SpookyWoods
SpookyWoods is a family-owned haunted attraction and year-round entertainment destination in Archdale, NC, operating since 1985 across 92 acres. It serves consumers, families, and corporate groups through seasonal Halloween experiences, year-round Kersey Valley attractions, private events up to 4,000 guests, and integrated retail.
- Company typePrivate
- Founded1985
- HeadquartersGreensboro, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What SpookyWoods does
SpookyWoods is the flagship October haunted attraction of Kersey Valley Attractions, a family-owned experiential entertainment business founded in 1985 by Tony Wohlgemuth (with co-owner Donna Wohlgemuth joining in 1988) and operated across a 92-acre working farm in Archdale, North Carolina. The core product is an outdoor, narrative-driven haunted experience featuring ICONS experiential worlds replicating iconic horror film settings (including Crystal Lake, Texas Chainsaw Massacre, and Scream), six custom-built 85-passenger wagons pulled by John Deere tractors, and 180+ trained scare actors deployed in real time across themed sets. A virtual queue system with QR code check-in and SMS notifications ranks guests by ticket type, eliminating physical lines while funneling visitors through the Club Spooky Courtyard midway with DJ lighting, fog effects, monster photo ops, food and beverage (Endora's Brew, Tumbleweeds Grub House), and roaming character interactions. All guests exit through Haunt Couture, an integrated Halloween retail experience positioned as one of the largest in the country.
The business operates a year-round multi-attraction portfolio under the Kersey Valley umbrella: daytime Maize Adventure (corn maze, jumping pillows, pumpkin patch, gem mining), the relaunched Kersey Valley Christmas (2M+ lights, custom wagons, 2020 relaunch), Sunflower Extravaganza, Kersey Valley Paranormal ghost hunts, plus zipline tours, escape rooms, outdoor laser tag, indoor/outdoor axe throwing, a three-level high ropes course, and Bomb Bowling. Total staffing comprises 365 team members (7 full-time year-round, 358 part-time and seasonal) handling both seasonal operations and corporate/private event hosting for groups up to 4,000 guests.
Revenue is generated through tiered timed-arrival ticketing via the FearTicket platform (General Admission from $29.95, VIP Fast Pass from $49.95, Immediate Access at $99.95, Date Night Package from $69.95), $20 cash-only parking, on-site concessions, integrated retail at Haunt Couture, and direct corporate events sales. Distribution is overwhelmingly direct-to-consumer with strong organic amplification through a 1,900+ member Facebook Ambassadors program, USA Today Top 10 and America Haunts Top 5 recognition, and word-of-mouth built across 42 consecutive seasons and four generations of returning families.
SpookyWoods firmographics
Firmographics- Name
- SpookyWoods
- Legal name
- Kersey Valley, Inc. and Kersey Valley Holdings, LLC d/b/a Spookywoods
- Website
- https://spookywoods.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- SpookyWoods is a family-owned haunted attraction and year-round entertainment destination in Archdale, NC, operating since 1985 across 92 acres. It serves consumers, families, and corporate groups through seasonal Halloween experiences, year-round Kersey Valley attractions, private events up to 4,000 guests, and integrated retail.
- Ownership category
- akta.pro rank
SpookyWoods industry classification
Industry- Product category
- Seasonal Amusement Attractions
- NAICS
- Amusement and Theme Parks (713110), Amusement Parks and Arcades (7131)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Night Tours (Illuminations, Ghost & Legends) (THAJAAAH)
- akta.pro secondary industry
- Adventure Park Equipment & Safety Services (Inspection, Training, Rescue) (THAAACAG)
Keywords
Where SpookyWoods is headquartered
LocationHeadquarters
- HQ city
- Greensboro
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
SpookyWoods business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Haunted Attraction Tickets: Primary revenue stream from timed-admission tickets to Spookywoods haunted attraction. Multiple tiers: General Admission ($29.95+), VIP Fast Pass ($49.95+), Immediate Access ($99.95), and Date Night Package ($69.95). Parking at $20 per vehicle (cash only). Revenue driven by seasonal demand with most nights selling out.
- Corporate Events & Private Park Rentals: Year-round private event hosting for corporate outings, employee appreciation, church gatherings, school trips, and celebrations. Accommodates groups up to 4,000 guests with customizable packages across multiple attractions including corn maze, laser tag, zipline, escape games, and food/beverage.
- Haunt Couture Retail: On-site Halloween retail experience integrated into guest journey. All guests exit through Haunt Couture gift shop featuring apparel, collectibles, seasonal favorites, and Spookywoods-exclusive merchandise. One of the largest Halloween retail experiences in the country.
- Concessions & Food & Beverage: On-site food and beverage operations including Tumbleweeds Grub House (comfort food), Endora's Brew (coffee and cocktails), funnel cakes, apple cider donuts, and seasonal treats. Contributes to per-guest revenue alongside admission.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | General Admission - Full experience with standard wait times |
| One time/ perpetual license | Pay-as-you-go | VIP Fast Pass - Skip longest wait with priority access |
| One time/ perpetual license | Pay-as-you-go | Immediate Access - Walk straight into the nightmare with minimal wait |
| One time/ perpetual license | Pay-as-you-go | Date Night Package - Best value for couples on select nights |
| Unit Pricing | Pay-as-you-go | Parking - Cash-only vehicle parking |
| Other | Pay-as-you-go | Military Discount - 10% off for active duty and veterans |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
SpookyWoods product offering
Product offeringCore offering
SpookyWoods operates a 92-acre outdoor haunted attraction in Archdale, NC, featuring 180+ trained scare actors, tractor-pulled custom wagons, and narrative-driven themed experiential worlds (ICONS) replicating horror film settings. Tickets are sold by timed arrival window with tiered access (General Admission, VIP Fast Pass, Immediate Access, Date Night Package), supported by a virtual queue with SMS notifications and a Club Spooky Courtyard midway. The Kersey Valley Attractions portfolio extends the business year-round with escape rooms, axe throwing, zipline tours, laser tag, high ropes, bomb bowling, corn maze (Maize Adventure), holiday lights (Kersey Valley Christmas), sunflower fields, and private corporate event rentals for up to 4,000 guests.
Product overview
SpookyWoods operates as the flagship October event within a multi-attraction, year-round entertainment portfolio under the Kersey Valley Attractions umbrella. The core offering is the Spookywoods haunted attraction — a 92-acre outdoor haunted experience with immersive themed worlds, over 180 professional scare actors, and tractor-pulled wagon rides through haunted forest. Ticket tiers include General Admission, VIP Fast Pass, Immediate Access, and Date Night Package, with Club Spooky Courtyard serving as the entertainment queue and Haunt Couture as the integrated retail exit. The broader Kersey Valley portfolio includes daytime seasonal attractions (Maize Adventure, Sunflower Extravaganza, Kersey Valley Christmas), adventure activities (Zip Line Tours, Escape Rooms, Laser Tag, Axe Throwing, High Ropes Course, Bomb Bowling, Gem Mining), and private event services (Corporate Events, Birthday Parties, School Field Trips, Kersey Valley Paranormal). All attractions operate on a single 92-acre property in Archdale, NC, with the Wohlgemuth family maintaining ownership and operational control since 1985.
Differentiator
Problem solved
Functional benefit
Brands
- Haunt Couture: Large Halloween retail experience at the exit of the attraction featuring apparel, collectibles, seasonal favorites, and Spookywoods exclusives.
- Club Spooky Courtyard
- ICONS
Products and services
- Spookywoods Haunted Attraction
- Maize Adventure
- Kersey Valley Christmas
- Zip Line Tours
- Escape Rooms
Quantifiable outcome
- 42 consecutive seasons of operation since 1985 founding
- +4 more outcomes
Companies that use SpookyWoods
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
SpookyWoods technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature5 records
SpookyWoods partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- FearTicketcoreFearTicket is the primary ticketing platform powering online ticket sales for Spookywoods. The platform handles purchase processing, ticket delivery, and service fee management. All online ticket purchases route through FearTicket, making it a critical operational partnership for the attraction's sales motion.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
SpookyWoods competitors and assessment
Company assessmentDirect peers
- The Darkness Haunted House: St. Louis, MO-based two-story haunted attraction consistently ranked among the top U.S. haunts. Direct peer as a high-production-value independent regional operator with multiple themed attractions under one roof.
- Universal Halloween Horror Nights: Universal Studios' flagship seasonal Halloween event in Orlando and Hollywood, featuring IP-driven haunted houses and immersive scare zones. Direct peer in premium-tier haunted attraction category with IP licensing, scare actor deployment, and multi-night ticketing.
- Field of Screams: Lancaster, PA haunted attraction operating multiple themed haunts, escape rooms, and zombie experiences. Comparable multi-attraction independent operator targeting the same enthusiast segment with similar seasonal operating model.
- Knott's Scary Farm: California's longest-running Halloween theme park event, operating at Knott's Berry Farm since 1973. Closest direct peer to Spookywoods given multi-acre outdoor footprint, scare actor deployment, and tiered ticketing structure targeting thrill-seeking adult audiences.
- Pennhurst Haunted Asylum: Pennsylvania-based haunted attraction set in a real former asylum, recognized for production intensity. Comparable independent operator leveraging atmospheric location and themed experiences for the haunt enthusiast segment.
- Netherworld Haunted House: Industry-leading independent haunted attraction in Atlanta, GA, recognized nationally for production value and themed environments. Closely comparable independent operator with strong regional draw and award recognition, operating on similar seasonal business model.
- 13th Gate Haunted House: Louisiana-based independently operated haunted attraction widely regarded among the country's best. Direct peer as a regional independent haunt competing for enthusiast visits and national rankings with high production value and themed experiences.
- Scream-A-Geddon: Florida-based multi-attraction haunted experience featuring themed haunted houses and outdoor scare zones. Comparable independent regional haunt targeting similar adult thrill-seeker segment with multi-ticket product offering.
Broad incumbents
- Cedar Point HalloWeekends: Cedar Fair's seasonal Halloween event at the Cedar Point amusement park in Ohio. Broad incumbent peer leveraging an established amusement park to deliver scare attractions and family-friendly Halloween programming.
- Busch Gardens Howl-O-Scream: SeaWorld Parks' premium Halloween event at Busch Gardens Williamsburg and Tampa Bay. Broad incumbent peer operating a major theme park Halloween overlay with scare actors, haunted houses, and tiered ticketing at significantly larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SpookyWoods social profiles
Digital presenceSpookyWoods financial estimates
Financial estimateRevenue estimate
Valuation estimate
SpookyWoods leadership team
Management profileNumber of profiles
Profiles2 records
SpookyWoods subsidiaries and ownership
Company hierarchySubsidiaries9 records
SpookyWoods funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SpookyWoods M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SpookyWoods
What does SpookyWoods do?
SpookyWoods operates a 92-acre outdoor haunted attraction in Archdale, NC, featuring 180+ trained scare actors, tractor-pulled custom wagons, and narrative-driven themed experiential worlds (ICONS) replicating horror film settings. Tickets are sold by timed arrival window with tiered access (General Admission, VIP Fast Pass, Immediate Access, Date Night Package), supported by a virtual queue with SMS notifications and a Club Spooky Courtyard midway. The Kersey Valley Attractions portfolio extends the business year-round with escape rooms, axe throwing, zipline tours, laser tag, high ropes, bomb bowling, corn maze (Maize Adventure), holiday lights (Kersey Valley Christmas), sunflower fields, and private corporate event rentals for up to 4,000 guests.
Is SpookyWoods a public or private company?
SpookyWoods is a private company. It is classified as family owned and is currently operating.
When was SpookyWoods founded?
SpookyWoods was founded in 1985. It employs 51 to 100 people.
Where is SpookyWoods based?
SpookyWoods is headquartered in Greensboro, United States, in the North America region.
How does SpookyWoods make money?
Four revenue lines are on record. Haunted Attraction Tickets are the primary driver. The others are corporate Events & Private Park Rentals, haunt Couture Retail and concessions & Food & Beverage.
Who are SpookyWoods's main competitors?
Direct peers on record are The Darkness Haunted House, Universal Halloween Horror Nights, Field of Screams, Knott's Scary Farm, Pennhurst Haunted Asylum, Netherworld Haunted House, 13th Gate Haunted House and Scream-A-Geddon. Broad incumbents are Cedar Point HalloWeekends and Busch Gardens Howl-O-Scream.
Does SpookyWoods have an API?
No public API is recorded for SpookyWoods.
What industry is SpookyWoods in?
SpookyWoods's product category is Seasonal Amusement Attractions. Its primary akta.pro industry code is THAJAAAH, Night Tours (Illuminations, Ghost & Legends), with a secondary code of THAAACAG, Adventure Park Equipment & Safety Services (Inspection, Training, Rescue). Its NAICS code is 713110 and its SIC code is 7900.