Daterra Coffee
Daterra Coffee is a Brazilian specialty green-coffee producer operating 2,800 hectares in the Cerrado region, selling B2B to specialty roasters, distributors, and sustainability-focused brands globally via a three-tier quality system (Masterpieces, Collection, Classics) and a carbon-negative supply chain with transferable carbon credits.
- Company typePrivate
- Founded1993
- HeadquartersCampinas, Brazil
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Daterra Coffee does
Daterra Coffee is a privately held Brazilian specialty green-coffee producer, processor, and exporter founded by Luis Paschoal in 1993 when he acquired the Boa Vista farm in the Cerrado region of Minas Gerais (Patrocínio); commercial and marketing functions are based in Campinas, São Paulo. The company cultivates, processes, and exports green coffee from a 2,800-hectare estate with 11.7 million coffee trees and stated annual production capacity of 90,000 bags, selling B2B to specialty coffee roasters, cafes, distributors, and importers globally. Revenues are generated primarily through wholesale bean sales across a three-tier quality system — Masterpieces (88+ score microlots), Collection (86–89, processed via the proprietary Daterra Penta Process®), and Classics (80–86, larger-volume Cerrado coffees) — with quote-based rather than publicly disclosed pricing.
The company's proprietary technology stack is anchored by the Daterra Penta Process® processing methodology, Penta Pack® packaging that preserves green-coffee freshness over multi-year horizons, semi-carbonic maceration fermentation adapted from winemaking using hermetic stainless-steel tanks, and electronic penta-chromatic sorting for bean quality control. Daterra also operates a CO2-neutral coffee supply chain program, verified by the Imaflora Institute, which transfers carbon credits (over 40 kg CO2-equivalent per bag at port) to buyers; the company has been carbon-negative since its first assessment in 2011 and stores an estimated 1.2 million tons CO2-equivalent across 53% of its land dedicated to preservation and 340+ hectares of reforestation.
Daterra's business model is sales-led and event-driven, anchored by a global network of specialty roaster and cafe accounts reached through direct B2B relationships, the annual Global Specialty Coffee Expo (SCAA), and the Tree_llion Project — a regenerative partnership platform launched in 2021 that has scaled from 3 million to 20 million trees by 2030 and now involves nearly 90 companies across Japan (Morinaga, Kanematsu), Germany (The Barn), the UK (Notes, Redbank), and Brazil (Abigail Coffee). Supporting initiatives include the Bean Academy community-education program, the Daterra-IAC Awards research partnership with the Agronomic Institute of Campinas, and the Zingerman's Plot Project for climate-adaptation varietal research; marketing is sustained through a multilingual website, social channels, and Sustainability Week events.
Daterra Coffee firmographics
Firmographics- Name
- Daterra Coffee
- Legal name
- Daterra Coffee
- Website
- https://daterracoffee.com.br
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Daterra Coffee is a Brazilian specialty green-coffee producer operating 2,800 hectares in the Cerrado region, selling B2B to specialty roasters, distributors, and sustainability-focused brands globally via a three-tier quality system (Masterpieces, Collection, Classics) and a carbon-negative supply chain with transferable carbon credits.
- Ownership category
- akta.pro rank
Daterra Coffee industry classification
Industry- Product category
- Specialty Coffee
- NAICS
- Coffee and Tea Manufacturing (311920), Coffee and Tea Manufacturing (31192)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)
- akta.pro secondary industries
- Coffee & Cacao Plantations (Coffee, Cocoa) (AFAGACAI), Coffee Blending & Flavoring (AFAFADAC), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI)
Keywords
Where Daterra Coffee is headquartered
LocationHeadquarters
- HQ city
- Campinas
- HQ country
- Brazil
- HQ region
- Latin America
Offices3 records
Markets served
Daterra Coffee business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Specialty Coffee Sales: B2B sales of premium specialty coffee beans to roasters, coffee shops, and distributors globally. Coffee sold in three quality tiers: Masterpieces (88+ score), Collection (86-89), and Classics (80-86)
- Carbon Credits Program: CO2 neutral coffee chain program transfers carbon credits to coffee buyers, allowing them to offset emissions. Carbon credit of over 40kg CO2 equivalent per bag delivered at port
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
Daterra Coffee product offering
Product offeringCore offering
Daterra Coffee is a Brazilian specialty coffee producer that cultivates, processes, and wholesales green coffee beans from its Cerrado Mineiro estates. Its portfolio is structured into three quality tiers — Masterpieces, Collection, and Classics — graded by Cup of Excellence scores, and is sold to specialty coffee roasters, importers, and distributors worldwide. The company also monetizes verified carbon credits generated through its carbon-negative estate program.
Differentiator
Problem solved
Functional benefit
Products and services
- Masterpieces by Daterra
Quantifiable outcome
- Over 40kg CO2 equivalent carbon credit per bag of coffee delivered at port
- +4 more outcomes
Companies that use Daterra Coffee
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles2 records
Daterra Coffee technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Daterra Coffee partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- Rainforest Alliancecore20-year partnership since 2003; Daterra was first Brazilian farm to become Rainforest Alliance certified and first in the world to achieve Level A certification. Partnership has helped develop RA certification standards for Brazilian conditions.
- Imaflora InstitutecoreIndependent evaluation of CO2 emissions and carbon capture. Verified 1.2 million tons CO2 equivalent stored in Daterra's preserved lands and reforested areas.
- Agronomic Institute of Campinas (IAC)corePartnership for Daterra-IAC Awards recognizing doctoral and master's research projects in coffee sustainability and quality. IAC provided Geisha seeds for experimental varietal development.
- Zingerman'sminorOngoing 5-year research partnership evaluating Pacamara variety in full sun and shaded areas with African Mahogany for climate adaptation studies.
- Fundação EducarminorSocial initiative partner organizing Oasis Educar project for transforming public school spaces and Solidary Christmas charity events for vulnerable youth.
- Morinaga (Japan)minorJapanese partner participating in Tree_llion Project for native biome regeneration and carbon sequestration initiatives.
- Kanematsu (Japan)minorJapanese partner participating in Tree_llion Project for native biome regeneration and carbon sequestration initiatives.
- The Barn (Germany)minorGerman specialty coffee roaster partner in Tree_llion Project supporting ecosystem regeneration.
- Notes (UK)minorUK specialty coffee partner in Tree_llion Project for biome restoration.
- Redbank (UK)minorUK specialty coffee partner in Tree_llion Project for biome restoration.
- Abigail Coffee (Brazil)minorBrazilian specialty coffee partner in Tree_llion Project for biome restoration.
- ESALQ (Escola Superior de Agricultura Luiz de Queiroz)coreUniversity partnership in early development of Daterra's first environmental standards and sustainable agriculture practices.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Daterra Coffee competitors and assessment
Company assessmentDirect peers
- Fazenda Santa Inês: Brazilian specialty coffee estate producing competition-grade microlots with full traceability for international roasters. Highly comparable single-farm, single-origin premium positioning with sustainability certifications.
- Finca El Injerto: Multi-generation single-origin specialty coffee farm in Guatemala competing in Cup of Excellence auctions and selling direct-to-roaster microlots. Comparable in family-owned estate model, auction-grade Masterpieces tier, and varietal experimentation.
- Bourbon Specialty Coffees: Brazilian specialty coffee producer operating in the Sul de Minas and Cerrado regions, with comparable B2B sales to global roasters, microlot programs, and sustainability-focused positioning. Most direct in-country comparable to Daterra in model and geography.
- Ipanema Coffees: Large Brazilian specialty coffee producer with multiple farms, proprietary varietal development, and B2B export to international roasters. Comparable in scale, single-origin segmentation, and export-driven GTM motion.
- Carmo Coffees (Carmo de Minas): Brazilian specialty coffee exporter representing multiple farms in Minas Gerais with cup-scoring segmentation and direct relationships with global specialty roasters. Closely comparable sourcing model and tiered product structure.
Others
- Sucafina: Global green coffee trader and supply chain partner with specialty division serving roasters across the same buyer network as Daterra. Comparable as adjacent ecosystem player in green coffee distribution rather than direct farm competitor.
Broad incumbents
- Counter Culture Coffee: US specialty coffee roaster with long-standing direct-trade relationships with Brazilian farms and strong sustainability/traceability messaging. Comparable buyer profile for Daterra's Collection and Classics tiers and shows the same specialty-channel commercial logic.
- La Colombe Coffee Roasters: Large specialty coffee roaster purchasing premium single-origin green coffee (including Brazilian Cerrado) for retail and wholesale channels. Comparable as a Tree_llion-style buyer-partner type, though operates one stage downstream as roaster rather than producer.
- Stumptown Coffee Roasters: Premium specialty roaster (owned by Peet's/Lavazza) historically known for direct relationships with single-origin producers including Brazilian farms. Comparable as a large downstream buyer of Daterra-tier green coffee with shared sustainability values.
- Blue Bottle Coffee: Premium specialty roaster and café chain (Nestlé-owned) sourcing single-origin coffees globally with a focus on freshness and provenance. Comparable buyer-side peer with overlapping sustainability-driven sourcing.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Daterra Coffee social profiles
Digital presenceDaterra Coffee financial estimates
Financial estimateRevenue estimate
Valuation estimate
Daterra Coffee leadership team
Management profileNumber of profiles
Profiles4 records
Daterra Coffee funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Daterra Coffee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Daterra Coffee
What does Daterra Coffee do?
Daterra Coffee is a Brazilian specialty coffee producer that cultivates, processes, and wholesales green coffee beans from its Cerrado Mineiro estates. Its portfolio is structured into three quality tiers — Masterpieces, Collection, and Classics — graded by Cup of Excellence scores, and is sold to specialty coffee roasters, importers, and distributors worldwide. The company also monetizes verified carbon credits generated through its carbon-negative estate program.
Is Daterra Coffee a public or private company?
Daterra Coffee is a private company. It is classified as family owned and is currently operating.
When was Daterra Coffee founded?
Daterra Coffee was founded in 1993. It employs 101 to 250 people.
Where is Daterra Coffee based?
Daterra Coffee is headquartered in Campinas, Brazil, in the Latin America region.
How does Daterra Coffee make money?
Two revenue lines are on record. Specialty Coffee Sales are the primary driver. The others are carbon Credits Program.
Who are Daterra Coffee's main competitors?
Direct peers on record are Fazenda Santa Inês, Finca El Injerto, Bourbon Specialty Coffees, Ipanema Coffees and Carmo Coffees (Carmo de Minas). Sucafina is listed as an others. Broad incumbents are Counter Culture Coffee, La Colombe Coffee Roasters, Stumptown Coffee Roasters and Blue Bottle Coffee.
Does Daterra Coffee have an API?
No public API is recorded for Daterra Coffee.
What industry is Daterra Coffee in?
Daterra Coffee's product category is Specialty Coffee. Its primary akta.pro industry code is AFAFADAJ, Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing, with a secondary code of AFAGACAI, Coffee & Cacao Plantations (Coffee, Cocoa). Its NAICS code is 311920 and its SIC code is 2080.