MarketStreet

What MarketStreet does

MarketStreet was a U.S.-based research and insights company focused on small businesses, particularly independent restaurants. Its public product surface consisted of free, downloadable research reports — notably the 'From Survival to Scale' report, based on a national survey of 969 U.S. restaurant owners, and the 'SMB Insider Report' covering 2025 small business trends — distributed through a self-serve direct website (marketstreet.com/research) and an email newsletter. The company's core technology was described as an AI-powered research and insights platform for small businesses, though the publicly visible AI application appears centered on assisting research and content generation rather than operating a standalone AI product.

The business model was content-led and free to the user, with no disclosed pricing, subscription, or paid offering. MarketStreet served two overlapping segments: U.S. small business owners broadly (its primary persona) and independent restaurants as a focal vertical. Distribution was content marketing and PLG-style direct downloads, with no third-party channel, marketplace, or partner-led GTM motion disclosed. The company was small, founder-led (Adam and Rich as co-founders), and operated under the legal entity 'Behind the Register,' with no disclosed headcount, funding, or revenue.

In 2025, MarketStreet announced it is joining Anthropic, with the independent MarketStreet network scheduled to go offline on May 31, 2026. The acquisition is framed around making AI useful, responsible, and accessible to small business owners. As a result, MarketStreet is no longer operating as a standalone growth-stage asset; its audience, SMB research, and distribution are being absorbed into Anthropic's broader go-to-market.

Name

MarketStreet

Legal name

Behind the Register

Website

https://marketstreet.com

Company type

Private

Founded year

2025

Operating status

Acquired

Headcount range

1–10 employees

Short description

MarketStreet was a U.S.-based research and insights company, founded by Adam and Rich, that published free reports on small businesses and independent restaurants. It is being acquired by Anthropic, with its network scheduled to go offline May 31, 2026.

Ownership category

akta.pro rank

Product category

Market Research

akta.pro primary industry

Market Research & Consumer Insights (BPAHALAA)

Keywords

• Small business research
• Market research reports
• Independent restaurant insights
• SMB trend analysis
• AI adoption research

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels2 records

Core offering

MarketStreet publishes and distributes free, downloadable research reports that surface trends, challenges, and opportunities for small business owners in the United States. Its core research focus is independent restaurants and small business adoption of emerging technologies such as AI, drawing on primary survey data from operators (e.g., 969 U.S. restaurant owners).

Product overview

MarketStreet is a research company providing insights and reports focused on small businesses. The company offers a portfolio of research reports including the 'From Survival to Scale' report on independent restaurants and the 'SMB Insider Report' covering small business trends in 2025. The company is currently announcing its acquisition by Anthropic.

Differentiator

Problem solved

Functional benefit

Products and services

• From Survival to Scale A research report based on a survey of 969 U.S. restaurant owners, designed to give independent restaurant operators visibility into peer sentiment, operational challenges, and growth opportunities.
• SMB Insider Report A research report covering trends, challenges, and emerging technology (including AI) adoption among U.S. small business owners, intended for SMB operators seeking market context.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AnthropiccoreStrategic or Co-development Partner · 1 January 2025MarketStreet is joining Anthropic. The acquisition represents Anthropic's commitment to making AI useful, responsible, and accessible to small business owners. The MarketStreet network will go offline on May 31st, 2026.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• Black Box Intelligence (TDn2K): Black Box Intelligence provides data, benchmarks, and research for the U.S. restaurant industry, including workforce and performance insights. It is directly comparable to MarketStreet's restaurant-focused 'From Survival to Scale' research on independent operators.
• Alignable: Alignable is an SMB networking platform that also publishes original research and surveys on small business sentiment and trends. Closely comparable audience (U.S. small business owners) and research-driven content model.
• eMarketer (Insider Intelligence): eMarketer/Insider Intelligence publishes subscription research on digital business, commerce, and SMB adoption of technology. Comparable to MarketStreet's SMB Insider Report in format and SMB/tech adoption lens.
• Small Business Trends: Small Business Trends is an SMB-focused media and research publisher covering technology adoption, marketing, and operations for U.S. small business owners — directly comparable to MarketStreet's SMB audience and content-led model.
• Coresight Research: Coresight Research is a market research and advisory firm publishing reports on retail, consumer goods, and SMB-adjacent sectors. It is the closest direct peer to MarketStreet's model of paid/free research reports targeted at operators and merchants.
• First Research: First Research produces industry research reports tailored for small and mid-sized businesses. Directly comparable to MarketStreet's SMB Insider Report in target customer and report-based delivery.

Others

• SCORE: SCORE is a nonprofit small business mentoring network that also publishes SMB research and trend reports. Comparable audience and SMB research orientation, though as a nonprofit resource rather than a commercial research firm.

Broad incumbents

• NielsenIQ: NielsenIQ is a large incumbent market research firm covering retail, consumer, and foodservice with syndicated reports and data. Comparable as a broad market research competitor with overlapping restaurant/retail coverage.

Emerging players

• Guidant Financial: Guidant Financial publishes original research on small business ownership, financing, and operator demographics. Comparable to MarketStreet's SMB research positioning, though anchored in financial services.
• CHD Expert (Part of Winsight): CHD Expert compiles foodservice industry data and operator insights, including for independent operators. Comparable to MarketStreet's restaurant operator research focus, though with a broader foodservice lens.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks2 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/marketst

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MarketStreet