enrichHR

What enrichHR does

enrichHR (formerly 360HR Norwest, rebranded 28 April 2021) is an Australian outsourced HR partner founded in 2001, headquartered in Sydney CBD with additional offices in Norwest Business Park and Salamander Bay (Hunter/Central Coast). The firm provides a portfolio of HR services: HR consulting (compliance, succession planning, performance management, change management, WHS, remuneration, and industrial relations), recruitment and talent acquisition, a subscription-style Virtual HR Helpline, and HR information systems. As a Platinum Ambassador for enableHR, Australia's leading cloud-based HR and WHS management platform, enrichHR resells, implements, and supports the enableHR solution across its client base.

The firm serves primarily Australian small-to-medium businesses, with secondary segments including non-profits and international organizations establishing Australian operations. Named enterprise and mid-market clients span healthcare (Netcare), sports (Swimming Australia), insurance (Teachers Health), property (Beaumont Property Group, 100+ staff), engineering (Haskoning Australia, Specifying Dynamics), and non-profit (The Northern Centre) sectors. Revenue mechanics mix project-based professional services fees with a recurring element through the Virtual HR Helpline and enableHR implementation/training. The business is privately held with no disclosed external funding and is led by Directors Marylou Stubbs and Nigel Rayner.

The underlying technology stack is human-led: a small eight-person team operating from multiple NSW offices with no disclosed proprietary software build, no public API, no AI features, and no mobile applications. Core technical capability is channeled through the enableHR partnership, which delivers the cloud-based HR and WHS management backbone for clients, while enrichHR layers consulting, training, and implementation services on top. Marketing relies on content (blog), organic social (LinkedIn, Facebook, Instagram), email newsletter, and direct outreach.

Name

enrichHR

Legal name

EnrichHR Consulting and Recruitment Solutions

Website

https://enrichhr.com.au

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

enrichHR is an Australian outsourced HR partner providing consulting, recruitment, virtual HR advisory, and enableHR HRIS implementation primarily to small and medium businesses across NSW, with select enterprise and non-profit clients in healthcare, sports, insurance, and property.

Ownership category

akta.pro rank

Product category

HR Consulting and Recruitment Services

NAICS

Human Resources Consulting Services (541612), Employment Placement Agencies and Executive Search Services (56131)

SIC

Services-Management Consulting Services (8742), Services-Employment Agencies (7361)

akta.pro primary industry

Comprehensive HRO (Multi-Process HR Outsourcing) (BPACAKAA)

akta.pro secondary industries

HR Service Delivery & Employee Contact Centers (HR Helpdesk) (BPACAKAI), HRIS/HCM Implementation & EOR Platform Services (BPACAHAJ), HR Service Delivery, Shared Services & HR Operating Model Advisory (BPACAJAE), Compensation & Performance Administration Outsourcing (annual cycles, merit, reviews) (BPACAKAL)

Keywords

• Outsourced HR consulting
• HR advisory services
• Talent acquisition services
• HR information systems
• Workplace health and safety

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. HR Consulting Services: Consulting services including HR compliance, succession planning, workforce planning, employee engagement, employment contracts, performance management, WHS, outplacement, award interpretation, skills testing, HR health checks, change management, restructuring, remuneration, industrial relations, and exit interviews
2. Recruitment/Talent Acquisition: Successfully recruiting right talent pivotal for long-term results. Thorough screening, assessing and recommending talent
3. Virtual HR Helpline: Virtual HR advice line providing employees opportunity to chat online or over phone with HR consultants for support and assistance. Cost-effective, reliable and easily accessible service
4. EnableHR Implementation and Training: Tailored outsourced HR services, training and implementation for enableHR platform as Platinum Ambassadors

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

enrichHR provides outsourced HR consulting and recruitment services to Australian businesses, including HR compliance, performance management, change management, award interpretation, talent acquisition, and a Virtual HR Helpline. As Platinum Ambassadors for enableHR, the firm also resells, implements and supports a cloud-based HR and WHS management platform to manage the full employment lifecycle.

Product overview

enrichHR is an outsourced HR partner offering a portfolio of consulting and recruitment services. The core offering consists of HR Consulting (covering compliance, performance management, change management, and more), Talent/Recruitment services, and a Virtual HR Helpline. The company also resells and implements enableHR, Australia's leading cloud-based HR and WHS management solution, as a Platinum Ambassador. The enableHR product provides a centralized platform for managing the employment lifecycle including candidates, employees, contractors, and volunteers. Together, these services enable businesses to achieve HR and WHS compliance through a combination of expert consulting and technology solutions.

Differentiator

Problem solved

Functional benefit

Brands

• enableHR: Australia's leading cloud-based HR and WHS management solution provided by enrichHR as Platinum Ambassadors, offering practical HR and WHS tools, guides, templates and workflows.

Products and services

• HR Consulting Comprehensive HR consulting services covering compliance, succession planning, workforce planning, employee engagement, employment contracts, performance management, onboarding, WHS, outplacement, award interpretation, skills testing, HR health checks, change management, restructuring, remuneration, and industrial relations for Australian businesses.
• Talent/Recruitment Recruitment services focused on thorough screening, assessing and recommending talent for businesses to drive long-term results, productivity and competitive positioning within their industry sector.
• Virtual HR Helpline Virtual HR advice service providing employees an opportunity to chat online or over the phone with HR consultants for support and advice on their particular circumstances during business hours, accessible via an online booking system.
• enableHR Platform Implementation Resale, implementation and training of enableHR, Australia's leading cloud-based HR and WHS management solution, delivered by enrichHR as a Platinum Ambassador to help businesses manage candidates, employees, contractors and volunteers through the employment lifecycle and achieve HR and WHS compliance.

Quantifiable outcome

• Teachers Health won ATA Award for Best Contact Centre in NSW under 30 seats with help from enrichHR team
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• EnableHRcoreTechnology or IntegrationenrichHR is a Platinum Ambassador for enableHR, Australia's leading cloud-based HR and WHS management solution. They provide tailored outsourced HR services, training and implementation to assist businesses across Australia manage and maximise employee potential and achieve HR compliance. enableHR serves over 11,000 Australian SME businesses.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Employsure: Australia's largest employment relations and HR outsourcing provider for SMEs — directly competes with enrichHR on the same Australian SME customer segment for compliance, policies, and HR advisory services.
• Employment Hero: Australian-headquartered HR and payroll platform that bundles SaaS with onboarding, compliance, and advisory services to SMEs — directly competing with enrichHR's outsourced HR + enableHR reselling model across the same customer base.
• ELMO Software: Australian HR, payroll, and learning management SaaS provider that sells modular HR technology and consulting to mid-market and enterprise — directly competitive with enrichHR on HRIS implementation and ongoing HR support.
• People2U: Australian outsourced HR and people operations provider offering consulting, recruitment, and HR admin to SMEs and mid-market — directly comparable service portfolio, customer segments, and delivery model to enrichHR.

Broad incumbents

• Hays: Global recruitment and workforce solutions firm operating in Australia; directly overlaps with enrichHR's recruitment services offering but operates at significantly larger scale across multiple geographies and specialisations.
• Insperity: US-listed Professional Employer Organization (PEO) providing comprehensive HR outsourcing at scale; offers broader and more technology-enabled services than enrichHR but operates as a wider portfolio player in the HRO category.
• Mercer: Global HR consulting and advisory firm within Marsh McLennan; provides HR strategy, compensation, and benefits consulting overlapping with enrichHR's consulting offering but at much larger scale across enterprise clients.
• BrightHR: Global HR and employment law SaaS platform with strong Australian presence; offers broader HR tooling that overlaps with enableHR but as a wider international portfolio rather than a local specialist like enrichHR.
• TriNet: US-based PEO delivering full-service HR outsourcing to SMBs; comparable HRO business model to enrichHR but at significantly larger scale and with proprietary technology rather than a partner-based stack.
• Randstad: Global staffing and HR services firm with a significant Australian presence; directly competes with enrichHR's recruitment/talent acquisition service line as part of a much broader HR services portfolio.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/EnrichHRau
• LinkedInlinkedin.com/company/enrichhr
• Instagraminstagram.com/enrichhr
• Xx.com/Enrich_HR

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about enrichHR