Paarts

What Paarts does

PAARTS | The Creative Part AB (trading as Paarts) is a privately held, multi-disciplinary creative studio headquartered in Malmö, Sweden, founded in 2014. The studio delivers integrated creative services to mid-to-large enterprises and emerging brands, spanning brand strategy and visual identity, packaging design, web design and production, video and still photography, and social media content. It positions itself as a 'one stop shop' with dedicated project teams handling campaigns from concept through execution, including in-house production capabilities such as a video/photo studio, drone aerial filming, and Blender-based 3D animation and visualization.

The studio's technology stack centers on Webflow CMS (used exclusively for web development for four-plus years), Blender for 3D work, Shopify for e-commerce builds, and Cision for enterprise client communications distribution. Core products and services are organized into five core offerings (Brand & Visual Identity, Web Design & Production, Packaging Design, Video & Still Photography, and Brand Communication & Content Production) supplemented by five specialized modules (Art & Creative Direction, Copy Writing & Storytelling, UX & UI Design, Communication & Strategy, and Social Media & Content Production), typically bundled per engagement.

The business model is project-based professional services with bespoke, quote-driven pricing and no publicly disclosed rates. Go-to-market is direct B2B engagement via a dedicated new business email channel, complemented by a portfolio-centric website and visual social media presence, with client referrals supporting bottom-of-funnel acquisition. The studio has served over 30 clients across food and beverage, retail, real estate, healthcare, furniture, hospitality, and financial services, with anchor relationships including Guldfågeln, Golfstore, Beijer Ref, and SITS. The firm has 1-10 employees, no disclosed external funding, and operates as a founder-owned boutique without parent company or subsidiary structures.

Name

Paarts

Legal name

PAARTS | The Creative Part AB

Website

https://paarts.se

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Paarts is a Malmö-based, privately held creative studio founded in 2014 that delivers integrated brand, packaging, web, video, photography, and social media services to mid-to-large enterprises and emerging brands across Sweden and Europe on a project basis.

Ownership category

akta.pro rank

Product category

Creative Agency Services

NAICS

Motion Picture and Sound Recording Industries (512)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Creative agency services
• Brand identity design
• Packaging design services
• Video production services
• Web design services

Headquarters

HQ city

Malmö

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Creative Agency Services: Project-based creative services including brand strategy, visual identity, packaging design, web development, video production, and social media content. Services are delivered through dedicated project teams from start to finish, with pricing likely quote-based given the bespoke nature of creative work.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Paarts is a multi-disciplinary creative studio offering integrated creative services including brand and visual identity, packaging design, video and still photography, web design and production (using Webflow CMS), and brand communication and content production. The studio operates as a one-stop-shop for clients seeking end-to-end creative solutions, from strategy and branding through final production, including in-house studio capabilities and drone aerial filming.

Product overview

PAARTS is a multi-disciplinary creative studio operating on a project-based engagement model rather than a unified SaaS platform. The studio offers a comprehensive range of creative services organized into core offerings (Brand & Visual Identity, Web Design & Production, Packaging Design, Video & Still Photography, and Brand Communication & Content Production) supplemented by specialized modules (Art & Creative Direction, Copy Writing & Storytelling, UX & UI Design, Communication & Strategy, and SoMe & Content Production). These services are typically combined in client projects—for example, a brand identity project may include visual identity, copywriting, and web design, while a packaging project may encompass design, photography, and launch campaigns. The studio has developed particular expertise in food and beverage branding, retail campaigns, and corporate communications, working with clients across Sweden and internationally.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand & Visual Identity Services

Quantifiable outcome

• Guldfågeln's new packaging design performed exceptionally well, increasing sales and enhancing brand/range recognition nationwide
• +3 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature3 records

Partnerships

One partnership is on record.

• FriendscoreStrategic or Co-development PartnerPAARTS partnered with Friends (non-profit organization dedicated to preventing bullying among children and young people) to create a campaign for client Guldfågeln. The collaboration produced a TV commercial, social media reels, and digital campaign concept centered on 'Good food and good conversations' and the message 'Together for good values around the dinner table.' The campaign uses the dinner table as a space for meaningful family conversations about values.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• INGO: Stockholm-headquartered creative agency with offices across Europe, offering advertising and brand work. Comparable service offering to Paarts but at significantly larger scale.
• MediaMonks (S4 Capital): Global creative and production company offering content, design, and digital services. Comparable to Paarts in its integrated creative production model, but operates at enterprise scale serving global brands.
• Forsman & Bodenfors: One of Scandinavia's largest and most awarded creative agencies, offering brand strategy, advertising, and design. Comparable to Paarts in service mix but operates at vastly larger scale and serves global enterprise clients.
• Pentagram: Global design firm with partner-led studios offering branding, digital, and creative work. Comparable positioning to Paarts as a multi-disciplinary creative studio, though at much larger scale and geographic reach.

Direct peers

• Snask: Stockholm-based creative agency and design studio known for branding, film, and content work. Comparable to Paarts in its integrated service offering and Nordic creative reputation.
• B-reel: Stockholm-based multi-disciplinary creative agency offering digital, design, and content production similar to Paarts. Both are Swedish creative studios serving major brands with integrated creative services.
• North Kingdom: Swedish creative agency with strong digital and interactive design capabilities. Comparable to Paarts as a Scandinavian creative studio serving enterprise clients with cross-channel creative work.
• Doberman: Stockholm design and digital agency offering brand, digital product, and service design. Comparable to Paarts in its multidisciplinary creative offering and Nordic market positioning.
• Great Works: Swedish creative agency serving brands with strategy, design, and content production. Similar size and positioning to Paarts as a Stockholm-based creative studio targeting brand clients.
• Ustwo: Multi-disciplinary digital studio offering product design, branding, and content creation. Comparable to Paarts as a similarly sized, design-led creative studio working with enterprise clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/paarts

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paarts