Adams Multi Media

What Adams Multi Media does

Adams Multi Media is a family-owned digital media company headquartered in Coon Rapids, Minnesota (Minneapolis metro), founded in late 2013 by Mark Adams. It operates one of the largest privately held local media portfolios in the United States, comprising 30 daily newspapers, more than 100 non-daily publications, and over 220 media products that collectively reach more than 34 million people monthly across 100+ communities in 20 states. Its physical infrastructure includes 17 press facilities spanning multiple states, which support both internal publishing operations and third-party commercial printing contracts.

The company's revenue model spans multiple streams: consumer and business subscriptions, print and digital advertising, digital marketing services (programmatic display, OTT/CTV, geofencing, lookalike targeting, audience retargeting), commercial printing for external clients, tourism publications, and event services. Its primary customers are small and mid-sized businesses purchasing advertising across its local markets, individual readers paying subscription fees, and corporate clients purchasing commercial printing capacity. Digital advertising capabilities are built on top of third-party infrastructure, including Google Analytics and Google Signals, rather than proprietary AI/ML systems.

Adams Multi Media remains privately held under the Adams family, with no disclosed institutional or venture financing. Its leadership team includes Mark Adams as CEO, Nickolas Monico as COO, Bob Wallace as CFO, Mike Martoccia as Chief Digital Officer, and Traci Bauer as VP of Content. The company has pursued a sustained roll-up strategy in the community newspaper sector, with notable acquisitions including Yellowstone Newspapers in 2022 and the announced acquisition of the Cedar Rapids Gazette in November 2025.

Name

Adams Multi Media

Legal name

Adams MultiMedia LLC

Website

https://adamsmultimedia.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Adams Multi Media is a family-owned digital media company operating 30 daily newspapers, 100+ non-daily publications, and 220+ media products across 20 US states. It reaches 34+ million people monthly via subscriptions, local advertising, digital marketing services, and commercial printing.

Ownership category

akta.pro rank

Product category

Community Newspaper Publishing & Local Media

NAICS

Newspaper Publishers (51311), Newspaper, Periodical, Book, and Directory Publishers (5131), Advertising, Public Relations, and Related Services (5418)

SIC

Newspapers: Publishing Or Publishing & Printing (2711), Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising Agencies (7311), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

Local & Regional Newspapers (Print & Digital) (MPAJADAB)

akta.pro secondary industry

Consumer News & Digital Newsrooms (Web/App-First) (MPAJADAD)

Keywords

• Community newspaper publishing
• Local digital advertising
• Commercial printing services
• Programmatic marketing solutions
• Multimedia content production

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Newspaper Subscriptions: Print and digital subscriptions for community newspapers including daily, weekly, and specialty publications
2. Advertising: Local advertising across newspapers, digital platforms, websites, and social media networks reaching 34+ million monthly consumers
3. Digital Marketing Services: Full-service digital marketing agency solutions including SEO, SEM, social media advertising, email marketing, website development, and content writing
4. Commercial Printing: Printing services for external clients using 17 press facilities across multiple states, serving magazines, real estate guides, inserts, newspapers, event programs, and specialty publications
5. Tourism Publications: Travel and tourism magazines, coupon books, and guides distributed throughout the Southeast, including lodging guides, hotel coupons, and mobile apps
6. Event Services: Planning, marketing, and execution of events throughout the year for local businesses and associations

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Adams Multi Media is a family-owned community media company that publishes 30 daily newspapers, over 100 non-daily publications, and 220+ media products across 20 U.S. states, reaching 34+ million people monthly across 100+ communities. It sells advertising across print and digital channels, offers full-service digital marketing agency solutions (SEO, SEM, social media, geofencing, OTT/CTV), operates commercial printing through 17 press facilities, and produces tourism publications, magazines, and event services.

Product overview

Adams MultiMedia (AMM) is a family-owned community media company operating a multi-platform portfolio of print and digital products across 20 US states. The company operates 30 daily newspapers, over 100 non-daily publications, and collectively over 220 media-related products and associated websites. The product portfolio centers on Community Newspapers (the core offering) supplemented by Digital Media & Advertising solutions, Magazines (custom specialty publications), Marketing Services (including The High Road Agency for programmatic targeting, geofencing, social media, OTT/CTV, SEO, and direct mail), Tourism & Travel Publications (focused on the Southeast including hotel coupon books and lodging guides), Commercial Printing (with 13+ press facilities across multiple states), and Events. The company reaches a hyper-local audience of more than 34 million people each month across over 100 communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Community Newspapers Community newspapers including daily and non-daily publications, advertising shoppers, specialty publications, and associated websites providing local news coverage for communities across 20 U.S. states. Includes 30 dailies, over 100 non-daily publications, and 220+ media products collectively.
• Digital Media & Advertising Comprehensive digital marketing solutions including local media website advertising, email database marketing, contesting and sponsorships, recruitment/jobs & classifieds marketplace, and event marketing reaching over 34 million people monthly across 100+ communities.
• Magazines Custom and specialized publications including Albemarle Magazine, All About Women, Buckshot, Carolina Brew Scene, DC Military, Eastern Living, Fantasy Fest, Florida Keys Bridal, Harbor Style, Her Magazine, Keys Style, Klamath Life, Mayberry, Southern Minn SCENE, Shore, The Menu, Venice Style, Welcome Home, and Wyoming Business Report.
• Marketing Services (The High Road Agency) Full-service marketing solutions including owned-and-operated banner ads, website contesting, targeted display, audience retargeting, look-a-like targeting, geofencing, addressable geofencing, social media advertising, YouTube advertising, native advertising, OTT/CTV streaming TV advertising, search engine marketing/PPC, targeted email blasts, content writing and blogging, website development, SEO, social media management, reputation management, direct mail, and The High Road Agency.
• Tourism & Travel Publications Tourism and travel publications including Best Read Guide (Smoky Mountain Lodging, Tennessee/North Carolina), Coupon Book, Spirit Trail of the Smokies, Free Hotel Coupons (Tennessee, Georgia, Florida, North Carolina, Kentucky, Alabama, Virginia, South Carolina), Best Read Guide App, Hotel Travel Club, Nightly Hotel Deals App, and brochure distribution.
• Commercial Printing Commercial printing services including pre-press services, design/layout/pagination, ad creation, printing, binding/finishing, distribution/mail services. Operates multiple press facilities across the US including Chesapeake Publishing & Printing (Maryland), AMM Printing Solutions (Wisconsin), Athens Messenger Printing (Ohio), Bear River Publishing (Idaho), Chronicle Publishing (Montana), Klamath Publishing (Oregon), Idaho Press-Tribune (Idaho), The Daily Reflector (North Carolina), Skagit Valley Herald (Washington), Sun Coast Press (Florida), and AMM Rockies (Wyoming).
• Events Event planning, marketing, and execution services offered by various Adams MultiMedia properties throughout the year for local businesses and associations.

Quantifiable outcome

• 34+ million monthly audience reach
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered supporting and core.

• Google Analytics and Google SignalssupportingTechnology or IntegrationAMM uses Google Analytics and Google Signals for website analytics, collecting IP address, browser information, pages viewed, and other usage data to develop user profiles and tailor advertising.
• The High Road AgencycoreGTM or Marketing PartnerFull-service marketing agency working with AMM clients to assess business needs and provide superlative marketing solutions. Specializes in traditional media, sales and marketing, graphic and web design, production, research, public relations, and event planning.
• Hotels, Attractions, Dining Locations, Travel DestinationssupportingOthersPartnerships with hotels, attractions, dining locations, and travel destinations for AMM's tourism and travel publications including lodging guides and coupon books.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• MediaNews Group: Major privately-held newspaper publisher (affiliated with Alden Global Capital) operating daily newspapers across multiple US markets. Comparable to AMM in community/metro newspaper focus though typically larger individual titles.
• Paxton Media Group: Family-owned private media company with daily and weekly newspapers, magazines, and commercial printing across the Midwest and South. Closely mirrors AMM's print-plus-digital-plus-printing integrated model in similar geographies.
• Forum Communications Company: Family-owned private media company operating newspapers, TV stations, and digital marketing in the Upper Midwest. Comparable to AMM in ownership structure, multi-product local media focus, and Midwest geography.
• Lee Enterprises: Public community newspaper publisher operating ~75 dailies and 130+ non-dailies across the US with integrated digital marketing services. Closest direct comparable to AMM in scale, footprint, and product mix.
• Ogden Newspapers: Family-owned private community newspaper group operating daily and weekly papers across more than a dozen states with commercial printing operations. Highly comparable privately-held peer in community publishing and printing.
• CNHI (Community Newspaper Holdings Inc.): Private community newspaper operator with daily and weekly publications across multiple US states plus digital services. Directly comparable to AMM in community publishing footprint and acquisition-driven growth model.
• Schurz Communications: Family-owned private media company historically operating community newspapers, broadcasting, and digital media across multiple states. Comparable to AMM in family ownership, community publishing focus, and integrated digital strategy (though has since divested newspapers to focus on broadband).
• Civitas Media: Private community newspaper and digital marketing company operating daily, weekly, and shopper publications across the US with a focus on SMB advertising solutions. Closely comparable to AMM's hyper-local digital agency + community newspaper model.

Broad incumbents

• Tribune Publishing: Public newspaper publisher with regional dailies and digital operations across the US. Broader incumbent peer overlapping with AMM in community news and digital marketing, though focused on larger metro titles.
• Gannett: Largest US newspaper publisher (USA TODAY network) with hundreds of daily and community titles plus digital marketing solutions. Overlaps with AMM across local newspapers and digital agency services but operates at much greater scale and as a publicly traded national incumbent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PublishingAdams
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/adamsmultimedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles28 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adams Multi Media