Mega Prime Foods
- Company typePrivate
- Founded1975
- HeadquartersSouth Triangle, Philippines
- Headcount5,001–10,000
- GTM typeB2C
- OfferingHardware or Manufacturing
Mega Prime Foods firmographics
Firmographics- Name
- Mega Prime Foods
- Legal name
- Mega Prime Foods Inc.
- Website
- https://megaprimefoods.com.ph
- Company type
- Private
- Founded year
- 1975
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Ownership category
- akta.pro rank
Mega Prime Foods industry classification
Industry- Product category
- Canned Seafood and Processed Food Products
- NAICS
- Seafood Product Preparation and Packaging (311710), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)
- SIC
- Prepared Fresh Or Frozen Fish & Seafoods (2092), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Canned & Shelf-Stable Seafood (Tuna, Sardines, Salmon, Retort Pouches) (AFANALAG)
- akta.pro secondary industry
- Canned Meat, Poultry & Seafood Manufacturing (AFAKACAD)
Keywords
Where Mega Prime Foods is headquartered
LocationHeadquarters
- HQ city
- South Triangle
- HQ country
- Philippines
- HQ region
- Asia
Offices6 records
Markets served
Mega Prime Foods business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Canned Seafood Products: Primary revenue stream from manufacturing and selling canned sardines, tuna, and mackerel under brands including Mega Sardines, Mega Tuna, and Mega Mackerel. Products are sold through general trade, modern trade, and export markets.
- Canned Fruits and Vegetables: Revenue from canned and preserved fruits, vegetables, and ready-to-use food products under the Mega Prime and Mega Creations brands, including items such as corn, mushrooms, and oyster sauce.
- Beverages (Primo Sparkling Juice and Jimm's Coffee): Revenue from the recently launched Primo Sparkling Red Grape beverage line and the acquired Jimm's Coffee Mix brand, representing diversification into the beverage and powdered drinks category.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Sardine 4-day Reset Pack - 12-can pack priced under $12 for metabolic health promotion |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels8 records
Mega Prime Foods product offering
Product offeringCore offering
Mega Prime Foods manufactures and distributes canned seafood products (sardines, tuna, mackerel), canned fruits and vegetables (corn, mushrooms, fruit cocktail, condiments), and beverages (Primo Sparkling Juice and Jimm's Coffee Mix). The company operates a vertically integrated fishing-to-canning model anchored by a signature 12-hour catching-to-canning process, the largest fishing fleet in the Philippines, and a PHP 1 billion manufacturing facility in Batangas certified to FSSC 22000, HACCP, EU, and HALAL standards. Products are sold under flagship brands including Mega Sardines, Mega Tuna, Mega Mackerel, Mega Prime, Mega Premium, Primo, and Jimm's Coffee across retail, supermarket, e-commerce, and export channels.
Product overview
Mega Prime Foods Inc. operates as a diversified food manufacturing and distribution company offering a portfolio of branded food products primarily serving Filipino households. The product lineup is organized around several core brands: Mega Sardines (flagship #1 sardines brand), Mega Tuna, Mega Mackerel (seafood category), Mega Prime (fruits, vegetables, and cooking ingredients), Mega Premium (premium/gourmet line), Primo (sparkling juice beverages), and Jimm's Coffee (acquired powdered coffee brand). The company operates with a vertically integrated process from fishing to canning, utilizing a 12-hour catching-to-canning method, and maintains multiple manufacturing facilities including a new PHP 1 billion Batangas plant. Products are distributed through traditional retail, e-commerce platforms (Shopee, Lazada, TikTok Shop), and the company's official stores.
Differentiator
Problem solved
Functional benefit
Brands
- Mega Sardines: Flagship sardines brand, #1 sardines brand in the Philippines with 26% market share in 2023. Products include sardines in various formats (tomato sauce, natural oil, corn oil) and variants (hot & spicy, extra hot, corned, fried with tausi).
- Mega Tuna
- Mega Premium
- Mega Prime
- Mega Mackerel
- Primo
- Jimm's Coffee
- Primo
Products and services
- Mega Sardines
Quantifiable outcome
- 26% market share in the Philippines sardine market (2023)
- +3 more outcomes
Companies that use Mega Prime Foods
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Mega Prime Foods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Mega Prime Foods partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Goldshine Pharmaceuticals, Inc. (GPI)coreMega Prime Foods Inc. (MPFI) acquired select assets of Goldshine Pharmaceuticals, Inc., gaining the Jimm's Coffee Mix brand. This acquisition marked Mega Prime Foods' entry into the powdered drinks category, diversifying the company's portfolio beyond canned foods and beverages.
- Nutrition Center of the PhilippinescoreMega Global partnered with the Nutrition Center of the Philippines to operate the Mega Sustansya Everyday Program, which provided two meals a day to undernourished children for 40 days, teaching mothers that nutrition can be accessible to everyone. The program continues as the Mega Bigay Sustansya (MBS) program.
- Department of Health (Philippines)coreMega Global partnered with the Department of Health for its BIDA Solusyon sa COVID-19 Campaign, promoting virus prevention behaviors through BIDA materials (Bawal walang mask; i-sanitize ang mga kamay; Dumitansya ng isang metro; Alamin ang totoong impormasyon). Mega's wide consumer reach helped amplify the campaign message nationwide.
- Autokid and Department of TransportationminorMega Global partnered with Autokid and the Department of Transportation for the Mega Care Caravan, deploying meals, masks, shirts, and sardines to transport service cooperatives during the COVID-19 pandemic.
- Mega Malasakit Kitchen Partners (Lin's Kitchen, Doña Maria, Ideal Macaroni, Lemon Square Lava Cake, 3J Plasticworld, Mtg. Corp., Fishta Seafood, Fish 'n Chix, Rizons ICA Batch '97)minorThe Mega Malasakit Kitchen was established in partnership with multiple food and goods companies to provide 500 meals daily to frontliners during the COVID-19 pandemic. The program provided home-cooked meals to policemen, barangay tanods, security guards, merchandisers, supermarket staff, homeless Filipinos, and displaced PUJ drivers.
- Mega Tiu Lim FoundationcoreThe Mega Tiu Lim Foundation (MTLF), the corporate social responsibility arm of Mega Global, manages community aid and nutrition programs. During COVID-19, it provided approximately PHP 50 million in aid to communities and employees. The foundation also manages the Mega Bigay Sustansya (MBS) program for undernourished children.
Scale indicators9 records
Recent moves7 records
Expansion highlights7 records
Mega Prime Foods competitors and assessment
Company assessmentBroad incumbents
- San Miguel Food and Beverage: Philippine food and beverage conglomerate under San Miguel Corporation, offering canned goods, processed meats, and beverages. Comparable in Philippine grocery distribution scale and beverage diversification (similar trajectory to Mega Prime Foods' Primo and Jimm's Coffee moves), though broader in scope.
- Thai Union Group: Thailand-based global canned seafood leader (owner of Chicken of the Sea, brand license for Bumble Bee in select markets). Comparable to Mega Prime Foods in product category and global canned tuna/sardine positioning, but at vastly larger scale and with established international distribution Mega is now targeting.
- Dongwon Industries: South Korea-based major canned tuna producer (owner of StarKist). Comparable in vertically integrated fishing-to-canning operations and canned seafood product mix; represents the type of well-capitalized Asian incumbent Mega will compete against in US and MENA export markets.
- StarKist Co. US-based canned tuna and seafood brand, subsidiary of Dongwon Industries. Directly comparable as the incumbent Mega Sardines will face when launching the 'Sardine 4-day Reset' pack in the United States, with established US retailer relationships and shelf presence.
- Bumble Bee Seafoods: US-based canned seafood brand (tuna, salmon, sardines). Comparable as a direct competitor in the US canned seafood category that Mega Prime Foods is targeting with its 2026 export launch, with established US supermarket distribution and consumer awareness.
- Robina Agri Partners (JG Summit): Philippine-based food manufacturing arm of JG Summit Holdings, producing canned goods, noodles, and condiments. Comparable as a Philippine CPG competitor with overlapping distribution in modern trade and sari-sari channels, and similar portfolio breadth beyond seafood.
- Chicken of the Sea: US-based canned seafood brand owned by Thai Union Group. Comparable product category (canned tuna, salmon, sardines) and direct competitor in the US canned seafood aisle where Mega plans to launch the 'Sardine 4-day Reset' 12-can pack in 2026.
Direct peers
- Century Pacific Food: Philippines-based publicly listed food manufacturer and the most direct competitor to Mega Prime Foods in canned seafood (Century Tuna) and broader CPG. Competes head-to-head with Mega Sardines for shelf space in Philippine supermarkets and sari-sari stores, with a comparable multi-brand portfolio spanning seafood, dairy, and meat.
- Frabelle Fishing Corporation: Philippine-based vertically integrated fishing and canned seafood company that produces canned tuna, mackerel, and sardines. Comparable to Mega Prime Foods in operating model (own fleet + cannery) and product overlap in the Philippine canned seafood market.
Others
- Nestlé Philippines: Philippine arm of global CPG giant Nestlé, active in beverages, dairy, and culinary products. Comparable as a competing multinational player in Philippine retail channels and as a potential benchmark for Mega Prime Foods' diversification into beverages (Primo, Jimm's Coffee) and adjacent food categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mega Prime Foods social profiles
Digital presenceMega Prime Foods compliance and trust
Trust signalCompliance4 records
Mega Prime Foods financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mega Prime Foods leadership team
Management profileNumber of profiles
Profiles10 records
Mega Prime Foods subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mega Prime Foods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mega Prime Foods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mega Prime Foods
What does Mega Prime Foods do?
Mega Prime Foods manufactures and distributes canned seafood products (sardines, tuna, mackerel), canned fruits and vegetables (corn, mushrooms, fruit cocktail, condiments), and beverages (Primo Sparkling Juice and Jimm's Coffee Mix). The company operates a vertically integrated fishing-to-canning model anchored by a signature 12-hour catching-to-canning process, the largest fishing fleet in the Philippines, and a PHP 1 billion manufacturing facility in Batangas certified to FSSC 22000, HACCP, EU, and HALAL standards. Products are sold under flagship brands including Mega Sardines, Mega Tuna, Mega Mackerel, Mega Prime, Mega Premium, Primo, and Jimm's Coffee across retail, supermarket, e-commerce, and export channels.
Is Mega Prime Foods a public or private company?
Mega Prime Foods is a private company. It is classified as family owned and is currently operating.
When was Mega Prime Foods founded?
Mega Prime Foods was founded in 1975. It employs 5,001 to 10,000 people.
Where is Mega Prime Foods based?
Mega Prime Foods is headquartered in South Triangle, Philippines, in the Asia region.
How does Mega Prime Foods make money?
Three revenue lines are on record. Canned Seafood Products are the primary driver. The others are canned Fruits and Vegetables and beverages (Primo Sparkling Juice and Jimm's Coffee).
Who are Mega Prime Foods's main competitors?
Broad incumbents on record are San Miguel Food and Beverage, Thai Union Group, Dongwon Industries, StarKist Co., Bumble Bee Seafoods, Robina Agri Partners (JG Summit) and Chicken of the Sea. Direct peers are Century Pacific Food and Frabelle Fishing Corporation. Nestlé Philippines is listed as an others.
Does Mega Prime Foods have an API?
No public API is recorded for Mega Prime Foods.
What industry is Mega Prime Foods in?
Mega Prime Foods's product category is Canned Seafood and Processed Food Products. Its primary akta.pro industry code is AFANALAG, Canned & Shelf-Stable Seafood (Tuna, Sardines, Salmon, Retort Pouches), with a secondary code of AFAKACAD, Canned Meat, Poultry & Seafood Manufacturing. Its NAICS code is 311710 and its SIC code is 2092.