Power BI Sentinel

What Power BI Sentinel does

Power BI Sentinel is a UK-based SaaS platform that delivers governance, auditing, disaster recovery, and data lineage tooling for organizations running Microsoft Power BI and Microsoft Fabric estates. The product provides tenant-wide visibility into who is creating, modifying, and deleting reports, data flows, workspaces, datasets, apps, and dashboards; tracks data lineage from source to report (including table and view-level lineage on Power BI Premium); performs automated daily or scheduled backups of PBIX and ABF files; enables change tracking with rollback to prior versions; and generates automated dataset documentation including DAX and Power Query usage. It is sold to enterprise buyers — CIOs, CTOs, CFOs, IT administrators, DBAs, developers, and business analysts — who require GDPR, CCPA, and HIPAA-aligned audit trails, license and premium capacity optimization, and recovery from accidental or malicious deletion.

The platform is built natively on Microsoft Azure and integrates with Power BI and Fabric through admin APIs, with security delegated to Microsoft Entra ID single sign-on and multi-factor authentication. Customer data — backups and audit logs — is exported into the customer's own Azure Storage Account and Azure SQL Database rather than Sentinel-held infrastructure, which positions the product as a security and compliance-friendly overlay on existing Microsoft tenants. The company is ISO 27001 certified (recertified July 2025), Cyber Essentials certified, and subject to weekly vulnerability scans and third-party penetration testing.

The business model is a tiered subscription priced by total reports and semantic models across shared workspaces (tiers from up to 250 reports through up to 20,000 reports), with tenant-wide licensing, monthly billing for smaller tiers, and annual invoicing with a 12-month minimum for the Enterprise 1000+ tier. Pricing is publicly disclosed and supports USD, GBP, and EUR. Distribution is direct-to-customer through the company website, with regional portals for North America, the European Union, Australia, and the United Kingdom, and an enterprise dedicated-host option. Power BI Sentinel UK Ltd is a wholly owned subsidiary of Purple Frog Systems Ltd, a Microsoft Data Analytics consultancy founded by CEO Alex Whittles; headcount is reported at 11-50 employees, and no external funding rounds are disclosed.

Name

Power BI Sentinel

Legal name

Power BI Sentinel UK Ltd

Website

https://powerbisentinel.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Power BI Sentinel is a UK-based SaaS platform providing governance, auditing, disaster recovery, change tracking, and data lineage tools for Microsoft Power BI and Microsoft Fabric estates, serving enterprise IT, finance, compliance, and analytics teams.

Ownership category

akta.pro rank

Headquarters

HQ city

Walford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription - Core License: Tiered subscription pricing based on total reports and semantic models across shared workspaces. Core offering includes auditing, semantic model refresh logs, source data lineage, FinOps, security, trust/health, and risk assessment for entire tenant.
2. SaaS Subscription - Full Functionality Add-on: Expanded feature set including automated backups, change tracking, detailed column/measure usage documentation, data source details, granular permissions data, report subscriptions data, and advanced data lineage to source table level.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Power BI Sentinel is a SaaS governance, auditing and disaster recovery platform for Microsoft Power BI and Microsoft Fabric tenants. It provides automated PBIX and ABF backups, change tracking with rollback, usage analytics, data lineage, and AI-generated documentation, with all backup and audit data stored in the customer's own Azure Storage Account and Azure SQL Database.

Product overview

Power BI Sentinel is a SaaS governance and management platform for Microsoft Power BI and Microsoft Fabric estates. The core platform provides comprehensive auditing, disaster recovery, and governance capabilities across entire Power BI tenants. Key modules include automated PBIX and ABF backups with rollback functionality, change tracking with version comparison, usage analytics and audit logging, data lineage tracking from source to report, and AI-powered documentation via Discovery AI. The product also includes pre-built Power BI report templates for governance, audit, and migration reporting. Microsoft Fabric auditing and governance features are integrated for Fabric users. DevOps functionality complements Azure DevOps and GitHub workflows for organizations needing backup and change tracking for non-technical users. Data is exported to customer-owned Azure SQL Database and Azure Storage Account, with access controlled by the customer's Microsoft tenant SSO.

Differentiator

Problem solved

Functional benefit

Products and services

• Power BI Sentinel Core Platform A SaaS governance, auditing and disaster recovery platform for Microsoft Power BI and Microsoft Fabric environments, providing automated backups, change tracking, usage analytics, data lineage, permissions monitoring and documentation across the entire Power BI tenant, with backups stored in the customer's own Azure Storage Account and audit data in the customer's own Azure SQL Database.
• Microsoft Fabric Auditing and Governance Governance and auditing capabilities for Microsoft Fabric, including audit log capture for Fabric activities and enhanced data lineage to include Fabric entities, positioned as more capable than Microsoft Purview at lower cost.
• Discovery AI AI-powered documentation feature that visualizes Power Query (M code), SQL and DAX logic across the Power BI tenant and generates human-readable descriptions to make data transformations understandable to technical and business users.
• Power BI Sentinel Report Templates Pre-built Power BI report templates including Governance Report, Audit Report, Discovery AI Report and Microsoft Fabric Capacity Migration Report that connect to the customer's Sentinel database for visual dashboards of the Power BI estate.

Quantifiable outcome

• Roll back errors or changes in reports in only a few minutes using automated backups
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability2 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• Purple Frog Systems LtdcoreStrategic or Co-development PartnerPurple Frog Systems Ltd is the parent company of Power BI Sentinel UK Ltd. It is a Microsoft Data Analytics consultancy renowned for expertise in Power BI and Microsoft Fabric. Provides free consultation sessions for Power BI Sentinel customers on Microsoft Fabric questions.
• MicrosoftcoreTechnology or IntegrationIntegration partner providing the Power BI and Microsoft Fabric platforms that Power BI Sentinel governs and monitors. Power BI Sentinel is not affiliated with, endorsed, or approved by Microsoft Corporation. The product uses Microsoft APIs and integrates with Microsoft's cloud infrastructure (Azure).

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Collibra: Large incumbent data intelligence and governance platform offering data cataloging, lineage, stewardship, and policy management across enterprise data estates. Overlaps with Power BI Sentinel on audit, lineage, and governance, but Collibra is a broad multi-domain governance suite typically deployed at large enterprises.
• Informatica: Long-established data integration and governance platform (including Informatica Data Governance, Data Quality, and Data Catalog) serving large enterprises. Competes with Power BI Sentinel in the broader data governance and lineage category, though Informatica's strengths are integration and multi-cloud cataloging rather than Power BI-specialized backup and change tracking.
• Talend (Qlik): Talend, now part of Qlik, provides data integration, quality, and governance capabilities across analytics environments. Overlaps with Power BI Sentinel in data governance and cataloging, while Qlik's BI platform itself is a downstream alternative BI surface, making the combined entity an adjacent incumbent in BI governance.

Emerging players

• Tabular Editor: Power BI and Analysis Services modeling and DevOps tool used by BI developers for managing Tabular models, version control, and best-practice rules. Partially comparable as a Power BI-specific tooling peer that also touches documentation and version control for Power BI assets.
• Data.world: Cloud-native data catalog platform that supports data discovery, lineage, and governance for analytics teams. Partial overlap with Power BI Sentinel's catalog and lineage use cases but oriented toward SQL/cloud warehouses and BI assets more broadly.
• Monte Carlo: Data observability platform focused on data reliability, monitoring, and lineage across modern data stacks. Comparable in lineage and trust-monitoring dimensions to Power BI Sentinel but with a different primary emphasis on data downtime and anomaly detection rather than Power BI-specific backup and audit.

Direct peers

• OvalEdge: Data catalog and governance platform offering data lineage, data access governance, and business glossary features for analytics estates. Comparable to Power BI Sentinel for buyers evaluating dedicated data catalog/lineage capabilities alongside Power BI auditing and governance.
• Microsoft Purview: Microsoft's first-party data governance and compliance platform, which Power BI Sentinel explicitly competes against for Microsoft Fabric governance. Purview catalogs, classifies, and governs data across Microsoft and non-Microsoft estates, making it the most direct head-to-head substitute for Power BI Sentinel's audit, lineage, and compliance features.
• Atlan: Modern data governance and catalog platform providing data lineage, collaboration, and documentation across BI and analytics estates including Power BI. Atlan overlaps with Power BI Sentinel in tenant-wide governance, lineage, and automated documentation use cases, but operates as a multi-platform governance suite rather than a Power BI-specialist.
• Alation: Enterprise data catalog and governance platform that catalogs datasets, tracks lineage, and supports documentation and policy enforcement across analytics environments. Comparable to Power BI Sentinel where buyers are seeking catalog, audit, and lineage capabilities that span beyond a single BI tool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/pbisentinel
• YouTubebit.ly/powerbisentinel-youtube
• LinkedInlinkedin.com/company/powerbisentinel

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Power BI Sentinel