Adventist University of the Philippines

What Adventist University of the Philippines does

Adventist University of the Philippines (AUP) is a private, non-profit higher education institution founded in 1917 by the Seventh-day Adventist Church and headquartered on a campus in Puting Kahoy, Silang, Cavite, Philippines. The university offers 38 academic programs, of which 36 are accredited (22 at Level 4) spanning undergraduate through doctoral levels, alongside an affiliated K-12 secondary school, AUP Academy, that delivers Junior High and Senior High programs with ABM, GAS, and STEM strands. AUP holds CHED Autonomous Status and FAAP Institutional Accreditation, and serves Filipino and international students through campus-based instruction as well as flexi-blended and homeschool distance learning modalities.

The institution operates a small digital product surface consisting of the AUPShine Student Portal for continuing and returning students, a separate online application system for new and transferring students, an AUP Academy classroom management platform, and an osTicket-based Records and Admissions Client Support Portal for document request ticketing. Research output is distributed through five institutional journals (AUP IRJ, FIDERE, JEPH, JHS, JPAS), and the institution maintains an Ethics Review Board for research oversight. Core technology is essentially administrative LMS and ticketing infrastructure rather than differentiated platform technology.

AUP generates revenue primarily through tuition and academic fees across higher education and secondary programs (recurring annual billing), supplemented by transactional document processing fees for transcripts, certifications, and CAV services, plus dormitory, cafeteria, and other ancillary fees. Go-to-market is direct-to-consumer via online application portals and campus enrollment, with alumni referrals and organized alumni chapters supporting student acquisition. The institution adopted a four-day workweek effective April 2026. Headcount is reported in the 501-1000 range and no revenue is publicly disclosed.

Name

Adventist University of the Philippines

Legal name

Adventist University of the Philippines

Website

https://aup.edu.ph

Company type

Private

Founded year

1917

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Adventist University of the Philippines is a private, Seventh-day Adventist-affiliated university in Silang, Cavite, founded in 1917. It delivers 38 accredited programs from secondary through doctoral levels to Filipino and international students via campus-based and distance learning modalities.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Faith-Affiliated Private Research Universities (EDAHABAJ)

akta.pro secondary industries

Christian Colleges with Theological Programs (EDAHAKAG), Denominational Theological Colleges (e.g., Catholic, Orthodox, Protestant, Evangelical) (EDAHAKAM)

Keywords

• Higher education
• Private university
• Secondary education
• Faith-based education
• Document processing services

Headquarters

HQ city

Silang

HQ country

Philippines

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Tuition and Academic Fees: Revenue from tuition fees across undergraduate, masters, and doctoral programs. Additional fees for dormitory, cafeteria, and other educational services.
2. Document Processing Services: Fees collected for processing official documents including transcripts, certifications, degree certificates, and CAV (Certification, Authentication, Verification) services
3. Academy Secondary Education: Tuition and fees for junior high and senior high school programs under AUP Academy

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Adventist University of the Philippines is a private, church-affiliated higher education institution that delivers undergraduate, master's, and doctoral degree programs, plus secondary education through its AUP Academy (Junior High and Senior High). It also issues academic documents such as official transcripts, course descriptions, certifications, and CAV-authenticated records via tiered per-unit document processing fees.

Product overview

Adventist University of the Philippines operates as a multi-level educational institution offering undergraduate and graduate degree programs, with an affiliated secondary school (AUP Academy) providing K-12 education. The university provides student-facing digital platforms including the AUPShine portal for academic management, the AUPA digital classroom system, and an osTicket-based Records and Admissions Office client support portal. Research output is distributed through five institutional journals covering business, education, health sciences, and Adventist studies.

Differentiator

Problem solved

Functional benefit

Brands

• AUPShine: Student information system portal for continuing and returning students
• AUP Academy

Products and services

• Higher Education Degree Programs Undergraduate, master's, and doctoral degree programs delivered at the AUP campus in Silang, Cavite for domestic and international students seeking an accredited, faith-based university education.
• AUP Academy Secondary Education Junior High and Senior High secondary education for students and their families, delivered under AUP Academy on the Adventist University of the Philippines campus with guidance counseling, chaplaincy, and classroom management services.
• Academic Document Processing Services Per-unit document processing and authentication services for alumni and third-party requestors, including official transcripts, course descriptions, certifications, and CAV-authenticated academic records, ordered via the RAO Client Support Portal.

Quantifiable outcome

• 109 years of educational heritage since 1917
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Silliman University: Private Protestant university in Dumaguete, Philippines, founded by the Presbyterian Church. Comparable as a faith-affiliated private university offering K-12 to graduate programs with similar institutional accreditation and competition for faith-conscious Filipino students.
• De La Salle University: Major Catholic private university in Manila with multiple campuses and programs from K-12 to doctoral. Comparable as a large-scale faith-affiliated private university in the Philippines with strong academic reputation and overlapping target student segments.
• University of San Carlos: Private Catholic university in Cebu offering a broad range of undergraduate and graduate programs. Comparable as a faith-based private Philippine university competing for similar student demographics across Visayas and Luzon.
• Ateneo de Manila University: Top-tier Jesuit private university in the Philippines offering K-12 to graduate programs. Comparable as a leading faith-based private university with similar academic quality, autonomous standing, and competition for high-performing Filipino students seeking values-integrated education.

Regional players

• Andrews University: Flagship Seventh-day Adventist university in the United States offering comprehensive undergraduate, graduate, and theological programs. Comparable as the leading global Adventist institution with similar denominational affiliation, theological programs, and research publication practices.
• Sahmyook University: Seventh-day Adventist university in South Korea offering undergraduate and graduate programs. Comparable as a fellow Adventist-affiliated university in Asia with similar faith-centered curriculum and global Adventist student network, though operating in a different national market.

Direct peers

• Adventist International Institute of Advanced Studies (AIIAS): Graduate-level Seventh-day Adventist institution located in the Philippines, sharing the same denominational affiliation, faith-centered curriculum model, and overlapping student demographic as AUP. Both operate as SDA universities in Cavite region and compete for similar Adventist students seeking higher education.
• Adventist University of the Philippines Academy (AUP Academy): While it is AUP's own subsidiary, it is included as a peer for benchmarking — K-12 Adventist secondary school offering Junior High and Senior High programs (ABM, GAS, STEM) with AAA and Level III accreditation. Comparable model for faith-based secondary education delivery in the Philippines.
• Philippine Adventist College: A Seventh-day Adventist tertiary institution offering programs in West Visayas, Philippines. Directly comparable as a same-denomination Adventist college targeting similar faith-based student segments with overlapping program offerings and accreditation frameworks (AAA, ACSCU-AAI).
• Manila Adventist College: Metro Manila-based Seventh-day Adventist educational institution offering secondary and tertiary programs. Comparable to AUP as a same-denomination school sharing faith-centered curriculum, similar accreditation pathways, and competing for Adventist students in the Philippines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCHnLfyh1nKolh5uGhCVXLgQ
• Facebookfacebook.com/AUPShineOn
• Instagraminstagram.com/aupshineon
• LinkedInlinkedin.com/company/adventist-university-of-the-philippines

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Adventist University of the Philippines