Name

Croatia Poliklinika

Legal name

Croatia Poliklinika

Website

https://croatiapoliklinika.hr

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Diagnostic Healthcare Services

NAICS

Offices of Physicians (62111), Diagnostic Imaging Centers (621512)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Independent Primary Care Practices (HLAFAGAA)

Keywords

• Diagnostic medical services
• Preventive health examinations
• Radiology imaging services
• Multispecialty healthcare
• Corporate health programs

Headquarters

HQ city

Zagreb

HQ country

Croatia

HQ region

Europe

Offices11 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Medical Examination Fees: Fee-for-service model where patients pay for individual examinations, diagnostic tests, and specialist consultations. Prices vary by service type and complexity, ranging from basic consultations to comprehensive diagnostic packages.
2. Diagnostic Packages: Bundled examination packages offering comprehensive health assessments at discounted rates compared to individual services. Includes systematic examinations (Standard €310, Premium €420, Premium Plus €650), specialty packages, and preventive health packages.
3. Health Insurance Billing: Direct billing and reimbursement services through Croatia osiguranje and other insurance partners. Policyholders can use services covered by their insurance policies or receive discounts on uncovered services.
4. Corporate Health Programs: B2B services targeting employers with customized employee health packages, systematic examinations, and preventive care programs. Over 500 corporate clients utilize these services.
5. HZZO Referrals: Government health insurance fund referrals for covered examinations and diagnostic procedures.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

Croatia Poliklinika is a private multispecialty healthcare provider operating 9 regional centers across Croatia. The institution delivers specialist consultations across 22 medical fields and over 1,028 medical services, including advanced diagnostic imaging (3T MRI, CT, digital mammography, ultrasound), laboratory diagnostics, minor surgical procedures, physical therapy, and preventive health checkup packages. Services are delivered through direct patient access, corporate health programs serving 500+ business clients, and partnerships with Croatia osiguranje and other insurance providers.

Product overview

Croatia Poliklinika is a comprehensive healthcare provider offering a wide range of medical services across 22 specialty areas with over 100 specialist services and 700 diagnostic services. The organization operates 9 locations across Croatia (Zagreb, Rijeka, Split, Pula, Koprivnica, Osijek, Varaždin, Zadar, Dubrovnik) and provides services including preventive health examinations (Sistematski pregledi), radiology (Magnetska rezonanca/MRI, RTG, mammography, ultrazvuk), laboratory services, and specialized medical examinations across multiple disciplines. Key offerings include the Forma weight management program, comprehensive health checkup packages (Premium Plus, Premium, Standard), and MR cijelog tijela (Whole Body MRI) for full-body diagnostic imaging.

Differentiator

Problem solved

Functional benefit

Products and services

• Sistematski pregledi (Systematic Health Examinations) Comprehensive preventive health examinations offered as customizable packages (Premium Plus €650, Premium €420, and Standard €310) providing complete health assessments in a single visit including blood tests, urinalysis, specialist examinations, ECG, ultrasound, and final internist opinion. Designed for individuals seeking a thorough health check.
• Magnetska rezonanca (MR) - Magnetic Resonance Imaging Magnetic resonance imaging services using Siemens Magnetom devices (3T and 1.5T models) available in Zagreb, Pula, Osijek, Split, and Rijeka locations, providing high-definition diagnostic imaging without ionizing radiation for a wide range of medical conditions.
• MR cijelog tijela (Whole Body MRI) Whole Body MRI diagnostic examination providing comprehensive imaging of the entire body without ionizing radiation, designed for early detection of tumors, inflammatory processes, spinal changes, joint issues, and internal organ assessments. Available across Zagreb, Split, Rijeka, Osijek, and Pula.
• Radiologija (Radiology Services) Comprehensive radiology services including 3D mammography, X-ray (RTG), magnetic resonance (MR), ultrasound (UZV), color Doppler (CD), and densitometry (DEXA) examinations for various diagnostic needs.
• Medicinsko-biokemijski laboratorij (Medical Laboratory) Medical-biokemijski laboratory providing comprehensive diagnostic testing including hematology, biochemistry, immunology, hormones, tumor markers, vitamins, and specialized panels with results available within hours.
• Forma Program (Weight Management) Weight management and obesity treatment program combining laboratory tests, medical examinations, cardiology, and nutritional counseling with potential GLP-1 medication prescription. Designed for individuals seeking medically supervised weight loss at €240.
• Gastroenterologija (Gastroenterology) Gastroenterology services including specialist examinations, gastroscopy and colonoscopy with and without anesthesia, urea breath test, biopsy sampling, and Helicobacter pylori testing using HD digital endoscopy equipment with artificial intelligence integration.
• Kardiologija (Cardiology) Cardiology services including specialist examinations, EKG, echocardiography, color Doppler, Holter monitoring, and ergometry for comprehensive heart health assessment.
• Neurologija (Neurology) Neurology services including specialist examinations, EEG (electroencephalography), EMNG (electromyoneurography), and neurological color Doppler for diagnosis of nervous system conditions.
• Urologija (Urology) Urology services including specialist examinations, proctology, urological ultrasound, diagnostics, interventions, prostate fusion biopsy, and Rezum water vapor therapy for enlarged prostate at €2,900.
• Oftalmologija (Ophthalmology) Ophthalmology services including specialist examinations, diagnostic testing, and ophthalmological procedures using modern ophthalmological equipment.
• Ginekologija (Gynecology) Gynecology services including examinations, procedures, swabs, ultrasound, PAPA test, menopause package, and HPV vaccination.
• Fizikalna medicina i terapija (Physical Medicine and Therapy) Physical medicine and rehabilitation services including specialist examinations, physical therapy, electrotherapy, therapeutic ultrasound, laser, shock wave, medical massage, and manual techniques.
• Mali kirurški zahvati (Minor Surgical Procedures) Minor surgical procedures in general surgery, urology, ophthalmology, and dermatology, including endoscopic examinations of the digestive tract (gastroscopy and colonoscopy under short anesthesia) and day hospital services.
• Endokrinologija s dijabetologijom (Endocrinology with Diabetology) Endocrinology and diabetology services including specialist examinations, densitometry, and ultrasound of endocrine glands and organs.
• Dermatologija i venerologija (Dermatology and Venerology) Dermatology and venerology services addressing skin conditions including warts, fungal infections, dermatitis, acne, rosacea, psoriasis, pigmentation disorders, and skin tumors.
• Otorinolaringologija (ENT) Otorhinolaryngology (ENT) services for diseases of the ear, nose, and throat including audiological diagnostics.
• Pedijatrija (Pediatrics) Pediatric healthcare services for newborns, children, and adolescents focusing on proper growth, development, and comprehensive medical care.
• Psihijatrija (Psychiatry) Psychiatry services including psychotherapeutic group and individual treatments, including services for children and adolescents.
• Pulmologija (Pulmonology) Pulmonology services including specialist examinations, control examinations, consultations, and spirometry.
• Nefrologija (Nephrology) Nephrology services including specialist examinations, consultations, urine laboratory tests, Color Doppler ultrasound, and MR examinations.
• Neurokirurgija (Neurosurgery) Neurosurgery services for micro-surgical treatment of nervous system diseases including brain tumors, spinal conditions, and central nervous system diseases.
• Ortopedija (Orthopedics) Orthopedics services for diagnosis and treatment of the musculoskeletal system.
• Nutricionizam (Nutrition) Nutritional counseling services for health improvement through proper nutrition, including for healthy individuals, athletes, vegans, vegetarians, pregnant women, and those with chronic diseases.
• Covid (COVID-19 Services) COVID-19 related services including specialist examinations, lung X-ray, spirometry, pulmonology and cardiology consultations, rapid antigen tests, PCR tests, and serological testing.
• Za tvrtke (Business Healthcare Services) Healthcare services for business clients including customized examination programs, systematic checkup packages, and corporate wellness solutions serving over 500 business clients including Algebra, Porsche, Bolt, Violeta, Apis IT, and Span.

Quantifiable outcome

• 96-97% patient satisfaction rate based on survey data
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature11 records

Partnerships

One partnership is on record.

• Fakultet za dentalnu medicinu i zdravstvo Osijek (Faculty of Dental Medicine and Health Osijek)coreStrategic or Co-development Partner · 17 March 2026Croatia Poliklinika became an academic teaching base for the Faculty of Dental Medicine and Health at J.J. Strossmayer University in Osijek. This partnership represents formal recognition of the poliklinika's expertise and quality, enabling active participation in educating future healthcare professionals through practical experience and knowledge transfer. The collaboration strengthens ties between healthcare practice and academia, contributing to professional development and improved healthcare quality.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Poliklinika Bagatin: Leading Zagreb-based private multi-specialty clinic offering plastic surgery, dermatology, dentistry, and aesthetic medicine. Closest direct peer in Croatia competing for the same premium-paying outpatient segment with similar one-stop service positioning.
• St. Catherine Specialty Hospital: Private specialty hospital in Zagreb/Čabar with multi-specialty services including orthopedics, sports medicine, and diagnostics. Competes for premium Croatian patients seeking advanced outpatient and short-stay care.
• Akeso Poliklinika: Croatian private multi-specialty clinic operating across Zagreb and other cities with comparable specialist consultations, diagnostic imaging, and corporate wellness offerings. Direct competitor for both fee-for-service and corporate clients.
• Medico Poliklinika: Croatian private clinic offering specialist consultations, diagnostics, and preventive examinations. Direct competitor in the same Zagreb-centered private outpatient market with overlapping specialties.

Broad incumbents

• Affidea: Pan-European diagnostic imaging and outpatient services operator with presence in Croatia and broader CEE. Comparable in MRI/CT capability and imaging-led service model, but operates as a larger multi-country incumbent rather than a single-country specialist.
• Synlab: Europe's largest medical diagnostics services provider, including laboratory testing and imaging across multiple markets. Comparable diagnostic and lab infrastructure to Croatia Poliklinika's in-house medical-biochemical lab, but operates at much greater scale and geographic breadth.
• Helios (Fresenius Helios): Europe's largest private hospital operator (part of Fresenius), with hospitals and outpatient centers across multiple countries. Comparable multi-specialty outpatient and diagnostic offering but at vastly greater scale and geographic breadth.

Regional players

• Euromedik: Serbian private healthcare group operating multi-specialty hospitals and clinics in Belgrade and other cities. Comparable scale and multi-specialty outpatient model in a neighboring regional market.
• Diagnostični center Bled: Slovenian private diagnostic and specialist clinic with advanced imaging and outpatient services. Comparable in advanced imaging-led positioning and premium private outpatient care in a neighboring EU market.
• Medigroup: Leading private healthcare operator in Serbia with multi-specialty hospitals, clinics, and diagnostics. Comparable business model (multi-site private multi-specialty care with corporate wellness) serving a neighboring Balkan market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/croatiapoliklinika
• LinkedInlinkedin.com/company/croatia-poliklinika

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Croatia Poliklinika