Bliss Beach

What Bliss Beach does

Bliss Beach LLC, founded in 2018 by Brian Jones, operates a turnkey luxury beach experience rental and event services business on California beaches and, as of 2025, in St. Petersburg, Florida. The company rents pre-configured lounge and picnic setups (Little Lounge, Safari Room, Kahuna, Double Kahuna), bonfire kits, teak dining collections, and backyard event packages at hourly and daily rates ranging from $200 for a half-day couples lounge to $3,200 for a full-day 40-guest beach club and over $5,000 for large teak long-table events. The underlying "platform" is physical logistics: a fleet of beach-appropriate furniture, delivery/setup/pickup crews, and permit-handling expertise across jurisdictions including Santa Monica, Malibu, San Diego, and Santa Barbara, where the company operates The Barbara Beach Club under a partnership with the City of Santa Barbara.

The company monetizes through three primary revenue streams: per-event equipment rental and setup fees (one-time license), full-service special event packages including bar, dining, and wedding weekend coordination, and a subscription-style beach club membership at The Barbara Beach Club. Gift cards and custom event minimums (starting at $3,400) extend the revenue mechanics into recurring gift and high-AOV event categories. Go-to-market is predominantly direct-to-consumer through a self-serve booking website (blissbeach.co), supplemented by inside-sales inquiry handling for custom and wedding events and a franchise-like expansion model inviting local operators to launch Bliss Beach experiences in new beach communities.

Customer segments are horizontally distributed across individual consumers (couples, families, friend groups), wedding couples (welcome parties, ceremonies, recovery days), special-occasion celebrators (birthdays, anniversaries, brand activations), and a smaller corporate/event-planner segment. Marketing relies on Instagram visual storytelling, earned editorial coverage in Travel and Leisure, GOOP, and Condé Nast Brides, a monthly email newsletter (Bliss List), a content creator network, and SEO-optimized location pages. The company is founder-owned, privately held, bootstrapped with no disclosed institutional funding.

Name

Bliss Beach

Legal name

Bliss Beach LLC

Website

https://blissbeach.co

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Bliss Beach operates a turnkey luxury beach rental and event services business across California and Florida beaches, delivering and setting up premium furniture, dining, bar, and wedding experiences for individuals, couples, and event planners.

Ownership category

akta.pro rank

Product category

Beach Event Services

NAICS

Other Traveler Accommodation (72119), Caterers (72232)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industries

Beachfront & Island Luxury Resorts (THAGACAA), Luxury Beachfront & Waterfront Villas (THAMAEAE), Cruise + Beach Extension Packages (THAEAHAG)

Keywords

• Luxury beach events
• Beach lounge rentals
• Wedding beach setups
• Beach picnic services
• Teak beach dining

Headquarters

HQ city

Maple Valley

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Beach Lounge Rentals: Hourly/daily rental of luxury beach furniture sets including delivery, setup, and pickup at designated beach locations across California
2. Special Event Services: Teak Beach events, backyard parties, wedding weekends, and custom events with minimum rental fees plus additional services for bar, catering, florals, and coordination
3. Venue and Permit Services: Assistance with venue sourcing and event permitting for beach events, particularly in Santa Monica, Malibu, and San Diego locations
4. Gift Cards: Digital and physical gift cards valid for one year, allowing recipients to apply value to any experience and location
5. Club Memberships: Membership program offering event RSVP credits for specified seasons at The Barbara Beach Club in Santa Barbara

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Bliss Beach provides turnkey luxury beach event rental and concierge services, delivering, setting up, and picking up premium furniture, umbrellas, coolers, and bar/dining amenities at California beaches. Offerings include luxury beach lounges (Little Lounge, Safari Room, Kahuna, Double Kahuna), beach picnics, bonfires, Teak Beach premium dining/bar experiences, venue and backyard events, full wedding weekend services, and the partnership-operated Barbara Beach Club in Santa Barbara. Optional add-ons include charcuterie, florals, bar service, chef coordination, and beach permit handling.

Product overview

Bliss Beach is a luxury beach event services company operating across California beaches (Los Angeles, Santa Barbara, San Diego, Orange County) and expanding to St. Pete, Florida. The company offers a modular rental system with core products including Beach Lounges (Little Lounge, Safari Room, Kahuna, Double Kahuna), Teak Beach (premium dining/bar experiences), Venue Events (backyard parties, cinema), Wedding Weekend services, and The Barbara Beach Club (Santa Barbara partnership). Products range from intimate setups for 2-4 guests ($200-$500) to large-scale events for 30-40+ guests ($1,800-$6,850+). The company also operates Gear Pickup services and Gift Cards. The business model combines equipment rentals with setup/breakdown services, event permitting, and optional add-ons including catering, florals, and bar services.

Differentiator

Problem solved

Functional benefit

Brands

• The Barbara Beach Club: A proper beach club in partnership with the City of Santa Barbara, designed to embody the beauty and charm of the American Riviera. Open to the public with lounge sets for two to cabanas for celebrations.
• Teak Beach

Products and services

• Beach Lounges Turnkey luxury beach lounge setups (Little Lounge, Safari Room, Kahuna, Double Kahuna) for individuals, couples, families, and groups of up to 40 guests. Includes delivery, setup, and pickup of furniture, shade, coolers, and speakers at California beaches.
• Little Lounge Beach lounge setup for 2–4 guests including daybeds, chairs, umbrella, cooler, and rug, available as half-day or full-day rental with setup and breakdown.
• Safari Room Beach 'living room' setup for 6–10 guests with shade canopy, sling chairs, daybeds, box cooler, available as half-day or full-day rental.
• Kahuna Beach party setup for 12–20 guests with daybeds, XL canopy, umbrellas, cooler, and cornhole, available half-day or full-day with setup and breakdown.
• Double Kahuna Private beach club setup for 30–40 guests combining two Kahunas under one canopy with multiple coolers and serving tables, available half-day or full-day.
• Beach Picnic Beach dining setup for 2–30 guests with tables, chairs, linens, shade canopy, cooler, and dining ware, including setup and breakdown.
• Beach Bonfire Seasonal luxury beach bonfire experience for 12–20 guests with seating, chopped hardwood, lanterns, cooler, and serving table; optional s'mores and wool blanket add-ons. Available October through March.
• Teak Beach Upscale beach and backyard event service featuring teak furniture for dining, bar, and lounge setups. Includes Teak Dining (long-table dinners), Teak Lounge (seating clusters), and Teak Bar (full bar service with bartender).
• Venue Events Backyard and venue event services including long table dinners, cocktail parties, and cinema experiences with full bar, private chef, and coordination options.
• Backyard Picnic Long-table picnic setup for 10–30 guests with stoneware, glassware, umbrellas, and optional florals or chef services in backyards or partner venues.
• Wedding Weekend End-to-end beach wedding services including welcome parties, ceremonies, rehearsal dinners, and day-after beach recovery events, with permit coordination and decor included.
• Wedding Ceremonies Beach wedding ceremony setup with arches, chairs, florals, and permit coordination for county or city regulations.
• Welcome Parties Cocktail welcome parties on the beach with lounge seating, bars, and dining for wedding weekends.
• Recovery Day Post-wedding beach lounge and recovery setups with mimosa bars and relaxed seating for the day after the ceremony.
• Beach Cinema Pop-up outdoor theater experience for private beach or venue screenings, with optional dining and bar services.
• Custom Events Bespoke event planning for brand activations, influencer events, and special occasions with custom creative hospitality services and a minimum rental fee plus travel and coordination.
• The Barbara Beach Club Proper beach club in partnership with the City of Santa Barbara, open to the public, with lounge sets for two and cabanas for up to 50 guests. Includes seasonal event RSVP credits for members.
• Gear Pickup Self-service pickup and return of rental gear from Bliss Beach warehouses for customers who prefer to set up themselves.
• Gift Cards Digital and physical gift cards valid for 364 days, redeemable for any Bliss Beach experience at any location.

Quantifiable outcome

• Most beautiful venue for a fraction of typical venue cost
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• City of Santa BarbaracoreStrategic or Co-development PartnerPartnership with City of Santa Barbara to operate The Barbara Beach Club - a proper beach club open to the public, designed to embody the beauty and charm of the American Riviera. This is the company's first proper beach club venture.
• Content Creator NetworkminorGTM or Marketing PartnerCollaborative network inviting content creators to join and share their unique Bliss Beach experiences with the brand community. Creators apply through Google Form and collaborate on projects.
• Local Conservation OrganizationscoreStrategic or Co-development PartnerCompany provides event infrastructure for local conservation organizations, schools for fundraising, and local activism efforts. In 2024, committed to investing a portion of all reservations in innovative conservation efforts creating livelihoods in communities served.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Aman Resorts: Ultra-luxury hotel and resort brand operating Aman beach properties and club-style venues. Comparable for the ultra-premium positioning and exclusive member-style beach experiences Bliss Beach targets.
• 1 Hotels: Luxury lifestyle hotel brand with beachfront properties emphasizing wellness, sustainability, and curated guest experiences. Comparable as a higher-end, experience-driven beach hospitality competitor.
• Rosewood Hotels & Resorts: Ultra-luxury hotel collection with beachfront properties offering bespoke event coordination, weddings, and curated leisure programming. Comparable for the high-end beach wedding and event segment Bliss Beach targets.
• The Standard Hotels: Lifestyle hotel brand known for beach properties (e.g., The Standard Spa Miami Beach) with vibrant daybeds, dining, and event programming. Comparable in delivering Instagram-worthy, design-forward beach experiences.
• W Hotels (Marriott): Global lifestyle hotel brand with W South Beach and other beachfront properties delivering design-forward lounges, dining, and event programming. Comparable for affluent experiential coastal hospitality.
• SoHo House: Global members-only club brand with beach clubs (e.g., Soho Beach House Miami) offering lounge seating, dining, and event programming. Comparable as a broader lifestyle brand that has expanded beach-club-style experiences.
• Nobu Hotels: Luxury hotel brand with beachside properties offering curated dining, lounge, and event experiences. Comparable as a lifestyle luxury brand targeting affluent experiential consumers.
• Club Med: All-inclusive resort brand with beach properties and inclusive experience programming (watersports, dining, kids programs). Comparable to Bliss Beach's all-inclusive turnkey beach day experience concept.

Direct peers

• Beaches Resorts: Luxury all-inclusive beach resort brand offering curated beach experiences, family-friendly beachfront settings, and turnkey event coordination. Highly comparable to Bliss Beach's luxury, full-service beach experience model.
• Surf Lodge Montauk: Boutique beachfront hotel and lifestyle brand offering curated beach day setups, daybeds, dining, and event services. Closely mirrors Bliss Beach's luxury beach lounge, dining, and event offering on the East Coast.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bliss.beach
• LinkedInlinkedin.com/company/bliss-beach

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bliss Beach