Formula Raw
- Company typePrivate
- Founded2014
- HeadquartersMontréal, Canada
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
Formula Raw firmographics
Firmographics- Name
- Formula Raw
- Legal name
- Formula Raw
- Website
- https://formularaw.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Formula Raw industry classification
Industry- Product category
- Raw Pet Food
- NAICS
- Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (3111)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Frozen & Raw Pet Food (incl. freeze-dried) (CRADAFAD)
- akta.pro secondary industries
- Freeze-Dried & Dehydrated Pet Food (AFADAFAD), Frozen Meat, Poultry & Seafood Manufacturing (AFAKACAG)
Keywords
Where Formula Raw is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Formula Raw business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales (E-commerce): Formula Raw sells freeze-dried raw pet food and treats directly to consumers through their Shopify-powered e-commerce website at formularaw.com. Products include freeze-dried meals for dogs and cats, RAW2GO frozen meals, and freeze-dried treats in various protein varieties.
- Wholesale/Partner Sales: Formula Raw sells to retailers and distribution partners through their wholesale partner program, with an FR Partner Portal for approved vendors to purchase products for resale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Freeze-Dried Cat Food products (400g) |
| Unit Pricing | Pay-as-you-go | Freeze-Dried Dog Food products (400g/700g) |
| Unit Pricing | Pay-as-you-go | Freeze-Dried Treats (100g/130g) |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Formula Raw product offering
Product offeringCore offering
Formula Raw manufactures and sells freeze-dried raw pet food and treats for dogs and cats at its USDA-, CFIA-, and MAPAQ-certified facility in Montreal. The product line includes complete freeze-dried meals in beef, lamb, duck and beef, and kangaroo and lamb protein varieties for both dogs and cats, plus single-ingredient freeze-dried treats and a RAW2GO frozen meals line. All products are made with human-grade, hormone- and antibiotic-free ingredients sourced from local producers.
Product overview
Formula Raw is a pet food company offering premium freeze-dried raw pet food and treats for dogs and cats. The product portfolio consists of two main product lines: Freeze-Dried complete meals (available in beef, lamb, duck & beef, and kangaroo & lamb protein options for both dogs and cats) and RAW2GO frozen meals (for dogs and cats). Additionally, the company offers a complementary line of freeze-dried raw treats including beef liver, beef spleen, duck liver, duck wings, rabbit liver, chicken strips, and kangaroo strips. All products are made with human-grade, hormone and antibiotic-free ingredients sourced from local suppliers, with complete meals designed to meet all life stages nutritional requirements.
Differentiator
Problem solved
Functional benefit
Brands
- RAW2GO: Frozen meals product line for dogs and cats
Products and services
- Freeze Dried Beef for Dogs Complete freeze-dried raw meal for dogs featuring boneless beef, beef organs, green tripe, and vegetables. Suitable for all life stages and can be served dry or rehydrated.
- Freeze Dried Lamb for Dogs Complete freeze-dried raw meal for dogs featuring Quebec lamb, beef organs, and green tripe, designed for dogs new to raw feeding.
- Freeze Dried Duck & Beef for Dogs Complete freeze-dried raw meal for dogs featuring Lac Brome duck and beef organs; high-protein, low-fat formula marketed for aging dogs.
- Freeze Dried Kangaroo & Lamb for Dogs Complete freeze-dried raw meal for dogs featuring free-range Australian kangaroo and Quebec lamb, blended with beef organs and vegetables; positioned as a high-protein, high-energy formula for athletic dogs.
- Freeze Dried Beef for Cats Complete freeze-dried raw meal for cats made with 100% meat, organs, and bone, formulated with high levels of natural taurine and meeting human-grade standards with no preservatives.
- Freeze Dried Duck & Beef for Cats Complete freeze-dried raw meal for cats featuring Lac Brome duck and beef organs with balanced vitamin and mineral content.
- Freeze Dried Lamb for Cats Complete freeze-dried raw meal for cats featuring Quebec lamb and beef organs, high in taurine for heart and eye health.
- Freeze Dried Kangaroo & Lamb for Cats Complete freeze-dried raw meal for cats featuring free-range Australian kangaroo and Quebec lamb; positioned as a novel-protein option for cats with sensitivities.
- RAW2GO Frozen Meals for Dogs Ready-to-serve frozen raw meals for dogs under the RAW2GO product line, offering a convenient alternative to Formula Raw's freeze-dried options.
- RAW2GO Frozen Meals for Cats Ready-to-serve frozen raw meals for cats under the RAW2GO product line, offering a convenient alternative to Formula Raw's freeze-dried options.
- Freeze Dried Beef Liver Treats Single-ingredient freeze-dried beef liver treats; hand-cut strips with 64% crude protein.
- Freeze Dried Beef Spleen Treats Single-ingredient freeze-dried beef spleen treats; easy to digest and a source of vitamins and minerals including pantothenic acid and potassium.
- Freeze Dried Duck Liver Treats Premium hand-cut duck liver treats; single-ingredient hypoallergenic protein, free-range and locally sourced from Lac Brome, Quebec.
- Freeze Dried Rabbit Liver Treats Premium hand-cut rabbit liver treats; single-ingredient protein, farm-raised in Canada, with no preservatives.
- Freeze Dried Duck Wings Treats Crunchy freeze-dried duck wing treats for dental hygiene and natural snacking; no preservatives or additives.
- Freeze Dried Chicken Strips Treats 100% chicken breast meat treats, hand-cut by in-house butchers; human-grade, free-range chicken.
- Freeze Dried Kangaroo Strips Treats Freeze-dried kangaroo strip treats sourced from wild Australian kangaroos; super-lean hypoallergenic protein source with almost zero fat.
Quantifiable outcome
- Production capacity increased 4x from 7,500 kg to over 30,000 kg per month
Companies that use Formula Raw
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles4 records
Formula Raw technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Formula Raw partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights5 records
Formula Raw competitors and assessment
Company assessmentBroad incumbents
- Acana: Premium pet food brand with regionally sourced, high-protein formulations. Competes for premium-segment pet owners with biologically appropriate, ingredient-forward positioning, though not freeze-dried raw.
- Nature's Variety (Instinct): Large-scale raw and freeze-dried pet food brand owned by a major CPG company. Overlaps with Formula Raw in raw/freeze-dried meals and treats but operates at significantly greater scale and distribution depth.
- Champion Petfoods (Orijen): Canadian premium pet food manufacturer (same country as Formula Raw) with biologically appropriate, regionally sourced ingredient positioning. Comparable premium-tier targeting and Canadian manufacturing heritage, though focused on dry/fresh rather than freeze-dried raw.
Direct peers
- Open Farm: Premium pet food company emphasizing ethically sourced, human-grade ingredients with strong traceability storytelling. Comparable positioning around clean-label sourcing, premium pricing, and omnichannel retail distribution.
- Vital Essentials: Freeze-dried raw pet food and treat brand offering complete meals and protein-rich treats for dogs and cats. Competes in the same freeze-dried category, single-ingredient treats, and specialty protein formats (rabbit, duck) as Formula Raw.
- Primal Pet Foods: Premium raw and freeze-dried pet food manufacturer with nationwide U.S. distribution. Directly comparable product format (freeze-dried raw meals and treats) and similar human-grade ingredient positioning targeting the same allergy/premium consumer.
- Northwest Naturals: Manufacturer of freeze-dried raw pet food and treats with strong U.S. distribution. Competes head-to-head in the freeze-dried raw meals and treats category with similar protein variety and specialty formulations.
- Smallbatch Pets: Small-batch freeze-dried raw pet food brand with a focus on human-grade ingredients and limited-ingredient recipes. Directly comparable as a smaller, craft-positioned freeze-dried raw player with novel protein offerings.
- Stella & Chewy's: U.S.-based freeze-dried and raw pet food brand offering meals and treats for dogs and cats. Closest direct competitor to Formula Raw with similar freeze-dried raw positioning, novel protein offerings, and premium retail distribution.
Regional players
- K9 Natural: New Zealand-based freeze-dried raw pet food brand with strong presence in Australasia and growing North American distribution. Comparable freeze-dried raw product format and premium positioning; regional peer given NZ manufacturing base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Formula Raw social profiles
Digital presenceFormula Raw compliance and trust
Trust signalCompliance3 records
Formula Raw financial estimates
Financial estimateRevenue estimate
Valuation estimate
Formula Raw leadership team
Management profileNumber of profiles
Profiles1 record
Formula Raw funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Formula Raw M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Formula Raw
What does Formula Raw do?
Formula Raw manufactures and sells freeze-dried raw pet food and treats for dogs and cats at its USDA-, CFIA-, and MAPAQ-certified facility in Montreal. The product line includes complete freeze-dried meals in beef, lamb, duck and beef, and kangaroo and lamb protein varieties for both dogs and cats, plus single-ingredient freeze-dried treats and a RAW2GO frozen meals line. All products are made with human-grade, hormone- and antibiotic-free ingredients sourced from local producers.
Is Formula Raw a public or private company?
Formula Raw is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Formula Raw founded?
Formula Raw was founded in 2014. It employs 1 to 10 people.
Where is Formula Raw based?
Formula Raw is headquartered in Montréal, Canada, in the North America region.
How does Formula Raw make money?
Two revenue lines are on record. Direct Product Sales (E-commerce) is the primary driver. The others are wholesale/Partner Sales.
Who are Formula Raw's main competitors?
Broad incumbents on record are Acana, Nature's Variety (Instinct) and Champion Petfoods (Orijen). Direct peers are Open Farm, Vital Essentials, Primal Pet Foods, Northwest Naturals, Smallbatch Pets and Stella & Chewy's. K9 Natural is listed as a regional player.
Does Formula Raw have an API?
No public API is recorded for Formula Raw.
What industry is Formula Raw in?
Formula Raw's product category is Raw Pet Food. Its primary akta.pro industry code is CRADAFAD, Frozen & Raw Pet Food (incl. freeze-dried), with a secondary code of AFADAFAD, Freeze-Dried & Dehydrated Pet Food. Its NAICS code is 311111 and its SIC code is 2090.