Netstar
Netstar Australia provides GPS tracking hardware and cloud-based fleet management software to enterprise fleet operators, government agencies, and consumers across Australia, with AI dash cams, asset tracking, and regulatory compliance modules.
- Company typePrivate
- Founded1992
- HeadquartersSilverwater, Australia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
Netstar firmographics
Firmographics- Name
- Netstar
- Legal name
- Netstar Australia Pty Ltd
- Website
- https://netstaraustralia.com.au
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Netstar Australia provides GPS tracking hardware and cloud-based fleet management software to enterprise fleet operators, government agencies, and consumers across Australia, with AI dash cams, asset tracking, and regulatory compliance modules.
- Ownership category
- akta.pro rank
Netstar industry classification
Industry- Product category
- Fleet Telematics and GPS Vehicle Tracking
- NAICS
- Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)
- SIC
- Computer Communications Equipment (3576)
- akta.pro primary industry
- Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)
- akta.pro secondary industries
- Driver Behavior, Safety Scoring & Usage-Based Telematics (TLAEAFAF), GPS Fleet Tracking & Mapping (TLABAJAA), Vehicle Diagnostics, Predictive Maintenance & Remote Monitoring (TLAEAFAE), Telematics Hardware, Sensors & Installation Services (TLABAJAL), Fuel, Idling & Emissions/Carbon Analytics (TLABAJAF)
Keywords
Where Netstar is headquartered
LocationHeadquarters
- HQ city
- Silverwater
- HQ country
- Australia
- HQ region
- Oceania
Offices5 records
Markets served
Netstar business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Hardware Sales: Sale of GPS tracking devices including battery-operated, hard-wired, plug-in, and satellite-connected trackers. Hardware is Australian designed and tested with professional installation options available.
- Subscription Monitoring Services: Monthly subscription fees for real-time tracking, monitoring, and software access. 4G GPS trackers offered with $0 upfront costs on 36-month rental contracts.
- Software as a Service: Fleet management software subscriptions including FleetAI platform access, predictive analytics, reporting dashboards, and mobile app access for fleet optimization.
- Professional Installation Services: Service bookings for new installation, de-installation, re-installation, and maintenance of tracking devices by professional installation teams across Australia.
- Camera Solutions: Optional add-on camera solutions for dash cam recording capabilities integrated with fleet management platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | 4G GPS Tracker - $0 upfront rental option |
| Hybrid | Multi-year contract | Fleet Management Solutions - Custom enterprise pricing |
| Subscription | Monthly | Consumer GPS Tracking - Self-serve options |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Netstar product offering
Product offeringCore offering
Netstar designs, manufactures, and supports GPS tracking hardware and cloud-based fleet management software in Australia, providing real-time vehicle and asset telematics to enterprise fleets, government agencies, and consumers. The platform combines 4G/5G/satellite-connected GPS devices, the FleetAI fleet management software, AI dash cams, STARtag BLE asset tracking, and a suite of compliance modules (NHVR Electronic Work Diary, IAP/TMA government compliance). Revenue is generated via hardware sales or 36-month rentals, recurring software subscriptions, professional installation, and consumer retail distribution through Jaycar Electronics.
Product overview
Netstar provides a modular telematics platform consisting of a core Fleet Management platform (with FleetAI as the next-generation successor) and multiple integrated add-on modules. The core offering includes GPS fleet tracking with real-time location monitoring, supported by add-on solutions including AI Dash Cam for video telematics, STARtag Asset Tracking for BLE-based asset monitoring, Electric Vehicle Management for EV fleet optimisation, Stolen Vehicle Recovery Service, Electronic Work Diary for NHVR compliance, Lone & Remote Worker safety monitoring, IAP/TMA Government Compliance solutions, Truck Trailer Tracking, and general Asset Tracking Software. The platform operates on 4G/4G-IoT/5G networks with satellite coverage options, accessible via the Fleet Manager Dashboard, Mobile Fleet Manager Pro app, and MyNetstar consumer app. All solutions are designed, manufactured, and supported in Australia with Australian-based customer service teams.
Differentiator
Problem solved
Functional benefit
Brands
- STARtag: Asset tracking solution for protecting valuable assets, including the STARtag Pulse BLE tracking devices.
- FleetAI
- Fleet Manager
- MyNetstar App
Products and services
- FleetAI Fleet Management Software Cloud-based next-generation fleet management software platform with predictive analytics, AI-driven insights, and integrated dashboards for fleet optimization, driver behaviour monitoring, fuel management, and maintenance forecasting.
- GPS Fleet Tracking Real-time GPS vehicle tracking service with approximately 5-meter accuracy, transmitting across Australian 4G, 4G-IoT, 5G, and satellite networks for nationwide coverage including remote areas.
- STARtag Asset Tracking BLE-based asset tracking solution using STARtag Pulse devices to monitor valuable unpowered assets including containers, trailers, and equipment with long battery life and self-installation capability.
- AI Dash Cam AI-powered forward and driver-facing dash cam with computer vision detection of fatigue (nodding off), distracted driving, and other high-risk behaviours; integrated with the Netstar tracking platform.
- Electronic Work Diary NHVR-approved electronic driver logbook system for tracking driver hours and vehicle maintenance to comply with Australian heavy vehicle driver fatigue regulations.
- Stolen Vehicle Recovery Service Australia's first stolen vehicle recovery service that uses real-time tracking and police coordination to recover stolen vehicles, with geofence alerts for unauthorized movement.
- Lone and Remote Worker Safety Monitoring Worker safety monitoring solution that tracks personnel location and safety in isolated and remote environments, with rollover alerts, duress signals, and incident response features.
- IAP / TMA Government Compliance Government regulatory compliance solution covering Intelligent Access Program (IAP), Telematics Monitoring Application (TMA), and Remote Identification Monitoring (RIM) requirements for fleets subject to NHVR regulation.
- Electric Vehicle Management Fleet optimisation solution specifically designed for electric vehicle fleets, integrated with the FleetAI platform, providing real-time monitoring and charging management.
- Truck Trailer Tracking
Quantifiable outcome
- 30% reduction in fuel consumption through route optimization and customized fleet tracking solutions
- +4 more outcomes
Companies that use Netstar
Customer profileNamed customers11 records
Segments13 records
Ideal customer profiles5 records
Netstar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability6 records
Feature14 records
Netstar partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered flagship, core and minor.
- Jaycar ElectronicsflagshipNetstar Australia partnered with Jaycar Electronics to offer advanced GPS tracking solutions across all Jaycar and RTM stores nationwide. The partnership provides consumers access to Netstar's high-quality GPS tracking solutions including plug-and-play and wired options, integrated with the MyNetstar App. Jaycar CEO Justin Mackedie stated the partnership aligns with Jaycar's commitment to providing high-quality, easy-to-use technology.
- Netstar Group (South Africa)coreGlobal Netstar entity founded in South Africa to provide reliable fleet telemetrics solutions. Netstar has grown into an international vehicle tracking and fleet management technology leader. Netstar Australia operates as the Australian subsidiary of the global group headquartered in Midrand, South Africa.
- RTM StoresminorNetstar GPS tracking solutions also available through RTM stores alongside Jaycar retail locations, extending consumer access to GPS tracking technology.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Netstar competitors and assessment
Company assessmentDirect peers
- Samsara: US-listed Connected Operations cloud platform offering fleet telematics, AI dash cams, and asset tracking. Targets enterprise customers with comparable AI dash cam and GPS tracking capabilities to Netstar's product suite.
- EROAD: NZ-listed provider of fleet management, GPS tracking, and electronic logging solutions primarily across Australia and New Zealand. Directly competes with Netstar in regulated heavy-vehicle telematics and government compliance in the same ANZ geography.
- Lytx: Video telematics specialist providing AI-powered dash cams and fleet safety solutions. Direct competitor to Netstar's AI Dash Cam product, particularly in fleet safety and driver behavior scoring.
- Webfleet (Bridgestone): Bridgestone-owned fleet management platform providing GPS tracking, vehicle diagnostics, and driver behavior tools. Operates in Australia and competes directly with Netstar for commercial fleet customers.
- Teletrac Navman: US-owned (Vontier) fleet telematics platform with a strong Australian and New Zealand presence. Offers GPS tracking, driver behavior, and fleet management to enterprise and government customers — a direct head-to-head competitor in Netstar's home market.
- Geotab: Global fleet telematics leader with significant Australian market share. Provides GPS tracking, vehicle diagnostics, and a broad OEM/partner ecosystem — directly comparable to Netstar's core FleetAI/GPS fleet management offering.
- Verizon Connect: Global fleet and asset management platform with Australian operations. Offers GPS tracking, dash cams, and fleet analytics comparable to Netstar's enterprise offering.
- MICHELIN Connected Fleet: Michelin-owned fleet telematics platform (formerly Fleetmatics) with presence across ANZ and globally. Provides GPS fleet tracking, driver behavior, and compliance solutions directly comparable to Netstar.
Broad incumbents
- Trimble Transportation: Diversified geospatial and transportation technology incumbent offering fleet, asset, and supply chain solutions. Overlaps with Netstar in fleet telematics but serves a much wider portfolio of customers and verticals.
Emerging players
- Fleetio: Cloud-based fleet maintenance and management platform serving mid-market and SMB customers. An emerging software-led player whose GPS/asset tracking capabilities overlap with parts of Netstar's enterprise fleet management suite.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Netstar social profiles
Digital presenceNetstar compliance and trust
Trust signalCompliance1 record
Netstar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Netstar leadership team
Management profileNumber of profiles
Profiles1 record
Netstar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Netstar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Netstar
What does Netstar do?
Netstar designs, manufactures, and supports GPS tracking hardware and cloud-based fleet management software in Australia, providing real-time vehicle and asset telematics to enterprise fleets, government agencies, and consumers. The platform combines 4G/5G/satellite-connected GPS devices, the FleetAI fleet management software, AI dash cams, STARtag BLE asset tracking, and a suite of compliance modules (NHVR Electronic Work Diary, IAP/TMA government compliance). Revenue is generated via hardware sales or 36-month rentals, recurring software subscriptions, professional installation, and consumer retail distribution through Jaycar Electronics.
Is Netstar a public or private company?
Netstar is a private company. It is classified as corporate owned and is currently operating.
When was Netstar founded?
Netstar was founded in 1992. It employs 101 to 250 people.
Where is Netstar based?
Netstar is headquartered in Silverwater, Australia, in the Oceania region.
How does Netstar make money?
Five revenue lines are on record. Hardware Sales are the primary driver. The others are subscription Monitoring Services, software as a Service, professional Installation Services and camera Solutions.
Who are Netstar's main competitors?
Direct peers on record are Samsara, EROAD, Lytx, Webfleet (Bridgestone), Teletrac Navman, Geotab, Verizon Connect and MICHELIN Connected Fleet. Trimble Transportation is listed as a broad incumbent. Fleetio is listed as an emerging player.
Does Netstar have an API?
No public API is recorded for Netstar.
What industry is Netstar in?
Netstar's product category is Fleet Telematics and GPS Vehicle Tracking. Its primary akta.pro industry code is BPAMANAF, Fleet, Asset Tracking & Telematics Location Platforms, with a secondary code of TLAEAFAF, Driver Behavior, Safety Scoring & Usage-Based Telematics. Its NAICS code is 334511 and its SIC code is 3576.