Camp Fimfo

What Camp Fimfo does

Camp Fimfo is a Texas-based outdoor hospitality brand operated by Northgate Resorts, headquartered in Grand Rapids, Michigan. The company runs two camping resorts — Texas Hill Country in New Braunfels (a 450-acre property on the Guadalupe River, opened 2021) and Camp Fimfo Waco on the Bosque River — offering cabins (Mammoth, Firewheel, Magnolia, Bosque, Coyote, Riverview, Bluebonnet), full-hookup RV sites (Red Carpet and Premium tiers), and rustic tent sites. Resort-style amenities include water attractions with swim-up bars, Fimfo Adventures (Texas's first alpine coaster, The Cliff Carver, and the Guadalupe Glider zipline), 18-hole mini golf, on-site dining (Squirrely's Tavern at Waco, The Filling Station at Texas Hill Country), a general store, and the Willow Ridge wedding venue.

The business is fundamentally a direct-to-consumer outdoor hospitality operator. Revenue is generated through nightly and extended-stay accommodation bookings, with monthly rate programs offered from after Labor Day through Memorial Day targeting snowbirds, traveling professionals, and digital nomads. Pricing is quote-based and varies by accommodation type, season, and length of stay; a 10% military discount is offered on weekday stays. Distribution runs through the company's own booking engine (book.campfimfo.com), phone reservations, and the Campspot third-party platform, with marketing driven by an in-house blog, organic social (Facebook, Instagram), email, and substantial earned media in national travel publications.

The company serves families with children, RV enthusiasts, extended-stay travelers, group event hosts, corporate retreat organizers, and rowing teams. The Waco location additionally hosts Camp Cruisers Mini Cars for children ages 4–11. Camp Fimfo has built brand credibility through consecutive USA TODAY 10Best Readers' Choice Awards appearances (2023–2026, including #1 Best RV Campground in 2026) and the 2026 Campspot #1 Top Campground designation. The company has no proprietary technology platform, no mobile app, no AI capabilities disclosed, and operates with 11–50 employees across its two Texas locations.

Name

Camp Fimfo

Legal name

Camp Fimfo

Website

https://campfimfo.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Camp Fimfo is a Texas-based outdoor hospitality brand (owned by Northgate Resorts) operating two camping resorts — Texas Hill Country in New Braunfels and Waco — that combine cabins, RV sites, water attractions, alpine coaster rides, and on-site dining to serve families, RV travelers, and extended-stay guests.

Ownership category

akta.pro rank

Product category

Outdoor Hospitality & Camping Resorts

NAICS

RV (Recreational Vehicle) Parks and Campgrounds (721211), Recreational and Vacation Camps (except Campgrounds) (721214)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Family & Recreation Campgrounds (Amenities/Activities Focus) (THAMAJAJ)

akta.pro secondary industries

Campgrounds & RV Parks (Developed Sites) (THAGAOAA), Cabin & Cottage Campgrounds (THAMAJAD)

Keywords

• Outdoor hospitality
• RV camping resorts
• Cabin rentals
• Glamping accommodations
• Family camping resorts

Headquarters

HQ city

Grand Rapids

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Camping Accommodation Bookings: Primary revenue derived from renting RV sites, cabin rentals, and tent camping sites to individual travelers and families on nightly and extended-stay basis. Accommodations include various cabin types (Mammoth, Firewheel, Magnolia, Bosque at Waco; Riverview, Coyote, Bluebonnet at Texas Hill Country) and RV sites with full hookups. Monthly rate programs available from after Labor Day through Memorial Day.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Camp Fimfo operates two Texas-based camping resorts offering cabin rentals, RV sites, and tent sites alongside resort amenities including pools, water playgrounds, swim-up bars, on-site dining, adventure attractions (alpine coaster, zipline), and event venues. Accommodations are rented to individual travelers and families on nightly and extended-stay monthly bases.

Product overview

Camp Fimfo is a Texas-based outdoor hospitality company operating two premium camping resorts: Camp Fimfo Texas Hill Country in New Braunfels (450 acres along the Guadalupe River, opened 2021) and Camp Fimfo Waco (along the Bosque River). The company offers diverse accommodation options including luxury glamping cabins (Mammoth, Firewheel, Magnolia, Bosque, Coyote, Riverview, Bluebonnet), RV sites (Red Carpet and Premium with full hook-ups), and rustic tent sites. Resort-style amenities include water attractions (pools, water playground, swim-up bars), Fimfo Adventures featuring Texas' first alpine coaster (The Cliff Carver) and the Guadalupe Glider zipline, 18-hole mini golf, on-site dining (Squirrely's Tavern, The Filling Station), event venues (Willow Ridge for weddings), and services for extended stays, corporate retreats, and group events. The company has earned multiple awards including USA TODAY's #1 Best RV Campground (2026) and Campspot's #1 Top Campground (2026).

Differentiator

Problem solved

Functional benefit

Brands

• Fimfo Adventures: Texas' first alpine coaster and high-flying zipline experience at Texas Hill Country location
• Willow Ridge
• Squirrely's Tavern

Products and services

• Camp Fimfo Texas Hill Country A 450-acre camping resort in New Braunfels, Texas along the Guadalupe River featuring resort pools, swim-up bars, water playground, the only alpine coaster in Texas, on-site dining, and diverse accommodation options including RV sites and custom cabins. Targets families, RV travelers, and outdoor recreation seekers.
• Camp Fimfo Waco A camping resort in Waco, Texas along the Bosque River featuring water attractions, on-site dining at Squirrely's Tavern, cabin rentals, RV sites, and proximity to Magnolia Market and Baylor University. Targets families and group travelers.
• Mammoth Cabin Spacious 3-bedroom cabin sleeping up to 11 people, with full kitchen, private bathroom, and front porch; Riverside Mammoth Cabins offer proximity to the Bosque River.
• Firewheel Cabin Custom designed cabin sleeping up to 10 people along the Bosque River, with full kitchen, private bathroom, charcoal grill, picnic table, and fire ring.
• Magnolia Cabin Spacious cabin with high ceilings and front porch, sleeping up to 8 people, featuring full kitchen, private bathroom, loft with twin mattresses, bunk bed, and pullout queen bed. Pet-friendly option available.
• Bosque Cabin Cozy A-frame cabin with queen size bed for up to 2 people, featuring mini fridge and front porch with outdoor seating. Temperature controlled with nearby bathhouses.
• Coyote Cabin
• Riverview Cabin
• Bluebonnet Cabin Private glamping cabin sleeping up to 8 people with full kitchen, private bedroom, full bathroom, porch, and sleeping loft. Tucked away for a quiet, private vacation experience.
• Red Carpet RV Sites
• Premium RV Sites
• Rustic Tent Sites
• Fimfo Adventures Adventure attraction at Camp Fimfo Texas Hill Country featuring Texas' first alpine coaster (The Cliff Carver) and the Guadalupe Glider zipline experience. Open to both resort guests and the general public.
• The Cliff Carver Alpine Coaster Texas' first and only alpine coaster at Camp Fimfo Texas Hill Country, offering a thrilling ride through the iconic Texas Hill Country landscape.
• Guadalupe Glider Zipline High-flying zipline experience debuted in May 2025, offering exhilarating views over the Texas Hill Country landscape.
• Water Attractions
• Squirrely's Tavern
• The Filling Station
• Camp Cruisers Mini Cars Mini car driving experience for kids ages 4-11 at Camp Fimfo Waco, offering a fun and safe driving adventure.
• Extended Stay Program
• Park Passes
• Willow Ridge Venue
• Rowing Team Retreats
• Group Events

Quantifiable outcome

• Named #1 Best RV Campground in USA TODAY 10Best Readers' Choice Awards 2026
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Expansion highlights6 records

Broad incumbents

• Great Wolf Lodge: Largest family indoor waterpark resort chain in North America with on-site dining and activities; competes for the same family discretionary travel wallet though indoor-focused.

Direct peers

• Thousand Trails: Membership-based network of RV resorts and campgrounds targeting extended-stay travelers and snowbirds; directly comparable on the long-stay / RV segment Camp Fimfo targets.
• Yogi Bear's Jellystone Park: Franchise network of family-focused camp resorts with water parks, mini golf, themed events, and cabin/RV/tent sites — highly comparable family-resort positioning.
• Sun Outdoors: Operates 150+ RV resorts and manufactured home communities across the US with resort-style amenities (pools, sports courts, dining); competes head-to-head in the premium RV resort category.
• KOA (Kampgrounds of America): Largest North American franchise network of campgrounds and RV parks with 500+ locations; directly comparable on RV/cabin sites, family amenities, and resort-style positioning.
• Encore RV Resorts: Operates large RV resort portfolio with premium sites and resort amenities; sibling brand to Thousand Trails under the same ownership umbrella, directly comparable business model.

Emerging players

• Under Canvas: Luxury safari-style glamping resort operator near national parks; comparable on the premium outdoor lodging positioning with unique experience-led differentiators.
• Getaway House: Network of tiny cabin outdoor retreats near major metro areas; overlaps on the cabin/outdoor hospitality model targeting short-stay urban escapees.
• AutoCamp: Luxury Airstream glamping and cabin resort brand with resort-style amenities at multiple US locations; comparable on the upscale glamping positioning but smaller footprint.

Others

• Northgate Resorts (parent portfolio): Parent operating company managing multiple campground brands beyond Camp Fimfo; relevant as portfolio context and operational benchmark for sibling properties.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xinstagram.com/campfimfo
• Facebookfacebook.com/CampFimfo
• Instagraminstagram.com/campfimfo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camp Fimfo