iGlow

What iGlow does

iGlow is a Dutch media production bureau headquartered in Zwolle, Netherlands, that designs and delivers custom immersive media experiences for museums, government bodies, and educational institutions. Founded by Paul van der Ham (with operating history traceable to 2008 in legal records; firmographics indicate 1999) and operating with a 1–10 person team, the company bundles strategy, concept development, content creation, and post-production into project-based engagements rather than selling a software product. Core deliverables include video productions, podcasts, serious games, location-based audio experiences (binaural 3D audio, podwalks), AR/VR applications, and museum installations built on techniques such as Pepper's Ghost illusions and interactive tag-based storytelling systems.

Technically, iGlow's differentiators sit at the intersection of heritage storytelling and applied media production: it has built Pepper's Ghost boxes for the Nationaal Museum Tachtigjarige Oorlog, binaural 3D audio tours designed for visually impaired visitors (Blikvanger at Voerman Stadsmuseum Hattem), AR-augmented podwalks (Hanze Walk of Fame across Dutch and German Hanseatic cities), and a cycling tourism experience (Rondje van de Molen) that combines audio, video, and AR across six Noord-Veluwe municipalities. Web/application delivery is handled through technology partnerships (notably Tapart), and iGlow does not expose a public API or SDK.

Commercially, iGlow earns revenue through bespoke professional-services contracts (museums, municipalities, public institutions) and through its iGlow Academy internship/training program, which also functions as a low-cost talent pipeline. Pricing is custom-quoted per project and not publicly disclosed. The firm is founder-owned, has no disclosed external funding or parent company, and shows no M&A or acquisition activity. Marketing is executed primarily through owned channels — a podcast, long-form blog articles, a six-times-yearly newsletter, and case-study portfolio pages — rather than paid acquisition.

Name

iGlow

Legal name

iGlow

Website

https://iglow.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

iGlow is a Zwolle-based Dutch media production bureau that designs bespoke immersive media experiences — including AR/VR, podwalks, audio, video, and museum installations — for museums, government bodies, and educational institutions. The founder-led firm also runs iGlow Academy, training young media makers through internships.

Ownership category

akta.pro rank

Product category

Media Production Services

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)

akta.pro secondary industries

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), Multimedia Learning Production (Video, Animation, Interactive) (EDAGAKAG)

Keywords

• Media production services
• Immersive museum experiences
• Augmented reality experiences
• Podcast production services
• Audiovisual content creation

Headquarters

HQ city

Zwolle

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Custom Media Production Services: Bespoke video production, podcast creation, serious games, audio experiences, AR/VR experiences, and museum presentations delivered as project-based professional services to institutional clients.
2. Education and Training: iGlow Academy provides media internships and training programs for young media makers, creating talent pipeline while generating educational program revenue.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

iGlow is a Dutch media concept development agency that creates custom multimedia productions including video, podcasts, serious games, location-based audio experiences, and AR/VR experiences for museums, governments, and educational institutions. The company combines storytelling expertise with immersive technologies such as Pepper's Ghost illusions, binaural 3D audio, and augmented reality to help cultural and public organizations engage audiences. Services are delivered as project-based professional engagements, complemented by the iGlow Academy training program for young media makers.

Product overview

iGlow is a media concept development agency offering a portfolio of creative media production services. Their core offerings include video productions, podcasts, serious games, audio experiences (podwalks with binaural 3D audio), mixed reality (AR/VR), and museum presentations. These services are complemented by the iGlow Academy training program for young media makers. Notable branded experiences include: Rondje van de Molen (cycling tourism with AR), Hanze Walk of Fame (Hanseatic cities podwalk with AR), the Nationaal Museum Tachtigjarige Oorlog museum experience, and the Blikvanger audio experience for visually impaired visitors. The company operates as a full-service agency rather than a software platform, creating custom media concepts for cultural institutions, governments, and organizations.

Differentiator

Problem solved

Functional benefit

Brands

• iGlow Academy: A training program for young media makers that offers internships in filming, editing, directing, producing, and 2D/3D animations for national clients.

Products and services

• Videoproducties (Video Productions) Professional video production services including documentaries and promotional videos for cultural institutions, governments, and organizations.
• Podcasts Audio storytelling through podcast production that informs and connects audiences, with notable examples such as 'Papa, ik wil je nooit meer zien' reaching 35,000+ listeners.
• Serious Games Educational games that combine learning with entertainment, including interactive museum games designed for institutional clients.
• Audiobelevingen (Audio Experiences) Location-based audio experiences including podwalks and binaural 3D audio for immersive storytelling at heritage sites and museums.
• Mixed Reality (AR/VR) Innovative augmented reality and virtual reality experiences for heritage, museums, and tourism, including the Hanze Walk of Fame and museum VR presentations.
• Museumpresentaties (Museum Presentations) Digital and interactive exhibition designs for museums, including Pepper's Ghost installations and immersive storytelling experiences.
• iGlow Academy Training program that educates young media makers through internships, offering vocational training in filming, editing, directing, producing, and 2D/3D animations for national clients.
• Rondje van de Molen Cycling tourism experience with digital content featuring audio stories, videos, augmented reality, and regional food products along four themed routes on Noord-Veluwe.
• Hanze Walk of Fame Podwalk with augmented reality through Hanzesteden (Doesburg, Emmerich, Hattem, Zwolle), featuring historical audio stories and 3D reconstructed buildings.
• Nationaal Museum Tachtigjarige Oorlog (NMTO) Museum Concept Journalistic museum experience concept where visitors act as reporters investigating the Eighty Years' War, with microphones, interactive storytelling, and multimedia installations.

Quantifiable outcome

• Podcast reached 35,000+ listeners within 7 months
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Noorderpoort College GroningencoreStrategic or Co-development PartnerCollaboration for AV-specialist media education. Students learn video production while working on real projects documenting youth stories in Groningen earthquake area.
• Het Hogeland College UithuizencoreStrategic or Co-development PartnerEducational partnership for selecting and developing personal stories from youth affected by gas extraction for documentary filmmaking.
• Cultuur met je oren (Collective)coreStrategic or Co-development PartnerCollective focused on making culture accessible through audio. iGlow participates in developing location-based audio experiences for cultural institutions.
• DediconminorStrategic or Co-development PartnerCollaboration for creating tactile relief reproductions of paintings for visually impaired museum visitors in the Blikvanger project.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Studio Louter: Dutch design and media studio producing films, podcasts, and content campaigns for cultural and public-sector clients. Comparable size and service portfolio to iGlow.
• Dropstuff Media: Dutch creative content production agency producing video, podcasts, and branded content for institutional and commercial clients. Closely matches iGlow's project-based content bureau model.
• IJsfontein: Amsterdam-based serious games and interactive experiences studio with deep cultural, educational, and public-sector clients. Closely matches iGlow's combination of game/interactive design and institutional project work.
• Tinker Imagineers: Harderwijk-based experience design studio building immersive museum, heritage, and brand experiences. Direct overlap with iGlow's AR/VR/audio work for museums and cultural institutions.
• Platvorm: Utrecht-based agency specialized in AR, VR, and 360° video for brands, museums, and public institutions. Direct competitor in the Dutch AR/VR-for-cultural-heritage niche.
• NorthernLight: Rotterdam-based creative technology studio working on interactive installations, AR/VR, and storytelling experiences for cultural and public-sector clients. Comparable in scope and ambition to iGlow's immersive media projects.
• Mediamatic: Amsterdam cultural media lab focused on exhibitions, audio tours, and immersive cultural experiences with an art-tech orientation. Overlaps with iGlow's audio and museum presentation work.
• Submarine Channel: Amsterdam-based production studio for interactive documentaries, transmedia storytelling, and immersive media. Comparable as a Dutch independent producer of podcast, video, and interactive narrative work.

Broad incumbents

• Fabrique: Larger Dutch design and strategy agency with multimedia capabilities including AR/VR and brand storytelling for major cultural and institutional clients. Overlaps iGlow's offerings but at significantly larger scale and broader portfolio.
• Accenture Interactive / Moniker: Dutch-origin digital interaction design studio (now part of Accenture Interactive) building interactive exhibits and immersive cultural experiences. Represents the scaled end of the market iGlow competes against for major heritage briefs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/iglowmedia
• LinkedInlinkedin.com/company/iglow-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about iGlow