Three Days Grace
Three Days Grace is a Canadian rock band founded in 2003, operating under Live Nation Entertainment, serving global rock music fans through eight studio albums (latest: Alienation, 2025), extensive touring, co-headlining partnerships, merchandise, and VIP experiences.
- Company typePrivate
- Founded2003
- HeadquartersCrozet, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Three Days Grace does
Three Days Grace is a Canadian rock band founded in 2003 that operates as a direct-to-consumer entertainment brand under the umbrella of Live Nation Entertainment, Inc. The band's core products are eight studio albums spanning from the 2003 self-titled debut through the 2025 release 'Alienation' on RCA Records, distributed across physical (vinyl, CD), digital download, and streaming (Spotify, Apple Music, Amazon Music, YouTube) channels. The current lineup consists of co-lead vocalists Adam Gontier and Matt Walst, drummer Neil Sanderson, bassist Brad Walst, and lead guitarist Barry Stock, following Gontier's reunification with the band in October 2024.
The business model is diversified across four revenue streams: recorded music (album sales and streaming royalties), live concert ticket sales (headlining shows, co-headlining tours, and major festival appearances), merchandise (apparel, vinyl, CDs, and signed memorabilia), and premium VIP Meet & Greet packages. Touring is the primary revenue driver, evidenced by recurring co-headlining partnerships with tier-1 rock acts including Disturbed, Shinedown, Breaking Benjamin, Volbeat, and Chevelle, plus headline appearances at major European festivals (Hellfest, Graspop, Rock am Ring, Download, Nova Rock). The customer base consists of individual rock and post-grunge music fans globally, with no enterprise customer concentration.
Distribution is anchored by the official website (threedaysgrace.com), owned e-commerce storefront, social media presence across Instagram, Facebook, X, TikTok, and YouTube, plus email newsletter for fan pre-sale access. Ticketing infrastructure runs through Ticketmaster/Live Nation. The band's recent outputs have earned industry recognition including Loudwire's Best Rock Album of 2025 for 'Alienation' and JUNO Award nominations for 2026 Group of the Year and Rock Album of the Year. No AI/ML capabilities, patents, or proprietary technology are disclosed.
Three Days Grace firmographics
Firmographics- Name
- Three Days Grace
- Legal name
- Live Nation Entertainment, Inc.
- Website
- https://threedaysgrace.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Three Days Grace is a Canadian rock band founded in 2003, operating under Live Nation Entertainment, serving global rock music fans through eight studio albums (latest: Alienation, 2025), extensive touring, co-headlining partnerships, merchandise, and VIP experiences.
- Ownership category
- akta.pro rank
Three Days Grace industry classification
Industry- Product category
- Music & Live Entertainment
- NAICS
- Musical Groups and Artists (711130), Record Production and Distribution (51225)
- SIC
- Retail-Record & Prerecorded Tape Stores (5735)
- akta.pro primary industry
- Recorded Music Retail & D2C Merch Bundles (MPAIAAAF)
- akta.pro secondary industry
- Hybrid Concerts & Live Shows (Venue + Remote Audience) (MPAGAOAE)
Keywords
Where Three Days Grace is headquartered
LocationHeadquarters
- HQ city
- Crozet
- HQ country
- United States
- HQ region
- North America
Markets served
Three Days Grace business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Album Sales: Three Days Grace generates revenue through album sales across multiple formats including streaming, digital downloads, physical CDs, and vinyl records. Their catalog includes eight studio albums released through labels including RCA Records, Jive, and Zomba.
- Streaming & Digital: Music is distributed through streaming platforms including Spotify, Apple Music, Amazon Music, and YouTube, generating per-stream royalties and digital download sales.
- Live Concert Revenue: The primary revenue driver includes ticket sales from headline shows, co-headlining tours, and festival appearances. VIP Meet & Greet packages are sold as add-ons to concert tickets.
- Merchandise Sales: Official merchandise including clothing (t-shirts with customizable options), vinyl, CDs, and exclusive items sold through the official Three Days Grace Shop and at live events.
- Tour Merchandise: At-concert merchandise includes exclusive items, signed memorabilia, and limited edition products available during tours.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Concert Tickets |
| Transaction based/ take rate | Pay-as-you-go | VIP Meet & Greet Package |
| Transaction based/ take rate | Pay-as-you-go | Disturbed Tour VIP Package |
| Transaction based/ take rate | Pay-as-you-go | Volbeat Tour Canada VIP Packages |
| Freemium | Pay-as-you-go | Adam Gontier Return Announcement |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels9 records
Three Days Grace product offering
Product offeringCore offering
Three Days Grace produces, distributes, and performs original rock music across studio albums, singles, and music videos, while also conducting extensive global touring including headline shows, co-headlining tours with major rock acts, and festival appearances. The band sells official merchandise including vinyl, CDs, and apparel, and offers VIP meet-and-greet experiences to fans.
Product overview
Three Days Grace is a Canadian rock band offering a unified entertainment portfolio centered on their music releases and live performances. Their core products include eight studio albums spanning from their 2003 self-titled debut through the 2025 release 'Alienation'. The band's offerings extend to official music videos, behind-the-scenes content, merchandise including vinyl, CDs, and apparel with customizable options, and live concert experiences through tours and festival appearances. VIP meet & greet packages provide premium fan engagement opportunities. The band operates under RCA Records for recent releases and has been nominated for multiple Juno Awards.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Loudwire's Best Rock Album Of 2025 for Alienation
- +1 more outcomes
Companies that use Three Days Grace
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Three Days Grace technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Three Days Grace partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- I PrevailcoreI Prevail featured as special guest on the Alienation Tour 2026, along with Finger Eleven, The Funeral Portrait, and Royal Tusk on select dates.
- Soundwaves Art / War Child CanadaminorThree Days Grace collaborated with artist Tim Wakefield and Soundwaves Art Foundation on a fundraiser supporting War Child Canada. The band autographed limited run artworks made from sound waves of 'Animal I Have Become,' with all profits supporting the humanitarian organization.
- FandiemminorPartnership with Fandiem for contest to win an on-stage experience with Three Days Grace in Quebec City. Proceeds benefited SickKids Foundation, with winners receiving travel, hotel, VIP packages, and exclusive on-stage experience.
- Breaking BenjamincoreThree Days Grace and Breaking Benjamin co-headlined a USA tour, with Return To Dust as special guest, continuing their long-standing touring partnership.
- VolbeatcoreThree Days Grace co-headlined a tour across Canada with Volbeat, with special guest Wage War, representing a major co-marketing partnership between two major rock acts.
- Adam GontiercoreAdam Gontier officially returned to Three Days Grace as vocalist, joining Matt Walst who remains as a lead vocalist. This marked the reunion of the band's original frontman after his previous departure, creating a dual-vocalist lineup combining over 20 years of band history.
- DisturbedcoreThree Days Grace toured with Disturbed on 'The Sickness 25th Anniversary Tour' along with Sevendust, representing a major touring partnership.
- ChevellecoreThree Days Grace co-headlined a USA tour with Chevelle and special guest Loathe for September/October 2023.
- ShinedowncoreThree Days Grace joined Shinedown's 'The Revolutions Live Tour' along with From Ashes To New for a USA spring 2023 tour.
- Breaking Benjamin (Historical)coreHistorical co-headlining tour partnership with Breaking Benjamin and special guest Flyleaf in 2009-2010, marking one of their earliest major touring partnerships.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Three Days Grace competitors and assessment
Company assessmentDirect peers
- Skillet: American rock band on a comparable touring tier with active festival and co-headline presence. Useful peer for benchmarking live-revenue economics and rock-format audience monetization.
- Shinedown: Multi-platinum American rock band that toured with Three Days Grace on 'The Revolutions Live Tour' (2023). Comparable album-cycle cadence, festival presence, and mainstream rock radio footprint.
- Seether: South African-American post-grunge/alternative metal band with comparable catalog depth, active touring schedule, and mainstream rock audience overlap with Three Days Grace.
- Chevelle: American alternative metal/rock band that co-headlined a 2023 USA tour with Three Days Grace. Direct peer in headlining-tier rock acts with overlapping fanbase and similar venue profile.
- Nickelback: Canadian rock band and direct domestic-market peer with comparable arena-scale touring, multi-album catalog, and JUNO Awards pedigree. Closest Canadian analog for touring scale and rock-radio reach.
- Disturbed: Arena-scale American rock band that headlined 'The Sickness 25th Anniversary Tour' with Three Days Grace as a special guest (2024-2025). Direct comparison peer for venue tier, fan demographics, and chart performance in modern rock.
- I Prevail: American rock/metalcore band featured as special guest on Three Days Grace's Alienation Tour 2026. Comparable act positioning in current rock touring ecosystem and similar audience demographic.
- Papa Roach: American rock band with multi-decade touring history and active festival/co-headline circuit presence. Comparable genre position in mainstream rock with similar revenue mix of touring, recorded music, and merch.
- Breaking Benjamin: American rock band with whom Three Days Grace has co-headlined multiple USA and Canadian tours (2009-2010 and 2025). Same broad hard-rock/alternative audience, comparable touring scale, and shared fanbase overlap.
- Volbeat: Danish rock band that co-headlined a 2025 Canada tour with Three Days Grace. Similar genre-blending rock catalogue and comparable international touring footprint across North America and Europe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Three Days Grace social profiles
Digital presenceThree Days Grace financial estimates
Financial estimateRevenue estimate
Valuation estimate
Three Days Grace leadership team
Management profileNumber of profiles
Profiles3 records
Three Days Grace funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Three Days Grace M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Three Days Grace
What does Three Days Grace do?
Three Days Grace produces, distributes, and performs original rock music across studio albums, singles, and music videos, while also conducting extensive global touring including headline shows, co-headlining tours with major rock acts, and festival appearances. The band sells official merchandise including vinyl, CDs, and apparel, and offers VIP meet-and-greet experiences to fans.
Is Three Days Grace a public or private company?
Three Days Grace is a private company. It is classified as corporate owned and is currently operating.
When was Three Days Grace founded?
Three Days Grace was founded in 2003. It employs 11 to 50 people.
Where is Three Days Grace based?
Three Days Grace is headquartered in Crozet, United States, in the North America region.
How does Three Days Grace make money?
Five revenue lines are on record. Album Sales are the primary driver. The others are streaming & Digital, live Concert Revenue, merchandise Sales and tour Merchandise.
Who are Three Days Grace's main competitors?
Direct peers on record are Skillet, Shinedown, Seether, Chevelle, Nickelback, Disturbed, I Prevail, Papa Roach, Breaking Benjamin and Volbeat.
Does Three Days Grace have an API?
No public API is recorded for Three Days Grace.
What industry is Three Days Grace in?
Three Days Grace's product category is Music & Live Entertainment. Its primary akta.pro industry code is MPAIAAAF, Recorded Music Retail & D2C Merch Bundles, with a secondary code of MPAGAOAE, Hybrid Concerts & Live Shows (Venue + Remote Audience). Its NAICS code is 711130 and its SIC code is 5735.