girlscouts
• YouTubeyoutube.com/@GSSNE
• Facebookfacebook.com/GSSNE
• LinkedInlinkedin.com/company/girl-scouts-of-southeastern-new-england
• Instagraminstagram.com/gssne
• TikToktiktok.com/@girlscoutsofsne

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Girl Scouts of Southeastern New England