What Jozi My Jozi does

Jozi My Jozi is a South African non-profit citizen movement launched in 2023 by Nando's co-founder Robbie Brozin to drive creative-led, grassroots revitalization of Johannesburg's inner city and surrounding areas, including Soweto, Hillbrow, Marshalltown, and Melville. The organization operates across six explicit focus areas: a Project Management Office, Visitor and Creative Economy, Commercial and Partnerships, Public Transit Revitalisation, Sport and Recreation, and Education and Social Cohesion. Programmatic offerings include signature events (76 Hours in Soweto, Main Street Sundays, Walk the Talk/JoziMyJoziWalks), the Babize Bonke documentary campaign, Digital Learning Centres (with Altron and Netstar), ECD and after-school programmes, and homelessness interventions (including the August 2025 Point-in-Time Count with U-Turn and the City of Johannesburg).

The organization does not develop proprietary technology; it leverages standard digital channels (a website, social media accounts, YouTube, and an online donation platform) for marketing, event coordination, and community engagement. Its competitive differentiation rests on convening power: a network of founding corporate partners (Nandos, Standard Bank, Anglo American, University of the Witwatersrand, iqbusiness, We Are Bizarre) and strategic partners (Absa, FNB, Nedbank, Primedia, University of Johannesburg, Maharishi Invincibility Institute, Investec, Altron, Microsoft) supplemented by government and civil-society relationships (City of Johannesburg, Gauteng Department of Social Development, Department of Basic Education, JICP, Clean City SA, U-Turn, MES, Mosaic).

Jozi My Jozi's revenue model relies on corporate partnerships and donations; it does not charge for core programmes. Ticketed revenue is limited to walking tours (R67.50 per person via Quicket). Reported programmatic scale includes 140+ ECD centres supported, 20 focus schools, 14 registered after-school programmes, 200+ educators trained, 15 commissioned walking tours in 2025, 200+ volunteers mobilized for the Point-in-Time Count, and an Altron commitment of R60 million to two Digital Learning Centres within a year. The organization is privately held, headquartered at 44 Main Road, Marshalltown, Johannesburg, and operates with 11-50 employees under CEO Bea Swanepoel.

Name

Jozi My Jozi

Legal name

Jozi My Jozi

Website

https://jozimyjozi.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

Jozi My Jozi is a Johannesburg-based non-profit citizen movement, founded in 2023 by Nando's co-founder Robbie Brozin, that runs urban revitalization, education, tourism, and homelessness programs across Johannesburg's inner city and Soweto, funded by corporate partnerships and donations.

Ownership category

akta.pro rank

Product category

Community Development and Urban Revitalization Services

NAICS

Other Individual and Family Services (624190), Child and Youth Services (624110)

SIC

Services-Social Services (8300), Transportation Services (4700)

akta.pro primary industry

Service Learning, Volunteer & Community Engagement Trips (THAKAGAF)

akta.pro secondary industry

Homeless, Foster Care & Highly Mobile Youth Education Services (EDAJAEAG)

Keywords

• Urban revitalization programs
• Community development initiatives
• Nonprofit citizen movement
• Heritage walking tours
• Youth education programs

Headquarters

HQ city

Johannesburg

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Corporate Partnerships: Jozi My Jozi generates revenue through strategic partnerships with founding partners (Nandos, Standard Bank, Anglo American, iqbusiness, University of the Witwatersrand, We Are Bizarre) and strategic partners (Absa, First National Bank, Nedbank, Primedia, University of Johannesburg, Maharishi Invincibility Institute). These corporate partners provide financial and operational support for urban revitalization initiatives.
2. Donations and Fundraising: The organization accepts donations through its website to support various programs including education initiatives, homelessness interventions, and community events. Donation campaigns include specific appeals like sponsoring a child during festive seasons, funding ID applications, and supporting haircuts for homeless individuals.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Jozi My Jozi is a citizen movement that convenes volunteers, corporate partners, and government stakeholders to deliver grassroots urban revitalization programs in Johannesburg's inner city and Soweto. Its offerings span paid walking tours (JoziMyJoziWalks at R67.50 per person), signature heritage and community events (Main Street Sundays, 76 Hours in Soweto, Babize Bonke documentary series), Digital Learning Centres for Grade 7-9 learners, and ongoing education, sport, transit, homelessness, and visitor-economy programs supported by donations and corporate partnerships.

Product overview

Jozi My Jozi is a citizen movement organization focused on reimagining and revitalizing Johannesburg's inner city. Rather than a traditional tech product platform, it operates as a portfolio of interconnected community programs and focus areas including urban revitalization projects, tourism initiatives (76 Hours in Soweto, Main Street Sundays, Walk the Talk), education and social cohesion programs, sport and recreation, and public transit revitalization. The organization functions as a convener and catalyst, connecting volunteers, corporate partners, and community stakeholders through events, digital learning facilities, and grassroots initiatives to create hope and instill pride in the city.

Differentiator

Problem solved

Functional benefit

Products and services

• JoziMyJoziWalks (Walk the Talk) Curated, story-led walking tours showcasing Johannesburg's diverse neighborhoods, sold at R67.50 per person (includes Quicket fee) via the Quicket ticketing platform. Targeted at domestic and international visitors and tourists interested in local heritage, culture, and urban experiences.
• Main Street Sundays

Quantifiable outcome

• Over 140 ECD centres supported in inner city and Soweto
• +5 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

26 partnerships are on record, tiered secondary, core and minor.

• ABSAsecondaryStrategic or Co-development Partner · 1 January 2026ABSA co-hosted a commemorative seminar at Phefeni Junior Secondary School marking 50 years since the 1976 Soweto Uprising, in partnership with Jozi My Jozi. Representatives from the Department of Basic Education also attended to discuss career guidance and entrepreneurship education programmes.
• AltroncoreStrategic or Co-development Partner · 1 January 2025Altron partnered with Jozi My Jozi through its R60th birthday commitment to open two Digital Learning Centres within a year. The first centre opened at BG Alexander Estate in Hillbrow, in partnership with MES. The initiative focuses on youth impact through IT and digital skills, innovative thinking programmes, and robotics.
• NetstarsecondaryStrategic or Co-development Partner · 1 January 2025Netstar opened its first Digital Learning Centre at BG Alexander Estate in Hillbrow through Altron's partnership with Jozi My Jozi. The centre offers three streams: IT and digital skills, innovative-thinking programmes, and robotics through team-based challenges for Grade Seven to Nine learners.
• MES (Mould Empower Serve)secondaryStrategic or Co-development Partner · 1 January 2025MES (Mould Empower Serve) partnered with Netstar and Jozi My Jozi to host the Digital Learning Centre at BG Alexander Estate in Hillbrow. MES provides the physical space and ongoing community connection for the youth digital skills program.
• U-TurnsecondaryStrategic or Co-development Partner · 1 January 2025U-Turn is a homelessness intervention organization that partnered with Jozi My Jozi for the city's first Point-in-Time Count in August 2025. U-Turn also operates shelters and provides pathways to reintegration through skills training, psychosocial support, and job placement.
• Gauteng Department of Social DevelopmentsecondaryStrategic or Co-development Partner · 1 January 2025The Gauteng Department of Social Development partnered with Jozi My Jozi on the homelessness Point-in-Time Count and broader social development initiatives.
• City of JohannesburgsecondaryStrategic or Co-development Partner · 1 January 2025The City of Johannesburg partnered with Jozi My Jozi on the Point-in-Time Count, homelessness policy development, and initiatives to reopen closed shelters and establish safe sleeping spaces.
• In2Position Gugulethu Football Development ProgrammeminorStrategic or Co-development Partner · 1 January 2025In2Position Gugulethu Football Development Programme partners with Jozi My Jozi and Maharishi Invincibility Institute to use Maharishi Park as a proving ground for sport-led urban regeneration, providing talent development and mentorship for young people.
• MicrosoftsecondaryStrategic or Co-development Partner · 1 January 2025Microsoft installed a computer centre at Phefeni High School in Soweto as part of Mandela Day 2025 corporate partner initiatives with Jozi My Jozi.
• MosaicminorStrategic or Co-development Partner · 1 January 2025Mosaic charity helped prepare over 200 educators, including some from schools for the Deaf, for the 21st-century classroom through Jozi My Jozi's education programs.
• Wits School of EducationminorStrategic or Co-development Partner · 1 January 2025Wits School of Education adopted five schools for deep, data-driven support of learner outcomes as part of Jozi My Jozi's education initiatives.
• Johannesburg Inner City Partnership (JICP)secondaryStrategic or Co-development Partner · 1 January 2024The Johannesburg Inner City Partnership is a business-funded group that partners with Jozi My Jozi on urban management initiatives including the walkability demonstration route featuring solar lighting across 12 blocks, improved pavements, and revamped public spaces.
• Clean City SAminorStrategic or Co-development Partner · 1 January 2024Clean City SA is a civil society organization partnering with Jozi My Jozi and the City administration on collaborative urban management and cleanliness initiatives.
• NandoscoreStrategic or Co-development Partner · 1 January 2023Nando's, a beloved South African restaurant chain, partnered with Jozi My Jozi in a shared vision to revitalise Johannesburg's CBD. Nando's is known for its bold flavours and strong community ties, committed to helping create a vibrant and sustainable urban centre. The partnership supports a flourishing and resilient city core through culinary excellence and community upliftment.
• Standard BankcoreStrategic or Co-development Partner · 1 January 2023Standard Bank, Africa's largest bank by assets with over 160 years in South Africa, partnered with Jozi My Jozi to revitalise Johannesburg's CBD. Living up to its purpose 'Africa is our home, we drive her growth', Standard Bank brings financial expertise and community development experience to support the mission of transforming the CBD into a vibrant economic hub.
• Anglo AmericancoreStrategic or Co-development Partner · 1 January 2023Anglo American, a global leader in mining, collaborates with Jozi My Jozi to rejuvenate Johannesburg's CBD. The company's longstanding presence and commitment to South Africa have made it a driving force in economic development. Its dedication to sustainable mining practices and community upliftment aligns with Jozi My Jozi's vision for a thriving CBD.
• iqbusinesscoreStrategic or Co-development Partner · 1 January 2023iqbusiness is a leading independent technology and management consulting firm in Africa. Since 1998, they have provided innovative solutions to help clients overcome challenges. Their mindful approach is evident in their commitment to becoming a certified B Corporation and receiving the Conscious Companies Award. In collaboration with Jozi My Jozi, they envision a CBD that serves as a hub of economic opportunity underpinned by cutting-edge strategies.
• University of the Witwatersrand (Wits)coreStrategic or Co-development Partner · 1 January 2023The University of the Witwatersrand brings its legacy of academic distinction and community impact to Johannesburg's revitalisation. Renowned for academic excellence and social transformation, Wits aims to work with partners to transform the CBD into a vibrant educational hub that is secure and accessible.
• We Are BizarrecoreStrategic or Co-development Partner · 1 January 2023We Are Bizarre, an innovative South African creative agency, aligns with Jozi My Jozi's movement to revitalise Johannesburg's CBD. Committed to artistic ingenuity and urban regeneration, they specialise in compelling visual narratives, brand identities, and immersive experiences. Their work aims to invigorate urban landscapes through the fusion of creativity and purpose.
• AbsasecondaryStrategic or Co-development Partner · 1 January 2023Absa is listed as a strategic partner of Jozi My Jozi, collaborating on urban revitalization initiatives including the 2026 Soweto Uprising commemoration event.
• First National Bank (FNB)secondaryStrategic or Co-development Partner · 1 January 2023First National Bank is listed as a strategic partner supporting Jozi My Jozi's urban revitalization programs.
• NedbanksecondaryStrategic or Co-development Partner · 1 January 2023Nedbank is listed as a strategic partner of Jozi My Jozi, contributing to urban renewal initiatives.
• PrimediasecondaryGTM or Marketing Partner · 1 January 2023Primedia is a strategic partner providing media support and marketing reach for Jozi My Jozi's initiatives and events.
• University of JohannesburgsecondaryStrategic or Co-development Partner · 1 January 2023University of Johannesburg is listed as a strategic partner contributing academic resources and community engagement to Jozi My Jozi's programs.
• Maharishi Invincibility Institute (MII)secondaryStrategic or Co-development Partner · 1 January 2023Maharishi Invincibility Institute is a skills-to-work university in Marshalltown that partnered with Jozi My Jozi and Altron to develop the Maharishi NextUp Institute of Technology. The institute provides technology education at Johannesburg's old mining headquarters being transformed into a tech hub.
• InvestecsecondaryStrategic or Co-development Partner · 1 January 2023Investec is listed as a strategic partner supporting Jozi My Jozi's urban revitalization initiatives.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Open Streets Cape Town: Cape Town-based citizen movement that organises car-free street days and community activation events — the closest conceptual analogue to Jozi My Jozi's Main Street Sundays and Walk the Talk programming.
• Johannesburg Development Agency: City of Joburg-owned agency implementing inner-city urban regeneration, public-space upgrades and catalytic precinct projects — overlaps directly with JMJ's CBD/Soweto revitalisation remit and is a frequent co-funder.
• Maboneng Precinct: Joburg inner-city arts and creative-led precinct that pioneered 'from the inside out' urban regeneration through creative entrepreneurs — the same theory of change Jozi My Jozi amplifies through Babize Bonke.
• MES (Mould Empower Serve): Direct JMJ partner running shelters, skills training and reintegration programmes for homeless individuals — same social-services and dignity-initiative footprint JMJ is extending through Point-in-Time Count work.
• Afrika Tikkun: South African NPO delivering integrated ECD, after-school, and youth-employment programmes in underserved communities — directly comparable to JMJ's 140+ ECD centres and 14 ASPs.
• City Year South Africa: Youth civic-service organisation deploying volunteers into schools and communities for social-cohesion outcomes — comparable to JMJ's volunteer-led education and dignity programmes in Johannesburg.

Regional players

• Cape Town Partnership: Public-private urban partnership coordinating CBD revitalisation, safety and place-making in Cape Town — same multi-stakeholder operating model as JMJ but in a different city.
• Greater Tygerberg Partnership: Cape Town northern-suburbs urban partnership driving safety, cleanliness and economic development — analogous business-led urban-revitalisation model in a different geography.
• Ndifuna Ukwazi: Cape Town-based urban-justice NPO using research, litigation and advocacy to advance inner-city residents' rights — comparable 'civic muscle' role to JMJ's citizen-movement activism but in a different city.

Broad incumbents

• South African Tourism: National tourism marketing body whose destination-promotion remit overlaps with JMJ's visitor-economy focus area (76 Hours in Soweto, walking tours) and is a natural co-marketing partner at scale.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Jozi_My_Jozi
• YouTubeyoutube.com/@Jozi_My_Jozi
• Facebookfacebook.com/jozimyjozi
• LinkedInlinkedin.com/company/jozimyjozi
• Instagraminstagram.com/jozi_my_jozi

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jozi My Jozi