Glacier Adventure

What Glacier Adventure does

Glacier Adventure ehf. is a privately-held, family-run tour operator incorporated in Iceland (ID 620415-1620), founded by Haukur Ingi Einarsson and Berglind Steinþórsdóttir, and headquartered at a base camp in Hali, 12 km east of Jökulsárlón Glacier Lagoon. The company specializes in guided glacier experiences on Vatnajö

Name

Glacier Adventure

Legal name

Glacier Adventure ehf.

Website

https://glacieradventure.is

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Glacier Adventure ehf. is a family-run Icelandic tour operator based at Hali, offering guided glacier hikes, ice cave tours, boat tours, and adventure activities on Vatnajökull to international and domestic tourists.

Ownership category

akta.pro rank

Headquarters

HQ city

Höfn

HQ country

Iceland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Tour Operations: Glacier Adventure generates revenue through direct tour bookings on their website. They offer a diverse portfolio of glacier and outdoor adventure tours including glacier hikes, ice cave tours, Zodiac boat tours, snowmobile adventures, ATV tours, and multi-day expeditions. Tours are priced in Icelandic Krona (ISK) and include both company-operated tours and partner-operator tours where Glacier Adventure acts as a booking intermediary, earning revenue through tour sales. They also offer equipment rental (hiking boots, rain gear) and operate the Skyrhúsið Guesthouse for accommodation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Glacier Adventure is a family-run adventure tour operator in southeast Iceland offering guided glacier hikes, ice cave tours, zodiac boat tours, snowmobile, ATV, kayak/packrafting, drone photography workshops, and multi-day expeditions on and around Vatnajökull glacier. The company sells directly to consumers through its website and also distributes partner-operated tours as a booking intermediary. It also operates the Skyrhúsið Guesthouse at its Hali base camp.

Product overview

Glacier Adventure is a family-run outdoor adventure tour operator specializing in glacier and nature experiences in Iceland's Vatnajökull region. The company operates a diverse portfolio of tours centered around glaciers, ice caves, and outdoor activities. Core offerings include guided Glacier Walk and hiking tours, ice cave exploration experiences (Crystal Ice Cave Adventure, Private Ice Cave, Group Ice Cave), boat tours (Jökulsárlón Zodiac Adventure, Fjallsárlón Zodiac Boat Classic), and adventure activities (Snowmobile, Glacier Jeep, Kayak/Packrafting, ATV). The company also offers combo tours combining multiple activities (Ice Cave + Snowmobile, Ice Cave + Zodiac, Ice Cave + ATV), multi-day tours, overnight experiences (Aurora Hut), and specialized workshops (Drone Photography, VR Glacier Experience). Tours are operated both directly and through partner companies including North Tides, Fjallsárlón, Ice Lagoon, Glacier Jeeps, Skaftafell Adventures, and Off The Beaten Path.

Differentiator

Problem solved

Functional benefit

Brands

• Skyrhúsið: Guesthouse accommodation operated by Glacier Adventure at Hali base camp
• GA-Center

Products and services

• Glacier Walk / Glacier Hiking Tours Guided glacier hiking and walking tours on Vatnajökull and Breiðamerkurjökull glaciers, including equipment rental and safety gear, for individual travelers, couples, families, and groups looking for a guided glacier experience.
• Crystal Ice Cave Adventure Exploration of natural blue ice caves on Breiðamerkurjokull glacier with certified glacier guides, featuring 1.5–2 hours on the glacier, for adventure travelers aged 10 and above.
• Jökulsárlón Zodiac Adventure 75-minute zodiac boat tour through icebergs at Jökulsárlón Glacier Lagoon, operated by partner Ice Lagoon Adventure Tours, for travelers aged 8 and above.
• Fjallsárlón Zodiac Boat Classic Zodiac boat tour sailing among floating icebergs on Fjallsárlón Glacier Lagoon, operated by partner Fjallsárlón, for travelers aged 5 and above.
• Snowmobile Adventure on Europe's Largest Glacier Snowmobile tour on Vatnajökull Glacier with Glacier Jeeps, including equipment and 60 minutes of snowmobile riding, for travelers aged 6 and above.
• Glacier Jeep Adventure Super jeep tour exploring Vatnajökull glacier's high mountains and valleys on roads only accessible by 4WD, with no age limit.
• Heinabergslón Kayak & Mountain Hike Adventure Kayak and hiking adventure combining packrafting around icebergs at Heinabergslón glacier lake with mountain hiking, operated by partner North Tides, for travelers aged 16 and above.
• Fláajökull Glacier Hike and Kayak Adventure Full-day paddle and hike adventure to Fláajökull glacier including kayaking across glacial lake and 3 hours on the glacier, operated by partner North Tides, for travelers aged 16 and above.
• Intro to Glacier Packrafting Mini packrafting adventure combining kayaking at a glacier lagoon with brief glacier access, operated by partner North Tides, for travelers aged 14 and above.
• Skaftafell ATV Two Hour Sightseeing ATV quad bike tour in the Skaftafell area crossing glacial rivers and the historic Skeiðarárbrú bridge, operated by partner Skaftafell Adventures, for travelers aged 8 and above.
• Aurora Hut / Igloo Boat Overnight floating boat experience on Fjallsárlón Glacier Lagoon with glass walls and ceiling, accommodating two guests per boat with composting toilet and WiFi, for travelers aged 20 and above.
• 5 Day South Coast, Eastfjords and Highlands Five-day guided tour covering South Coast classics, Vatnajökull glaciers, East Fjords, and Landmannalaugar highlands, operated by partner Off The Beaten Path, for travelers aged 12 and above (group size 1–7).
• Ice Cave Action: Natural Blue Ice Cave & Snowmobile Combined ice cave exploration and snowmobile tour on Vatnajökull, including 3.5–4 hours of ice cave tour and 3 hours of snowmobile adventure, for travelers aged 10 and above.
• Ice Cave Pristine: Zodiac Boat & Crystal Ice Cave Adventure Combined zodiac boat tour at Fjallsárlón and ice cave exploration on Breiðamerkurjokull glacier, available October–November and April.
• Ice Cave Magic: Zodiac Boat and Ice Cave Adventure Combined zodiac boat adventure at Jökulsárlón and ice cave tour on Breiðamerkurjokull glacier, available November.
• Ice Cave Thrill: Ice Cave & Skaftafell ATV Tour Combined ice cave tour and ATV quad bike experience in the Skaftafell area, available October–April.
• Full Day Ice Cave Adventure with North Tides Full-day winter ice cave and glacier exploration with hiking to remote locations on Vatnajökull, limited to 8 people, available October–April.
• Private Ice Cave Adventure Private ice cave tour customized to guest preferences with personal guide, available October–March.
• Ice Cave Adventure for Groups Ice cave tour designed for groups of 10 or more participants, exploring natural ice caves on Breiðamerkurjokull.
• Drone Photography Workshops Photography workshops teaching aerial drone photography in Iceland's landscapes, limited to six guests per trip with field instruction.
• Skyrhúsið Guesthouse Guesthouse accommodation at Glacier Adventure's Hali base camp, providing lodging for tour customers and other travelers visiting southeast Iceland.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Into the Blue Virtual RealityminorStrategic or Co-development Partner · 1 May 2025Into the Blue created a VR glacier experience for Glacier Adventure's base camp at Hali. The 3-minute 360° VR experience places visitors overlooking Jökulsárlón Glacier Lagoon. Into the Blue is known for projects including short film 'After Ice' and Lava Centre exhibition in Hvolsvöllur. They are developing a new interactive exhibition at Hali.
• North TidescoreChannel Partner/ Reseller/ DistributorNorth Tides operates glacier kayak and ice cave adventure tours that Glacier Adventure distributes through their website. Tours include Fláajökull Glacier Hike and Kayak (32,900 ISK), Heinabergslón Kayak & Mountain Hike (29,900 ISK), Intro to Glacier Packrafting (22,900 ISK), and Full Day Ice Cave Adventure (36,900 ISK). Glacier Adventure handles booking and marketing while North Tides provides the operational tours.
• Glacier JeepscoreChannel Partner/ Reseller/ DistributorGlacier Jeeps operates super jeep tours and snowmobile adventures on Vatnajökull Glacier. Tours distributed through Glacier Adventure include Snowmobile Adventure (29,500 ISK) and Glacier Jeep Adventure (29,500 ISK). Meeting point at Vagnsstaðir Hostel. Glacier Jeeps provides all equipment including snowsuits, boots, helmet, gloves, and balaclava.
• Skaftafell AdventurescoreChannel Partner/ Reseller/ DistributorSkaftafell Adventures operates ATV Quad Bike tours in the Skaftafell area. Glacier Adventure distributes the Skaftafell ATV two-hour sightseeing tour (from 23,900 ISK). Tour includes driving through river beds, crossing glacial river Morsá, and views of nearby glacier. Meeting point at Skaftafell AIR Terminal.
• Ice Lagoon Adventure TourscoreChannel Partner/ Reseller/ DistributorIce Lagoon operates Zodiac boat tours at Jökulsárlón Glacier Lagoon. Tours distributed through Glacier Adventure include Jökulsárlón Zodiac Adventure (16,900 ISK, 75-minute tour) and combo tours. Adventures include sailing among icebergs to the glacier wall (~8km from shore), potential seal sightings, and glacier calving viewing.
• FjallsárlóncoreChannel Partner/ Reseller/ DistributorFjallsárlón operates Zodiac boat tours and Aurora Hut overnight experiences at Fjallsárlón Glacier Lagoon. Distributed tours include Fjallsárlón Zodiac Boat Classic (11,300 ISK) and Aurora Hut/Igloo Boat (170,000 ISK per igloo). The Aurora Huts are floating glass-walled accommodations offering unique overnight glacier lagoon experiences.
• Off The Beaten PathcoreChannel Partner/ Reseller/ DistributorOff The Beaten Path operates the 5-day South Coast, Eastfjords and Highlands tour (395,000 ISK). Glacier Adventure distributes this multi-day expedition covering South Coast waterfalls, Vatnajökull glaciers, ice caves, East Fjords, and Landmannalaugar highlands. Tour includes 4 nights accommodation, breakfast/dinner for days 2-4, and maximum 7 participants.
• Slovenia ActivitiesminorOthersListed as a partner link on Glacier Adventure's Useful Information page, suggesting some form of reciprocal partnership or referral relationship between adventure tour companies.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hidden Iceland: Premium Iceland tour operator offering guided glacier experiences and curated nature tours. Comparable target segment (high-value travelers) and overlap on glacier-related excursions.
• Arctic Adventures: Major Icelandic tour operator offering glacier hikes, ice cave tours, snowmobile tours, and combo adventures across southeast Iceland. Overlaps directly with Glacier Adventure's portfolio and serves the same international tourist segment.
• Local Guide of Vatnajökull: Specialist tour operator running glacier hikes, ice cave tours, and Jökulsárlón boat experiences from the Skaftafell area. Closely overlaps with Glacier Adventure's core offerings and geographic footprint.
• Troll Expeditions: Icelandic tour operator focused on multi-day adventures, glacier hikes, and ice cave tours in southeast Iceland. Same target customer, similar product portfolio, and geographic overlap.
• Extreme Iceland: Full-service Iceland tour operator offering glacier tours, ice cave explorations, and super jeep adventures. Comparable in scope and target segment to Glacier Adventure, though typically larger scale.
• Mountaineers of Iceland: Boutique glacier and mountaineering operator running ice climbing, glacier hikes, and ice cave tours across Iceland's major glaciers. Directly comparable specialty activities and certifications.
• Midgard Adventure: Icelandic adventure tour operator offering glacier hikes, ice cave tours, and multi-day expeditions in the Vatnajökull region. Comparable product mix and serves the same international tourist customer base.
• Icelandic Mountain Guides (Icelandic Mountains Guides): One of Iceland's largest glacier and mountain guide operators, offering glacier hikes, ice cave tours, and multi-day expeditions on Vatnajökull and Skaftafell. Directly comparable to Glacier Adventure in product, customer base, and operational geography.

Emerging players

• Blue Iceland (Glacier Adventure - unrelated): Smaller Icelandic operator offering Reykjavik-based and Golden Circle glacier tours. Partial product overlap with Glacier Adventure, though primarily serves different geographies (southwest vs southeast).

Others

• Into the Blue Virtual Reality: Strategic partner of Glacier Adventure developing VR glacier experiences and immersive exhibits (e.g., Lava Centre). Adjacent ecosystem participant in glacier storytelling and educational content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/glacieradventures

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Glacier Adventure