União Brasil

What União Brasil does

União Brasil is a Brazilian political party founded in October 2021 through the merger of the Democrats (DEM) and the Social Liberal Party (PSL), creating one of the country's largest center-right political organizations. The party operates a national directory headquartered in Brasília (Lago Sul) plus an additional Brasília office, and maintains state-level directories across all 27 Brazilian states plus the Federal District, each with local leadership structures. It serves Brazilian citizens seeking political representation and coordinates a bench of over 5,900 elected officials at all government levels (51 federal deputies, 103 state deputies, 6 senators, 3 governors, 18 vice-governors, 553 mayors, 5,373 city council members, 507 vice-mayors, and 1 district deputy as of April 2026).

The party's core service is political representation, candidate nomination for electoral positions, and public policy advocacy. Its technology infrastructure consists of TSE-integrated administrative platforms rather than proprietary commercial products: CANDex (web-based candidate registration integrated with electoral registry and party membership verification), SGIP (party information management system for verifying delegates and representatives), Conta+JE (campaign financial reporting), and the Filia system for party membership enrollment. The party operates a multi-platform digital presence across Instagram, TikTok, YouTube, Facebook, X/Twitter, LinkedIn, WhatsApp Channel, Threads, and Flickr under the @uniaobrasil44 handle, plus the Filie-se membership portal.

União Brasil's revenue model is entirely public funding, with no commercial products or services. The party receives the Fundo Partidário (permanent annual public funding) and the Fundo Especial de Financiamento de Campanha (FEFC, allocated by the TSE during election years). For the 2026 General Elections, the party received R$ 526.2 million from FEFC, to be distributed 80% to proportional candidacies and 20% to majoritarian races, with a mandatory minimum 30% allocation for female candidates. The party is led by National President Antonio Rueda and an executive committee including 8 vice-presidents, a Secretary-General, Deputy Secretary-General, General Treasurer, and Deputy Treasurer. Affiliated organizations include União Mulher (women's wing), União Jovem (youth wing), Fundação Índigo (think tank), and the Brasil 2044 long-term project. The party is currently in a coalition 'Federação União Progressista' with Partido Progressistas (PP) for the 2026 cycle.

Name

União Brasil

Legal name

UNIÃO BRASIL – DIRETÓRIO NACIONAL

Website

https://uniaobrasil.org.br

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

União Brasil is a Brazilian political party founded in 2021 through the merger of DEM and PSL, operating across all 27 states plus the Federal District with over 5,900 elected officials and serving as a vehicle for political representation, candidate nomination, and public policy advocacy funded primarily through Brazilian public electoral financing.

Ownership category

akta.pro rank

Product category

Political Party

NAICS

Political Organizations (813940)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Electoral Support & Election Observation (BPADAGAA)

Keywords

• Political party operations
• Electoral candidate registration
• Campaign financing administration
• Party membership services
• Political representation services

Headquarters

HQ city

Brasília

HQ country

Brazil

HQ region

Latin America

Offices28 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Fundo Especial de Financiamento de Campanha (FEFC): Public electoral campaign financing allocated by the TSE for use during election years. In 2026, União Brasil received R$ 526.2 million for distribution to candidates across majoritarian (20%) and proportional (80%) races, with mandatory allocations for female candidates (30%), Black and indigenous candidates.
2. Fundo Partidário: Permanent public funding for political party operations, separate from electoral campaign financing.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels13 records

Core offering

União Brasil is a Brazilian political party that nominates and campaigns for candidates in federal, state, and municipal elections. The party distributes public campaign financing (FEFC and Fundo Partidário) to its candidates, maintains a national membership system through Filie-se, and operates affiliated organizations (União Mulher, União Jovem, Fundação Índigo) that deliver targeted political engagement and policy research. It has 27 state directories and over 5,900 affiliated elected officials as of April 2026.

Product overview

União Brasil is a Brazilian political party operating as a membership-based organization with state-level directories across all 27 states. The party's digital presence consists of a website providing news dissemination, party information, directory listings by state, membership registration (filiação), compliance documentation, and electoral information. The organization does not offer technology products or services in the traditional SaaS sense.

Differentiator

Problem solved

Functional benefit

Brands

• União Mulher: Women's wing of the party focused on gender equality and women's political participation.
• União Jovem
• Fundação Índigo
• Brasil 2044

Products and services

• Filie-se Party Membership Enrollment Direct membership enrollment service for Brazilian citizens who wish to join União Brasil. Members gain party affiliation and the option to be associated with women's (União Mulher) or youth (União Jovem) sub-organizations. Serves individuals across all 27 Brazilian states.
• Prêmio Melhores do Brasil Annual awards program run jointly with Fundação Índigo and Falconi Consultoria recognizing best governance practices among municipalities led by União Brasil mayors. Includes mentorship, content production, and international exposure opportunities for the awarded municipalities.
• FEFC Campaign Financing Distribution for 2026 Elections Distribution of public electoral campaign financing (Fundo Especial de Financiamento de Campanha) received from the TSE to União Brasil candidates in the 2026 General Elections. Allocation follows a 80% proportional / 20% majoritarian split with a mandatory 30% minimum for female candidates and reserved allocations for Black and indigenous candidates.

Quantifiable outcome

• R$ 526.2 million in campaign financing for 2026 elections
• +4 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Fundação ÍndigocoreStrategic or Co-development Partner · 2 July 2026Long-term strategic partnership with the party's affiliated think tank for governance research, policy development, and the joint 'Prêmio Melhores do Brasil' awards program recognizing best municipal governance practices among party mayors.
• Falconi ConsultoriaminorStrategic or Co-development Partner · 2 July 2026Partnership with leading Brazilian management consulting firm for the 'Melhores do Brasil' awards program, providing expertise in governance evaluation and best practice identification.
• Tribunal Superior Eleitoral (TSE)coreTechnology or Integration · 25 June 2026Participation in TSE workshops for electoral systems training, including CANDex candidate registration system updates, Conta+JE financial reporting system, and SGIP party information management integration.
• Partido Progressistas (PP)minorStrategic or Co-development PartnerParty's FEFC resources may be used for candidacies of PP members as part of the 'Federação União Progressista' coalition for the 2026 elections.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Partido Social Democrático (PSD): A major Brazilian center-right party with broad national presence, similar scale of elected officials, and direct competition with União Brasil for moderate and center-right voter coalitions across multiple states.
• Partido dos Trabalhadores (PT): Brazil's primary left-wing party, the main opposition force in national politics, structurally comparable to União Brasil as a major ideological party with national directories, elected officials across all levels, and similar public campaign financing allocations.
• Partido Progressistas (PP): União Brasil's coalition partner in the 'Federação União Progressista' for 2026, a center-right party with comparable national infrastructure, competing for the same voter base and even pooling campaign financing for joint candidacies.
• Partido Liberal (PL): Brazil's largest center-right to right-wing party, currently holding the presidency and competing with União Brasil for the same ideological voter base and center-right elected officials, particularly through coalition negotiations for the 2026 cycle.
• Movimento Democrático Brasileiro (MDB): One of Brazil's traditional centrist parties with deep nationwide infrastructure, operating at the same federal/state/municipal levels as União Brasil and competing for the same center-of-spectrum voter coalitions in election cycles.
• Cidadania: Brazilian center-left party with national presence and elected officials at multiple levels, structurally comparable as a registered Brazilian political party competing in the same electoral cycles and drawing from the same public funding pools.
• Republicanos: Brazilian evangelical-based center-right party with strong presence in municipal and state-level races, directly comparable to União Brasil in operating model, scale, and ideological positioning.
• Partido Democrático Trabalhista (PDT): Brazilian center-left party with historical national presence, comparable to União Brasil in operating across federal, state, and municipal levels and receiving similar FEFC allocations for election cycles.
• Partido Socialista Brasileiro (PSB): Brazilian center-left party with traditional national infrastructure, structurally comparable to União Brasil as a multi-state party with elected officials at all levels of government.
• Podemos: Brazilian centrist party operating nationally across federal, state, and municipal elections, comparable to União Brasil in scale and party-funding model with similar FEFC allocations.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/uniaobrasil44
• YouTubeyoutube.com/@uniaobrasil
• Facebookfacebook.com/uniaobrasil44
• LinkedInlinkedin.com/company/uniaobrasil
• Instagraminstagram.com/uniaobrasil44
• TikToktiktok.com/@uniaobrasil44

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about União Brasil