PBPartners
PBPartners is a B2B2C InsurTech platform by Policybazaar (PB Fintech) that enables over 400,000 POSP insurance agents across India to quote, compare, sell, and track policies from 51+ insurers via a unified dashboard and mobile app, supported by 1,800+ relationship managers across 18,000+ PIN codes.
- Company typePrivate
- Founded2021
- HeadquartersGurugram, India
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What PBPartners does
PBPartners is a B2B2C InsurTech platform that enables POSP (Point of Sales Person) insurance agents in India to quote, compare, sell, and track insurance policies from 51+ insurance providers through a single dashboard and mobile application. Launched in 2021 by Policybazaar Insurance Brokers Private Limited — a subsidiary of publicly listed PB Fintech — the platform serves over 400,000 registered POSP partners with the support of 1,800+ relationship managers operating across 18,000+ PIN codes, with a stated strategic emphasis on Tier 2 and Tier 3 Indian cities where physical support is a key distribution lever.
The platform spans motor, health, life, travel, home, and commercial lines insurance, and is supplemented by 17+ physical experience centers across India. Beyond core transaction flows, PBPartners layers ecosystem features including the PBP One loyalty program (with LMC coin rewards), PBP Mitra partner support, and an instant payout system for commission disbursement. Underlying technology is described as a unified digital dashboard plus mobile app; no proprietary AI/ML components are disclosed.
The revenue model is commission-based: agents earn up to 35% first-year commission on insurance policy sales and renewals, with no upfront cost to join. PBPartners operates under an IRDAI Composite Broker License held by its parent and within the IRDAI POSP framework, and functions as the partner/distribution arm of PB Fintech's consumer-facing Policybazaar brand.
PBPartners firmographics
Firmographics- Name
- PBPartners
- Legal name
- Policybazaar Insurance Brokers Private Limited
- Website
- https://pbpartners.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- PBPartners is a B2B2C InsurTech platform by Policybazaar (PB Fintech) that enables over 400,000 POSP insurance agents across India to quote, compare, sell, and track policies from 51+ insurers via a unified dashboard and mobile app, supported by 1,800+ relationship managers across 18,000+ PIN codes.
- Ownership category
- akta.pro rank
Where PBPartners is headquartered
LocationHeadquarters
- HQ city
- Gurugram
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
PBPartners business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Others, Infrastructure
Revenue model
- Insurance Policy Commissions: POSP agents earn commission on every insurance policy sold. Commissions are paid at point of sale with instant payout access available. Agents continue earning renewal commissions on policies over their lifetime.
- Premium Referral Fees: Revenue generated from insurance providers for policy distribution and lead generation services
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | No-cost onboarding for POSP agents |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
PBPartners product offering
Product offeringCore offering
PBPartners operates a digital insurance distribution platform that recruits, trains, and enables POSP (Point of Sales Person) agents to sell insurance policies from 51+ insurance providers through a unified dashboard and mobile app. Agents earn commissions on motor, health, life, travel, home, and commercial lines insurance sold, with renewal commissions paid over the policy lifetime. The platform combines self-serve digital tools, dedicated relationship manager support, an instant payout engine, and the PBP One loyalty program to drive agent productivity and retention.
Product overview
PBPartners is a B2B2C InsurTech platform operated by Policybazaar Insurance Brokers Private Limited, launched in 2021. The platform functions as a unified portal for Point of Sales Person (POSP) insurance agents to quote, compare, sell, and track insurance policies from multiple providers. The core offering consists of the PBPartners Platform Dashboard and Mobile App, which provide agents with a single dashboard for insurance sales operations. The platform supports six insurance product verticals: Motor Insurance, Health Insurance, Life Insurance, Travel Insurance, Home Insurance, and Commercial Lines Insurance. Additional features include the PBP One Loyalty Program (LMC coins-based rewards), PBP Mitra (dedicated partner support), and Instant/On-Demand Payout system for commission management. With access to 51+ insurance providers, the platform enables agents to work across multiple insurance categories with flexible hours and recurring income potential.
Differentiator
Problem solved
Functional benefit
Brands
- PBP One: Industry's first-of-kind innovative engagement and incentive program designed to delight partners and reward them for their business performance via LMC coins (Loyalty, Mastery, Contest categories)
- PBP Mitra
Products and services
- PBPartners POSP Platform (Dashboard) Cloud-based single-dashboard platform enabling POSP insurance agents to quote, compare, sell, and track insurance policies from multiple insurers, with real-time policy status updates and end-to-end customer journey visibility. Designed for certified POSP insurance agents across India.
- PBPartners Mobile App Mobile application for iOS and Android enabling POSP agents to sell insurance on the go, track policies, manage earnings, and access the platform dashboard from any location. Available on Google Play and Apple App Store.
- Motor Insurance Insurance coverage for cars, two-wheelers, trucks, and commercial vehicles, including third-party, standalone damage, and comprehensive motor insurance policies from 51+ insurers. Sold by POSP agents to vehicle owners across India.
- Health Insurance Health insurance policies from 51+ insurers providing financial protection against medical emergencies, covering hospitalization, treatments, and healthcare costs. Distributed by POSP agents to individuals and families.
- Life Insurance Life insurance products from 51+ insurers including term insurance, investment-linked plans, and income protection policies to secure families financially. Sold by POSP agents to end consumers across India.
- Travel Insurance Travel insurance from 51+ insurers covering trip cancellations, medical emergencies, lost baggage, and passport loss for domestic and international travelers. Distributed by POSP agents.
- Home Insurance Property insurance from 51+ insurers protecting homes against natural disasters, fire, theft, and vandalism, covering both structure and contents. Sold by POSP agents to homeowners.
- Commercial Lines Insurance Business insurance products from 51+ insurers including cyber insurance, business interruption insurance, professional liability, workers' compensation, property insurance, and general liability for commercial clients. Distributed by POSP agents to businesses.
Quantifiable outcome
- Zero investment required to start earning as POSP agent
- +3 more outcomes
Companies that use PBPartners
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles2 records
PBPartners technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
PBPartners partnerships and signals
Strategic signalPartnerships
30 partnerships are on record, tiered core.
- Aegon Life InsurancecoreInsurance provider available on PBPartners platform for life insurance distribution
- Aviva Life InsurancecoreLife insurance provider available on PBPartners platform
- Axis Max Life InsurancecoreLife insurance provider available on PBPartners platform
- Bajaj Allianz General InsurancecoreGeneral insurance provider available on PBPartners platform
- Bharti AXA Life InsurancecoreLife insurance provider available on PBPartners platform
- Birla Sun Life InsurancecoreLife insurance provider available on PBPartners platform
- Aditya Birla Health InsurancecoreHealth insurance provider available on PBPartners platform
- Canara HSBC Life InsurancecoreLife insurance provider available on PBPartners platform
- Care Health InsurancecoreHealth insurance provider available on PBPartners platform
- Chola MS General InsurancecoreGeneral insurance provider available on PBPartners platform
- Digit InsurancecoreGeneral insurance provider available on PBPartners platform
- Exide Life InsurancecoreLife insurance provider available on PBPartners platform
- HDFC ERGO General InsurancecoreGeneral insurance provider available on PBPartners platform
- HDFC Life InsurancecoreLife insurance provider available on PBPartners platform
- ICICI Prudential Life InsurancecoreLife insurance provider available on PBPartners platform
- IFFCO Tokio General InsurancecoreGeneral insurance provider available on PBPartners platform
- IndiaFirst Life InsurancecoreLife insurance provider available on PBPartners platform
- Life Insurance Corporation of India (LIC)coreLife insurance provider available on PBPartners platform
- Manipal Cigna Health InsurancecoreHealth insurance provider available on PBPartners platform
- National Insurance CompanycoreGeneral insurance provider available on PBPartners platform
- New India AssurancecoreGeneral insurance provider available on PBPartners platform
- Niva Bupa Health InsurancecoreHealth insurance provider available on PBPartners platform
- PNB MetLife InsurancecoreLife insurance provider available on PBPartners platform
- SBI General InsurancecoreGeneral insurance provider available on PBPartners platform
- SBI Life InsurancecoreLife insurance provider available on PBPartners platform
- Star Health InsurancecoreHealth insurance provider available on PBPartners platform
- Tata AIA Life InsurancecoreLife insurance provider available on PBPartners platform
- Tata AIG General InsurancecoreGeneral insurance provider available on PBPartners platform
- Policybazaar Insurance Brokers Private LimitedcoreParent company and brand licensor. PBPartners is a brand of Policybazaar Insurance Brokers Private Limited, registered as a Composite Broker with IRDAI (License No. 742).
- PB FintechcoreParent company of PBPartners and related brands including Policybazaar, Paisabazaar operating in fintech ecosystem.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
PBPartners competitors and assessment
Company assessmentBroad incumbents
- Policybazaar: Parent brand and India's largest consumer-facing insurance aggregator, owned by PB Fintech. Comparable as a multi-carrier insurance marketplace with overlapping products, though its primary channel is direct online rather than POSP-led like PBPartners.
- Bajaj Capital: Established Indian financial product distributor with large insurance agent/advisor network across life, health, and general insurance. Comparable as a traditional, large-scale offline-plus-online insurance distribution incumbent, broader than PBPartners' POSP-first model.
Direct peers
- RenewBuy: Insurance aggregator/distribution platform (part of the RenewBuy group) selling motor, health, life and other lines across multiple insurers in India. Directly comparable on multi-carrier aggregation and POSP-style agent distribution.
- Coverfox: Long-standing Indian insurance web aggregator and POSP platform selling across life, health, motor and travel lines. Closely comparable online insurance distribution model to PBPartners, though more consumer-facing than agent-focused.
- Easypolicy: Indian insurance aggregator and broker offering multi-carrier comparison and POSP-led distribution for motor, health, life, and travel. Directly comparable multi-line, multi-carrier distribution model to PBPartners.
- InsuranceDekho: Indian insurance aggregator and POSP platform backed by CarDekho, distributing motor, health, life, and other lines from multiple insurers. Competes head-on with PBPartners for POSP agents and end customers across Tier 1-3 India.
- TurtleMint: India-based insurtech operating a POSP-led insurance distribution platform with an agent/partner app and multi-carrier access. Closest direct comparable to PBPartners on model, technology stack, and target customer base of individual POSP agents and retail insurance buyers.
Others
- Paisabazaar: Sister brand of PBPartners within PB Fintech, focused on loan and credit-card distribution rather than insurance. Comparable as a sibling fintech distribution platform leveraging the same group-level data, brand, and operational infrastructure for cross-sell into insurance.
Emerging players
- Digit Insurance: India-focused, tech-led general insurer also distributed via partners on PBPartners' platform. Comparable because Digit's direct-to-consumer digital model and POSP partnerships increasingly compete for the same agent mindshare and end customers as PBPartners.
- Acko General Insurance: Tech-driven Indian general insurer (formerly Coverfox Insurance Broking) selling motor, health, and other lines, partly via embedded partnerships. Adjacent competitor pursuing digital-first distribution that can disintermediate traditional POSP-led models like PBPartners.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PBPartners social profiles
Digital presencePBPartners compliance and trust
Trust signalCompliance2 records
PBPartners financial estimates
Financial estimateRevenue estimate
Valuation estimate
PBPartners leadership team
Management profileNumber of profiles
Profiles23 records
PBPartners funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PBPartners M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PBPartners
What does PBPartners do?
PBPartners operates a digital insurance distribution platform that recruits, trains, and enables POSP (Point of Sales Person) agents to sell insurance policies from 51+ insurance providers through a unified dashboard and mobile app. Agents earn commissions on motor, health, life, travel, home, and commercial lines insurance sold, with renewal commissions paid over the policy lifetime. The platform combines self-serve digital tools, dedicated relationship manager support, an instant payout engine, and the PBP One loyalty program to drive agent productivity and retention.
Is PBPartners a public or private company?
PBPartners is a private company. It is classified as corporate owned and is currently operating.
When was PBPartners founded?
PBPartners was founded in 2021. It employs 1,001 to 5,000 people.
Where is PBPartners based?
PBPartners is headquartered in Gurugram, India, in the Asia region.
How does PBPartners make money?
Two revenue lines are on record. Insurance Policy Commissions are the primary driver. The others are premium Referral Fees.
Who are PBPartners's main competitors?
Broad incumbents on record are Policybazaar and Bajaj Capital. Direct peers are RenewBuy, Coverfox, Easypolicy, InsuranceDekho and TurtleMint. Paisabazaar is listed as an others. Emerging players are Digit Insurance and Acko General Insurance.
Does PBPartners have an API?
No public API is recorded for PBPartners.