What Vedx does

Vedx Inc. (operating as Prof Ved) is a Palo Alto, California-based, privately held education company founded in 2020 that delivers live, instructor-led enrichment programs to K-12 students in the United States and Canada. The core product suite centers on the Math Genius Program family — Child Genius (ages 5–7), Math Genius (grades 4–6), Math Genius Pro (grades 6–8), AP Math Genius (grade 8+), and a Math Olympiad preparation track — supplemented by a Summer 2026 portfolio of seven live Zoom camps covering Coding (Jr/Standard/Pro using Scratch, Code.org, and Replit), SAT/PSAT Math, Creative Writing, Reading, Public Speaking, and Super Memory & Focus. All instruction is delivered synchronously over Zoom in small batches by Stanford-trained mentors, with onboarding via a free 45-minute parent-and-child trial class and conversion handled through WhatsApp-driven inside sales.

The business is primarily direct-to-consumer with a freemium trial entry point and per-program pricing ranging from $5 (self-paced parent content) to $999 (50-day Math Genius core program) and $599–$699 for intensive SAT/PSAT camps. A $100 Amazon gift card referral program, the annual America's Math Genius Awards, and earned media across Fox News, USA Today, CNBC, Yahoo Finance, AP News, Benzinga, and Morning Star drive organic acquisition. The company reports 25,000+ enrolled families across the US and Canada, 100,000+ students impacted across 30+ countries, and 51–100 employees; it is founder-controlled with no disclosed institutional funding and operates from a Wilmington, Delaware registered office (Vedx Inc., 2055 Limestone Road, STE 200C) alongside its Palo Alto operating headquarters.

Name

Vedx

Legal name

Vedx Inc.

Website

https://profved.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

51–100 employees

Short description

Vedx (operating as Prof Ved) is a Palo Alto-based, live-online K-12 enrichment platform offering math, coding, and academic summer camps to families across the US and Canada via Zoom-delivered programs anchored by the founder's personal brand.

Ownership category

akta.pro rank

Product category

K-12 Online Math Enrichment and Tutoring

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Math Learning Centers (Small-Group) (EDANAHAE)

akta.pro secondary industries

Competition Coaching & Training Programs (AMC/AIME/USAMO/MathCounts) (EDAMAEAA), Contest Prep Bootcamps & Intensive Workshops (EDAMAEAE), Online Math Enrichment Platforms & Courses (EDAMAEAF)

Keywords

• Math enrichment programs
• K-12 online education
• Math olympiad preparation
• Live online tutoring
• Academic summer camps

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Ongoing Math Programs (Subscription/Recurring): Core recurring revenue from ongoing enrollment in the Math Genius Program (grades 3–5, $999 for a 50-day program), Child Genius Program (preschool–grade 2), and Math Genius Pro (grades 6–8). These programs operate on a per-student, per-program pricing model with multiple installments or single-session payment options. Students are placed in batches by timezone and attend bi-weekly live classes.
2. Summer Camp Registrations: Seasonal one-week live Zoom camps priced per program: Super Memory & Focus ($399), Coding Genius Jr ($349), Coding Genius ($499), Coding Genius Pro ($499), Creative Writing Jr ($349), Creative Writing Pro ($399), Public Speaking Jr ($349), Public Speaking Pro ($399), Math Olympiad Part ($499), SAT/PSAT Math Camp ($599–$699). Early bird discounts available. Each camp is a single-week, one-time purchase per student.
3. Self-Paced Programs (Super Brain Foods & Habits): One-time purchase of self-paced video-based parent programs (e.g., Super Brain Foods & Habits for $5). Low-ticket supplementary product that serves as a lead magnet and upsell into the core student programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Vedx sells live, instructor-led online math enrichment and competition-preparation programs for K-12 students, anchored by the Math Genius Program family (Child Genius for ages 5-8, Math Genius for grades 3-5, Math Genius Pro for grades 6-8, and AP Math Genius for high school). The company also runs week-long live Zoom summer camps across seven subjects (Math Olympiad, SAT/PSAT, Coding, Reading, Creative Writing, Public Speaking, and Super Memory & Focus), delivered by Stanford-trained mentors via Zoom and sold direct-to-consumer through its own website.

Product overview

Vedx (operating as Prof Ved) is a Palo Alto, California-based education company offering a comprehensive suite of math enrichment and summer camp programs for K-12 students. The core product portfolio centers on the Math Genius Program ecosystem (Child Genius for ages 5-8, Math Genius for grades 3-5, Math Genius Pro for grades 6-8, and AP Math Genius for high school), supplemented by Math Olympiad competition preparation. The company extends its offering through seasonal Summer Camps spanning coding (Coding Genius Jr, Coding Genius, Coding Genius Pro), academic prep (SAT/PSAT Math), foundational skills (Reading, Creative Writing, Public Speaking), and brain development (Super Memory & Focus). Programs are delivered via live Zoom sessions and are designed for families across the US and Canada, with a referral-based growth model and free trial class onboarding.

Differentiator

Problem solved

Functional benefit

Products and services

• Math Genius Program A 50-day live online math enrichment program for grades 3-5 (ages 8-10) combining US Common Core, Russian, and Singapore Math methodologies, with 8 bi-weekly live Zoom classes and 35 daily video-based activities with instructor feedback. Designed for parents seeking rapid mental calculation skills, strong number sense, and deep mathematical thinking in elementary students.
• Math Genius Pro Program An advanced live online math program for grades 6-8 (ages 11-13) preparing students for competitive exams (AMC 8, Math Olympiads) and AP-level mastery through expert-led instruction and problem-solving strategies.
• Child Genius Program An early childhood math program for preschool through grade 3 (ages 5-7) designed to build strong foundational math skills, confidence, and a love for numbers through playful, engaging live online activities.
• AP Math Genius Program An advanced live online high school math program (grade 8+) covering algebra, geometry, calculus, and statistics to prepare students for AP-level mastery and standardized tests.
• Math Olympiad Program A live online competitive math training program for grades 1-8 preparing students for national and international competitions including AMC 8, Math Kangaroo, Noetic, MOEMS, MathLeague, and MATHCOUNTS, with grade-specific problem sets across number theory, algebra, geometry, combinatorics, and probability.
• Math Olympiad Summer Camps Week-long intensive live Zoom summer camps for grades 1-8 focusing on Olympiad-level problem solving, with age-appropriate curriculum covering number theory, algebra, geometry, combinatorics, and competition strategy.
• SAT & PSAT Math Genius Summer Camp A focused 5-day intensive live Zoom camp for grades 6-11 covering SAT and PSAT math sections with strategies, problem-solving techniques, adaptive test preparation, and a personalized score roadmap with practice test debrief.
• Coding Genius Summer Camp A hands-on live online coding program for ages 9-12 (grades 4-6) teaching Scratch programming, game development, animations, and logical thinking through project-based learning using Scratch and Code.org.
• Coding Genius Jr Summer Camp A beginner-friendly live online coding program for ages 5-8 (grades KG-3) using Scratch and ScratchJr to teach sequencing, patterns, events, and basic game creation through fun, visual coding activities.
• Coding Genius Pro Summer Camp An advanced project-based live online coding program for ages 12+ (grades 6+) teaching HTML, CSS, JavaScript basics, game development, app creation, and introductory AI concepts using Replit and Code.org.
• Super Memory & Super Focus Summer Camp A live online brain development program for grades 3-8 teaching memory techniques, focus strategies, and learning skills used by world memory champions through interactive activities and brain games.
• Creative Writing Genius Summer Camp A live online creative writing program for ages 5-12 with two levels — Jr (ages 5-8) for sentence building and story creation, and Pro (ages 9-12) for advanced storytelling, character development, and narrative craft.
• Reading Genius Summer Camp A structured live online reading program for ages 5-12 focused on building fluency, comprehension, vocabulary, and confident expression through guided reading activities.
• Public Speaking Genius Summer Camp A live online communication skills program for ages 5-12 teaching presentation skills, storytelling, confidence building, and structured thinking with age-appropriate delivery — Jr for ages 5-8 and Pro for ages 9-12.
• Super Brain Foods & Habits Program A self-paced video-based parent program covering neuroscience-based brain health, memory optimization techniques, and lifestyle habits for children's cognitive development, sold as a $5 one-time purchase.

Quantifiable outcome

• 25,000+ families enrolled across the US and Canada
• +3 more outcomes

Named customers11 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Outschool: Outschool is an online marketplace offering live small-group classes across enrichment subjects including math, coding, reading, and public speaking for K-12. Overlaps Vedx's small-group live model and multi-subject catalog but operates a platform model rather than a branded curriculum.
• Kumon: Kumon is the largest global supplemental math and reading franchise, serving millions of K-12 students via worksheet-based self-learning. It competes for the same parent wallet with broader geographic reach but a markedly different pedagogy than Vedx's small-group live approach.
• CTY (Johns Hopkins Center for Talented Youth): CTY offers online and on-site enrichment courses for academically advanced K-12 students, including math and computer science. Comparable to Vedx on gifted-student targeting and competition-adjacent enrichment, with a stronger university affiliation and broader geographic reach.

Direct peers

• Mathnasium: Mathnasium is a franchised in-person math learning center serving K-12 students, focused on building math skills via assessment-driven instruction. It is the most established small-group math tutoring competitor and overlaps Vedx's parent demographic, though it delivers primarily center-based rather than live online.
• Thinkster Math: Thinkster provides live online 1:1 math tutoring and enrichment for K-8 students via a tablet-based worksheets platform. Directly comparable as an online math enrichment competitor with personalized instruction and a similar US/UK parent target audience.
• Art of Problem Solving (AoPS): AoPS offers online math courses, textbooks, and a community for K-12 students preparing for AMC/Math Olympiad competitions. Directly comparable to Vedx on math enrichment and competition prep for middle-schoolers, with a more mature content library and self-paced course infrastructure.
• Beast Academy (AoPS): Beast Academy is the elementary-school arm of AoPS, offering comic-style math curriculum and enrichment for gifted K-5 students. Closely comparable to Vedx's Child Genius and Math Genius programs in target audience and advanced-math positioning, delivered as asynchronous content rather than live classes.
• Russian School of Mathematics (RSM): RSM delivers after-school math enrichment using a Russian-math methodology to K-12 students, including competition prep. Highly comparable to Vedx on methodology, target grade band, and competition-coaching positioning, though its delivery is site-based rather than live online.
• Singapore Math Inc. Singapore Math provides curriculum, textbooks, and live online tutoring for K-8 math using Singapore Math methodology. Directly comparable to Vedx on methodology overlap and online math enrichment, though more curriculum-publisher than live-instructor driven.

Emerging players

• Codingal: Codingal offers live online coding classes for K-12 students, including Scratch, Python, and web development camps. Comparable to Vedx on the Coding Genius summer camp portfolio and online small-group delivery model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/VedProf
• Facebookfacebook.com/profved
• LinkedInlinkedin.com/company/vedxacademy

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vedx