Health WorkForce New York

What Health WorkForce New York does

Health WorkForce New York (HWNY) is a nonprofit healthcare workforce development organization founded in 2014 and headquartered in Canton, New York. The company delivers recruitment, training, and retention solutions to healthcare providers, Performing Provider Systems (PPS), unions, and AHEC partners across New York State. Anchor customers include NYC Health + Hospitals (70,000+ employees), OneCity Health PPS (120,000 employees, 75,367 LMS accounts), SEIU 1199 Training and Employment Funds, and 13 of the 25 NYS DSRIP PPS networks; the team reports 20+ years of combined experience and over 160,000 health professionals trained across its history.

The company's core technology is the HWapps platform, comprising HWapps LMS (learning management), HWapps Recruit (customizable hiring), HWapps SMS (text-messaging communications), InService Solutions (compliance templates), and the HWapps Program Platform for registration and tracking. The platform is configured for healthcare workforce use cases and integrated with enterprise systems, including a PeopleSoft single sign-on deployment at NYC Health + Hospitals. Adjacent offerings include HWoptimize EX workshops (human-centered design engagements priced $500–$55,000), Mental Health First Aid training, MASH Camps, Job Shadows, Rural Immersion programs, and consulting/advisory services.

HWNY's business model blends annual subscriptions (HWapps LMS at $12,000 per year), unit pricing for templates and trainings ($1,000 per compliance template; $5,000 per Mental Health First Aid training), per-program fees (MASH Camps at $7,000; Job Shadows at $500 per student; Rural Immersion at $10,000), and professional services for EX workshops and consulting. Distribution combines enterprise field sales through regional directors with an AHEC partner channel (CNYAHEC, NAHEC, BQLI-AHEC, CHAHE), PPS network reach, and the Health Workforce Collaborative hub (hwcollab.org) as a self-serve layer. Operating scope is restricted to New York State.

Name

Health WorkForce New York

Legal name

Health WorkForce New York

Website

https://hwny.org

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Health WorkForce New York is a nonprofit that delivers healthcare workforce development solutions — including its HWapps LMS, recruitment, and program platforms — to hospitals, PPS networks, unions, and AHEC partners across New York State.

Ownership category

akta.pro rank

Product category

Healthcare Workforce Development

NAICS

Business Support Services (5614)

SIC

Services-Employment Agencies (7361), Services-Health Services (8000)

akta.pro industry

PRIMARYHLAJAKAM

Health Workforce Development & Capacity-Building

Healthcare & Life Sciences/Public Health, Government & Regulators/Global Health & Development Agencies (NGOs/Multilaterals)

SECONDARYHLAJAMAF

Public Health Workforce, Training & Capacity Building

Healthcare & Life Sciences/Public Health, Government & Regulators/Public Health Policy & Administration

Keywords

• Healthcare workforce development
• Learning management systems
• Healthcare recruitment solutions
• Compliance training services
• Career exploration programs

Headquarters

HQ city

Syracuse

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel

Revenue model

1. Training & Development Services: Annual LMS subscriptions, per-training pricing, and compliance training template licensing. HWapps LMS at $12,000 per year, InService Solutions at $1,000 per template, Mental Health First Aid Training at $5,000 per training.
2. Workforce Development Programs: Programs that expose youth to healthcare careers including MASH Camps ($7,000 per camp), Job Shadows ($500 per student), and Rural Immersion ($10,000 per immersion).
3. Employee Experience Workshops: EX Awareness Hackathon at $10,000, Insight Strategy & Action Workshops at $24,000, Solution Design Workshop at $55,000, and EX Problem-Solving Workshop at $500.
4. Consulting & Advisory Services: Workforce development consulting, research and analysis, strategy development, and project management services.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

Health WorkForce New York (HWNY) provides healthcare workforce development solutions to hospitals, health systems, long-term care facilities, and PPS networks across New York State. Core offerings include the proprietary HWapps technology platform (LMS, Recruit, SMS), workforce development programs such as MASH Camps, Job Shadows, and Rural Immersion, compliance training templates (InService Solutions), and Employee Experience workshops (HWoptimize EX).

Product overview

Health WorkForce New York offers a suite of workforce development solutions organized around the HWapps technology platform. The core products include HWapps LMS (Learning Management System) for training delivery, tracking and reporting, HWapps Recruit for customizable recruitment, and HWapps SMS for instant text messaging. Under the HWoptimize EX brand, they offer Employee Experience Workshops. Additional offerings include InService Solutions (compliance training templates) and Mental Health First Aid Training. The company also delivers workforce programs including MASH Camps, Job Shadows, and Rural Immersion experiences. The HWapps Program Platform provides the underlying technology for program management, registration, and tracking across these offerings.

Differentiator

Problem solved

Functional benefit

Brands

• HWapps LMS: Agile training delivery, tracking, and reporting tool customized for healthcare training needs and business goals.
• HWapps Recruit
• HWapps SMS
• HWoptimize EX
• MASH Camps
• Rural Immersion Program

Products and services

• HWapps LMS

Quantifiable outcome

• 16,877 healthcare employees regained clinical access ahead of schedule through compliance training solution
• +7 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

16 partnerships are on record, tiered core and minor.

• Mother Cabrini Health FoundationcoreStrategic or Co-development Partner · 1 January 2025The Foundation was awarded the 2025 Collaborator of the Year by the Health Workforce Collaborative. They launched a $51 million Nursing Initiative empowering 13 safety-net hospitals to pursue ANCC Magnet recognition or Pathway to Excellence status, supporting more than 6,500 nurses and impacting over 7 million outpatient visits.
• Four Founding Partners (forming Health Workforce Collaborative)coreStrategic or Co-development Partner · 1 January 2020HWNY and four other partners formed the Health Workforce Collaborative in 2020 as infrastructure for healthcare workforce development in NYS.
• SEIU 1199 Ladders to Value (LTV) WIOcoreStrategic or Co-development Partner · 1 January 2017In 2017, LTV was identified as a Workforce Investment Organization to oversee managed long-term care plans in certain regions of NYS. HWNY partnered with LTV to provide workforce management platform for training tracking and data management.
• Finger Lakes PPSminorStrategic or Co-development Partner · 1 January 2017HWNY works with Finger Lakes PPS to meet MLTC WIO program deliverables through workforce training and data management solutions.
• Northern Area Health Education Center (NAHEC)coreStrategic or Co-development PartnerNAHEC is a nonprofit within the AHEC system working to improve healthcare workforce development in New York. HWNY partners with NAHEC on programs like Rural Immersion and P-Tech, providing digital technology services and program support.
• Central New York Area Health Education Center (CNYAHEC)coreStrategic or Co-development PartnerCNYAHEC is a nonprofit community-based organization established in 2001 working to improve healthcare access, delivery, and outcomes in a 14-county region of Central New York. HWNY provides vital digital technology services and program support for CNYAHEC's healthcare workforce programs including MASH Camp and job shadowing.
• Brooklyn, Queens, Long Island AHEC (BQLI-AHEC)coreStrategic or Co-development PartnerBQLI-AHEC is part of the NYS AHEC system. HWNY collaborates with this regional AHEC to deliver workforce development solutions and programs.
• Catskill Hudson Area Health Education Center (CHAHE)coreStrategic or Co-development PartnerCHAHE is part of the NYS AHEC system working to improve healthcare workforce development. HWNY partners with CHAHE on workforce development initiatives.
• NYS AHEC SystemcoreStrategic or Co-development PartnerNew York State Area Health Education Center System. HWNY was co-founded with ties to this system and continues to partner on healthcare workforce development initiatives statewide.
• National AHEC SystemminorStrategic or Co-development PartnerNational AHEC organization supporting area health education centers across the United States.
• Health Workforce Collaborative (HWC)coreStrategic or Co-development PartnerIn 2020, HWNY along with four other partners formed the Health Workforce Collaborative, a much-needed infrastructure for health workforce development in NYS. The HWC provides the infrastructure needed to communicate, collaborate, coordinate, and leverage workforce development resources through a Digital Platform.
• Clinton Community College - SUNYminorStrategic or Co-development PartnerHWNY partners with Clinton Community College on the Institute for Career Advancement in Medicine (ICAM) program presented at the Annual Luncheon.
• Upstate Medical UniversitycoreStrategic or Co-development PartnerHWNY partners with Upstate Medical University through CNYAHEC for the Job Shadow Program, pairing prospective students with preceptors at the University's medical facilities.
• NYC Health + HospitalscoreStrategic or Co-development PartnerHWNY provides LMS, compliance training, and workforce development solutions to NYC H+H serving 70,000+ employees. Deep integration with PeopleSoft for single sign-on access.
• 1199SEIU Training and Employment FundscoreStrategic or Co-development PartnerHWNY supports SEIU 1199's Ladders to Value WIO program with training management and workforce development solutions for long-term care employees across NYS.
• Northern Borders AcademyminorStrategic or Co-development PartnerNAHEC partners with Northern Borders Academy to run P-Tech program providing innovative learning and career development opportunities in Health Sciences, Human Services, Chemical Dependency Counseling, and Criminal Justice pathways.

Scale indicators16 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MedBridge: MedBridge provides online healthcare education, compliance training, and patient engagement software to hospitals, rehab, and post-acute providers, competing directly with HWNY's HWapps LMS and Mental Health First Aid/InService Solutions content.
• Relias: Relias is a leading healthcare-focused LMS and workforce training platform serving hospitals, health systems, and post-acute providers with compliance, clinical, and staff education products, directly overlapping with HWNY's HWapps LMS and InService Solutions offerings for healthcare employers.
• HealthStream: HealthStream is a publicly traded healthcare workforce solutions provider offering LMS, credentialing, and compliance training to hospitals and health systems, including large public systems like NYC H+H, making it the closest scaled comparable to HWNY's enterprise LMS deployments.

Others

• iCIMS Talent Cloud: iCIMS is an enterprise talent acquisition platform used by large healthcare systems for high-volume healthcare hiring, representing the broader recruitment technology alternative to HWNY's HWapps Recruit product.

Emerging players

• InStride: InStride is a workforce development and education benefits platform enabling employer-funded healthcare and skilled-trades career pathways, comparable to HWNY's Recruit and Career Exploration offerings from a workforce-pipeline standpoint.
• MedCerts: MedCerts is an online career training provider focused on allied health and healthcare workforce certifications, comparable to HWNY's HHA/PCA-adjacent training offerings and broader healthcare career pathway programs.
• AHEC of New York State (NYS AHEC): The New York State AHEC System is HWNY's core partner network (CNYAHEC, NAHEC, BQLI-AHEC, CHAHE) that delivers community-based health workforce programs across NY, sharing much of the same mission and overlapping programmatically with HWNY.

Broad incumbents

• Cornerstone OnDemand: Cornerstone OnDemand is an enterprise talent development and LMS platform serving large healthcare and public-sector employers, offering broader HR and learning capabilities than HWNY but competing for the same enterprise workforce training budgets.
• National AHEC Organization: The National AHEC Organization is the federal umbrella for Area Health Education Centers, the same network HWNY partners with. NAO advances healthcare workforce policy and program standards nationally, serving as the broader institutional counterpart to HWNY's NYS-focused AHEC work.

Regional players

• Massachusetts AHEC Network: The Massachusetts AHEC network operates a healthcare workforce development model analogous to NYS AHEC and HWNY across a different state geography, providing a regional analog for workforce programs, training, and rural pipeline initiatives.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hwny_
• YouTubevimeo.com/user10259669
• Facebookfacebook.com/healthworkforcenewyork
• LinkedInlinkedin.com/company/health-workforce-new-york

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Health WorkForce New York