Snowy River Caravans

What Snowy River Caravans does

Snowy River Caravans is an Australian manufacturer of towable caravans, campervans and motorhomes, trading as Snowy River Caravans Pty Ltd and operating under parent company Regent RV Pty Ltd (ACN 601 581 186) from its headquarters and manufacturing facility at 20-50 Fillo Drive, Somerton, Victoria. The company produces eight distinct product ranges spanning entry-level to luxury price points: SRC (standard touring), SRS (mini/compact), SRP (pop-top), SRT (multi-terrain), SRL (luxury), SRH (hybrid), SRV (campervans) and SRM (motorhomes), with prices ranging from $32,990 for the SRS-9 mini to $137,990 for the SRV-22 campervan. Vehicles are built using box-welded aluminium frame construction with XPS foam insulation and vacuum-bonded fibreglass panels, with the SRT range using ALOPEX construction for enhanced off-road durability.

The company distributes exclusively through a network of company-owned branded dealerships (Brisbane, Townsville, Toowoomba, Newcastle, Frankston, Traralgon, Geelong, Perth, Launceston, Wangaratta and others) and authorized independent dealers across Australia and New Zealand, supplemented by 40+ authorized service and repair agents. Go-to-market also relies on caravan and camping shows across regional Australian cities, content marketing via YouTube, Facebook and Instagram, and brand ambassador partnerships. Revenue is generated primarily through one-time unit sales of caravans and motorhomes, with an ancillary commission stream from finance referrals through Snowy River Finance (operated as credit representative of Viking Asset Aggregation Pty Ltd).

Snowy River holds RVMAP and RV Master Manufacturer accreditations from the Caravan Industry Association of Australia and Caravan Industry Standards, and has been recognized with multiple industry awards including Caravan of the Year 2022 Best Value for Money and 2019 Best Aussie Vans Gold. Products are supported by a 5-year structural and 2-year manufacturer warranty. The company targets Australian and New Zealand consumer segments including couples, families with children, off-road adventurers and luxury buyers. The company is privately held with no disclosed external investment or private equity involvement.

Name

Snowy River Caravans

Legal name

Snowy River Caravans Pty Ltd

Website

https://snowyrivercaravans.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

Snowy River Caravans is an Australian manufacturer of towable caravans, campervans and motorhomes under parent Regent RV Pty Ltd, producing eight ranges (touring, mini, pop-top, multi-terrain, luxury, hybrid, campervan, motorhome) priced $32,990-$137,990 and distributed via 13+ branded dealerships and independent dealers across Australia and New Zealand.

Ownership category

akta.pro rank

Headquarters

HQ city

Somerton

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Caravan Sales: Primary revenue from sale of new caravans across multiple ranges (SRC, SRS, SRT, SRP, SRL, SRH). One-time purchase model with prices ranging from approximately $32,990 to $92,990 for caravans.
2. Motorhome Sales: Sale of motorhomes including SRM-22 from $129,990 and campervans including SRV-19 from $109,990 and SRV-22 from $137,990
3. Finance Services: Snowy River Finance referral service - acting as Credit Representative of Viking Asset Aggregation Pty Ltd. Commission-based revenue from loan referrals to credit providers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Snowy River Caravans manufactures and sells a portfolio of recreational vehicles including touring, family, semi off-road, hybrid, pop-top, mini, and luxury caravans, plus campervans and motorhomes. Products are sold primarily through a network of branded and independent dealerships across Australia and New Zealand, with factory direct custom orders available. The company also offers a finance referral service through Snowy River Finance acting as credit representative of Viking Asset Aggregation, complemented by an extensive authorized service and repair network.

Product overview

Snowy River Caravans is an Australian caravan and recreational vehicle manufacturer that produces a diverse portfolio of towable caravans, campervans, and motorhomes. The product lineup includes seven distinct caravan ranges: SRC (standard touring), SRS (mini/compact), SRT (multi-terrain/off-road), SRP (pop-top), SRL (luxury), and SRH (hybrid) ranges, plus the SRV (campervan) and SRM (motorhome) motorized ranges. Models range from 9ft mini caravans to 24ft luxury units, with configurations for couples, families (with bunks sleeping up to 5), and features including ensuite facilities, slide-outs, club lounges, and island beds. All caravans feature box-welded aluminium frame construction with XPS foam insulation and vacuum-bonded fibreglass panels. The company backs products with 5-year structural warranty and 2-year manufacturer warranty, holds RV Master and RVMAP accreditations, and has won multiple industry awards including Caravan of the Year Best Value for Money (2022).

Differentiator

Problem solved

Functional benefit

Brands

• SRC (Snowy River Classic): Traditional caravan layouts - full-height designs with spacious interiors featuring queen-sized beds, well-equipped kitchens, and plush seating options
• SRS (Snowy River Mini)
• SRT (Multi-Terrain)
• SRP (Pop Top)
• SRL (Luxury)
• SRH (Hybrid)
• SRV (Campervan)
• SRM (Motorhome)

Products and services

• SRC Range (Standard Touring Caravans) The SRC range offers traditional full-height touring caravans ranging from 14ft to 24ft, featuring queen-sized beds, well-equipped kitchens with compressor fridges, plush L-shaped or cafe-style dinettes, LED strip lighting, premium vinyl flooring, and full ensuites. Built with ALOPEX construction for durability. Models include SRC-14, SRC-16, SRC-17, SRC-18, SRC-19, SRC-20, SRC-20F (sleeps 4), SRC-21, SRC-21S (slide-out), SRC-22, SRC-22F (sleeps 5), SRC-22S, SRC-24, with prices from $56,990 to $84,990. Targeted at couples and families seeking quality touring caravans.
• SRS Range (Mini Caravans) The SRS Mini range features lightweight compact caravans designed for mid-range SUV owners. The SRS-9 is a 9ft mini caravan with robust chassis, low tare weight, wraparound awning, slide-out kitchen, and external shower. Priced from $32,990 Tow-Away Nationwide or $102 per week. Targeted at SUV owners and entry-level buyers seeking compact, towable accommodation.
• SRT Range (Multi-Terrain Caravans) The SRT Multi-Terrain range offers off-road caravans designed for rugged terrains, featuring ALOPEX construction, spacious kitchens, fresh vinyl flooring, chrome fixtures with Black and Brass options, compressor fridge, leather upholstery, magazine holder, door head strip, modern strip lighting, and wireless phone charger. Range includes 18ft, 19ft, 20ft, and 22ft family models. Priced from $85,990 to $92,990. Targeted at off-road adventurers and buyers seeking rugged touring.
• SRP Range (Pop-Top Caravans) The SRP Pop-Top range features versatile pop-top caravans with retractable roofs for convenient storage, fully equipped kitchens, durable fibreglass finishes, compressor fridge, modern LED strip lighting, and premium upholstery with leather options. Models range from 14ft to 20ft including family bunk layouts. Priced from $54,990 to $66,990. Targeted at buyers seeking pop-top versatility with full facilities.
• SRL Range (Luxury Caravans) The SRL Luxury range represents the premium offering with European-style design, opulent interiors featuring high-end appliances, premium finishes, plush leather interiors, fully equipped kitchens, and sophisticated layouts. Models range from 20'6 to 23'6 including slide-out configurations. Priced from $83,990 to $91,990. Targeted at luxury buyers seeking premium caravans with European-style design.
• SRH Range (Hybrid Caravans) The SRH Hybrid range offers lightweight single-axle hybrid caravans built on rugged chassis with coil suspension. Features include diesel heating, solar power, flexible sleeping arrangements, and essential amenities for extended touring. Ideal for both off-grid and powered-site camping. Models range from 13ft to 16ft including family bunk layouts. Priced from $59,990 to $65,990. Targeted at hybrid buyers seeking off-road capability with off-grid self-sufficiency.
• SRV Range (Campervans) The SRV Campervan range bridges the gap between compact campervans and large motorhomes, featuring self-contained amenities and modern driving aids designed to fit into tight campsites and urban areas. Models include SRV-19 (19ft) and SRV-22 built on Ford Transit 430E platform with three layout options (22.1, 22.2, 22.3). Priced from $109,990 to $137,990 Drive-Away. Targeted at buyers seeking self-contained motorised travel without towing.
• SRM Range (Motorhomes) The SRM Motorhome range offers self-contained motorhomes without towing requirements. Features include electric drop-down bed, spacious ensuite, high-torque engine, robust GVM, and powerful rear-wheel-drive system. The SRM-22 is a 22ft motorhome designed to fit the LDV Deliver 9 platform. Priced from $129,990 Drive-Away or $436 per week. Targeted at buyers seeking self-contained motorised travel with premium amenities.
• Snowy River Finance Finance referral service offered through Snowy River Caravans Pty Ltd acting as Credit Representative (No. 553842) of Viking Asset Aggregation Pty Ltd (ACN 661 296 457, ACL 543046). Provides commission-based loan referrals to credit providers for customers purchasing Snowy River caravans, campervans and motorhomes.

Quantifiable outcome

• Winner of Caravan of the Year 2022 Best Value for Money Category
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Regent RV Pty LtdcoreOthersRegent RV Pty Ltd ACN 601 581 186 is the parent company trading as Snowy River Caravans. Manufacturing and headquarters located at 20-50 Fillo Drive, Somerton VIC 3062.
• Regent CaravanscoreOthersSister company under Regent RV Group. Regent Caravans also operates dealership locations in some regions.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Avan Caravans: Avan is an established Australian manufacturer producing touring, pop-top, and off-road caravans. It targets a similar value-for-money buyer to Snowy River and competes head-to-head across the SRC, SRP, and SRT ranges.
• Sunliner RV: Sunliner manufactures motorhomes and campervans in Australia. It is a direct competitor in the SRM Motorhome and SRV Campervan categories that Snowy River has just entered, with overlapping Ford Transit-based platforms and similar price points.
• New Age Caravans: New Age Caravans is an Australian manufacturer of touring, off-road, and pop-top caravans. It competes directly with Snowy River across multiple ranges and the family touring segment, with comparable price positioning and a strong national dealer footprint.
• Kedron Caravans: Kedron specialises in off-road and multi-terrain caravans designed for Australian conditions. It is a close direct competitor to Snowy River's SRT Multi-Terrain range, with comparable pricing and construction quality.
• Regent Caravans: Regent Caravans is the sister brand of Snowy River under the same parent (Regent RV Pty Ltd). It produces luxury and touring caravans across Australia and shares manufacturing footprint, dealer relationships, and corporate resources with Snowy River, making it the most internal comparable.
• Spinifex Caravans: Spinifex builds premium off-road and hybrid caravans in Australia. It competes with Snowy River's SRH Hybrid and high-end SRT models, particularly in the rugged terrain segment targeted at adventure buyers.
• Royal Flair Caravans: Royal Flair produces bespoke and luxury Australian caravans, competing primarily with Snowy River's SRL Luxury range. It targets a similar premium buyer with high-end finishes and custom layouts.
• Goldstream RV: Goldstream RV manufactures touring and pop-top caravans with a national Australian dealer network. It is a mid-tier value-focused competitor directly comparable to Snowy River's SRC and SRP core ranges.

Broad incumbents

• Jayco Australia: Jayco is the largest caravan and RV manufacturer in Australia, producing towing caravans, campervans, and motorhomes with national dealer coverage. It is the most direct incumbent competitor to Snowy River across nearly every product category, but at materially greater scale.

Emerging players

• Apollo Tourism & Leisure: Apollo operates a major motorhome rental fleet in Australia built on Mercedes, Volkswagen, and Ford platforms. While not a consumer-facing manufacturer, it competes for the same end customer in the SRV/SRM motorhome space, providing an indirect benchmark for the motorized RV segment Snowy River is entering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCLHcqeYm-YirJu5dhEIB9Tg
• Facebookfacebook.com/SnowyRiverCaravans
• Instagraminstagram.com/snowyrivercaravans
• LinkedInlinkedin.com/company/snowy-river-caravans

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snowy River Caravans