Good Sam Enterprises

Name

Good Sam Enterprises

Legal name

Good Sam Enterprises, LLC

Website

https://goodsamesp.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Aftermarket RV and Vehicle Warranty / Mechanical Breakdown Insurance

NAICS

Health and Welfare Funds (525120), RV (Recreational Vehicle) Parks and Campgrounds (721211)

SIC

Accident & Health Insurance (6321)

akta.pro primary industry

Roadside Assistance & Towing Memberships (Bundled with Service Contracts) (FSAJALAL)

akta.pro secondary industries

Personal Auto Add-Ons & Endorsements (Roadside, Rental Reimbursement, OEM Parts) (FSAJAAAL), Group AD&D Insurance (Employer-Sponsored) (FSAIALAA)

Keywords

• Extended vehicle warranties
• RV mechanical breakdown insurance
• Motorhome protection plans
• RV roadside assistance
• RV club membership

Headquarters

HQ city

Bowling Green

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations

Revenue model

1. Extended Service Plan Subscriptions: Good Sam Extended Service Plan generates revenue through annual subscription fees paid monthly, quarterly, or annually. Customers pay recurring premiums for mechanical breakdown coverage on their RVs and vehicles. The plan is renewable annually until the vehicle reaches age/mileage limits.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Good Sam Enterprises sells the Good Sam Extended Service Plan, a mechanical breakdown insurance product covering RVs, motorhomes, travel trailers, 5th wheels, automobiles, trucks, and SUVs. The plan pays repair shops directly for covered breakdowns less a deductible, includes travel benefits (lodging/meals up to $100/day for 5 days and rental car up to $60/day for 5 days), and is exclusive to Good Sam Club members. The company also offers complementary protection products (Tire & Wheel Protection, Roadside Assistance, TravelAssist, Water Rescue), insurance products, RV/boat/unsecured loans, RV Valuator, campground booking, RV rentals, and a rewards program.

Product overview

Good Sam Enterprises operates primarily as a Good Sam Extended Service Plan provider — a mechanical breakdown insurance product that covers RVs, motorhomes, travel trailers, 5th wheels, automobiles, trucks, and SUVs. The core Extended Service Plan is supplemented by related protection products including Tire & Wheel Protection, Roadside Assistance, TravelAssist, and Water Rescue. The company also offers a broader ecosystem of RV-related services including Insurance (RV, auto, home, life, health, pet), Loans (RV, boat, unsecured), RV Valuator, Campgrounds & RV Parks booking, RV Rentals marketplace, and a Rewards membership program. The Good Sam Extended Service Plan itself is exclusive to Good Sam Club members and is backed by an A+ rated insurer.

Differentiator

Problem solved

Functional benefit

Brands

• Good Sam Roadside Assistance: Emergency roadside assistance services including towing, tire failure, and battery issues.
• Good Sam TravelAssist
• Good Sam Water Rescue
• Good Sam Tire & Wheel Protection
• Good Sam Insurance
• Good Sam Loans
• RV Valuator
• Wildsam
• RV.com

Quantifiable outcome

• Over $300 million paid in claims to customers
• +3 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Good Sam ClubcoreGTM or Marketing PartnerGood Sam Club is the world's largest and most trusted RV organization with 2 million members. The Extended Service Plan is exclusive to Good Sam Club members, combining their buying power to offer high-quality, low-cost mechanical breakdown coverage.
• Camping WorldcoreStrategic or Co-development PartnerCamping World fully endorses the Good Sam Extended Service Plan. The partnership provides service center access for repairs and cross-promotion opportunities across Camping World's extensive RV dealership and service network.
• Coast-to-Coast ResortsminorGTM or Marketing PartnerCoast-to-Coast Resorts endorses the Good Sam Extended Service Plan, providing credibility within the RV resort and camping community.
• QBE Administration Services, Inc.coreTechnology or IntegrationQBE Administration Services, Inc. provides vehicle service contract administration for the Good Sam Extended Service Plan. They handle claims processing and are available to U.S. residents excluding California and Massachusetts.
• Affinity Brokerage, LLCcoreOthersAffinity Brokerage, LLC is a Colorado surplus lines brokerage (Lic.#185640) that designed the Good Sam Extended Service Plan for Good Sam. Available exclusively for active members of Good Sam Membership, excluding New York and Indiana.
• AAMCOminorImplementation/ SI/ Consulting PartnerAAMCO is a Good Sam partner offering sophisticated RV transmission services including their AAMCO Power Purge Transmission Flush & Filter Change service for comprehensive transmission maintenance.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Assurant (Vehicle Service Contract division): Assurant is a major Fortune 500 provider of vehicle service contracts and extended warranties, primarily through dealer and manufacturer partnerships. It is a broad incumbent in the mechanical breakdown insurance category where Good Sam operates.
• National General Insurance (Allstate): National General, now part of Allstate, is a specialty insurer with strong RV and mechanical breakdown offerings. It is a broader incumbent in the RV protection market and overlaps with Good Sam's insurance/ESP value proposition.
• Progressive (RV specialty): Progressive is a top U.S. auto insurer with a strong specialty RV product line offering mechanical breakdown and roadside protection. It is a broader incumbent in the RV insurance space that competes with Good Sam's insurance and roadside products.

Direct peers

• Endurance Warranty: Endurance is one of the largest direct-to-consumer vehicle service contract providers in the U.S., offering mechanical breakdown coverage for cars, trucks, and SUVs. It competes head-to-head with Good Sam's Auto Extended Service Plan through similar online/phone sales and deductible structures.
• CarShield: CarShield is a leading direct-to-consumer extended vehicle service contract provider selling month-to-month mechanical breakdown protection to individual motorists. It directly competes with Good Sam ESP on auto coverage via a similar subscription / online-quote model.
• Olive (Olive Auto): Olive is a digital-first vehicle service contract provider offering month-to-month mechanical breakdown coverage to consumers. It competes with Good Sam's Auto ESP via a similar subscription model and targets a comparable customer profile.
• CARCHEX: CARCHEX sells extended vehicle service contracts to consumers and partners with dealerships, offering mechanical breakdown coverage comparable to Good Sam's Auto Extended Service Plan. It uses multi-channel direct sales and is a recognized competitor in the consumer VSC category.
• Foremost Insurance Group: Foremost, a Berkshire Hathaway company, is the leading specialty insurer for RVs, manufactured homes, motorcycles, and other specialty vehicles. It is Good Sam's most direct competitor in the RV insurance and protection ecosystem, including mechanical breakdown coverages.
• Easycare (Easycare Protective): Easycare designs and administers vehicle service contracts and limited warranty products for dealers, lenders, and consumers. It is a direct functional competitor in the mechanical breakdown protection category where Good Sam operates.

Emerging players

• Wholesale Warranties: Wholesale Warranties is an emerging digital broker/marketplace for extended vehicle service contracts, including RV-specific warranty products. It is a niche distributor that competes with Good Sam ESP in the consumer RV warranty purchase funnel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/goodsamrvers
• Facebookfacebook.com/GoodSam
• LinkedInlinkedin.com/company/good-sam-extended-service-plan

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Sam Enterprises