Recreation Vehicle Dealers Association of Canada

What Recreation Vehicle Dealers Association of Canada does

The Recreation Vehicle Dealers Association of Canada (RVDA of Canada) is a national, volunteer federation of provincial and regional RVDA associations and their members, headquartered at #145 - 11331 Coppersmith Way in Richmond, British Columbia. It operates as a professional trade association representing retail businesses involved in the Canadian recreation vehicle industry, with the stated mission of protecting and promoting the interests and welfare of Canadian RV dealers. Core activities include national government relations and advocacy, professional development and education, industry intelligence and economic impact reporting, member events (annual Convention/Expo, Trouble Shooter Clinic, Skills Canada National Competition), industry awards (Canadian RV Dealer of the Year, George Goodrick Emerging Leader Award), and consumer-facing marketing programs (Buy Local RV, Go RVing).

The association's product surface is service-oriented rather than technology-based: a member portal at rvda.membershipsoftware.org, the RVDA Express e-Newsletter distributed to over 700 decision-makers, an Endorsement Partner program (vetted providers such as iA Dealer Services, Federated Insurance, Baseline Processing, Corpay, KYCS Global, NCM Associates, Waterfall Analytics, and Wells Fargo), a Pre-Owned Certified Program, the RV Careers job board, and bilingual English/French resources. There is no proprietary core technology platform; the website is built on Naylor Association Management Software.

RVDA of Canada generates revenue primarily through recurring membership dues from RV dealers across Canada, supplemented by sponsorship fees from endorsement partners and revenue from events and programs. Pricing is not publicly disclosed. The association is governed by a member-elected Board of Directors, operates as a private nonprofit organization under Canadian law, and has no external investors or parent company. Recent notable activity includes achieving a federal surtax remission on U.S.-imported motorhomes in July 2025 and launching a Waterfall Analytics data partnership in March 2025.

Name

Recreation Vehicle Dealers Association of Canada

Legal name

Recreation Vehicle Dealers Association of Canada

Website

https://rvda.ca

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

1–10 employees

Short description

RVDA of Canada is a national nonprofit trade association, headquartered in Richmond, BC, that federally represents Canadian recreation vehicle dealers through advocacy, professional development, industry events, and an endorsement partner program.

Ownership category

akta.pro rank

Headquarters

HQ city

Richmond

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership dues and services: RVDA of Canada generates revenue through membership fees from RV dealers across Canada, providing advocacy, professional development, industry intelligence, and other dealer services in return.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

RVDA of Canada is a national trade association that delivers membership services, government relations and advocacy, professional development programs, industry intelligence, and certification programs (including the Pre-Owned Certified Program) on behalf of retail RV dealers across Canada. It also organizes national events such as the RVDA Convention/Expo, Trouble Shooter Clinic, and Skills Canada National Competition, and operates endorsement and consumer marketing programs like Buy Local RV.

Product overview

The Recreation Vehicle Dealers Association of Canada (RVDA) is a national, volunteer federation of provincial and regional RVDA associations and their members. RVDA functions as a professional trade association rather than a product technology company. Its core offering consists of membership services, government relations and advocacy, and professional development/education programs. The association organizes major industry events including the annual RVDA Convention/Expo, Trouble Shooter Clinic, and supports the Skills Canada National Competition. RVDA provides member resources such as the RVDA Express E-Newsletter, Industry Intelligence reports including economic impact studies, and a Member Tariff Advocacy Kit. The association also runs endorsement partner programs, a Pre-Owned Certified Program, and the Buy Local RV marketing initiative to support Canadian RV dealers.

Differentiator

Problem solved

Functional benefit

Products and services

• Membership Services Annual membership program for retail RV dealers in Canada that amplifies dealer voice and helps chart the course of the industry through collective representation and access to association resources.
• Government Relations & Advocacy National advocacy services providing expert input on policy and legislation affecting the Canadian RV industry, including successful tariff remission advocacy on U.S.-imported motorhomes.
• Professional Development & Education Technical and professional development courses and resources for RV dealership staff to grow their business operations.
• RVDA Convention/Expo Annual national convention and exposition bringing together RV dealers for networking, education, and industry events.
• Trouble Shooter Clinic (TSC) Technical training event for RV service professionals focused on diagnostics and repair skills.
• Skills Canada National Competition National competition for students and apprentices in skilled trades and technology, hosted in partnership with Skills Canada.
• Industry Excellence Awards Awards program celebrating individuals and dealerships that elevate standards of professionalism, leadership, and customer service, including the Canadian RV Dealer of the Year and the George Goodrick Emerging Leader Award.
• RVDA Express E-Newsletter Regular industry newsletter delivering RV industry news and association updates directly to more than 700 decision-makers.
• Member Tariff Advocacy Kit Comprehensive advocacy toolkit helping RV dealers engage with policymakers on tariff issues, including briefing letters, template letters, guidance on meetings with officials, and economic impact reports.
• Industry Intelligence Economic impact data and insights on how tariffs and other factors affect RV affordability, jobs, and the overall economy, including the annual 2023 RVDA Economic Impact Study.
• Endorsement Partners Program Curated program of vetted service providers offering RV dealers insurance, financing, payment processing, data analytics, and consulting services.
• Pre-Owned Certified Program Certification program for pre-owned RVs ensuring quality standards for consumers at member dealerships.
• RV Careers Recruitment platform for the RV industry connecting dealers with qualified professionals.
• Buy Local RV Program Consumer-facing initiative promoting local RV dealers, available in both English (Buy Local RV) and French (Achat Local VR) versions.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Waterfall AnalyticscoreStrategic or Co-development Partner · 25 March 2025Endorsement partnership for Canadian Pre-Owned RV sales data and industry intelligence. New partnership announced March 2025.
• iA Dealer ServicesminorGTM or Marketing PartnerFinancial services partner providing dealer financing solutions. Listed as a sponsor with both English and French language options.
• Federated InsuranceminorGTM or Marketing PartnerInsurance partner for RV dealerships. Listed as sponsor with both English and French options.
• CorpdayminorGTM or Marketing PartnerCross-border payment solutions provider listed as sponsor.
• NCM Associates, Inc.minorStrategic or Co-development PartnerAutomotive dealer consulting and benchmarking services partner.
• Go RVingcoreStrategic or Co-development PartnerConsumer marketing initiative for RVing in Canada. Links to RV shows and consumer outreach.
• Liberte en VRminorStrategic or Co-development PartnerFrench-language RVing consumer outreach partner.
• RV CareersminorGTM or Marketing PartnerRecruitment platform for RV industry careers. Links to rvcareers.ca for job postings and career resources.
• Buy Local RVminorStrategic or Co-development PartnerConsumer-facing initiative to promote buying from local RV dealers. Links to buylocalrv.ca.
• Achat Local VRminorStrategic or Co-development PartnerFrench-language consumer initiative for buying local RVs. Links to achatlocalvr.ca.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• Go RVing Canada: Consumer marketing initiative for RVing in Canada, listed as a core strategic partner of RVDA of Canada. Go RVing Canada is an ecosystem participant driving consumer demand that ultimately flows to RVDA's dealer members.

Direct peers

• Canadian Recreational Vehicle Association (CRVA): The Canadian RV manufacturer-side trade association. CRVA is the most direct domestic peer: it represents the other half of the Canadian RV value chain (manufacturers) and runs parallel advocacy, shows, and industry data initiatives that complement RVDA's dealer-side mandate.
• Marine Retailers Association of the Americas (MRAA): North American trade association for marine dealerships. MRAA mirrors RVDA's exact function (recreational vehicle/dealer association) in the boating category and offers a directly comparable operating model: advocacy, education, certification, and industry data.

Broad incumbents

• Canadian Manufacturers & Exporters (CME): Canada's largest national trade association for manufacturers and exporters. CME is comparable in scale and model (national federation, advocacy, member services) and serves the broader business ecosystem that includes RV manufacturing supply chains.
• Canadian Automobile Dealers Association (CADA): National trade association for franchised automotive dealers in Canada. CADA is comparable in operating model (membership dues, advocacy, dealer services, training) and serves a broader but structurally similar retail dealer constituency.
• National Marine Manufacturers Association (NMMA): US boating industry trade association representing boat and marine engine manufacturers. NMMA is the closest analog to CRVA in the marine category and parallels the broader US RV industry association structure, with show, advocacy, and certification programs.
• National Automobile Dealers Association (NADA): US national trade association for franchised new-car dealers. NADA is the largest peer-by-scope operating the same dealer-association playbook (advocacy, training, conventions, data) at scale in the adjacent automotive retail category.
• Tourism Industry Association of Canada (TIAC): National umbrella association for Canada's tourism industry. TIAC is comparable in advocacy-and-policy operating model and represents adjacent end-consumer demand drivers (travel, recreation) that affect RV dealer activity.

Regional players

• Recreation Vehicle Industry Association (RVIA): The US national RV industry trade association. RVIA is the direct cross-border counterpart to RVDA of Canada, representing the American RV ecosystem (manufacturers and suppliers, with some dealer overlap) and operating a parallel advocacy, standards, and data mission.
• Outdoor Recreation Council of British Columbia: Provincial umbrella for outdoor recreation in BC, RVDA's home province. While not a direct competitor, it is a regionally relevant recreation-industry advocate that interacts with the same end-consumer base and provincial policy environment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RVDAofCanada
• Xx.com/RVDAofCanada

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Recreation Vehicle Dealers Association of Canada