Dogtopia of North Hampton

What Dogtopia of North Hampton does

Dogtopia of North Hampton operates as a franchisee of Dogtopia Enterprises, LLC, the largest dog daycare franchise in North America, providing supervised open-play daycare, overnight boarding, spa services, and grooming for dogs in a single North Hampton, New Hampshire storefront. The North Hampton location serves local pet parents under a recurring membership model that the franchise positions as a structural alternative to transaction-based pet care, with weekly and monthly plans requiring dogs to attend at least two to three times per week. Across the franchise system, more than 285 locations in the United States and Canada collectively logged nearly 5 million dog visits in 2025, providing the scale context for any individual franchise unit such as North Hampton.

The platform underneath every Dogtopia franchise is a proprietary technology stack centered on a customized Salesforce-based daycare management system (incorporating POS and CRM functionality that Dogtopia owns rather than licenses from a third party), a custom iOS and Android mobile application, live webcam streaming in every playroom, and the DASH activity monitor — built in partnership with PitPat — that tracks each dog's steps, distance, and rest during daycare sessions and integrates with the mobile app via gamified leaderboards. Dogtopia reports more than $6 million invested in its technology infrastructure, and franchisees receive turnkey location websites, an integrated paid advertising platform (Facebook, Instagram, Google) with creative and copy supplied by corporate, and centralized email/SMS marketing tools. The current operational standard, Dogtopia 3.0, increases revenue-generating space by more than 10% while reducing build-out costs.

Revenue mechanics at the franchise unit level derive from recurring daycare memberships, overnight boarding, and ancillary spa, grooming, and training services, with corporate monetizing through a $49,500 initial franchise fee, a 7% ongoing royalty on franchisee gross sales, and product sales via the Dogtopia Shop e-commerce channel. Initial franchise investment ranges from approximately $664,000 to $1.48 million per location, and the system has recorded 10 consecutive years of positive same-store sales growth with an NPS of 90. Dogtopia Enterprises is led by CEO/President Neil Gill, Chairman Chris Kempner (via Red Barn Dog Holdings, LLC), and Chief Growth Officer Alex Samios; the corporate entity is 100% privately owned with no disclosed debt.

Name

Dogtopia of North Hampton

Legal name

Dogtopia Enterprises, LLC

Website

https://dogtopia.com

Company type

Private

Founded year

2002

Operating status

Operating

Short description

Dogtopia of North Hampton is a franchise location of Dogtopia Enterprises, the largest dog daycare franchise in North America, offering recurring-membership daycare, boarding, spa, and grooming services backed by a proprietary Salesforce-based technology platform and DASH activity monitoring.

Ownership category

akta.pro rank

Product category

Pet Daycare and Boarding Services

NAICS

Pet Care (except Veterinary) Services (81291), Pet Care (except Veterinary) Services (812910)

akta.pro primary industry

Full-Day Dog Daycare (HSANAFAA)

akta.pro secondary industries

Dog Daycare with Boarding Add-On (Daycare + Overnight) (HSANAFAM), Day Boarding (Non-Daycare) (HSANADAD)

Keywords

• Dog daycare services
• Pet boarding services
• Dog grooming services
• Pet spa services
• Dog training services

Headquarters

HQ city

North Hampton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Dog Daycare Memberships: Recurring subscription/membership-based daycare services with weekly and monthly plans where customers enroll dogs at least 2-3 times per week, providing steady recurring cash flow. This is the primary revenue driver and differentiates Dogtopia from one-off transaction-based pet services.
2. Overnight Boarding: Overnight stay services when pet parents travel, providing home-away-from-home accommodation with open-play during daytime hours.
3. Spa Services: Full-service dog spa including baths, grooming, and premium spa treatments.
4. Dog Training and Grooming: Training and grooming services available at select locations, representing ancillary revenue within the wellness ecosystem.
5. Franchise Royalty Fees: 7% royalty fees on gross sales collected from franchisees, providing ongoing recurring revenue stream to corporate.

Pricing tiers

Distribution channels4 records

Marketing channels13 records

Core offering

Dogtopia of North Hampton operates as a franchise location providing supervised dog daycare with open-play environments, overnight boarding, full-service dog spa and grooming, and dog training. Services are delivered on a recurring membership basis (typically 2–3 visits per week) and supported by live webcam streaming, curbside drop-off, and the proprietary DASH activity monitor that tracks pets' steps, distance, and rest.

Product overview

Dogtopia is a comprehensive pet wellness franchise offering a multi-service platform centered on dog daycare as the hero product, with supporting services including overnight boarding, spa treatments, grooming, and training at select locations. The company operates a proprietary technology ecosystem comprising a Salesforce-based daycare management system, custom mobile app with live webcams and DASH activity monitoring, and a recurring membership model. Services are delivered through franchise locations and supported by the Dogtopia Foundation nonprofit arm focused on service dogs, therapy programs, and employment initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Dogtopia Foundation: Nonprofit arm of Dogtopia that enables dogs to positively change the world, funding programs focused on Service Dogs for Veterans, Therapy Dogs for Students, and Employment Initiatives for Adults with Autism.

Products and services

• Dog Daycare Core daytime dog care service featuring open-play environments with protective rubber flooring. Dogs participate in supervised group play sessions lasting 8–10 hours with no rotation play, with nose-to-tail wellness checks and interactive mental and physical activities.
• Dog Boarding Overnight accommodation service providing extended stays where dogs enjoy open-play all day in a home-away-from-home environment. All-inclusive fees cover meals prepared per pet parent instructions.
• Dog Spa Full-service spa offering including baths, grooming, and premium treatments. Features private-label cleaning and spa products, with at-home products available for purchase through Dogtopia Shop and Amazon.
• Dog Grooming Professional grooming services available at select locations, complementing the spa service offerings.
• Dog Training Professional dog training services available at select locations, taught by trained Dogtopians.
• Virtual Dogtopia Virtual daycare services offered through a virtual store platform, providing remote access to Dogtopia offerings.
• Dogtopia Shop E-commerce platform selling Dogtopia private-label spa products including shampoos, conditioners, facial scrubs, wipes, and deodorizing sprays for at-home use.

Quantifiable outcome

• 10 consecutive years of positive year-over-year same store sales growth
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SalesforcecoreTechnology or IntegrationStrategic partnership to build customized daycare management system specifically for Dogtopia operations. This Salesforce-based system includes POS and CRM capabilities and is owned by Dogtopia rather than third-party, allowing for nimble updates to address specific business requirements. This is a foundational technology partnership critical to franchise operations.
• PitPatcoreTechnology or IntegrationTechnology partnership powering the DASH activity monitor, which tracks dogs' steps, distance, and rest during daycare. DASH was rigorously tested for several years inside active playrooms and approved for use in social settings. This partnership enables Dogtopia's gamified wellness ecosystem.
• Dogtopia Foundation PartnerscoreStrategic or Co-development PartnerDogtopia Foundation partners with organizations supporting Service Dogs for Veterans, Therapy Dogs for Students, and Employment Initiatives for Adults with Autism. Nearly 800 service dogs sponsored for veterans through foundation programs.
• Strategic Support PartnersminorImplementation/ SI/ Consulting PartnerDogtopia has hand-picked committed and trusted strategic partners to provide ongoing support and access to the latest resources and technologies, including turnkey real estate and construction services, technology providers, and operational support specialists.

Scale indicators10 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Hounds Town USA: Hounds Town is a fast-growing dog daycare franchise with open-play environments similar to Dogtopia's model, plus boarding services. It competes directly for franchisees in the pet services franchise category and targets the same dog owner customer base.
• Camp Bow Wow: Camp Bow Wow is the largest direct competitor to Dogtopia, operating a similar franchise model of dog daycare, boarding, and spa services across North America. Both target the same millennial pet parent demographic with multi-service pet care facilities.
• Best Friends Pet Hotel: Best Friends Pet Hotel is a multi-location pet care provider offering dog daycare, boarding, grooming, and spa services. It competes with Dogtopia in the premium full-service pet care category with similar product offerings.
• PetSuites of America: PetSuites is a pet resort franchise offering dog daycare, boarding, grooming, and training services with a multi-service model directly comparable to Dogtopia's integrated offering. It serves the same customer base of pet parents seeking premium care.
• K9 Resorts: K9 Resorts operates a luxury dog daycare, boarding, and spa franchise with a similar premium positioning to Dogtopia. Both target upscale pet parents seeking high-end accommodations and both compete in the franchise pet care category.
• Wag Hotels: Wag Hotels operates upscale pet boarding, daycare, and spa facilities primarily in California. It overlaps with Dogtopia's premium overnight boarding and daycare offerings for high-end pet care customers.

Emerging players

• Rover: Rover is a marketplace connecting pet owners with pet sitters and dog walkers for in-home services, an alternative delivery model for pet care. It overlaps with Dogtopia's pet care services but uses a marketplace rather than facility-based model.

Broad incumbents

• Petco: Petco is a major pet retail and services chain that has expanded into dog daycare, grooming, and training services. It competes with Dogtopia through both its physical services footprint and its broader pet ecosystem reach.
• PetSmart: PetSmart is the largest North American specialty pet retailer and now operates dog daycare and boarding services (PetsHotel, Doggie Day Camp) in many stores. It competes with Dogtopia by adding daycare to its broader pet retail platform.

Others

• Dogtopia Foundation: The Dogtopia Foundation is the nonprofit arm of Dogtopia supporting service dogs for veterans, therapy dogs, and autism employment programs. It is operationally distinct but brand-adjacent, sharing the Dogtopia identity.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/dogtopia
• YouTubeyoutube.com/channel/UCpWpoOofGfyQgYuJIYH1_jw
• Facebookfacebook.com/DogtopiaofNorthHampton
• Instagraminstagram.com/dogtopia

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dogtopia of North Hampton