Istanbul Expo Center

What Istanbul Expo Center does

İstanbul Dünya Ticaret Merkezi A.Ş. (WTC Istanbul) operates Turkey's largest integrated exhibition, business, hospitality, and convention complex in Yeşilköy, Bakırköy, Istanbul. The 500,000 m² campus combines 11 exhibition halls totaling 96,000-98,000 m² under the IFM brand, hosting approximately 100 fairs per year (79 scheduled for 2025); the WTC Istanbul Business Center with 346 offices across three 17-floor blocks on 67,000 m² of leasable space; WOW Hotels totaling 635 rooms split between WOW Istanbul (5-star) and WOW Airport (4-star); and the WOW Congress Center with 6,500 capacity and the Safir Hall at 3,108 m², billed as Istanbul's largest meeting hall. The company is structured as a Turkish A.Ş. (joint stock company) with 125,000,000 TL paid-in capital and a 51-100 employee base, and operates joint-venture subsidiaries in Trabzon and Kayseri.

The underlying technology stack is built on a Honeywell building management system integrating HVAC, fire safety, security, CCTV, and climate control across the venue. In 2025 the company deployed Turkey's first private 5G infrastructure at a trade fair center, spanning the 96,000 sqm exhibition footprint, and launched IFM Atlas, a digital exhibition management platform for organizers and exhibitors. The venue also operates IFM Offices and IFM Divan Meeting Rooms, the latter under a partnership with the Divan hospitality brand, with online booking and flexible membership tiers (daily, monthly, dedicated desk). WTC Istanbul holds WTCA membership since 1980, sits on the UFI board, and hosted the WTCA Board Meeting in 2025.

The business model blends transaction-based and recurring revenue streams: hall rental from ~100 fairs per year (transaction-based), office rent from 346 tenants across 67,000 m² (subscription/recurring), hotel accommodation across 635 rooms (recurring), congress and event services at the 6,500-capacity venue (transaction-based), and flexible workspace memberships plus branded meeting rooms (subscription/recurring). Go-to-market is event-driven and B2B, with direct sales to exhibition organizers, corporate office tenants, and event planners; ownership is a consortium including public-private stakeholders such as the Istanbul Chamber of Commerce and TOBB.

Name

Istanbul Expo Center

Legal name

İstanbul Dünya Ticaret Merkezi A.Ş.

Website

https://idtm.com.tr

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

51–100 employees

Short description

İstanbul Dünya Ticaret Merkezi A.Ş. (WTC Istanbul) operates Turkey's largest integrated exhibition, business, hospitality, and convention complex in Yeşilköy, Istanbul, combining 96,000 sqm of exhibition halls, 346 offices, 635 hotel rooms, and a 6,500-capacity congress center.

Ownership category

akta.pro rank

Product category

Exhibition & Convention Venue Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

akta.pro primary industry

Fairgrounds & Expo Parks (THAHAAAH)

akta.pro secondary industries

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA), Multipurpose Event Center Operations (Civic Centers, Community Event Complexes) (MPAGALAE), Convention Center–Adjacent/Connected Hotels (THAGALAD)

Keywords

• Exhibition venue rental
• Trade fair services
• Congress center facilities
• Office space leasing
• Business event hosting

Headquarters

HQ city

Istanbul

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Exhibition/Fair Venue Rental: Revenue from renting exhibition halls and space to national and international trade fair organizers. Approximately 100 fairs held annually, with 11 exhibition halls covering 96,000-98,000 m² of rentable space on a 500,000 m² complex.
2. Office Space Rental: Rental of 346 offices and stores in three 17-floor plaza blocks with total rentable area of 67,000 m². Office sizes range from 122 m² to 540 m², priced per square meter with additional monthly general expenses.
3. Meeting and Conference Room Rental: Rental of meeting rooms (AEGEAN Conference Hall - 122 persons, MEDITERRANEAN Meeting Room - 24 persons) and IFM Divan Meeting Rooms. Also includes WT Club ready offices with conference and meeting facilities.
4. Hotel Accommodation Services: Revenue from 635 rooms across WOW Istanbul Hotel (5-star, 275 rooms including 36 executive rooms and 3 suites) and WOW Airport Hotel (4-star, 360 standard rooms), integrated with WOW Congress Center.
5. Congress and Event Services: WOW Congress Center hosts national/international congresses, company meetings, product promotions, dealer meetings, fair and wedding events. Features Safir Hall (3,108 m² - Istanbul's largest meeting hall) and other halls (Artemis, Zeus, Keops, Babil, Iskenderiye, Rodos) with 6,500 total capacity.
6. IFM Offices and Meeting Rooms Flexible Membership: Flexible workspace membership options including Daily Membership (for business trips/short-term meetings), Monthly Membership (fixed workspace), and Dedicated Desk Membership. Located above Hall 3 of Istanbul Expo Center on approximately 1,000 m² area with 18 modern offices and 3 meeting rooms.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

Istanbul Expo Center (IFM) operates Turkey's largest fairground complex spanning 500,000 m² with 11 exhibition halls (96,000–98,000 m² rentable area) hosting approximately 100 national and international exhibitions annually. The integrated WTC Istanbul complex provides venue rental (exhibition halls, meeting rooms, congress center), corporate office leasing (346 offices across three 17-floor blocks, 67,000 m²), and hotel accommodation services (WOW Istanbul 5-star with 275 rooms and WOW Airport 4-star with 360 rooms, totaling 635 rooms).

Product overview

Istanbul Expo Center (operated by World Trade Center Istanbul / İstanbul Dünya Ticaret Merkezi A.Ş.) offers a comprehensive venue and services portfolio centered on its core expo/fair operations. The main offering is the Istanbul Expo Center (IFM) — Turkey's largest fairgrounds with 500,000 m² area and 11 exhibition halls hosting ~100 exhibitions annually. Surrounding venues include the WTC Istanbul Business Center (346 offices, 130 shops), the WOW Istanbul Hotels & Convention Center comprising 5-star WOW Istanbul Hotel, 4-star WOW Airport Hotel, and WOW Congress Center (635 rooms, Istanbul's largest with Safir Hall at 3,108 m²). On-site meeting solutions include İFM Divan Meeting Rooms (with Turkey's first Private 5G infrastructure) and İFM Offices & Meeting Rooms (Hall 3, 1,000 m², 18 offices + 3 meeting rooms), plus WT Club Ready Offices and EGE/AKDENİZ conference halls within the Business Center. Supporting services include fair calendar (ifm.com.tr) and the digital exhibition management platform IFM Atlas.

Differentiator

Problem solved

Functional benefit

Brands

• WOW Congress Center: Istanbul's largest convention center with accommodation, integrated with WOW Airport Hotel (4-star) and WOW Istanbul Hotel (5-star), total 635 rooms, featuring Safir Hall (3,108 m²) and multiple meeting rooms.
• WOW Hotels
• İFM Divan Meeting Rooms
• İFM Offices & Meeting Rooms
• WT Club

Products and services

• Istanbul Expo Center (IFM) / İstanbul Fuar Merkezi
• WTC Istanbul Business Center
• WOW Istanbul Hotel
• WOW Airport Hotel
• WOW Congress Center
• İFM Divan Meeting Rooms
• İFM Offices & Meeting Rooms
• WT Club Ready Offices
• EGE Conference Hall
• AKDENİZ Meeting Room
• IFM Atlas Digital Exhibition Management Platform

Quantifiable outcome

• ~100 fairs hosted annually
• +4 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Kayseri World Trade Center A.Ş.minorStrategic or Co-development Partner · 15 November 2003Joint venture between WTC Istanbul, Kayseri Chamber of Commerce, Kayseri Chamber of Industry, and Kayseri Metropolitan Municipality. Located in Kayseri Cultural Park, 2 km from airport. Serves as multi-purpose facility for exhibitions, general assemblies, concerts, weddings, and sports tournaments.
• World Trade Centers Association (WTCA)coreStrategic or Co-development Partner · 1 January 1980WTC Istanbul has been a member of WTCA since 1980. WTCA is headquartered in New York and is the sole authorized organization with licensing rights for the 'World Trade Center' and 'WTC' brands worldwide, boasting more than 300 members across 90+ countries. The association promotes international trade and commercial integration between countries.
• UFI - Global Association of the Exhibition IndustrycoreStrategic or Co-development PartnerIstanbul Expo Center, Turkey's largest exhibition venue, is owned by WTC Istanbul and is a proud member of UFI. WTC Istanbul actively participates on UFI's board of directors, aiming to enhance Turkey's international influence in the exhibition industry and contribute to sector development.
• Trabzon World Trade Center A.Ş.minorStrategic or Co-development PartnerSubsidiary World Trade Center in Trabzon, Turkey. Contact: Kaşüstü Mah. Rize Devlet Karayolu, Köleoğlu İş Merkezi, No: 53 K:3/306, Yomra / Trabzon, Tel: +90 462 341 55 00.
• Adsys Advanced SystemscoreTechnology or IntegrationTechnology solution partner for private 5G infrastructure deployment at Istanbul Expo Center. General Manager Ferruh Denizaşan participated in the private 5G inauguration ceremony.
• Opticoms TürkiyecoreTechnology or IntegrationTechnology solution partner for private 5G infrastructure deployment at Istanbul Expo Center. General Manager Kerim Serin participated in the private 5G inauguration ceremony.
• DivancoreStrategic or Co-development PartnerDivan designed and branded IFM Divan Meeting Rooms within the Istanbul Expo Center. Provides premium catering services (coffee breaks, light snacks, curated menus) for events. Joint operation of modern meeting facilities with signature Divan quality.
• HoneywellcoreTechnology or IntegrationBuilding management system (BMS) provider for smart building technology. Honeywell system provides automated control of HVAC, fire safety, security, CCTV, and climate control throughout WTC Istanbul Business Center.

Scale indicators11 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• Tokyo Big Sight (Tokyo International Exhibition Center): Japan's largest convention and exhibition center hosting international trade fairs and consumer exhibitions. Comparable scale venue in a major Asian metropolis with international organizer relationships.
• Koelnmesse: Cologne-based operator of large exhibition halls and trade fair venue hosting major international fairs across multiple sectors. Closely comparable in business model: owning/operating the physical venue and selling exhibition space to organizers.
• Messe Frankfurt: One of the world's largest trade fair and congress venue operators, running exhibition halls, congress centers, and event services globally. Directly comparable to IFM as a venue-first exhibition business with international organizer relationships.
• Dubai World Trade Centre: Operator of an integrated exhibition, convention, and office complex in Dubai serving international trade fairs and congresses. Comparable integrated model combining halls, offices, and event venues similar to WTC Istanbul's full-stack campus.
• Singapore EXPO: Singapore's largest exhibition and convention venue hosting trade fairs, conferences, and consumer events. Comparable scale and venue-operator model targeting both domestic and international organizers in a regional hub.
• Messe München (Messe München GmbH): Operator of exhibition grounds in Munich hosting leading international trade fairs including BAU and IFAT. Directly comparable as a venue-driven exhibition business with strong sector-leading anchor fairs.
• IFEMA Madrid: Madrid's trade fair institution operating exhibition halls and congress facilities for international fairs and conferences. Directly comparable venue operator model serving international organizers across diverse industry verticals.
• Hong Kong Convention and Exhibition Centre: Hong Kong's flagship integrated convention and exhibition venue hosting major international trade fairs and congresses. Comparable as a premier Asian venue attracting international organizer demand and operating at high utilization.
• Fira de Barcelona: Barcelona's main trade fair institution operating multiple exhibition venues and hosting major international fairs. Comparable venue-first operating model with diversified sector portfolio of anchor exhibitions.

Regional players

• Abu Dhabi National Exhibitions Company (ADNEC): Operator of Abu Dhabi's national exhibition and convention venue hosting major international fairs and conferences. Comparable integrated venue model in the Middle East, though serving a different geographic market than IFM.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/wtc_istanbul
• Facebookfacebook.com/IDTMAS
• LinkedInlinkedin.com/company/world-trade-center-istanbul
• Instagraminstagram.com/istanbulfuarmerkezi

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Istanbul Expo Center