SpookyWoods

What SpookyWoods does

SpookyWoods is the flagship October haunted attraction of Kersey Valley Attractions, a family-owned experiential entertainment business founded in 1985 by Tony Wohlgemuth (with co-owner Donna Wohlgemuth joining in 1988) and operated across a 92-acre working farm in Archdale, North Carolina. The core product is an outdoor, narrative-driven haunted experience featuring ICONS experiential worlds replicating iconic horror film settings (including Crystal Lake, Texas Chainsaw Massacre, and Scream), six custom-built 85-passenger wagons pulled by John Deere tractors, and 180+ trained scare actors deployed in real time across themed sets. A virtual queue system with QR code check-in and SMS notifications ranks guests by ticket type, eliminating physical lines while funneling visitors through the Club Spooky Courtyard midway with DJ lighting, fog effects, monster photo ops, food and beverage (Endora's Brew, Tumbleweeds Grub House), and roaming character interactions. All guests exit through Haunt Couture, an integrated Halloween retail experience positioned as one of the largest in the country.

The business operates a year-round multi-attraction portfolio under the Kersey Valley umbrella: daytime Maize Adventure (corn maze, jumping pillows, pumpkin patch, gem mining), the relaunched Kersey Valley Christmas (2M+ lights, custom wagons, 2020 relaunch), Sunflower Extravaganza, Kersey Valley Paranormal ghost hunts, plus zipline tours, escape rooms, outdoor laser tag, indoor/outdoor axe throwing, a three-level high ropes course, and Bomb Bowling. Total staffing comprises 365 team members (7 full-time year-round, 358 part-time and seasonal) handling both seasonal operations and corporate/private event hosting for groups up to 4,000 guests.

Revenue is generated through tiered timed-arrival ticketing via the FearTicket platform (General Admission from $29.95, VIP Fast Pass from $49.95, Immediate Access at $99.95, Date Night Package from $69.95), $20 cash-only parking, on-site concessions, integrated retail at Haunt Couture, and direct corporate events sales. Distribution is overwhelmingly direct-to-consumer with strong organic amplification through a 1,900+ member Facebook Ambassadors program, USA Today Top 10 and America Haunts Top 5 recognition, and word-of-mouth built across 42 consecutive seasons and four generations of returning families.

Name

SpookyWoods

Legal name

Kersey Valley, Inc. and Kersey Valley Holdings, LLC d/b/a Spookywoods

Website

https://spookywoods.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

SpookyWoods is a family-owned haunted attraction and year-round entertainment destination in Archdale, NC, operating since 1985 across 92 acres. It serves consumers, families, and corporate groups through seasonal Halloween experiences, year-round Kersey Valley attractions, private events up to 4,000 guests, and integrated retail.

Ownership category

akta.pro rank

Product category

Seasonal Amusement Attractions

NAICS

Amusement and Theme Parks (713110), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Night Tours (Illuminations, Ghost & Legends) (THAJAAAH)

akta.pro secondary industry

Adventure Park Equipment & Safety Services (Inspection, Training, Rescue) (THAAACAG)

Keywords

• Haunted house attraction
• Halloween entertainment
• Outdoor adventure park
• Seasonal amusement attractions
• Corporate event venue

Headquarters

HQ city

Greensboro

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Haunted Attraction Tickets: Primary revenue stream from timed-admission tickets to Spookywoods haunted attraction. Multiple tiers: General Admission ($29.95+), VIP Fast Pass ($49.95+), Immediate Access ($99.95), and Date Night Package ($69.95). Parking at $20 per vehicle (cash only). Revenue driven by seasonal demand with most nights selling out.
2. Corporate Events & Private Park Rentals: Year-round private event hosting for corporate outings, employee appreciation, church gatherings, school trips, and celebrations. Accommodates groups up to 4,000 guests with customizable packages across multiple attractions including corn maze, laser tag, zipline, escape games, and food/beverage.
3. Haunt Couture Retail: On-site Halloween retail experience integrated into guest journey. All guests exit through Haunt Couture gift shop featuring apparel, collectibles, seasonal favorites, and Spookywoods-exclusive merchandise. One of the largest Halloween retail experiences in the country.
4. Concessions & Food & Beverage: On-site food and beverage operations including Tumbleweeds Grub House (comfort food), Endora's Brew (coffee and cocktails), funnel cakes, apple cider donuts, and seasonal treats. Contributes to per-guest revenue alongside admission.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

SpookyWoods operates a 92-acre outdoor haunted attraction in Archdale, NC, featuring 180+ trained scare actors, tractor-pulled custom wagons, and narrative-driven themed experiential worlds (ICONS) replicating horror film settings. Tickets are sold by timed arrival window with tiered access (General Admission, VIP Fast Pass, Immediate Access, Date Night Package), supported by a virtual queue with SMS notifications and a Club Spooky Courtyard midway. The Kersey Valley Attractions portfolio extends the business year-round with escape rooms, axe throwing, zipline tours, laser tag, high ropes, bomb bowling, corn maze (Maize Adventure), holiday lights (Kersey Valley Christmas), sunflower fields, and private corporate event rentals for up to 4,000 guests.

Product overview

SpookyWoods operates as the flagship October event within a multi-attraction, year-round entertainment portfolio under the Kersey Valley Attractions umbrella. The core offering is the Spookywoods haunted attraction — a 92-acre outdoor haunted experience with immersive themed worlds, over 180 professional scare actors, and tractor-pulled wagon rides through haunted forest. Ticket tiers include General Admission, VIP Fast Pass, Immediate Access, and Date Night Package, with Club Spooky Courtyard serving as the entertainment queue and Haunt Couture as the integrated retail exit. The broader Kersey Valley portfolio includes daytime seasonal attractions (Maize Adventure, Sunflower Extravaganza, Kersey Valley Christmas), adventure activities (Zip Line Tours, Escape Rooms, Laser Tag, Axe Throwing, High Ropes Course, Bomb Bowling, Gem Mining), and private event services (Corporate Events, Birthday Parties, School Field Trips, Kersey Valley Paranormal). All attractions operate on a single 92-acre property in Archdale, NC, with the Wohlgemuth family maintaining ownership and operational control since 1985.

Differentiator

Problem solved

Functional benefit

Brands

• Haunt Couture: Large Halloween retail experience at the exit of the attraction featuring apparel, collectibles, seasonal favorites, and Spookywoods exclusives.
• Club Spooky Courtyard
• ICONS

Products and services

• Spookywoods Haunted Attraction
• Maize Adventure
• Kersey Valley Christmas
• Zip Line Tours
• Escape Rooms

Quantifiable outcome

• 42 consecutive seasons of operation since 1985 founding
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

One partnership is on record.

• FearTicketcoreTechnology or Integration · 1 January 2026FearTicket is the primary ticketing platform powering online ticket sales for Spookywoods. The platform handles purchase processing, ticket delivery, and service fee management. All online ticket purchases route through FearTicket, making it a critical operational partnership for the attraction's sales motion.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Darkness Haunted House: St. Louis, MO-based two-story haunted attraction consistently ranked among the top U.S. haunts. Direct peer as a high-production-value independent regional operator with multiple themed attractions under one roof.
• Universal Halloween Horror Nights: Universal Studios' flagship seasonal Halloween event in Orlando and Hollywood, featuring IP-driven haunted houses and immersive scare zones. Direct peer in premium-tier haunted attraction category with IP licensing, scare actor deployment, and multi-night ticketing.
• Field of Screams: Lancaster, PA haunted attraction operating multiple themed haunts, escape rooms, and zombie experiences. Comparable multi-attraction independent operator targeting the same enthusiast segment with similar seasonal operating model.
• Knott's Scary Farm: California's longest-running Halloween theme park event, operating at Knott's Berry Farm since 1973. Closest direct peer to Spookywoods given multi-acre outdoor footprint, scare actor deployment, and tiered ticketing structure targeting thrill-seeking adult audiences.
• Pennhurst Haunted Asylum: Pennsylvania-based haunted attraction set in a real former asylum, recognized for production intensity. Comparable independent operator leveraging atmospheric location and themed experiences for the haunt enthusiast segment.
• Netherworld Haunted House: Industry-leading independent haunted attraction in Atlanta, GA, recognized nationally for production value and themed environments. Closely comparable independent operator with strong regional draw and award recognition, operating on similar seasonal business model.
• 13th Gate Haunted House: Louisiana-based independently operated haunted attraction widely regarded among the country's best. Direct peer as a regional independent haunt competing for enthusiast visits and national rankings with high production value and themed experiences.
• Scream-A-Geddon: Florida-based multi-attraction haunted experience featuring themed haunted houses and outdoor scare zones. Comparable independent regional haunt targeting similar adult thrill-seeker segment with multi-ticket product offering.

Broad incumbents

• Cedar Point HalloWeekends: Cedar Fair's seasonal Halloween event at the Cedar Point amusement park in Ohio. Broad incumbent peer leveraging an established amusement park to deliver scare attractions and family-friendly Halloween programming.
• Busch Gardens Howl-O-Scream: SeaWorld Parks' premium Halloween event at Busch Gardens Williamsburg and Tampa Bay. Broad incumbent peer operating a major theme park Halloween overlay with scare actors, haunted houses, and tiered ticketing at significantly larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Spookywoods
• Facebookfacebook.com/spookywoods
• Instagraminstagram.com/spookywoods
• Xx.com/spookywoods
• LinkedInlinkedin.com/company/kersey-valley-spookywoods

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SpookyWoods