Health WorkForce New York
Health WorkForce New York is a nonprofit that delivers healthcare workforce development solutions — including its HWapps LMS, recruitment, and program platforms — to hospitals, PPS networks, unions, and AHEC partners across New York State.
- Company typePrivate
- Founded2014
- HeadquartersCanton, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Health WorkForce New York does
Health WorkForce New York (HWNY) is a nonprofit healthcare workforce development organization founded in 2014 and headquartered in Canton, New York. The company delivers recruitment, training, and retention solutions to healthcare providers, Performing Provider Systems (PPS), unions, and AHEC partners across New York State. Anchor customers include NYC Health + Hospitals (70,000+ employees), OneCity Health PPS (120,000 employees, 75,367 LMS accounts), SEIU 1199 Training and Employment Funds, and 13 of the 25 NYS DSRIP PPS networks; the team reports 20+ years of combined experience and over 160,000 health professionals trained across its history.
The company's core technology is the HWapps platform, comprising HWapps LMS (learning management), HWapps Recruit (customizable hiring), HWapps SMS (text-messaging communications), InService Solutions (compliance templates), and the HWapps Program Platform for registration and tracking. The platform is configured for healthcare workforce use cases and integrated with enterprise systems, including a PeopleSoft single sign-on deployment at NYC Health + Hospitals. Adjacent offerings include HWoptimize EX workshops (human-centered design engagements priced $500–$55,000), Mental Health First Aid training, MASH Camps, Job Shadows, Rural Immersion programs, and consulting/advisory services.
HWNY's business model blends annual subscriptions (HWapps LMS at $12,000 per year), unit pricing for templates and trainings ($1,000 per compliance template; $5,000 per Mental Health First Aid training), per-program fees (MASH Camps at $7,000; Job Shadows at $500 per student; Rural Immersion at $10,000), and professional services for EX workshops and consulting. Distribution combines enterprise field sales through regional directors with an AHEC partner channel (CNYAHEC, NAHEC, BQLI-AHEC, CHAHE), PPS network reach, and the Health Workforce Collaborative hub (hwcollab.org) as a self-serve layer. Operating scope is restricted to New York State.
Health WorkForce New York firmographics
Firmographics- Name
- Health WorkForce New York
- Legal name
- Health WorkForce New York
- Website
- https://hwny.org
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Health WorkForce New York is a nonprofit that delivers healthcare workforce development solutions — including its HWapps LMS, recruitment, and program platforms — to hospitals, PPS networks, unions, and AHEC partners across New York State.
- Ownership category
- akta.pro rank
Health WorkForce New York industry classification
Industry- Product category
- Healthcare Workforce Development
- NAICS
- Business Support Services (5614)
- SIC
- Services-Employment Agencies (7361), Services-Health Services (8000)
- akta.pro primary industry
- Health Workforce Development & Capacity-Building (HLAJAKAM)
- akta.pro secondary industry
- Public Health Workforce, Training & Capacity Building (HLAJAMAF)
Keywords
Where Health WorkForce New York is headquartered
LocationHeadquarters
- HQ city
- Canton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Health WorkForce New York business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel
Revenue model
- Training & Development Services: Annual LMS subscriptions, per-training pricing, and compliance training template licensing. HWapps LMS at $12,000 per year, InService Solutions at $1,000 per template, Mental Health First Aid Training at $5,000 per training.
- Workforce Development Programs: Programs that expose youth to healthcare careers including MASH Camps ($7,000 per camp), Job Shadows ($500 per student), and Rural Immersion ($10,000 per immersion).
- Employee Experience Workshops: EX Awareness Hackathon at $10,000, Insight Strategy & Action Workshops at $24,000, Solution Design Workshop at $55,000, and EX Problem-Solving Workshop at $500.
- Consulting & Advisory Services: Workforce development consulting, research and analysis, strategy development, and project management services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | HWapps LMS - Annual subscription for training delivery, tracking, and reporting |
| Unit Pricing | Multi-year contract | InService Solutions - Customizable compliance training templates |
| Unit Pricing | Multi-year contract | Mental Health First Aid Training - 8-hour training program |
| Unit Pricing | Multi-year contract | MASH Camps - 1 to 5 day career exploration camps for high school students |
| Unit Pricing | Multi-year contract | Job Shadows - Student observation of healthcare professional workday |
| Unit Pricing | Multi-year contract | Rural Immersion - Week-long rural healthcare provider experience |
| Unit Pricing | Multi-year contract | EX Awareness Hackathon - Two day workshop with full staff participation |
| Unit Pricing | Multi-year contract | Insight Strategy & Action Workshops - Three 1/2day workshops with select staff |
| Unit Pricing | Multi-year contract | Solution Design Workshop - 4 week project with five 1/2 day workshops |
| Unit Pricing | Multi-year contract | EX Problem-Solving Workshop - Two-hour team workshop |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Health WorkForce New York product offering
Product offeringCore offering
Health WorkForce New York (HWNY) provides healthcare workforce development solutions to hospitals, health systems, long-term care facilities, and PPS networks across New York State. Core offerings include the proprietary HWapps technology platform (LMS, Recruit, SMS), workforce development programs such as MASH Camps, Job Shadows, and Rural Immersion, compliance training templates (InService Solutions), and Employee Experience workshops (HWoptimize EX).
Product overview
Health WorkForce New York offers a suite of workforce development solutions organized around the HWapps technology platform. The core products include HWapps LMS (Learning Management System) for training delivery, tracking and reporting, HWapps Recruit for customizable recruitment, and HWapps SMS for instant text messaging. Under the HWoptimize EX brand, they offer Employee Experience Workshops. Additional offerings include InService Solutions (compliance training templates) and Mental Health First Aid Training. The company also delivers workforce programs including MASH Camps, Job Shadows, and Rural Immersion experiences. The HWapps Program Platform provides the underlying technology for program management, registration, and tracking across these offerings.
Differentiator
Problem solved
Functional benefit
Brands
- HWapps LMS: Agile training delivery, tracking, and reporting tool customized for healthcare training needs and business goals.
- HWapps Recruit
- HWapps SMS
- HWoptimize EX
- MASH Camps
- Rural Immersion Program
Products and services
- HWapps LMS
Quantifiable outcome
- 16,877 healthcare employees regained clinical access ahead of schedule through compliance training solution
- +7 more outcomes
Companies that use Health WorkForce New York
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles5 records
Health WorkForce New York technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature6 records
Health WorkForce New York partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- Mother Cabrini Health FoundationcoreThe Foundation was awarded the 2025 Collaborator of the Year by the Health Workforce Collaborative. They launched a $51 million Nursing Initiative empowering 13 safety-net hospitals to pursue ANCC Magnet recognition or Pathway to Excellence status, supporting more than 6,500 nurses and impacting over 7 million outpatient visits.
- Four Founding Partners (forming Health Workforce Collaborative)coreHWNY and four other partners formed the Health Workforce Collaborative in 2020 as infrastructure for healthcare workforce development in NYS.
- SEIU 1199 Ladders to Value (LTV) WIOcoreIn 2017, LTV was identified as a Workforce Investment Organization to oversee managed long-term care plans in certain regions of NYS. HWNY partnered with LTV to provide workforce management platform for training tracking and data management.
- Finger Lakes PPSminorHWNY works with Finger Lakes PPS to meet MLTC WIO program deliverables through workforce training and data management solutions.
- Northern Area Health Education Center (NAHEC)coreNAHEC is a nonprofit within the AHEC system working to improve healthcare workforce development in New York. HWNY partners with NAHEC on programs like Rural Immersion and P-Tech, providing digital technology services and program support.
- Central New York Area Health Education Center (CNYAHEC)coreCNYAHEC is a nonprofit community-based organization established in 2001 working to improve healthcare access, delivery, and outcomes in a 14-county region of Central New York. HWNY provides vital digital technology services and program support for CNYAHEC's healthcare workforce programs including MASH Camp and job shadowing.
- Brooklyn, Queens, Long Island AHEC (BQLI-AHEC)coreBQLI-AHEC is part of the NYS AHEC system. HWNY collaborates with this regional AHEC to deliver workforce development solutions and programs.
- Catskill Hudson Area Health Education Center (CHAHE)coreCHAHE is part of the NYS AHEC system working to improve healthcare workforce development. HWNY partners with CHAHE on workforce development initiatives.
- NYS AHEC SystemcoreNew York State Area Health Education Center System. HWNY was co-founded with ties to this system and continues to partner on healthcare workforce development initiatives statewide.
- National AHEC SystemminorNational AHEC organization supporting area health education centers across the United States.
- Health Workforce Collaborative (HWC)coreIn 2020, HWNY along with four other partners formed the Health Workforce Collaborative, a much-needed infrastructure for health workforce development in NYS. The HWC provides the infrastructure needed to communicate, collaborate, coordinate, and leverage workforce development resources through a Digital Platform.
- Clinton Community College - SUNYminorHWNY partners with Clinton Community College on the Institute for Career Advancement in Medicine (ICAM) program presented at the Annual Luncheon.
- Upstate Medical UniversitycoreHWNY partners with Upstate Medical University through CNYAHEC for the Job Shadow Program, pairing prospective students with preceptors at the University's medical facilities.
- NYC Health + HospitalscoreHWNY provides LMS, compliance training, and workforce development solutions to NYC H+H serving 70,000+ employees. Deep integration with PeopleSoft for single sign-on access.
- 1199SEIU Training and Employment FundscoreHWNY supports SEIU 1199's Ladders to Value WIO program with training management and workforce development solutions for long-term care employees across NYS.
- Northern Borders AcademyminorNAHEC partners with Northern Borders Academy to run P-Tech program providing innovative learning and career development opportunities in Health Sciences, Human Services, Chemical Dependency Counseling, and Criminal Justice pathways.
Scale indicators16 records
Recent moves6 records
Expansion highlights6 records
Health WorkForce New York competitors and assessment
Company assessmentDirect peers
- MedBridge: MedBridge provides online healthcare education, compliance training, and patient engagement software to hospitals, rehab, and post-acute providers, competing directly with HWNY's HWapps LMS and Mental Health First Aid/InService Solutions content.
- Relias: Relias is a leading healthcare-focused LMS and workforce training platform serving hospitals, health systems, and post-acute providers with compliance, clinical, and staff education products, directly overlapping with HWNY's HWapps LMS and InService Solutions offerings for healthcare employers.
- HealthStream: HealthStream is a publicly traded healthcare workforce solutions provider offering LMS, credentialing, and compliance training to hospitals and health systems, including large public systems like NYC H+H, making it the closest scaled comparable to HWNY's enterprise LMS deployments.
Others
- iCIMS Talent Cloud: iCIMS is an enterprise talent acquisition platform used by large healthcare systems for high-volume healthcare hiring, representing the broader recruitment technology alternative to HWNY's HWapps Recruit product.
Emerging players
- InStride: InStride is a workforce development and education benefits platform enabling employer-funded healthcare and skilled-trades career pathways, comparable to HWNY's Recruit and Career Exploration offerings from a workforce-pipeline standpoint.
- MedCerts: MedCerts is an online career training provider focused on allied health and healthcare workforce certifications, comparable to HWNY's HHA/PCA-adjacent training offerings and broader healthcare career pathway programs.
- AHEC of New York State (NYS AHEC): The New York State AHEC System is HWNY's core partner network (CNYAHEC, NAHEC, BQLI-AHEC, CHAHE) that delivers community-based health workforce programs across NY, sharing much of the same mission and overlapping programmatically with HWNY.
Broad incumbents
- Cornerstone OnDemand: Cornerstone OnDemand is an enterprise talent development and LMS platform serving large healthcare and public-sector employers, offering broader HR and learning capabilities than HWNY but competing for the same enterprise workforce training budgets.
- National AHEC Organization: The National AHEC Organization is the federal umbrella for Area Health Education Centers, the same network HWNY partners with. NAO advances healthcare workforce policy and program standards nationally, serving as the broader institutional counterpart to HWNY's NYS-focused AHEC work.
Regional players
- Massachusetts AHEC Network: The Massachusetts AHEC network operates a healthcare workforce development model analogous to NYS AHEC and HWNY across a different state geography, providing a regional analog for workforce programs, training, and rural pipeline initiatives.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Health WorkForce New York social profiles
Digital presenceHealth WorkForce New York financial estimates
Financial estimateRevenue estimate
Valuation estimate
Health WorkForce New York leadership team
Management profileNumber of profiles
Profiles15 records
Health WorkForce New York funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Health WorkForce New York M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Health WorkForce New York
What does Health WorkForce New York do?
Health WorkForce New York (HWNY) provides healthcare workforce development solutions to hospitals, health systems, long-term care facilities, and PPS networks across New York State. Core offerings include the proprietary HWapps technology platform (LMS, Recruit, SMS), workforce development programs such as MASH Camps, Job Shadows, and Rural Immersion, compliance training templates (InService Solutions), and Employee Experience workshops (HWoptimize EX).
Is Health WorkForce New York a public or private company?
Health WorkForce New York is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Health WorkForce New York founded?
Health WorkForce New York was founded in 2014. It employs 11 to 50 people.
Where is Health WorkForce New York based?
Health WorkForce New York is headquartered in Canton, United States, in the North America region.
How does Health WorkForce New York make money?
Four revenue lines are on record. Training & Development Services are the primary driver. The others are workforce Development Programs, employee Experience Workshops and consulting & Advisory Services.
Who are Health WorkForce New York's main competitors?
Direct peers on record are MedBridge, Relias and HealthStream. iCIMS Talent Cloud is listed as an others. Emerging players are InStride, MedCerts and AHEC of New York State (NYS AHEC). Broad incumbents are Cornerstone OnDemand and National AHEC Organization. Massachusetts AHEC Network is listed as a regional player.
Does Health WorkForce New York have an API?
No public API is recorded for Health WorkForce New York.
What industry is Health WorkForce New York in?
Health WorkForce New York's product category is Healthcare Workforce Development. Its primary akta.pro industry code is HLAJAKAM, Health Workforce Development & Capacity-Building, with a secondary code of HLAJAMAF, Public Health Workforce, Training & Capacity Building. Its NAICS code is 5614 and its SIC code is 7361.