Roda
RODA is a privately held Italian premium outdoor furniture manufacturer (founded 1990, Gavirate) serving high-end residential, hospitality and contract clients worldwide via DTC e-commerce, regional subsidiaries (RODA America, RODA Asia), and designer-led project sales through its RODA Missoni co-brand.
- Company typePrivate
- Founded1990
- HeadquartersGavirate, Italy
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Roda does
RODA S.r.l. is an Italian premium outdoor furniture manufacturer founded in 1990 and headquartered in Gavirate (Varese), Italy. The company designs and produces high-end exterior furniture — including sofas, lounge chairs, chairs, barstools, sunloungers, daybeds, dining and side tables, outdoor kitchens, and a "complements" range of rugs, lamps, planters, gazebos and garden screens — across signature collections such as Spool, PIPER, Philia, Wing, and Filet. Core technology centres on material expertise, with FSC-certified teak, stainless steel and powder-coated aluminium, Batyline technical fabric (including an IMO fire-safety variant), gres stoneware made with 70% recycled content, and belts regenerated from fabrication offcuts using lower-emission processes. Collections are developed in collaboration with longstanding design partners, most notably artistic director Rodolfo Dordoni, alongside Piero Lissoni and UnPIZZO, and the flagship RODA Missoni co-branded line layers exclusive jacquard textiles onto RODA frames.
The business operates a hybrid go-to-market model. Direct-to-consumer sales are conducted through the multilingual rodaonline.com e-commerce platform (available in six languages, including Simplified Chinese) with an integrated online 3D configurator for space planning, supported by physical retail stores and authorized dealers. Project-based sales target the hospitality/contract segment (luxury hotels, restaurants, resorts) and high-end residential developments through designer collaborations, with named enterprise references including Terrazza Aperol in Milan (Vudafieri-Saverino Partners) and One Green Way in Faro, Portugal. Geographic reach is global, with dedicated regional operations via the RODA America and RODA Asia subsidiaries covering North/South America and Asia Pacific respectively.
RODA is privately held with no disclosed external investors, parent company, funding rounds, or financial figures (no revenue, headcount, or valuation data was available in the source). Revenue is generated almost entirely from one-time premium hardware sales and bespoke project contracts, with pricing not publicly disclosed and quote-based for custom configurations. The company maintains an active brand presence through Salone del Mobile (Open Frame 2026 with Piero Lissoni), Milan Design Week (Terrazza RODA), and a multi-channel digital footprint across Instagram, YouTube, Facebook, LinkedIn, and Pinterest.
Roda firmographics
Firmographics- Name
- Roda
- Legal name
- RODA S.r.l.
- Website
- https://rodaonline.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- RODA is a privately held Italian premium outdoor furniture manufacturer (founded 1990, Gavirate) serving high-end residential, hospitality and contract clients worldwide via DTC e-commerce, regional subsidiaries (RODA America, RODA Asia), and designer-led project sales through its RODA Missoni co-brand.
- Ownership category
- akta.pro rank
Roda industry classification
Industry- Product category
- Outdoor Furniture
- NAICS
- Household and Institutional Furniture Manufacturing (33712), Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Furniture and Home Furnishings Retailers (4491)
- SIC
- Household Furniture (2510), Retail-Home Furniture, Furnishings & Equipment Stores (5700), Wood Household Furniture, (No Upholstered) (2511)
- akta.pro primary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where Roda is headquartered
LocationHeadquarters
- HQ city
- Gavirate
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Roda business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Outdoor Furniture Sales: Primary revenue from selling high-end outdoor furniture including sofas, lounge chairs, chairs, sunloungers, tables, and accessories. Products are sold as one-time purchases with premium pricing reflecting Italian design and quality materials
- Project Collaborations: Custom project engagements for hospitality (hotels, restaurants) and residential clients featuring design collaborations and bespoke furniture solutions
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Roda product offering
Product offeringCore offering
RODA designs, manufactures, and sells premium Italian outdoor furniture and accessories for residential and hospitality use, including sofas, lounge chairs, chairs, barstools, sunloungers, tables, outdoor kitchens, and complements (poufs, rugs, lamps, planters, gazebos, garden screens). The company sells through its own e-commerce platform with an integrated 3D configurator, physical retail stores, and dedicated regional divisions (RODA America, RODA Asia), while also engaging in custom project collaborations with designers such as Rodolfo Dordoni and the Missoni co-branded textile partnership.
Product overview
RODA is an Italian outdoor furniture company offering a comprehensive portfolio of high-quality exterior products including sofas, lounge chairs, chairs, barstools, sunloungers and daybeds, tables, side and coffee tables, outdoor kitchens, and accessories (complements). The collections feature collaborations with renowned designers including Rodolfo Dordoni (artistic director) and UnPIZZO. Key collections include Spool (stainless steel sofas and low tables), PIPER (aluminium frame seating), Philia (FSC-certified teak modular sofas), Wing (freestanding garden screens), and Filet (hand-woven Iroko and aluminium screens). The RODA Configurator is a proprietary online planning tool enabling customers to design spaces and visualize product combinations. The RODA Missoni partnership brings jacquard fabrics in solution-dyed yarns to multiple collections including Arena, Dandy, Double, Eden, Laze, Mamba, Orson, Philia, Piper, and Spool, among others.
Differentiator
Problem solved
Functional benefit
Brands
- RODA Missoni: A partnership collection between RODA and Missoni featuring outdoor furniture and textiles with innovative spirit, design attention, sophisticated taste, and excellence in manufacturing skills in the Varese area. The collection includes fabrics and patterns in complementary fusion of both brands.
Products and services
- Outdoor Sofas
Companies that use Roda
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles2 records
Roda technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Roda partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MissoniflagshipRODA and Missoni partnership of excellence enhances outdoor furniture and textiles through shared innovative spirit, attention to design, and sophisticated taste. The collaboration produces exclusive fabric collections including Arena, Dandy, Double, Eden, Estendo, Harp, Lawrence, Laze, Levante, Mamba, Mistral, Onda, Orson, Philia, Piper, and Spool, all featuring Missoni's distinctive patterns on RODA furniture. Products are sold under the RODA MISSONI label with dedicated catalog and fabric line.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Roda competitors and assessment
Company assessmentDirect peers
- Tribù: Belgian premium outdoor furniture brand with a comparable designer-led portfolio of teak, aluminum, and technical-fabric seating, dining, and lounging collections. Directly comparable in target market (luxury residential and hospitality) and product/market positioning.
- Paola Lenti: Italian premium outdoor and indoor furniture maker specializing in innovative technical textiles and weather-resistant materials. Directly comparable as a fellow Italian design-led brand with similar materials innovation and luxury residential/hospitality focus.
- Dedon: German premium outdoor furniture manufacturer known for fiber-woven luxury collections serving residential and hospitality clients globally. Comparable in premium outdoor positioning, designer collaborations, and global distribution model.
- Gandia Blasco: Spanish premium outdoor furniture and textile brand with strong designer collaborations serving residential and hospitality globally. Comparable in premium positioning, designer-driven collections, and outdoor textile/rug adjacencies.
- Kettal: Spanish premium outdoor furniture brand with extensive designer collaborations serving residential and contract markets worldwide. Comparable in premium outdoor positioning, designer-driven collections, and global showrooms.
- Manutti: Belgian premium outdoor furniture brand offering teak and aluminum collections for terraces, gardens, and pool areas. Comparable in product categories, premium residential/hospitality target customers, and European design heritage.
- Unopiù: Italian outdoor furniture and accessories brand with teak, metal, and woven product ranges for gardens and terraces. Comparable as a fellow Italian outdoor specialist competing in the same residential and small hospitality segment.
- Ethimo: Italian outdoor furniture specialist offering teak, metal, and woven collections for gardens, terraces, and contract projects. Directly comparable as a fellow Italian outdoor-focused brand with overlapping customer base and materials.
Broad incumbents
- Minotti: Italian high-end furniture brand with a dedicated outdoor line (Minotti Outdoor) targeting luxury residential and hospitality. Comparable as a broader premium Italian design house competing in the same designer and contract ecosystem.
- B&B Italia: Iconic Italian design furniture manufacturer with an outdoor collection (B&B Italia Outdoor) overlapping RODA's premium positioning. Comparable as a much larger Italian design-led incumbent that competes for premium residential and hospitality contracts.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Roda social profiles
Digital presenceRoda financial estimates
Financial estimateRevenue estimate
Valuation estimate
Roda leadership team
Management profileNumber of profiles
Roda subsidiaries and ownership
Company hierarchySubsidiaries2 records
Roda funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Roda M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Roda
What does Roda do?
RODA designs, manufactures, and sells premium Italian outdoor furniture and accessories for residential and hospitality use, including sofas, lounge chairs, chairs, barstools, sunloungers, tables, outdoor kitchens, and complements (poufs, rugs, lamps, planters, gazebos, garden screens). The company sells through its own e-commerce platform with an integrated 3D configurator, physical retail stores, and dedicated regional divisions (RODA America, RODA Asia), while also engaging in custom project collaborations with designers such as Rodolfo Dordoni and the Missoni co-branded textile partnership.
Is Roda a public or private company?
Roda is a private company. It is classified as family owned and is currently operating.
When was Roda founded?
Roda was founded in 1990. It employs 51 to 100 people.
Where is Roda based?
Roda is headquartered in Gavirate, Italy, in the Europe region.
How does Roda make money?
Two revenue lines are on record. Outdoor Furniture Sales are the primary driver. The others are project Collaborations.
Who are Roda's main competitors?
Direct peers on record are Tribù, Paola Lenti, Dedon, Gandia Blasco, Kettal, Manutti, Unopiù and Ethimo. Broad incumbents are Minotti and B&B Italia.
Does Roda have an API?
No public API is recorded for Roda.
What industry is Roda in?
Roda's product category is Outdoor Furniture. Its primary akta.pro industry code is BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 33712 and its SIC code is 2510.