YAAZ

What YAAZ does

YAAZ is a luxury outdoor furniture brand owned and operated by ADASAN LİMİTED ŞİRKETİ, a Turkish limited liability company. Founded in 2019, YAAZ designs, produces, and sells premium outdoor living products targeting high-end residential, hospitality, restaurant, and marine customers. The brand positions itself at the intersection of Italian design heritage and Turkish manufacturing, collaborating with established designers including Angeletti Ruzza Design (Barla, Manle collections), Raffaella Mangiarotti (KORU collection), and Patrick Norguet (umbrella line, 2026). The product portfolio spans more than 35 collections covering chairs, sofas, armchairs, tables, sunbeds, daybeds, bar and counter stools, gazebos, parasols, and complementary accessories, with flagship collections such as UZ (iF Design Award and German Design Award winner) and Barla (Archiproducts Design Award winner).

The company manufactures at a dedicated factory in Adana, Turkey, supported by a main office and showroom in Istanbul (Bahçelievler), and distributes internationally through a US distribution center in Coppell, Texas, agency and store partners in North Cyprus, Romania, Russia, and Georgia, and ENNE retail corners in Istanbul, Ankara, Antalya, and Berlin, plus NOSSA Mersin and GK Partners Bodrum. Core technology centers on weather-resistant materials engineering — teak, marine-grade 316 stainless steel, powder-coated aluminum, HDPE wicker, solution-dyed acrylic fabrics, ceramic, and HPL — combined with modular product systems, configurable customization options, and award-winning mechanisms such as the Uz Folding Table's intelligent leg-folding system.

YAAZ generates revenue through one-time purchases of standard furniture products, premium-priced customization (Customer's Own Material, special colors/finishes, RUSH orders, master lock-and-key sets), and separately billed installation services. Pricing is quote-based and not publicly disclosed, with payment terms of 50% deposit prior to order processing and balance prior to shipment. Go-to-market combines enterprise field sales for hospitality and trade projects, a B2B Visual Library program for architects and interior designers, self-serve digital channels (website, product configurator, downloadable catalogs, appointment booking), and brand-building participation in major international design fairs (Salone del Mobile, Maison&Objet Paris).

Name

YAAZ

Legal name

ADASAN LİMİTED ŞİRKETİ

Website

https://yaaz.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

YAAZ, owned by Turkish parent ADASAN, designs, manufactures, and distributes luxury outdoor furniture across 35+ collections for high-end residential, hospitality, restaurant, and marine customers worldwide, combining Italian design collaborations with Turkish production and a multi-region partner distribution network.

Ownership category

akta.pro rank

Product category

Luxury Outdoor Furniture

NAICS

Nonupholstered Wood Household Furniture Manufacturing (337122), Institutional Furniture Manufacturing (337127), Other Furniture Related Product Manufacturing (3379)

SIC

Household Furniture (2510), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Public Bldg & Related Furniture (2531)

akta.pro industry

PRIMARYCRAMAAAJ

Outdoor Furniture & Shelter Systems (Tents, Tarps, Hammocks) Retail

Consumer Products & Retail/Sporting Goods & Outdoor Retail/Outdoor & Adventure Equipment Retail

Keywords

• Luxury outdoor furniture
• Outdoor living design
• Premium patio furniture
• Hospitality outdoor seating
• Marine-grade furniture

Headquarters

HQ city

Rochelle Park

HQ country

United States

HQ region

North America

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Furniture Product Sales: YAAZ generates primary revenue through direct sales of outdoor furniture products including chairs, sofas, armchairs, tables, sunbeds, daybeds, bar stools, and complementary accessories. Products are sold through B2B enterprise sales and retail channels with customization options. Payment terms include 50% deposit prior to order processing and balance prior to shipment.
2. Customization and Special Products: Revenue generated from Customer's Own Material (C.O.M.) customization requests, special colors, finish matches, Master lock and key orders, and RUSH orders. Additional costs are invoiced separately for extra C.O.M. delivery to factory.
3. Installation Services: YAAZ offers optional installation services performed by the company in accordance with product user manual conditions. These services are charged separately and invoiced based on customer approval.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

YAAZ designs, manufactures, and distributes luxury outdoor furniture organized in 35+ product collections including chairs, sofas, armchairs, tables, sunbeds, daybeds, bar and counter stools, coffee tables, and complementary accessories such as parasols and cushions. Products are crafted from premium materials including teak wood, marine-grade stainless steel 316, powder-coated aluminum, HDPE wicker, ceramic, and high-performance outdoor fabrics, with modular configurations and customization options for residential, hospitality, and marine environments.

Product overview

YAAZ is a luxury outdoor furniture brand that offers a comprehensive portfolio of collections and products designed primarily in the Italian design tradition. The product lineup includes chairs, sofas, armchairs, tables, sunbeds, daybeds, bar and counter stools, coffee tables, sections, poufs, benches, stools, gazebos, parasols, and complementary accessories. Key collections include Barla (designed by Angeletti Ruzza Design, winner of Archiproducts Design Awards), UZ (award-winning with iF Design Award and German Design Award), KORU (designed by Raffaella Mangiarotti), Manle, Semt, Ova, Denk, Kenda, Anka, and others. The company also offers custom-designed umbrellas through collaborations with international designers like Patrick Norguet. YAAZ's products are designed for outdoor living spaces including residential patios, hotels, restaurants, and coastal projects, emphasizing sustainability, durability, and aesthetic elegance.

Differentiator

Problem solved

Functional benefit

Products and services

• Barla Collection Outdoor furniture collection including chairs, club chairs, armchairs, sofas, bar stools, counter stools, tables, and coffee tables. Designed by Angeletti Ruzza Design with a distinctive suspended aesthetic, balancing lightness and solidity. Features customizable rope and cushion options. Winner of Archiproducts Design Awards.
• UZ Collection Outdoor furniture collection featuring natural elegance and contemporary design. Includes chairs, club chairs, armchairs, lounge chairs, deck chairs, sofas, sunbeds, double sunbeds, daybeds, bar stools, counter stools, folding tables, bistro tables, desks, side tables, coffee tables, stools, and footrests. Crafted in teak wood with YAAZ-specific outdoor ropes and tapes, featuring removable cushion covers.
• KORU Collection Outdoor furniture collection designed by Raffaella Mangiarotti, inspired by vintage wrought-iron garden chairs and reinterpreting slender aluminum rods to create elegant decorative patterns. Combines classic elegance with contemporary comfort.
• Manle Collection Furnishing system expressing the encounter between advanced industrialization and artisanal expertise. Includes lounges, sofas (with and without arms, deck variants), and backless pieces. Features a suspended design evoking lightness, balance, and continuity between spaces and landscapes.
• Saye Collection Folding chair collection designed for aesthetic appeal and functionality. Featured in the Westin Nişantaşı Istanbul collaboration project for outdoor hospitality settings.
• Semt Collection Outdoor furniture collection featured prominently on the YAAZ homepage as part of the brand's core catalog.
• Orak Parasol Collection Parasol/umbrella collection featuring a new collaboration with French designer Patrick Norguet for custom-designed umbrellas, scheduled to launch at Maison&Objet Paris 2026.
• UZ Folding Table Award-winning folding table featuring minimalist aesthetics and practical engineering. Includes a smart folding mechanism for easy storage without compromising stability. Available in rectangular (180cm, 220cm, 250cm) and round (120cm, 140cm) models. Crafted in teak wood with slatted top and soft-rounded edges. Winner of iF Design Award and German Design Award.
• Huma Sunbed Outdoor sunbed from the Huma collection, designed for comfort and relaxation in outdoor living spaces such as pool decks and terraces.
• Barla Chair Comfortable and enveloping chair designed for outdoor use, combining design, comfort, and functionality. Features customizable rope and cushion options. Part of the Barla collection designed by Angeletti Ruzza Design.

Quantifiable outcome

• Uz Folding Table recognized with iF Design Award and German Design Award
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators4 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• Tribù: Belgian luxury outdoor furniture specialist with similar positioning across luxury residential and hospitality. Both brands emphasize minimalist European design, premium materials, and customization for contract and residential projects.
• Gandia Blasco: Spanish luxury outdoor furniture brand with deep Mediterranean design language. Both brands serve high-end residential, hospitality, and marine segments with premium teak, aluminum, and weather-resistant materials and comparable price points.
• Paola Lenti: Italian luxury outdoor furniture brand with strong textile and material innovation. Both YAAZ and Paola Lenti target overlapping luxury residential and marine clients with designer-led collections and Made-in-Europe/Mediterranean positioning.
• Dedon: German luxury outdoor furniture brand known for woven fiber innovation and designer collaborations. Both brands occupy the premium outdoor segment with weather-resistant luxury furniture targeting high-end hospitality and residential markets.
• Sifas: French luxury outdoor furniture brand with Mediterranean design heritage. Both YAAZ and Sifas target luxury residential and hospitality customers with weather-resistant designer furniture and similar European aesthetic sensibilities.
• Manutti: Belgian luxury outdoor furniture brand with similar Mediterranean-influenced design language. Both target high-end hospitality and residential customers with weather-resistant teak, aluminum, and premium upholstery offerings.
• Gloster Furniture: Premium outdoor furniture manufacturer with teak and aluminum expertise targeting residential and hospitality. Both brands emphasize durability, weather resistance, and design quality at premium price points with multi-region distribution.
• Kettal: Spanish outdoor furniture brand with strong design heritage and global distribution. Both YAAZ and Kettal target premium residential and hospitality with modular, customizable outdoor living solutions featuring premium materials.
• RODA: Italian luxury outdoor furniture brand that combines indoor-outdoor design with high-end materials. Both brands operate in the same premium hospitality and residential segment with comparable design collaborations and Mediterranean aesthetic.
• Talenti: Italian luxury outdoor furniture brand with strong designer collaborations and Made-in-Italy positioning. Both serve luxury residential, hospitality, and marine segments with comparable price points and Mediterranean-inspired design.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/yaaz-outdoor-living

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YAAZ