Good Sam Enterprises
- Company typePrivate
- Founded1998
- HeadquartersBowling Green, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
Good Sam Enterprises firmographics
Firmographics- Name
- Good Sam Enterprises
- Legal name
- Good Sam Enterprises, LLC
- Website
- https://goodsamesp.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Ownership category
- akta.pro rank
Good Sam Enterprises industry classification
Industry- Product category
- Aftermarket RV and Vehicle Warranty / Mechanical Breakdown Insurance
- NAICS
- Health and Welfare Funds (525120), RV (Recreational Vehicle) Parks and Campgrounds (721211)
- SIC
- Accident & Health Insurance (6321)
- akta.pro primary industry
- Roadside Assistance & Towing Memberships (Bundled with Service Contracts) (FSAJALAL)
- akta.pro secondary industries
- Personal Auto Add-Ons & Endorsements (Roadside, Rental Reimbursement, OEM Parts) (FSAJAAAL), Group AD&D Insurance (Employer-Sponsored) (FSAIALAA)
Keywords
Where Good Sam Enterprises is headquartered
LocationHeadquarters
- HQ city
- Bowling Green
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Good Sam Enterprises business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations
Revenue model
- Extended Service Plan Subscriptions: Good Sam Extended Service Plan generates revenue through annual subscription fees paid monthly, quarterly, or annually. Customers pay recurring premiums for mechanical breakdown coverage on their RVs and vehicles. The plan is renewable annually until the vehicle reaches age/mileage limits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom Quote-Based Pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Good Sam Enterprises product offering
Product offeringCore offering
Good Sam Enterprises sells the Good Sam Extended Service Plan, a mechanical breakdown insurance product covering RVs, motorhomes, travel trailers, 5th wheels, automobiles, trucks, and SUVs. The plan pays repair shops directly for covered breakdowns less a deductible, includes travel benefits (lodging/meals up to $100/day for 5 days and rental car up to $60/day for 5 days), and is exclusive to Good Sam Club members. The company also offers complementary protection products (Tire & Wheel Protection, Roadside Assistance, TravelAssist, Water Rescue), insurance products, RV/boat/unsecured loans, RV Valuator, campground booking, RV rentals, and a rewards program.
Product overview
Good Sam Enterprises operates primarily as a Good Sam Extended Service Plan provider — a mechanical breakdown insurance product that covers RVs, motorhomes, travel trailers, 5th wheels, automobiles, trucks, and SUVs. The core Extended Service Plan is supplemented by related protection products including Tire & Wheel Protection, Roadside Assistance, TravelAssist, and Water Rescue. The company also offers a broader ecosystem of RV-related services including Insurance (RV, auto, home, life, health, pet), Loans (RV, boat, unsecured), RV Valuator, Campgrounds & RV Parks booking, RV Rentals marketplace, and a Rewards membership program. The Good Sam Extended Service Plan itself is exclusive to Good Sam Club members and is backed by an A+ rated insurer.
Differentiator
Problem solved
Functional benefit
Brands
- Good Sam Roadside Assistance: Emergency roadside assistance services including towing, tire failure, and battery issues.
- Good Sam TravelAssist
- Good Sam Water Rescue
- Good Sam Tire & Wheel Protection
- Good Sam Insurance
- Good Sam Loans
- RV Valuator
- Wildsam
- RV.com
Quantifiable outcome
- Over $300 million paid in claims to customers
- +3 more outcomes
Companies that use Good Sam Enterprises
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Good Sam Enterprises technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Good Sam Enterprises partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Good Sam ClubcoreGood Sam Club is the world's largest and most trusted RV organization with 2 million members. The Extended Service Plan is exclusive to Good Sam Club members, combining their buying power to offer high-quality, low-cost mechanical breakdown coverage.
- Camping WorldcoreCamping World fully endorses the Good Sam Extended Service Plan. The partnership provides service center access for repairs and cross-promotion opportunities across Camping World's extensive RV dealership and service network.
- Coast-to-Coast ResortsminorCoast-to-Coast Resorts endorses the Good Sam Extended Service Plan, providing credibility within the RV resort and camping community.
- QBE Administration Services, Inc.coreQBE Administration Services, Inc. provides vehicle service contract administration for the Good Sam Extended Service Plan. They handle claims processing and are available to U.S. residents excluding California and Massachusetts.
- Affinity Brokerage, LLCcoreAffinity Brokerage, LLC is a Colorado surplus lines brokerage (Lic.#185640) that designed the Good Sam Extended Service Plan for Good Sam. Available exclusively for active members of Good Sam Membership, excluding New York and Indiana.
- AAMCOminorAAMCO is a Good Sam partner offering sophisticated RV transmission services including their AAMCO Power Purge Transmission Flush & Filter Change service for comprehensive transmission maintenance.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Good Sam Enterprises competitors and assessment
Company assessmentBroad incumbents
- Assurant (Vehicle Service Contract division): Assurant is a major Fortune 500 provider of vehicle service contracts and extended warranties, primarily through dealer and manufacturer partnerships. It is a broad incumbent in the mechanical breakdown insurance category where Good Sam operates.
- National General Insurance (Allstate): National General, now part of Allstate, is a specialty insurer with strong RV and mechanical breakdown offerings. It is a broader incumbent in the RV protection market and overlaps with Good Sam's insurance/ESP value proposition.
- Progressive (RV specialty): Progressive is a top U.S. auto insurer with a strong specialty RV product line offering mechanical breakdown and roadside protection. It is a broader incumbent in the RV insurance space that competes with Good Sam's insurance and roadside products.
Direct peers
- Endurance Warranty: Endurance is one of the largest direct-to-consumer vehicle service contract providers in the U.S., offering mechanical breakdown coverage for cars, trucks, and SUVs. It competes head-to-head with Good Sam's Auto Extended Service Plan through similar online/phone sales and deductible structures.
- CarShield: CarShield is a leading direct-to-consumer extended vehicle service contract provider selling month-to-month mechanical breakdown protection to individual motorists. It directly competes with Good Sam ESP on auto coverage via a similar subscription / online-quote model.
- Olive (Olive Auto): Olive is a digital-first vehicle service contract provider offering month-to-month mechanical breakdown coverage to consumers. It competes with Good Sam's Auto ESP via a similar subscription model and targets a comparable customer profile.
- CARCHEX: CARCHEX sells extended vehicle service contracts to consumers and partners with dealerships, offering mechanical breakdown coverage comparable to Good Sam's Auto Extended Service Plan. It uses multi-channel direct sales and is a recognized competitor in the consumer VSC category.
- Foremost Insurance Group: Foremost, a Berkshire Hathaway company, is the leading specialty insurer for RVs, manufactured homes, motorcycles, and other specialty vehicles. It is Good Sam's most direct competitor in the RV insurance and protection ecosystem, including mechanical breakdown coverages.
- Easycare (Easycare Protective): Easycare designs and administers vehicle service contracts and limited warranty products for dealers, lenders, and consumers. It is a direct functional competitor in the mechanical breakdown protection category where Good Sam operates.
Emerging players
- Wholesale Warranties: Wholesale Warranties is an emerging digital broker/marketplace for extended vehicle service contracts, including RV-specific warranty products. It is a niche distributor that competes with Good Sam ESP in the consumer RV warranty purchase funnel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Good Sam Enterprises social profiles
Digital presenceGood Sam Enterprises compliance and trust
Trust signalCompliance2 records
Good Sam Enterprises financial estimates
Financial estimateRevenue estimate
Valuation estimate
Good Sam Enterprises leadership team
Management profileNumber of profiles
Good Sam Enterprises funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Good Sam Enterprises M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Good Sam Enterprises
What does Good Sam Enterprises do?
Good Sam Enterprises sells the Good Sam Extended Service Plan, a mechanical breakdown insurance product covering RVs, motorhomes, travel trailers, 5th wheels, automobiles, trucks, and SUVs. The plan pays repair shops directly for covered breakdowns less a deductible, includes travel benefits (lodging/meals up to $100/day for 5 days and rental car up to $60/day for 5 days), and is exclusive to Good Sam Club members. The company also offers complementary protection products (Tire & Wheel Protection, Roadside Assistance, TravelAssist, Water Rescue), insurance products, RV/boat/unsecured loans, RV Valuator, campground booking, RV rentals, and a rewards program.
Is Good Sam Enterprises a public or private company?
Good Sam Enterprises is a private company. It is classified as corporate owned and is currently operating.
When was Good Sam Enterprises founded?
Good Sam Enterprises was founded in 1998. It employs 251 to 500 people.
Where is Good Sam Enterprises based?
Good Sam Enterprises is headquartered in Bowling Green, United States, in the North America region.
How does Good Sam Enterprises make money?
One revenue line is on record: extended Service Plan Subscriptions.
Who are Good Sam Enterprises's main competitors?
Broad incumbents on record are Assurant (Vehicle Service Contract division), National General Insurance (Allstate) and Progressive (RV specialty). Direct peers are Endurance Warranty, CarShield, Olive (Olive Auto), CARCHEX, Foremost Insurance Group and Easycare (Easycare Protective). Wholesale Warranties is listed as an emerging player.
Does Good Sam Enterprises have an API?
No public API is recorded for Good Sam Enterprises.
What industry is Good Sam Enterprises in?
Good Sam Enterprises's product category is Aftermarket RV and Vehicle Warranty / Mechanical Breakdown Insurance. Its primary akta.pro industry code is FSAJALAL, Roadside Assistance & Towing Memberships (Bundled with Service Contracts), with a secondary code of FSAJAAAL, Personal Auto Add-Ons & Endorsements (Roadside, Rental Reimbursement, OEM Parts). Its NAICS code is 525120 and its SIC code is 6321.