EARS Motorsport

Motorsport Equipment Retailears.ie

EARS Motorsport is an Ireland-based motorsport equipment retailer founded in 1988, selling FIA-approved helmets, racewear, brake components, competition tyres, and workshop supplies directly to rally drivers, circuit racers, and karting enthusiasts across Ireland, the UK, and worldwide through an e-commerce platform.

Company typePrivate
Founded1988
HeadquartersMallow, Ireland
Headcount1–10
GTM typeB2C
OfferingDigital Commerce or Content

What EARS Motorsport does

EARS Motorsport (legal name: EARS Motorsport Ireland; also doing business as EARS Rally & Motorsports) is an Ireland-based motorsport equipment retailer founded in 1988 and headquartered at Muddy Hill, Mallow, County Cork. The company supplies specialist racing and rally equipment directly to drivers, co-drivers, and small teams, with primary customer segments in rally, circuit racing/track days, and karting. It markets itself as 'Leading Motorsport Suppliers Selling From Experience' and operates a BigCommerce-powered e-commerce storefront with worldwide shipping capability and dual Ireland/UK phone support.

The product portfolio is broad and category-deep across the motorsport competitor purchase cycle. Driver-side offerings include FIA-approved helmets and intercoms (Stilo, RRS, OMP, Bell, Peltier, ZeroNoise), racewear and underwear (Marina Racewear, OMP, RRS, Turn One), plus a dedicated co-driver range (pacenote books, stopwatches, map holders/lights, co-driver bags). Vehicle-side offerings span seats and harnesses (Recaro, Sparco, OMP, Schroth), steering wheels and quick-release systems, full cockpit components (fire extinguishers, scrutineering essentials, gear knobs), instruments and tripmeters (Brantz, Monit, Racetech), competition tyres (Pirelli, Kumho, Hankook), brake systems (Tilton, CL Brakes, Ferodo, Brembo, Tarox), engine/transmission components, stainless braided hose and fittings, Mitsubishi Evo IV-IX OEM parts, and workshop equipment. Many safety-critical products carry FIA homologation (e.g., FIA 8856-2018 for racewear, EX.037.13 for fire extinguisher systems), which is a regulatory requirement for sanctioned competition use and a key purchase criterion.

The business model is direct-to-consumer e-commerce retail on a pay-as-you-go unit-pricing basis, with no subscription or recurring revenue model. Prices span from low-ticket consumables (€5.69 Mitsubishi seals, €15-€160 oils/additives) up to premium safety and engine items (helmets €585-€1,380; turbochargers €840-€1,780; Tilton pedal box assemblies up to €795). The company carries 100+ specialist motorsport brands as an official stockist — including OMP, RRS, Stilo, Tilton, Brembo, Garrett, Pirelli, Kumho, Recaro, and Sparco — providing a one-stop assortment that fragmentary competitors cannot easily replicate. Geographic reach is centred on Ireland and the UK but extends globally through worldwide shipping. Ownership is private and undisclosed beyond appearing founder/family-held; no external investors, funding rounds, or parent company relationships are reported in the source data.

EARS Motorsport firmographics

Firmographics

Name: EARS Motorsport
Legal name: EARS Motorsport Ireland
Website: https://ears.ie
Company type: Private
Founded year: 1988
Operating status: Operating
Headcount range: 1–10 employees
Short description: EARS Motorsport is an Ireland-based motorsport equipment retailer founded in 1988, selling FIA-approved helmets, racewear, brake components, competition tyres, and workshop supplies directly to rally drivers, circuit racers, and karting enthusiasts across Ireland, the UK, and worldwide through an e-commerce platform.
Ownership category
akta.pro rank

EARS Motorsport industry classification

Industry

Product category: Motorsport Equipment Retail
NAICS: Automotive Parts and Accessories Retailers (44133)
SIC: Motor Vehicle Parts & Accessories (3714), Sporting & Athletic Goods, Nec (3949)
akta.pro industry: PRIMARYCRAMANAL
Safety Accessories & Wearables Retail (Neck Braces, Hydration, Earplugs)
Consumer Products & Retail/Sporting Goods & Outdoor Retail/Motorsports & Powersports Gear Retail
SECONDARYCRAMANAB
Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow)
Consumer Products & Retail/Sporting Goods & Outdoor Retail/Motorsports & Powersports Gear Retail
SECONDARYCRAMANAF
Riding Jackets, Pants & Suits Retail (Leather/Textile)
Consumer Products & Retail/Sporting Goods & Outdoor Retail/Motorsports & Powersports Gear Retail

Keywords

Motorsport equipment
Racing helmets
Competition tyres
Brake systems
Rally car parts

Where EARS Motorsport is headquartered

Location

Headquarters

HQ city: Mallow
HQ country: Ireland
HQ region: Europe

Offices1 record

Markets served

EARS Motorsport business model

Business model

GTM type: B2C
Offering type: Digital Commerce or Content
Cost components: Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

Hardware Sales - Motorsport Equipment: Revenue generated from selling motorsport equipment including racewear, helmets, vehicle parts, tyres, and workshop equipment. Products are sold at fixed unit prices through e-commerce platform.

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Unit pricing for individual products across categories

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

EARS Motorsport product offering

Product offering

Core offering

EARS Motorsport is an Ireland-based motorsport equipment retailer that sells racing helmets, racewear, seats, harnesses, steering wheels, competition tyres, brake systems, engine components, OEM vehicle parts, oils & additives, workshop equipment, and karting gear through its BigCommerce-powered e-commerce site. The company stocks 100+ specialist brands and ships products worldwide from its Mallow, County Cork base to rally drivers, circuit racers, track-day enthusiasts, and karting customers.

Product overview

EARS Motorsport is a specialist motorsport parts supplier established in 1988, based in Mallow, County Cork, Ireland. The company offers an extensive portfolio of racing and rally equipment through its e-commerce platform. The product range spans multiple categories including driver racewear (helmets, racesuits, gloves, boots, underwear from Stilo, RRS, OMP, Marina Racewear), car interior components (seats, harnesses, steering wheels from Sparco, Recaro, OMP), engine and transmission parts (turbochargers, oils, clutches), competition tyres (Pirelli, Kumho, Hankook), brake systems (Tilton, CL Brakes, Ferodo), workshop equipment, and karting gear. The company serves both Irish and UK markets with worldwide shipping, positioning itself as a one-stop supplier for motorsport competitors and teams.

Differentiator

Problem solved

Functional benefit

Products and services

Helmets & Intercoms

Companies that use EARS Motorsport

Customer profile

Segments3 records

Ideal customer profiles3 records

EARS Motorsport technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

EARS Motorsport partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

EARS Motorsport competitors and assessment

Company assessment

Direct peers

Samco Sport: UK-based motorsport silicone hose manufacturer and retailer selling direct to rally/track customers; sells through similar distribution channels and overlapping customer base as EARS Motorsport.
Demon Tweeks: Long-established UK motorsport equipment retailer and direct competitor serving rally, circuit, and karting customers with a comparable multi-brand portfolio across safety gear, racewear, brakes, tyres, and accessories.
Opie Oils: UK performance oils and fluids retailer carrying competition lubricants (Millers, Motul, Castrol, Fuchs) similar to EARS' oils & additives range, serving motorsport and performance car customers with technical expertise.
Safety Devices: UK roll cage and safety equipment manufacturer that also retails complementary FIA-approved safety gear to the motorsport community, overlapping with EARS in the safety equipment segment.
Rallynuts: UK-based rally-focused specialist retailer offering co-driver equipment, racewear, helmets, intercoms, and other rally-specific SKUs, competing head-to-head with EARS in the rally niche.
Rally Design: UK retailer specializing in rally parts, racewear, and homologated safety equipment with worldwide shipping, closely overlapping EARS' rally product focus and FIA-approved catalog.
PM Motorsport: UK motorsport parts retailer offering tyres, racewear, brake components, and competition consumables to rally and circuit racers with similar product breadth and FIA-approved catalog.

Broad incumbents

Stilo: Premium motorsport helmet and intercom manufacturer selling both through distributors like EARS and direct online; represents both a key supply partner and a channel competitor for racing helmets.
OMP Racing: Major Italian motorsport safety and racewear manufacturer that also sells directly online globally; competes with EARS as a brand-direct alternative for OMP products the retailer distributes.

Regional players

MotorSport Ireland: Irish motorsport governing body and regulator serving the same Irish rally/club racing community as EARS, with adjacent commerce and event-services offerings relevant to the same domestic customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

EARS Motorsport compliance and trust

Trust signal

Compliance3 records

EARS Motorsport financial estimates

Financial estimate

Revenue estimate

Valuation estimate

EARS Motorsport leadership team

Management profile

Number of profiles

EARS Motorsport funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

EARS Motorsport M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EARS Motorsport

What does EARS Motorsport do?

Is EARS Motorsport a public or private company?

EARS Motorsport is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was EARS Motorsport founded?

EARS Motorsport was founded in 1988. It employs 1 to 10 people.

Where is EARS Motorsport based?

EARS Motorsport is headquartered in Mallow, Ireland, in the Europe region.

How does EARS Motorsport make money?

One revenue line is on record: hardware Sales - Motorsport Equipment.

Who are EARS Motorsport's main competitors?

Direct peers on record are Samco Sport, Demon Tweeks, Opie Oils, Safety Devices, Rallynuts, Rally Design and PM Motorsport. Broad incumbents are Stilo and OMP Racing. MotorSport Ireland is listed as a regional player.

Does EARS Motorsport have an API?

No public API is recorded for EARS Motorsport.

What industry is EARS Motorsport in?

EARS Motorsport's product category is Motorsport Equipment Retail. Its primary akta.pro industry code is CRAMANAL, Safety Accessories & Wearables Retail (Neck Braces, Hydration, Earplugs), with a secondary code of CRAMANAB, Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow). Its NAICS code is 44133 and its SIC code is 3714.