CHD Expert

What CHD Expert does

CHD Expert is a global B2B marketing intelligence company that aggregates, classifies, and distributes foodservice operator data to the food and beverage industry. Founded in 1998 and headquartered in Chicago with a regional office in Paris, the company operates under the Datassential parent brand and serves enterprise customers across 60+ countries. Its core product is the Easy2FIND SaaS platform, which provides access to the CHD FIND database covering 8.7+ million foodservice operators (commercial, non-commercial, and retail) with 160+ attributes per record, aggregated from 80+ sources including social media platforms (Facebook, Google, Yelp, TripAdvisor), legal and government records, and partner feeds.

The product portfolio is modular and centered on the proprietary Global Foodservice Classification (GFC) system, described as an international industry standard. Adjacent tools include OperatorsIQ lead scoring, Geo-IQ location intelligence, Review IQ (covering 70+ million aggregated social reviews), and Pre-Opens (operator visibility 6 months before opening). The company claims 93% data accuracy, holds SOC2, ISO 27001, and GDPR certifications, and offers monthly/quarterly database update and cleansing services. Underlying technology combines data aggregation, human verification, and classification methodologies rather than publicly disclosed proprietary AI/ML models.

CHD Expert generates revenue primarily through tiered annual subscriptions (USA Growth $59K to Enterprise $119K; EMEA Starter EUR 9.5K to Enterprise EUR 120K), a la carte per-operator pricing ($0.35/operator in the USA), and recurring data cleansing subscriptions ($2,000/month). The go-to-market combines a self-serve SaaS entry point with enterprise field sales organized regionally across Americas and EMEA. Primary customer segments are food and beverage manufacturers, broadline distributors, restaurant chains, equipment and supplies manufacturers, and non-commercial operators. Named enterprise customers include PepsiCo, Mondelez, AB InBev, Diageo, Heinz, Sodexo, Coca-Cola, Carlsberg, Pernod, Ruiz Food Products, and Rappi. Documented customer outcomes include $3M in new sales (Ruiz Food Products), a 4% market share increase (Bush Brothers & Company), and conversion rate improvement from 3% to 8% (California Restaurant Association).

Name

CHD Expert

Legal name

CHD Expert

Website

https://chd-expert.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

CHD Expert is a global B2B foodservice marketing intelligence company that aggregates data on 8.7+ million operators across 60+ countries, selling SaaS subscriptions, lead scoring, location intelligence, and pre-open analytics to food and beverage manufacturers, distributors, and restaurant chains.

Ownership category

akta.pro rank

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Database Access Subscriptions: Annual or multi-year subscriptions for accessing the Easy2FIND platform and CHD FIND database. Tiered packages (Starter, Standard, Scale, Enterprise) with varying operator counts and feature access.
2. Data Cleansing and Matching: One-time or recurring data matching and cleansing services. USA monthly subscription at $2,000/month and EMEA quarterly at EUR 2,000/month for identifying duplicates, matching datasets, and flagging closed operators.
3. Lead Scoring Services: Lead scoring implementation and consulting to help clients establish buyer personas and scoring criteria for prospect prioritization.
4. A La Carte Data Purchases: Per-operator pricing for smaller data needs. USA: $0.35 per operator. EMEA: 0.35 EUR to 1.1 EUR per lead depending on customization level and volume.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

CHD Expert is a global marketing intelligence company that provides foodservice data and analytics through its Easy2FIND SaaS platform, which accesses the CHD FIND database of 8.7+ million foodservice operators across 60+ countries with 160+ attributes. The offering supports B2B sales prospecting, lead scoring, market share analysis, pre-open operator tracking, location intelligence, and database cleansing for food/beverage manufacturers, distributors, and suppliers.

Product overview

CHD Expert is a global marketing intelligence company offering a unified platform for foodservice data and analytics. The core offering consists of the Easy2FIND SaaS platform accessing the CHD FIND database of 8.7+ million global foodservice operators across 60+ countries, supported by the proprietary GFC (Global Foodservice Classification) system. The product portfolio includes lead scoring, pre-open operator tracking (6 months advance notice), Geo-IQ location intelligence, Review IQ social review aggregation (70M+ reviews), database cleansing and matching services, market sizing for 6 product categories, and market research capabilities. Data is compiled from 80+ sources including social media reviews, government/legal sources, and partners, with claimed 93% accuracy and monthly updates.

Differentiator

Problem solved

Functional benefit

Brands

• Easy2FIND: SaaS platform for accessing the foodservice database, allowing users to search and filter operators by geography, segment, and attributes.
• CHD FIND
• Lead Scoring
• GeoIQ
• Review IQ
• Pre-Opens
• GFC (Global Foodservice Classification)

Products and services

• Easy2FIND SaaS platform providing access to CHD Expert's global foodservice operator database, enabling users to search, segment, and export leads with 160+ attributes across 60+ countries. Targeted at B2B sales and marketing professionals in food/beverage manufacturing, distribution, and equipment supply.
• CHD FIND Database Comprehensive foodservice operator database containing 8.7+ million global operators with 160+ attributes covering commercial, non-commercial, and retail markets across 60+ countries. Used as the underlying data layer for the Easy2FIND platform and other CHD offerings.
• Lead Scoring (OperatorsIQ) Methodology and tool to rank prospects against a scale representing perceived value, enabling sales teams to prioritize leads based on buyer persona criteria and purchasing propensity. Delivered as both a self-service feature and as a professional services implementation.
• Pre-Opens Pre-opening restaurant operator database providing leads 6 months in advance of openings, sourced from social media, legal/government sources, and partner inputs. Provides first-mover advantage for sales teams targeting new foodservice operators before competitors.
• Geo-IQ Location intelligence tool providing geographic insights through maps and data visualization to understand market attractiveness by region, including store analyzer, location optimizer, and foot traffic monitoring features.
• Review IQ Social review aggregation tool collecting reviews from Facebook, Google, TripAdvisor, Yelp, and others, providing semantic analysis, traffic evolution, top trends, and place/menu/tag insights across 70M+ reviews.
• Market Sizing Intelligence service providing market size analysis for food, beverage, and disposable purchases at operator or aggregate level, covering six product categories: Protein, Fresh, Dry, Frozen, Beverage, and Disposables.
• Global Foodservice Classification (GFC) Proprietary global classification system that segments the entire foodservice market into relevant industry segments, used as an international standard across all countries where CHD operates with country-specific customization codes.
• Database Cleansing and Matching Data update service identifying duplicates, standardizing format, matching client datasets to CHD's database, and flagging closed operators. Available as monthly (USA) or quarterly (EMEA) subscriptions at $2,000/month or €2,000/month respectively.
• Market Research Qualitative and quantitative research services in foodservice, restaurant, and hospitality sectors, including ad hoc customized research, online panels, focus groups, CATI, CAWI, and multi-country studies.
• CHD Insights Off-the-shelf reports and research reports available for purchase through an online shop, providing market insights on foodservice segments and consumer habits.

Quantifiable outcome

• Increase sales opportunities by up to 40% by discovering gaps in the market
• +5 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• DoorDashcoreStrategic or Co-development Partner · 5 April 2019Strategic partnership announced in April 2019 to integrate delivery data and operator insights. DoorDash is one of the largest food delivery platforms, and the partnership allows CHD Expert to enhance their data with delivery platform information while providing DoorDash with access to CHD's comprehensive operator database.
• Foodservice RewardsminorGTM or Marketing PartnerLoyalty program that rewards foodservice operators for purchasing quality products and services from leading foodservice industry brands. Partnership provides co-marketing opportunities.
• IRicoreTechnology or IntegrationLeading provider of big data, predictive analytics, and forward-looking insights for CPG, OTC healthcare organizations, retailers, and media companies. Partnership enhances CHD's data analytics capabilities.
• GiracoreStrategic or Co-development PartnerAt the forefront of producing information about the European foodservice markets, providing descriptive and prospective research services. Partnership strengthens CHD's European market intelligence.
• VazeeminorGTM or Marketing PartnerMobile app allowing users to photograph restaurant bills to access offers and rewards. Partnership provides consumer engagement and data collection opportunities.
• OnestaffminorOthersStaffing platform connecting foodservice operators with qualified workforce. First club of the best independent extras in Europe.
• Editions BPIminorStrategic or Co-development PartnerPublishing house for students and professionals in catering and tourism since 1950. Over 2,000 titles published with 150+ active references in their catalog.
• StudizenminorGTM or Marketing PartnerCommunication tool centered on user experience for education sector. Centralizes and optimizes exchanges between administration, teachers, and students.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Datassential: Parent and brand of CHD Expert ('CHD Expert by Datassential'); broader food and beverage consumer/operator intelligence platform. Directly comparable because Datassential's product portfolio overlaps CHD's foodservice data and operator insights.
• NielsenIQ: Global measurement and data analytics company for consumer goods and retail. Comparable as a large incumbent with overlap into foodservice measurement; could bundle competing datasets into CPG contracts that already reach CHD's buyers.
• Euromonitor International: Global market research firm covering consumer and foodservice markets across 100+ countries. Comparable as a broad incumbent selling geography-segmented market intelligence to F&B manufacturers adjacent to CHD's buyer base.
• Mintel: Consumer and product intelligence firm with foodservice and out-of-home coverage. Comparable as an incumbent market research provider to CPG brand teams, overlapping CHD's primary buyer segment.

Direct peers

• Circana (formerly The NPD Group): Major foodservice and consumer market research firm offering operator-level data, CREST foodservice tracking, and supply-chain analytics. Directly competes with CHD in foodservice operator intelligence for CPG and distributor buyers.
• Technomic (a Winsight company): Long-standing foodservice research and consulting firm covering operator segmentation, menu trends, and channel intelligence. Comparable to CHD as a vertically focused foodservice data and insights provider serving manufacturers and distributors.
• GIRA: European foodservice market research firm producing descriptive and prospective intelligence on out-of-home food consumption; explicit CHD partner. Competes in EMEA foodservice operator data where CHD has a regional HQ in Paris.
• Black Box Intelligence: Restaurant industry performance benchmarking and workforce intelligence platform serving chain operators and suppliers. Comparable to CHD's restaurant-operators focus and serves a similar CPG/supplier buyer base.

Emerging players

• IRi (formerly Information Resources Inc.): Big-data and predictive analytics provider for CPG, retail, and media. CHD has a Core Technology/Integration partnership with IRi, signaling overlap in CPG analytics and potential bundling competition inside shared accounts.
• Winnow Solutions: Foodservice AI analytics provider focused on kitchen waste and operational intelligence for commercial operators. Comparable as an emerging verticalized data provider intersecting commercial foodservice data where CHD operates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/CHD.Expert
• Xx.com/CHD_Expert_US
• LinkedInlinkedin.com/company/chd-expert

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CHD Expert