The Purpose Collective
The Purpose Collective is a Singapore-based coaching and consultancy firm, founded by Carla Henry around 2020, that delivers executive coaching, organisational change consulting, and the Women on Purpose programme to senior leaders, high-potential leaders, and global enterprises including Mondelez, BP, and Mastercard.
- Company typePrivate
- Founded2020
- HeadquartersSingapore, Singapore
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What The Purpose Collective does
The Purpose Collective is a Singapore-headquartered coaching and consultancy practice founded by Carla Henry in approximately 2020, serving senior leaders, high-potential leaders, women leaders, and global organisations seeking purpose-led change. The firm's core services span three pillars: Strategic Change Support (organisational consulting on culture, values, and transformation), Leader Development (executive coaching for changemakers and high-potential individuals), and Women on Purpose (a signature women's leadership programme for organisations). Adjacent offerings include one-on-one coaching journeys (6-month and 12-month engagements), the Purpose Circle (a 3-month subscription-based virtual coaching programme), Reiki Soul Sessions (a wellness product blending Reiki with trauma-informed coaching), Explore Calls (a $75 SGD entry-point micro-session), Leadership Circle 360 Profile debriefs, and a Purpose & Wellbeing Assessment built on Ryff scales.
There is no proprietary technology platform; the business is fundamentally service-delivered with a Squarespace website used for marketing, content distribution, and direct booking. Revenue mechanics combine subscription/multi-month coaching programmes, one-time session fees (Explore Calls and Reiki), professional-services corporate consulting engagements, and a free community (Purpose Tribe) supported by a monthly newsletter (Purpose Post). Distribution is hybrid: enterprise field sales to HR, Talent, and C-suite buyers (with named clients including Mondelez, Kellogg's, BP, Prudential, Eastspring Investments, Mastercard, SAB, and Pearson) alongside direct-to-consumer sales through online booking for individual clients in Singapore, complemented by in-person events, workshops, and a content library.
The firm is founder-owned and bootstrapped with no disclosed institutional investment, parent company, or external shareholders. Geographic operations are anchored in Singapore (with a private location on Mount Sinai Rise for in-person sessions) but the client roster indicates past global delivery across multiple continents. The company is actively operating with a single email contact ([email protected]), a Squarespace-hosted website, and an active LinkedIn and Instagram presence.
The Purpose Collective firmographics
Firmographics- Name
- The Purpose Collective
- Legal name
- The Purpose Collective
- Website
- https://thepurposecollective.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Purpose Collective is a Singapore-based coaching and consultancy firm, founded by Carla Henry around 2020, that delivers executive coaching, organisational change consulting, and the Women on Purpose programme to senior leaders, high-potential leaders, and global enterprises including Mondelez, BP, and Mastercard.
- Ownership category
- akta.pro rank
The Purpose Collective industry classification
Industry- Product category
- Management Consulting & Executive Coaching
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- DEI (Diversity, Equity & Inclusion) & Belonging Consulting (BPAHAGAJ)
Keywords
Where The Purpose Collective is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices1 record
Markets served
The Purpose Collective business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- One-on-One Coaching: Individual leadership coaching and development sessions for changemakers and high potential leaders. Includes 12-month coaching journeys and 6-month programmes.
- Explore Calls: 50-minute micro-coaching or consulting sessions at $75 SGD to explore leadership or organisational challenges. Acts as sales entry point.
- Reiki Soul Sessions: 90-minute face-to-face sessions at $288 per session in Singapore. Blends Reiki healing with intuitive coaching and trauma-informed psychological insight.
- Corporate Consulting: Strategic change support for organisations including culture and values programmes, leadership development, and organisational transformation.
- Group Programmes: Women on Purpose programme and The Purpose Circle (3-month virtual personal and group coaching journey) for career development.
- Leadership Circle 360 Profile Debrief: Leadership assessment tool with 90-minute coaching debrief. Special offers available periodically.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Explore Calls - 50 minute micro-coaching/consulting session |
| Unit Pricing | Pay-as-you-go | Reiki Soul Session - 90 minute in-person session |
| Subscription | Monthly | The Purpose Circle - 3-month coaching journey |
| Other | One time/ perpetual license | Leadership Circle Profile with coaching debrief |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
The Purpose Collective product offering
Product offeringCore offering
The Purpose Collective is a Singapore-based coaching and consultancy firm that helps leaders and organizations design and deliver purpose-led change. Its core offerings are organizational consulting on culture, values, and transformation; executive and high-potential leader coaching; and the Women on Purpose signature programme for female talent development, supplemented by individual coaching, group programmes, Reiki-based wellness sessions, and a curated leadership resource library.
Product overview
The Purpose Collective is a coaching and consultancy practice offering purpose-led change solutions. Their core services include Strategic Change Support (organizational consulting), Leader Development (executive coaching), and Women on Purpose (women's leadership program). They provide a Resource Library with curated books, videos, articles, and podcasts. Additional offerings include Reiki Soul Sessions (wellness services), Explore Calls (micro-coaching), Purpose Tribe (community), The Purpose Circle (3-month coaching journey), and a Purpose & Wellbeing Assessment tool. The company operates primarily in Singapore serving corporate clients and individual leaders.
Differentiator
Problem solved
Functional benefit
Brands
- Women on Purpose: Signature programme enabling organisations to unlock the performance and potential of female talent
- The Purpose Tribe
- The Purpose Circle
Products and services
- Strategic Change Support Organisational consulting service for companies, helping them design and deliver purpose-led change including culture, values, leadership team interventions, and transformation programmes. Targeted at HR, Talent, and C-suite leaders at global enterprises.
- Leader Development Coaching and development programmes for individual changemakers and high-potential leaders, offered as 12-month and 6-month journeys to enhance leadership capabilities and personal impact.
- Women on Purpose Signature programme enabling organisations to unlock the performance and potential of their female talent through coaching and community. Underpinned by 2023 research surveying 100+ women from diverse industries, life stages, geographies, and cultures.
- Explore Call 50-minute micro-coaching or consulting session priced at $75 SGD, designed to explore leadership or organisational challenges and serve as an entry point to deeper coaching engagements. Proceeds each month are donated to AWARE, a Singapore women's advocacy charity.
- Reiki Soul Session 90-minute face-to-face session at $288, held at a private apartment on Mount Sinai Rise, Singapore, blending Reiki healing with intuitive coaching and trauma-informed psychological insight.
- The Purpose Circle 3-month virtual individual and group coaching journey for personal and leadership development, billed monthly at an accessible price point for self-funding individuals, with reduced-fee places for those who need financial support.
- Purpose & Wellbeing Assessment Self-assessment tool grounded in Ryff Wellbeing scales to help individuals consider their sense of purpose, meaning, and wellbeing in life and work.
- Leadership Circle 360 Profile Debrief Leadership assessment using the Leadership Circle 360 profile, delivered with a 90-minute coaching debrief session. Special offers have been available periodically (e.g., February 2023).
Quantifiable outcome
- Clients report increased self-awareness, confidence, resilience, and growth mindset after coaching engagements
- +2 more outcomes
Companies that use The Purpose Collective
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles4 records
The Purpose Collective technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Purpose Collective partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AWARE (Association of Women for Action and Research)minorEach month, all money from Explore Call sessions ($75 SGD per call) is donated to AWARE, a Singapore-based Women's advocacy charity. This is a charitable giving programme rather than a formal business partnership.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
The Purpose Collective competitors and assessment
Company assessmentDirect peers
- BetterUp: B2B digital coaching platform serving enterprise clients with leadership and executive coaching, targeting the same HR and talent buyer segments as The Purpose Collective. Competes for enterprise coaching contracts with a tech-enabled, scalable delivery model that contrasts with The Purpose Collective's boutique, founder-led approach.
- Center for Creative Leadership (CCL): Global leadership development organisation offering executive coaching, leadership programmes, and organisational consulting. Directly comparable in service mix (coaching + leadership development + organisational change) and enterprise buyer focus, with research-backed content similar to The Purpose Collective's Women on Purpose programme.
- CoachHub: Enterprise digital coaching platform with a strong APAC presence that competes directly for the same HR/Talent buyer purchasing leadership coaching for organisations. Offers a scalable, tech-enabled alternative to boutique consultancies like The Purpose Collective.
- DDI (Development Dimensions International): Leadership development firm specialising in executive coaching, leadership assessment, and culture transformation. Direct competitor in the enterprise leadership development space with a global client base comparable to The Purpose Collective's enterprise roster.
- The Leadership Circle: Leadership assessment and 360-feedback firm whose Leadership Circle 360 Profile product is explicitly used by The Purpose Collective in its debrief engagements. Adjacent peer in the leadership development and assessment space with overlapping practitioner ecosystem and enterprise buyer base.
- Marshall Goldsmith: World-renowned executive coach operating under a founder-led personal brand similar to Carla Henry's approach. Same business model — a thought leader/expert monetising through coaching, books, enterprise speaking engagements, and assessment-based engagements.
Broad incumbents
- FranklinCovey: Global leadership and organisational effectiveness firm offering training, coaching, and consulting. Sells to enterprise HR and L&D buyers similar to The Purpose Collective's enterprise clients, using a scaled content- and curriculum-driven delivery model (e.g., 7 Habits).
- Heidrick & Struggles: Global executive search and leadership advisory firm with a growing leadership advisory practice including coaching and culture consulting. Larger incumbent competing for HR and C-suite buyers seeking leadership transformation engagements similar to those delivered by The Purpose Collective.
- Egon Zehnder: Global executive search and leadership advisory firm with board advisory and leadership consulting practices. Competes for the same C-suite and HR buyers with a broader portfolio of services than The Purpose Collective, including succession planning and board effectiveness work.
- Korn Ferry: Global organisational consulting firm with a substantial leadership development, coaching, and culture practice. Larger-scale incumbent competing for the same enterprise buyers across multiple service lines including executive search, talent consulting, and assessment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Purpose Collective social profiles
Digital presenceThe Purpose Collective financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Purpose Collective leadership team
Management profileNumber of profiles
Profiles1 record
The Purpose Collective funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Purpose Collective M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Purpose Collective
What does The Purpose Collective do?
The Purpose Collective is a Singapore-based coaching and consultancy firm that helps leaders and organizations design and deliver purpose-led change. Its core offerings are organizational consulting on culture, values, and transformation; executive and high-potential leader coaching; and the Women on Purpose signature programme for female talent development, supplemented by individual coaching, group programmes, Reiki-based wellness sessions, and a curated leadership resource library.
Is The Purpose Collective a public or private company?
The Purpose Collective is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Purpose Collective founded?
The Purpose Collective was founded in 2020. It employs 1 to 10 people.
Where is The Purpose Collective based?
The Purpose Collective is headquartered in Singapore, Singapore, in the Asia region.
How does The Purpose Collective make money?
Six revenue lines are on record. One-on-One Coaching is the primary driver. The others are explore Calls, reiki Soul Sessions, corporate Consulting, group Programmes and leadership Circle 360 Profile Debrief.
Who are The Purpose Collective's main competitors?
Direct peers on record are BetterUp, Center for Creative Leadership (CCL), CoachHub, DDI (Development Dimensions International), The Leadership Circle and Marshall Goldsmith. Broad incumbents are FranklinCovey, Heidrick & Struggles, Egon Zehnder and Korn Ferry.
Does The Purpose Collective have an API?
No public API is recorded for The Purpose Collective.
What industry is The Purpose Collective in?
The Purpose Collective's product category is Management Consulting & Executive Coaching. Its primary akta.pro industry code is BPAHAGAJ, DEI (Diversity, Equity & Inclusion) & Belonging Consulting. Its SIC code is 8742.