Club House

What Club House does

Club House is a Canadian consumer packaged goods brand specializing in herbs, spices, seasoning blends, gravy mixes, extracts, food colourings, and La Grille marinades for both retail home cooks and foodservice customers. The company traces its roots to 1883, when William Gorman and D.J. Dyson founded Gorman, Dyson & Company in London, Ontario; the brand became Club House Foods Ltd. following its 1959 acquisition by McCormick & Co. of Baltimore, and now operates as the largest and most significant product line within McCormick Canada Inc. (legal entity La Cie McCormick Canada Co.), headquartered at 600 Clarke Road, London, Ontario, with approximately 520 employees at that site. The brand portfolio also includes sub-brands Club House La Grille (BBQ sauces and marinades), McCormick Gourmet (premium/organic), Billy Bee and Doyon (honey products), Thai Kitchen (Thai cuisine specialties), French's (condiments), Stubb's (Texas-style BBQ), Cholula and Frank's RedHot (hot sauces).

The business model is B2C/B2B packaged goods sales through two channels: Canadian retail grocery distribution across major chains, and direct-to-consumer e-commerce via clubhouse.ca. Pricing follows unit pricing at MSRP (e.g., $5.99 for limited-edition Butterbeer Finishing Sugar, $14.99 for limited-edition Butterbeer Extract) under a pay-as-you-go billing cadence. Marketing is anchored on a digital content ecosystem: the clubhouse.ca recipe and product website, the Flavour Maker mobile app, active social media (Instagram, Pinterest, Facebook, LinkedIn), email communications, and the long-running annual Flavour Forecast trend publication now in its 22nd edition. There is also a separate Club House for Chefs program targeting professional food service operators.

The technology stack is conventional for consumer packaged goods: no proprietary platform, no public API, no AI/ML capabilities disclosed, and no SDK or developer ecosystem described. The company's competitive positioning rests on 140+ years of brand heritage, the largest spice/seasoning operation in Canada, and a broad multi-brand portfolio under McCormick Canada's ownership. The parent corporation, McCormick & Company Inc. (NYSE: MKC), is publicly traded with over $7 billion in annual sales across 150 countries; the source materials do not break out Club House's standalone revenue.

Name

Club House

Legal name

La Cie McCormick Canada Co.

Website

https://clubhouse.ca

Company type

Private

Founded year

1883

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Club House is Canada's largest spice, seasoning, extract, and specialty foods brand, founded in 1883 and now operated as the flagship line of McCormick Canada Inc. It sells herbs, spices, blends, extracts, baking products, and La Grille marinades to Canadian home cooks and foodservice operators through national retail grocery distribution and its clubhouse.ca e-commerce website.

Ownership category

akta.pro rank

Product category

Spices and Seasonings

NAICS

Other Food Manufacturing (3119), Mayonnaise, Dressing, and Other Prepared Sauce Manufacturing (311941), Food Manufacturing (311)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Ethnic Spices, Herbs & Seasonings Wholesale (AFAIAIAF)

akta.pro secondary industry

Condiments, Sauces & Dressings (CRADAAAB)

Keywords

• Spices and seasonings
• Herbs and extracts
• Baking ingredients
• BBQ sauces and marinades
• Consumer packaged foods

Headquarters

HQ city

London

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Consumer packaged goods sales: Club House generates revenue through the sale of consumer spices, seasonings, extracts, and baking products distributed through retail grocery stores across Canada. The company is a subsidiary of McCormick & Company and sells under multiple brand sub-lines including Club House, La Grille, French's, McCormick Gourmet, Billy Bee, Doyon, and Thai Kitchen.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Club House manufactures and sells consumer packaged food products including herbs, spices, seasoning blends, extracts, food colour, gravy mixes, and La Grille marinades for home cooks and foodservice customers in Canada. The brand portfolio extends across multiple sub-brands (Club House La Grille, McCormick Gourmet, Billy Bee, Doyon, Thai Kitchen, French's, Stubb's, Cholula, Frank's RedHot) covering BBQ, condiments, honey, Thai cuisine, and hot sauce categories, supported by an online recipe and cooking inspiration platform.

Product overview

Club House is a Canadian spice, seasoning, and specialty food brand operated by McCormick Canada. The core offering consists of individual spices, pre-mixed seasoning blends, baking ingredients (extracts and finishing sugars), meal helpers, and specialty products organized across categories: Herbs and Spices, Seasonings and Blends, Baking, Meal Helpers, and Specialties. The brand portfolio includes multiple sub-brands: Club House La Grille (BBQ sauces and marinades), McCormick Gourmet (organic and premium spices), Billy Bee and Doyon (honey products), Thai Kitchen (Thai cuisine specialties including coconut milks, noodles, and curry pastes), French's (condiments), Stubb's (Texas-style BBQ sauces and rubs), Cholula and Frank's RedHot (hot sauces). Recent limited-edition products include the Butterbeer-inspired Finishing Sugar and Extract launched in partnership with Warner Bros. Discovery for the Harry Potter 25th anniversary. The company also publishes the annual Flavour Forecast trend report and maintains an extensive online recipe database.

Differentiator

Problem solved

Functional benefit

Brands

• Club House La Grille: BBQ seasonings and grill-focused products including Montreal Steak Spice, marinades, and wet rubs
• Club House La Grille (French's brand section)
• McCormick Gourmet
• Billy Bee
• French's
• Thai Kitchen
• Doyon
• Stubb's
• Cholula
• Frank's RedHot
• Stubb's

Products and services

• Club House Herbs and Spices
• Club House Seasonings and Blends Pre-mixed seasoning blends and spice combinations formulated for specific cuisines, proteins, and dish types, sold in Canadian grocery stores.
• Club House Baking Products Baking ingredients including pure vanilla and other extracts, finishing sugars, and recipe mixes for baked goods and desserts.
• Club House Meal Helpers
• Club House Specialties
• Club House Butterbeer Finishing Sugar Limited-edition Butterbeer-inspired finishing sugar sold at Canadian retail grocery stores and clubhouse.ca, launched in partnership with Warner Bros. Discovery to celebrate the 25th anniversary of Harry Potter and the Sorcerer's Stone.
• Club House Butterbeer Extract Limited-edition Butterbeer-inspired extract sold at Canadian retail grocery stores and clubhouse.ca, launched in partnership with Warner Bros. Discovery to celebrate the 25th anniversary of Harry Potter and the Sorcerer's Stone.
• Club House La Grille BBQ-focused sub-brand offering sauces, marinades, rubs, and grill seasonings for grilling enthusiasts, including Montreal Steak Spice and specialty BBQ seasonings.
• McCormick Gourmet
• Billy Bee
• Doyon
• Thai Kitchen
• French's
• Stubb's

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Warner Bros. Discovery Global Consumer ProductsflagshipStrategic or Co-development Partner · 3 March 2026Club House has partnered with Warner Bros. Discovery Global Consumer Products to launch limited-edition Butterbeer-inspired products in Canada for the 25th anniversary of Harry Potter and the Sorcerer's Stone. The partnership brings the wizarding world's iconic flavor to Canadian consumers through two products: a Finishing Sugar ($5.99 MSRP) and Extract ($14.99 MSRP). These limited-edition products are available across Canada while supplies last at retail locations, with recipes available on the Club House website.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Lawry's: A McCormick-owned seasoning brand best known for seasoned salt and marinade/seasoning mixes. A sibling brand under the same parent as Club House, competing in the same North American seasoning aisle with overlapping marinade and blend categories.
• Badia Spices: A family-owned spice and seasoning manufacturer offering a broad portfolio of herbs, spices, blends, and condiments across North American grocery and foodservice channels. Highly comparable in product breadth, channel strategy, and price tier to Club House's mainline offerings.
• Simply Organic: A leading North American organic spice and seasoning brand offering herbs, spices, baking flavors, and recipe mixes with strong natural foods channel distribution. Comparable to Club House's McCormick Gourmet organic line and to the broader Club House baking and seasoning range from a product and consumer perspective.
• McCormick & Company: Club House's publicly traded parent company (NYSE: MKC), a global leader in spices, seasonings, and flavor solutions with $7B+ revenue across 150 countries. McCormick is the ultimate benchmark for Club House's product portfolio, manufacturing scale, and category positioning, and operates sibling brands including Lawry's, French's, and Stubb's that overlap directly with Club House sub-brands.
• Tone's Spices: A North American spice and seasoning brand offering individual spices, blends, and recipe helpers across grocery channels. Tone's competes head-to-head with Club House in the same category with similar product architecture (single spices, blends, baking/extracts), though with stronger U.S. shelf presence rather than Canadian.
• Spice Hunter: A U.S.-based spice and seasoning brand focused on single-origin spices, blends, and organic offerings sold through grocery and natural food channels. Directly comparable to Club House's core spice assortment and McCormick Gourmet sub-brand in product mix and shelf placement.

Regional players

• Schwartz (Schwartz spices & herbs): A leading UK spices, herbs, and seasonings brand owned by McCormick, offering a comprehensive range of single spices, recipe mixes, and seasoning blends in British and European grocery channels. Comparable to Club House in product architecture and parent backing, but with primary geographic focus on the UK rather than Canada.

Emerging players

• President's Choice / No Name (Loblaw Companies): Loblaw's portfolio of private-label food brands including spices, seasonings, condiments, and cooking aids sold exclusively in Canadian grocery banners. The single most direct competitive threat to Club House on Canadian shelves, given Loblaw's leading retail market share and aggressive private-label pricing.
• Great Value (Walmart Canada): Walmart Canada's private-label brand spanning spices, seasonings, extracts, and condiments at value price points. Represents a key price-anchored competitor to Club House across major Canadian grocery and mass-merchant channels.
• Old El Paso: A General Mills-owned brand specializing in meal kits, taco kits, seasonings, and sauces for at-home ethnic cooking. Comparable to Club House's Meal Helpers and Seasonings and Blends product lines from a use-case (weeknight meal preparation) and category positioning perspective.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ClubHouseSpices
• LinkedInlinkedin.com/company/la-cie-mccormick-canada-co.
• Instagraminstagram.com/clubhousecanada
• Pinterestpinterest.ca/ClubHouseCA

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club House