Edmonton Riverhawks

What Edmonton Riverhawks does

The Edmonton Riverhawks is a privately held summer collegiate baseball team that debuted in 2022 as the first Alberta franchise in the West Coast League. The team plays a 27-game home regular season at RE/MAX Field, a 9,200-capacity stadium in Edmonton's river valley under a 10-year lease, with natural grass outfield, artificial turf infield (enabling play after rainfall), and a 34-foot centre-field wall. The club is owned by a 30-investor local ownership group (Baseball Edmonton Inc.) and operates with a lean front office of approximately eight named staff plus seasonal game-day labor.

Name

Edmonton Riverhawks

Legal name

Baseball Edmonton Inc.

Website

https://riverhawksbaseball.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

The Edmonton Riverhawks is a privately held summer collegiate baseball team in the West Coast League, playing 27 home games per season at RE/MAX Field in Edmonton under a 10-year lease and serving local fans, families, corporate groups, and community organizations.

Ownership category

akta.pro rank

Product category

Live Sports Entertainment

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Team Sports Matches (Club & National) (MPAGAMAB)

akta.pro secondary industry

Professional & Major League Stadiums (MPAKAEAA)

Keywords

• Summer collegiate baseball
• Live sports entertainment
• Premium stadium seating
• Ballpark facility rentals
• Theme night promotions

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Ticket Sales — Single Game: Revenue from individual game tickets across multiple seating tiers (Bleachers, Bronze, Silver, Gold Covered, Balcony, MNP Sky Patio) and premium seating options (Delta Valley Patio, Hawks Nest, Alley Kat Party Pen, Suites). Prices range from $10 youth bleacher tickets to $85+ premium patio seats.
2. Season Tickets: Full-season ticket packages covering all 27 home games in Grandstand (Gold/Silver) or Balcony sections. Grandstand season tickets priced at $495 adult / $395 senior / $285 youth; Balcony at $685 all ages. Includes perks such as priority entry, season ticket holder express line, and unused ticket vouchers.
3. Flex Packs: 5-game and 10-game ticket packs redeemable across the season in specified seating tiers. Bronze Flex Pack: $105 (5-pack) / $185 (10-pack); Gold Flex Pack: $140 (5-pack) / $260 (10-pack). Provides flexible, prepaid attendance across the season.
4. Group Rentals and Corporate Events: Private group rentals of premium areas (Hawks Nest, Delta Valley Patio, Alley Kat Party Pen, Suites) and the full stadium for corporate events, weddings, team building, and birthdays. Rental pricing ranges from $576 (12-seat suite, Mon–Thurs) to $5,700 (full AKPP patio, Fri–Sun). Includes catering access and dedicated staff.
5. Concessions and Food & Beverage: On-site food and beverage sales through multiple concession outlets including the Main Concession, High Balls & Beer, First Base Concession, Craft Corner (Alley Kat beer), Third Base Concession, Third Base Scoop (ice cream), and Vel Anova Cocktail Co. Mobile ordering via eats.gohawks.ca available during games.
6. Merchandise (Hawk Shop): Sale of branded merchandise including jerseys, t-shirts, hoodies, hats, mugs, socks, and specialty items through the on-stadium Hawk Shop and online at shop.gohawks.ca. Specialty jersey auctions (e.g., Star Wars jerseys raising $16,000+ for charity) and alternate identity merchandise (Green Onion Cakes jerseys, Indigenous logo merchandise) generate additional revenue.
7. Field and Facility Rentals: RE/MAX Field is rented to community groups, corporations, and individuals for events including minor baseball/softball tournaments, slo-pitch events, corporate outings, weddings, and private rentals. Non-baseball users pay $400/hour (corporate) or $250/hour (non-profit). Community baseball/softball users pay $130–180/hour depending on duration.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

The Edmonton Riverhawks field a summer collegiate baseball team competing in the West Coast League at RE/MAX Field in Edmonton, Alberta. Their core commercial offering is live game entertainment supported by a 27-game home schedule, multi-tier ticketing (Bleacher, Bronze, Silver, Gold Covered, Balcony, premium patios and suites), season tickets and flex packs, concessions, branded merchandise, corporate group rentals, and ballpark facility rentals for community and private events.

Product overview

The Edmonton Riverhawks is a summer collegiate baseball team operating in the West Coast League, playing at RE/MAX Field in Edmonton, Alberta. The organization offers a comprehensive entertainment portfolio centered on live baseball games, with ticket products ranging from individual grandstand tickets ($10-32) to premium seating experiences including Delta Valley Patio, Hawks Nest, Alley Kat Party Pen, MNP Sky Patio, and luxury suites. Additional revenue streams include the Hawk Shop merchandise store, flex packs, season tickets, gift vouchers, and mobile concession ordering. Community engagement programs encompass Kid's Kids Club, summer baseball camps, mascot appearances, minor ball partnerships, and the Home Stay program for players. The 2026 season introduced new features including the ETS Game Day Shuttle, MNP Sky Patio seating, Balcony Plus group rentals, Ballpark Buffet, and expanded Silver tier seating. The team debuted in 2022 as the first Alberta team in the WCL.

Differentiator

Problem solved

Functional benefit

Brands

• River Valley Tree Huggers: 2026 alternate identity celebrating Edmonton's River Valley and trees, featuring green-themed jerseys
• Green Onion Cakes
• Indigenous Logo

Products and services

• Grandstand Tickets Single-game reserved grandstand seating across Bleacher, Bronze (bench), Silver, Gold Covered, and Balcony sections at RE/MAX Field, priced from $10 (youth bleachers) to $35 (balcony, all ages). Sold per game to fans attending WCL matchups.
• Season Tickets Full-season 27-game ticket packages in Grandstand (Gold/Silver sections B-I) at $495 adult / $395 senior / $285 youth, or premium Balcony seating at $685 all ages. Includes priority entry, unused ticket voucher program, reserved seating, and 15% Hawk Shop discount for balcony holders.
• Flex Packs Pre-paid multi-game voucher packs redeemable across the season in specified tiers. Bronze Flex Pack: $105 (5-pack) or $185 (10-pack); Gold Flex Pack: $140 (5-pack) or $260 (10-pack). Redeemable for Bronze, Bleacher, Silver, and Gold Covered seating.
• Gift Vouchers Ticket vouchers redeemable online for any 2026 regular season game, subject to availability. Available as Silver Game Voucher ($14-$29) and Balcony Game Voucher ($35 all ages). Expire at end of 2026 regular season, non-refundable, no cash value.
• Delta Valley Patio Premium patio experience down the third base line with fire tables and bar service. Bar seat $85, table for two $170, couch with fire table for two $190. New for 2026 includes the Ballpark Buffet of fan-favorite ballpark classics.
• Hawks Nest VIP indoor/outdoor seating directly behind home plate, renamed from Home Plate Lounge. Outdoor Kuma chair $55, indoor table for two $90, indoor table for four $180; up to 70 guests with food and beverage from the Hawks Nest menu.
• Alley Kat Party Pen General-admission open-air patio along the first base line featuring high-top tables, a dedicated Alley Kat Brewing bar, and an on-site BBQ. $32 general admission; accommodates up to 300 with bleacher seating inside the section.
• MNP Sky Patio New 2026 premium social seating in the first base bleachers with four rows of 10 swivel drink-rail chairs each, sold at $30 + GST per ticket for select games.
• Riverhawks Suites Ground-level luxury suites adjacent to the field for 12, 18, or 24 guests with private outdoor seating, climate-controlled indoor space, in-suite catering access, and a dedicated attendant. Pricing ranges from $576 (12-seat suite, Mon-Thu) to $1,296 (24-seat suite, Fri-Sun) plus $30 per extra ticket. Sold out for 2026.
• Balcony Plus Group Rentals Upgraded balcony group experience in sections 101-103 for groups of 12, with reserved balcony seating, popcorn and bottled water on arrival, and a dedicated in-section server. $46/ticket Mon-Thu, $50/ticket Fri-Sun.
• Hawk Shop Merchandise Official Edmonton Riverhawks branded merchandise including jerseys, t-shirts, hoodies, hats, mugs, and socks, plus specialty items such as Star Wars charity jerseys, Green Onion Cakes jerseys, River Valley Tree Huggers jerseys, and Indigenous logo merchandise. Available online at shop.gohawks.ca and on-site at RE/MAX Field.
• Mobile Concession Ordering Mobile food and beverage ordering service via eats.gohawks.ca during games, with pickup at Concession 3 in the middle of the concourse. Spans multiple concession outlets including the Main Concession, High Balls & Beer, First Base Concession, Craft Corner, Third Base Concession, Third Base Scoop, and Vel Anova Cocktail Co.
• Kid's Kids Club Membership Annual membership program presented by Oodle Noodle for children aged 3-10, providing exclusive swag bags, membership badges, complimentary box-office access to designated game dates, and in-game recognition. Limited to 250 members per season.
• RE/MAX Field Rentals Hourly rental of RE/MAX Field for corporate events ($400/hr), non-profit users ($250/hr), and community baseball/softball users ($130-$180/hr based on duration), with optional field lighting ($100/hr) and scoreboard/PA access ($60/hr). Used for tournaments, team events, weddings, and private functions.
• Corporate Group Rentals Private rental of premium areas (Hawks Nest, Delta Valley Patio, Alley Kat Party Pen, Suites) and full-stadium packages for corporate events, weddings, team building, and birthdays. Pricing ranges from $576 (12-seat suite, Mon-Thu) to $5,700 (full AKPP patio, Fri-Sun), inclusive of catering access and dedicated staff.
• Summer Baseball Camps Baseball development camps for youth run by Riverhawks coaches and players, including the School's Out Baseball Camp (June 25-26), Mid Summer Baseball Camp (July 8-10), and Hawks Skills Baseball Camp (July 21-23) in 2026.
• Mascot Appearances Bookable appearances of mascots River and Kid at community events, birthday parties, fundraisers, and corporate events. Priced at $100 for one mascot for one hour, with $50 per additional hour.
• Group Ticket Rates Discounted grandstand group tickets for 20+ purchasers, available across Bleachers ($15 for 20-99, $12 for 100+), Bronze ($19 / $16), Silver ($24 / $20), and Gold ($27 / $23). Group rates unavailable for Canada Day.

Quantifiable outcome

• 2026 West Coast League attendance: 6,368 fans (July 12), 5,258 (July 9), 5,064 (July 11), nearly 5,000 (July 7 theme game)
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

24 partnerships are on record, tiered flagship, core and minor.

• RE/MAXflagshipOthersRE/MAX Canada is the stadium naming rights partner, with RE/MAX Field named after them since 2017. As a company deeply committed to the communities they serve, RE/MAX has made a strong commitment to elite amateur baseball in the Edmonton area. The stadium is the crown jewel of Western Canadian baseball and serves as the Riverhawks' home venue under a 10-year lease.
• Booster JuicecoreGTM or Marketing PartnerCanada's original juice and smoothie bar (established 1999) is a presenting partner for the Dingers, Drinks & Dawgs promotion and the 2026 Riverhawks Bobblehead Giveaway. Booster Juice's mission aligns with active lifestyles and sports fan engagement in Edmonton communities.
• QualicocoreGTM or Marketing PartnerEstablished in 1955, Qualico is a presenting partner for the Riverhawks Inquiry School (a hands-on, inquiry-based learning program at RE/MAX Field for elementary students) and the School Spirit Game (the annual June 10 field trip game with 7,000+ elementary students). This partnership reflects Qualico's commitment to community development and education in Edmonton.
• Delta Valley LandscapingcoreGTM or Marketing PartnerDelta Valley Landscaping is the presenting sponsor of Strike Out Cancer Night, a signature event in which the Riverhawks wear lavender jerseys, the park turns purple, and proceeds support the Kids with Cancer Society and the Riverhawks Community Foundation.
• Oodle NoodlecoreGTM or Marketing PartnerOodle Noodle is the presenting partner of Kid's Kids Club, a membership program for children aged 3–10 featuring exclusive swag bags, complimentary game day tickets, and in-game recognition. Oodle Noodle's support enables the Kid's Kids Club branding, swag bag contents, and family-focused perks throughout the season.
• MNP LLPcoreGTM or Marketing PartnerMNP LLP is the sponsor of the MNP Sky Patio, a new premium seating option for 2026 located in the back of the first base bleachers in Section AA. The Sky Patio features four drink rail-style rows of 10 swivel chairs each at $30 + GST per ticket.
• Save-On-FoodscoreGTM or Marketing PartnerSave-On-Foods is the presenting partner of Kiddos Crash the Park, an annual game day where Stollery Children's Hospital kids take over game day roles (coaches, PA, DJ, bat kids) and fans receive an exclusive 2026 Riverhawks Team Poster giveaway plus an on-field autograph session.
• Boston PizzacoreGTM or Marketing PartnerBoston Pizza is the presenting partner of Baseballs & Body Slams, a signature event featuring Top Talent Wrestling in a full-sized wrestling ring on the field post-game, along with dozens of Boston Pizza gift certificates given away throughout the day.
• Alley Kat Brewing CompanycoreGTM or Marketing PartnerAlley Kat Brewing Company is the exclusive on-site craft beer partner featured at the Craft Corner concession and in the Alley Kat Party Pen. The Alley Kat Party Pen is named after them and features an all-star lineup of Alley Kat beers at the dedicated patio bar. An all-Alley Kat beer selection is served at Thirsty Thursdays ($5 draft beers).
• Edmonton Space & Science Foundation (TELUS World of Science Edmonton)coreStrategic or Co-development PartnerThe Riverhawks partner with the Edmonton Space & Science Foundation for Star Wars Night, where custom Lucasfilm-approved Star Wars jerseys worn by players are auctioned to raise funds for the foundation. The 2026 auction raised over $16,000. The foundation operates the TELUS World of Science Edmonton.
• Centre For Autism Services Alberta (CFASA)coreStrategic or Co-development PartnerThe Riverhawks partnered with CFASA to create a more inclusive and accessible game day experience. CFASA helped create Sensory Kits (available for rent at games, including earplugs, sunglasses, rain ponchos, pop-its, worry stones, and books) and led staff training on how to assist fans needing sensory support on game days.
• Kihewin Cree NationcoreStrategic or Co-development PartnerKihewin Cree Nation is a community partner for the Riverhawks' pre-game Indigenous Celebration on Home Opener Night. The partnership honors the land (Treaty 6 Territory) and the Indigenous Peoples whose ancestors' footsteps marked this land. The Riverhawks also partner with Windspeaker Media for Cree-language game broadcasts.
• Kids with Cancer SocietycoreGTM or Marketing PartnerThe Kids with Cancer Society is the beneficiary of the Strike Out Cancer Night jersey auction, with proceeds from the lavender jersey auction supporting the organization and the Riverhawks Community Foundation.
• Bent Arrow Traditional Healing SocietycoreStrategic or Co-development PartnerProceeds from the Riverhawks' Indigenous Logo merchandise (unveiled 2026) support Bent Arrow Traditional Healing Society, which provides Indigenous peoples in the Edmonton area with programs spanning children and youth to elders.
• SACE (Sexual Assault Centre of Edmonton)coreStrategic or Co-development PartnerThe Riverhawks became the first local sports team to partner with SACE for comprehensive prevention education, championing community safety. This partnership reflects the team's broader commitment to community well-being beyond entertainment.
• Edmonton Transit Service (ETS)coreChannel Partner/ Reseller/ DistributorETS partners with the Riverhawks to provide a game day shuttle between Churchill Square and RE/MAX Field for all 2026 home games (excluding the June 10 daytime School Spirit Game). Riverhawks game tickets serve as valid ETS transit fare (LRT and bus) 2 hours before and after games. Shuttles run every 5–6 minutes during peak arrival times. This is a new pilot program for 2026.
• Global EdmontoncoreGTM or Marketing PartnerGlobal Edmonton is a presenting partner for Home Opener Party and Indigenous Celebration, and a presenting partner for Italian Plumber Night. As a major television broadcaster, Global Edmonton provides media coverage and promotion for the Riverhawks' key events.
• 89.3 The RavenminorGTM or Marketing Partner89.3 The Raven is a media partner and co-presenter of the Home Opener Party and Indigenous Celebration, providing radio broadcast coverage and promotion for the Riverhawks' opening weekend events.
• Windspeaker MediaminorGTM or Marketing PartnerWindspeaker Media partners with the Riverhawks to provide Cree-language game broadcasts, making the Riverhawks the first team in Edmonton to broadcast a game live in Punjabi (2023) and expanding Indigenous language coverage.
• 880 CHED Santas AnonymousminorGTM or Marketing Partner880 CHED Santas Anonymous partners with the Riverhawks for the Santas Toy Takeover game, a mid-year holiday celebration supporting the 880 CHED Santas Anonymous toy drive. Fans are encouraged to bring toys and teddy bears to donate.
• KDaysminorGTM or Marketing PartnerKDays partners with the Riverhawks for Euro Summer Vacation Night, where every fan in attendance receives a free ticket to KDays (the Edmonton summer exhibition fair).
• EPCORminorGTM or Marketing PartnerEPCOR is the presenting partner of Foodie Night, celebrating Edmonton's foodie scene. EPCOR highlights local restaurant partners' signature dishes and the Glass of the Sask program, with the Rossdale neighbourhood as a key community connection.
• Top Talent WrestlingminorOthersTop Talent Wrestling partners with the Riverhawks for Baseballs & Body Slams events, providing a full-sized wrestling ring for post-game showdowns on the field. The Riverhawks' mascot River continues an ongoing rivalry storyline with Top Talent wrestlers.
• Churchill Square (City of Edmonton)minorOthersChurchill Square serves as the pickup/drop-off location for the ETS game day shuttle to RE/MAX Field. The shuttle stop is located at Bus Stop #1246, 100 Street and 102 Avenue, near Churchill Square.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Nanaimo NightOwls: West Coast League team based in Nanaimo, BC, that has played the Riverhawks in recent seasons (July 9, 2026). Same league, same summer-collegiate format, similar regional fan base and revenue model.
• Victoria HarbourCats: West Coast League baseball team based in Victoria, BC. Directly comparable as a WCL franchise operating in the same league with similar collegiate summer roster, ticket-based revenue model, and stadium-based entertainment offering.
• Tri-City Dust Devils: Minor league baseball team in the Pacific Northwest. Comparable small-market professional baseball entertainment operator with similar ticketing, premium seating, and community engagement programs.
• Corvallis Knights: One of the most successful WCL franchises historically, with a comparable community-driven summer collegiate baseball model and similar themed-game programming.
• Okotoks Dawgs: Western Canadian summer collegiate baseball program based near Calgary. Comparable as a regional summer collegiate baseball franchise targeting a similar Western Canadian audience and corporate market.
• Cowlitz Black Bears: Long-established WCL franchise operating under the same summer collegiate league structure, with comparable ticket, sponsorship, and merchandise revenue streams.

Broad incumbents

• Vancouver Canadians: High-A minor league affiliate (MLB-partnered) in the Pacific Northwest. Comparable community-engaged baseball entertainment business, though operating at a higher tier with MLB-affiliated player talent.
• Edmonton Oilers: Edmonton's marquee professional sports team. While a different sport and tier, the Oilers' schedule and playoff runs compete directly with the Riverhawks for summer-season corporate hospitality spend and local media attention.

Regional players

• Edmonton Stingers: Edmonton-based professional basketball team. Comparable as another summer-season pro sports franchise competing for the same Edmonton live-event entertainment and corporate sponsorship dollars.
• Edmonton Elks: Professional CFL football team based in Edmonton. Comparable as another Edmonton-based professional sports franchise competing for local fan attention, sponsorship dollars, and summer entertainment share.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/EdmRiverhawks
• YouTubeyoutube.com/channel/UCSIT-VezPK4crxyUHVOfyMw
• Facebookfacebook.com/EdmRiverhawks
• Instagraminstagram.com/edmriverhawks
• TikToktiktok.com/@edmontonriverhawks
• LinkedInlinkedin.com/company/edmonton-riverhawks

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Edmonton Riverhawks