Safari Destinations
Safari Destinations is a Botswana-based B2B safari tour operator providing itinerary design, bookings, ground logistics, and trip support to the global travel trade from its base in Maun.
- Company typePrivate
- Founded2006
- HeadquartersMaun, Botswana
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Safari Destinations does
Safari Destinations is a privately held inbound safari tour operator headquartered in Maun, Botswana, founded in 2006. The company provides B2B safari itinerary design, bookings, logistics, and trip support to the global travel trade, with its primary customer base being travel agents and tour operators rather than end consumers. Its website features an "Agent's Corner" section and positions the firm as a trade supplier, with direct consumer contact available through the website's "Get In Touch" channel and media enquiries via a dedicated email address.
The core offering is a single unified service — end-to-end safari planning and execution across Botswana and broader African destinations — built around operational capabilities the company explicitly highlights: hands-on 4x4 vehicle recovery from difficult terrain, boat operation, and personalized itinerary design spanning romantic getaways to family trips. The business does not publish named products, modules, or sub-brands, and the company has no disclosed API, software platform, or proprietary technology stack beyond a standard content-management-driven website. Its differentiation is rooted in operator-local expertise rather than technology, with the firm stating that the team lives and works in the region it serves.
Revenue mechanics follow the conventional inbound tour-operator playbook: the firm earns margin on bookings, logistics, and ground-handling services arranged on behalf of travel trade partners. Pricing is not publicly disclosed, and no funding rounds, M&A activity, ownership disclosures, leadership bios, or financial metrics are available in the source material. The company holds memberships in ATTA (African Travel and Tourism Association), Africa's Eden, and HATAB (Hospitality and Tourism Association of Botswana), aligning it with recognized industry and national tourism bodies but providing no indication of scale or growth trajectory.
Safari Destinations firmographics
Firmographics- Name
- Safari Destinations
- Legal name
- Safari Destinations
- Website
- https://safaridestinations.net
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Safari Destinations is a Botswana-based B2B safari tour operator providing itinerary design, bookings, ground logistics, and trip support to the global travel trade from its base in Maun.
- Ownership category
- akta.pro rank
Safari Destinations industry classification
Industry- Product category
- Safari Tourism Services
- NAICS
- Tour Operators (56152), Scenic and Sightseeing Transportation, Land (48711), Travel Agencies (561510)
- akta.pro primary industry
- Safari & Wildlife Travel Agencies (THAKAFAG)
- akta.pro secondary industries
- Safari & Game Drives (Land-Based) (THAAAEAC), Tours, Activities & Experiences Booking Marketplaces (THALAFAF)
Keywords
Where Safari Destinations is headquartered
LocationHeadquarters
- HQ city
- Maun
- HQ country
- Botswana
- HQ region
- Africa
Markets served
Safari Destinations business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Distribution channels1 record
Marketing channels4 records
Safari Destinations product offering
Product offeringCore offering
Safari Destinations designs, books, and supports African safari itineraries for travel trade clients, combining ground-operations capability (4x4 driving and recovery, boat operation) with trip planning and concierge support. The company positions itself as a B2B supplier that enables tour operators and travel agents to deliver African safari experiences without managing in-country logistics themselves.
Product overview
Safari Destinations is a travel company specializing in African safari experiences. Based on the source content, the company offers safari planning and booking services as a single unified offering. No distinct named products, modules, or sub-brand offerings are described in the available source material. The company emphasizes its local expertise, stating 'We live here, we play here - this is our home' and highlights capabilities including 4x4 vehicle recovery, boat operation, and personalized trip planning such as romantic getaways.
Differentiator
Problem solved
Functional benefit
Products and services
- African Safari Itinerary Design, Booking & Trip Support End-to-end safari planning service covering itinerary design, bookings, ground logistics, and trip support for African destinations (with a Botswana focus), delivered primarily to travel trade partners such as tour operators and travel agents.
- Travel Trade / Agent Partnership Program (Agent's Corner) A dedicated trade channel offering travel agents and tour operators access to Safari Destinations' African safari planning, booking, and in-country support capabilities, supporting the company's B2B go-to-market.
Companies that use Safari Destinations
Customer profileIdeal customer profiles1 record
Safari Destinations technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Safari Destinations partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- ATTA (African Travel and Tourism Association)minorSafari Destinations is a member of ATTA (African Travel and Tourism Association), displayed as a logo on their website footer. ATTA is a travel industry association supporting adventure travel businesses.
- Africa's EdenminorSafari Destinations displays Africa's Eden logo on their website, indicating membership or partnership with this organization focused on African sustainable tourism destinations.
- HATAB (This is Botswana)minorSafari Destinations is partnered with HATAB (This is Botswana), a tourism marketing organization representing Botswana's tourism industry, indicated by their logo on the website.
Recent moves4 records
Expansion highlights1 record
Safari Destinations competitors and assessment
Company assessmentDirect peers
- Singita: Ultra-luxury safari lodge operator with camps in South Africa, Tanzania, and Zimbabwe. Comparable as a premium African safari operator that works extensively through travel advisors and the trade.
- &Beyond: Luxury safari and travel operator with strong presence across Botswana, Kenya, South Africa, and Tanzania. Comparable as a high-end safari operator serving both direct clients and the travel trade.
- Classic Africa Safaris: B2B-focused safari wholesaler supplying travel advisors with pre-packaged and customized African itineraries including Botswana. Closely comparable in B2B trade-supply model.
- Asilia Africa: East and Southern African safari operator with camps in Tanzania, Kenya, and recently expanding into southern Africa. Comparable as a safari operator with strong trade relationships and conservation positioning.
- Micato Safaris: Luxury African safari operator offering bespoke itineraries across multiple African countries including Botswana. Comparable as a high-end itinerary specialist serving affluent travelers via travel agents.
- Africa Adventure Company: Specialized safari operator focused on Botswana and southern Africa itineraries for North American clients. Comparable as a destination-focused safari itinerary company.
- Ker & Downey Africa: Bespoke African safari operator offering custom itineraries across Botswana and other African countries. Comparable as a luxury itinerary designer serving the travel trade.
- Great Plains Conservation: Botswana-based luxury safari operator founded by conservationist Dereck Joubert with camps in the Okavango and surrounding regions. Direct competitor in the high-end Botswana safari segment.
- Wilderness Safaris: Largest Botswana-based safari operator with extensive camp portfolio and trade-facing booking infrastructure. Directly comparable as a B2B and B2C safari operator specializing in Botswana's premier wildlife destinations.
- African Travel: US-based tour operator specializing in luxury African safaris including Botswana itineraries. Comparable as a safari itinerary designer serving the North American travel trade.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
Safari Destinations social profiles
Digital presenceSafari Destinations financial estimates
Financial estimateRevenue estimate
Valuation estimate
Safari Destinations leadership team
Management profileNumber of profiles
Safari Destinations funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Safari Destinations M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Safari Destinations
What does Safari Destinations do?
Safari Destinations designs, books, and supports African safari itineraries for travel trade clients, combining ground-operations capability (4x4 driving and recovery, boat operation) with trip planning and concierge support. The company positions itself as a B2B supplier that enables tour operators and travel agents to deliver African safari experiences without managing in-country logistics themselves.
Is Safari Destinations a public or private company?
Safari Destinations is a private company. It is classified as unknown and is currently operating.
When was Safari Destinations founded?
Safari Destinations was founded in 2006. It employs 51 to 100 people.
Where is Safari Destinations based?
Safari Destinations is headquartered in Maun, Botswana, in the Africa region.
Who are Safari Destinations's main competitors?
Direct peers on record are Singita, &Beyond, Classic Africa Safaris, Asilia Africa, Micato Safaris, Africa Adventure Company, Ker & Downey Africa, Great Plains Conservation, Wilderness Safaris and African Travel.
Does Safari Destinations have an API?
No public API is recorded for Safari Destinations.
What industry is Safari Destinations in?
Safari Destinations's product category is Safari Tourism Services. Its primary akta.pro industry code is THAKAFAG, Safari & Wildlife Travel Agencies, with a secondary code of THAAAEAC, Safari & Game Drives (Land-Based). Its NAICS code is 56152.