Need for Feed
- Company typePrivate
- Founded2006
- HeadquartersBeaconsfield Upper, Australia
- Headcount—
- GTM typeB2C
- OfferingServices
Need for Feed firmographics
Firmographics- Name
- Need for Feed
- Legal name
- Need for Feed Australia
- Website
- https://needforfeed.org
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Ownership category
- akta.pro rank
Need for Feed industry classification
Industry- Product category
- Agricultural Disaster Relief Services
- NAICS
- Support Activities for Animal Production (115210), Support Activities for Crop Production (1151), Crop Harvesting, Primarily by Machine (115113)
- SIC
- Agricultural Services (700)
- akta.pro primary industry
- Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management) (AFAEALAJ)
- akta.pro secondary industries
- Harvest Crew & Picking Services (Hand Harvest) (AFACAHAC), Forage Harvesting Services (Hay, Silage, Baleage) (AFACAAAE)
Keywords
Where Need for Feed is headquartered
LocationHeadquarters
- HQ city
- Beaconsfield Upper
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Need for Feed business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Others
Revenue model
- Monetary Donations: The organization receives direct bank deposits, PayPal payments, and cheque donations. As a registered charity (since 2020), donations made after February 26, 2021 are fully tax deductible. 100% of all donations go to the intended purpose as all operations are volunteer-run.
- Fodder Donations: Farmers and businesses donate hay, straw, and other fodder which is collected and distributed to affected farmers. The organization arranges pickup of donated fodder when donors cannot deliver.
- Volunteer Time: Volunteers contribute time for hay runs, fundraising, coordination, and delivery of assistance to farmers in need.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Need for Feed product offering
Product offeringCore offering
Need for Feed coordinates the collection and free delivery of donated hay, straw, and fodder to Australian farmers whose livestock and properties have been impacted by drought, bushfire, or flood, via organized volunteer Hay Run Convoys. It complements fodder delivery with household hampers, personal care packs, dog food, and children's items, and accepts assistance applications from affected farmers.
Product overview
Need for Feed is a volunteer-run disaster relief organization operated as a Lions Club project, not a traditional technology product company. The organization offers a suite of interconnected services focused on emergency agricultural relief: the core Emergency Fodder Delivery Program coordinates Hay Run Convoys to deliver donated feed to drought, fire, and flood-affected farmers across eastern Australia. Supporting services include Volunteer Coordination for convoy operations, Donation Collection (monetary and in-kind), a Farmer Assistance Application process, distribution of Christmas Hampers and Care Packs, a Fundraising Program, and a Fodder Donations Program. The organization tracks applications via a database but does not offer software products, platforms, or APIs.
Differentiator
Problem solved
Functional benefit
Products and services
- Emergency Fodder Delivery and Hay Run Convoys Coordinated collection and free delivery of donated hay, straw, lucerne, and other fodder to farmers whose livestock and properties have been impacted by drought, bushfire, or flood across eastern Australia (Queensland, New South Wales, Victoria, South Australia, Tasmania), executed via organized multi-truck volunteer Hay Run Convoys to central delivery points and on to individual farms.
- Christmas Hampers and Care Packs Distribution of Christmas hampers, non-perishable household goods, personal care packs, Lions teddies and toys for children, and pet/working dog food delivered alongside fodder drops to farming families in crisis.
- Farmer Assistance Application Service Online JotForm-based application process that lets disaster-affected farmers request emergency fodder and household assistance; applications are entered into a Need for Feed database and reviewed by volunteer coordinators when a delivery convoy is being routed to the applicant's region.
Quantifiable outcome
- Over $45 million in total aid delivered since inception in 2006/2007
- +4 more outcomes
Companies that use Need for Feed
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles2 records
Need for Feed technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Need for Feed partnerships and signals
Strategic signalPartnerships
21 partnerships are on record, tiered supporting and core.
- Penske Truck RentalsupportingProvided use of 2 prime movers for the Australia Day 2018 hay run convoys.
- Hallam & Bayswater Truck CentressupportingProvided use of 2 prime movers for hay run convoys.
- Semi Skel Hire P/LsupportingProvided use of 2 trailers for hay run convoys.
- Transport Equipment HiresupportingProvided use of 2 trailers for hay run convoys.
- S & K Mumford Agricultural & Cartage ContractorssupportingAssisted with picking up, loading and returning loan trucks and trailers, and participated in hay runs.
- Sutton TransportsupportingParticipated in hay runs for the fourth consecutive year.
- Rural Financial Counselling Service VictoriacoreAssisted in identifying farmers in need in Gippsland. Co-distributed food shopping vouchers through their offices across Victoria.
- Aussie HelperssupportingProvided hampers, dog food and other donations for farmers in need.
- Drought AngelssupportingProvided hampers and care packs for farmers affected by drought.
- Gippsland Four Wheel Drive ClubsupportingAssisted with deliveries to farmers.
- Lions Clubs District 201 N4coreDistributed fodder under their Disaster Relief Plan using criteria of those farming for a living and those most in need.
- NSW Rural Assistance AuthoritycoreProvided Donated Fodder Subsidy scheme supporting hay runs to NSW drought affected areas.
- Michaels IGA storescoreJointly funded food shopping vouchers with Need for Feed for dairy farmers through the Lions/Need for Feed/IGA Dairy Farmer Support Program in South Gippsland.
- Fairleys IGAsupportingExtended the IGA Dairy Farmer Support Program to the Goulburn Valley with help from local Lions Clubs.
- Ritchies IGA group of storescoreResponded to the national appeal to help fund vouchers in all Eastern States for the dairy farmer support program.
- Grand Ridge BrewerysupportingContributed special items for Christmas hampers distributed to dairy farmers.
- NSW FarmerssupportingArranged community functions with local communities, recipients and volunteers during hay runs to NSW drought areas.
- Traralgon Lions Club IncsupportingProvided meals for volunteers during hay runs.
- Bairnsdale Lions ClubsupportingArranged overnight stops for hay run volunteers.
- Briagolong Lions ClubsupportingProvided assistance during hay run operations.
- Lions Club of PakenhamsupportingProvided member support and crew for hay run convoys.
Scale indicators9 records
Recent moves6 records
Expansion highlights3 records
Need for Feed competitors and assessment
Company assessmentOthers
- Lifeline Australia: National crisis support charity addressing rural mental health and suicide prevention - relevant because Need for Feed was founded after the founder's father's farm-related suicide. Adjacent mission addressing farmer welfare but in mental health rather than physical disaster relief.
Direct peers
- Rural Aid: Australia's largest rural charity, providing disaster relief, fodder, and welfare support to farmers affected by drought, fire, and flood. Directly comparable to Need for Feed in mission, beneficiary base, and funding model (donations).
- BlazeAid: Volunteer-led disaster recovery organization that rebuilds fences and supports farming families after bushfires and floods. Same volunteer-driven, donation-funded model and same farmer beneficiary base as Need for Feed.
- Drought Angels: Provides hampers, care packs, and financial support to farming families impacted by drought and natural disasters. Also listed as a Need for Feed partner, serving the same SMB farmer base with overlapping programs.
- Aussie Helpers: Volunteer-driven charity delivering fodder, food hampers, and financial assistance to drought- and disaster-affected Australian farmers. Named as a Need for Feed partner in source data, making it the most directly comparable peer.
- Buy a Bale: Charity focused on providing hay and fodder to Australian farmers impacted by drought through donated funds and transport. Narrower mission than Need for Feed but directly comparable in the fodder-relief vertical.
Broad incumbents
- Frontier Services: National charity supporting remote and rural Australian communities, including pastoral workers and families. Broader remit but overlapping rural disaster welfare delivery.
- Salvos (Salvation Army) Rural Chaplaincy: Welfare arm of The Salvation Army providing pastoral and emergency support to rural and farming communities across Australia, including during natural disasters. Operates on a broader welfare mandate.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights5 records
Customer concentration
Need for Feed social profiles
Digital presenceNeed for Feed financial estimates
Financial estimateRevenue estimate
Valuation estimate
Need for Feed leadership team
Management profileNumber of profiles
Profiles2 records
Need for Feed funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Need for Feed M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Need for Feed
What does Need for Feed do?
Need for Feed coordinates the collection and free delivery of donated hay, straw, and fodder to Australian farmers whose livestock and properties have been impacted by drought, bushfire, or flood, via organized volunteer Hay Run Convoys. It complements fodder delivery with household hampers, personal care packs, dog food, and children's items, and accepts assistance applications from affected farmers.
Is Need for Feed a public or private company?
Need for Feed is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Need for Feed founded?
Need for Feed was founded in 2006.
Where is Need for Feed based?
Need for Feed is headquartered in Beaconsfield Upper, Australia, in the Oceania region.
How does Need for Feed make money?
Three revenue lines are on record. Monetary Donations are the primary driver. The others are fodder Donations and volunteer Time.
Who are Need for Feed's main competitors?
Lifeline Australia is listed as an others. Direct peers are Rural Aid, BlazeAid, Drought Angels, Aussie Helpers and Buy a Bale. Broad incumbents are Frontier Services and Salvos (Salvation Army) Rural Chaplaincy.
Does Need for Feed have an API?
No public API is recorded for Need for Feed.
What industry is Need for Feed in?
Need for Feed's product category is Agricultural Disaster Relief Services. Its primary akta.pro industry code is AFAEALAJ, Animal Nutrition & Feeding Support Services (On-Farm Feeding, Feed Management), with a secondary code of AFACAHAC, Harvest Crew & Picking Services (Hand Harvest). Its NAICS code is 115210 and its SIC code is 700.