Midroc Investment Group

What Midroc Investment Group does

MIDROC Investment Group is Ethiopia's largest private-sector conglomerate, operating 45+ subsidiaries organized into six clusters: Agriculture and Agro-Processing, Manufacturing, Mining, Commerce, Construction and Real Estate, and Hotel and Tourism. The group is privately held by Sheikh Mohammed Hussein Ali Al-Amoudi through the global MIDROC International network, with its Ethiopia operations established in 1996 (under the prior name MIDROC Ethiopia) and now employing 74,000–80,000+ people — making it the country's largest private employer after the government. The portfolio spans six coffee estates including Bebeka (10,030 ha, the world's largest non-fragmented coffee plantation), gold mining and metallurgy (Legedembi and Sakaro, producing Dore Gold at 86% fineness), cement, steel, the only tyre manufacturer in Ethiopia (Horizon Addis Tyre), dairy processing via UHT technology, food processing, leather, aluminium, packaging, horticulture for export, hospitality under Marriott franchise (Sheraton Addis, 295 rooms; Blue Nile Resort, 135 rooms), retail through Queens Supermarket (8 branches targeting 30), aviation, healthcare, and security services. Export markets include specialty coffee, tea, gold, cut flowers, spices, and meat shipped to the Middle East and Europe under Rainforest Alliance, UTZ, Fair Trade, Organic, and 4C certifications.

The group's business model is B2B-led enterprise sales to government ministries, regional authorities, and multinational partners, supplemented by consumer retail (Queens Supermarket, hospitality, healthcare), wholesale and import-export trading through ADAGO MIDROC Trading PLC, and direct international export of certified commodities. Revenue is generated through one-off construction contracts, commodity sales (coffee, tea, gold, cement, steel, dairy, tyres), recurring hospitality operations, and per-transaction retail. Pricing is negotiated on a contract or per-transaction basis and is not publicly disclosed. Distribution leverages owned vertical channels from primary agricultural production through processing, manufacturing, wholesale, and retail — supplemented by franchise partnerships (Marriott) and development partnerships (The First Group Hospitality for 10 new properties through 2031).

Customer segments are hybrid: government and national institutions as primary B2B clients for infrastructure and agricultural development; other enterprises sourcing industrial inputs and commodities; domestic consumers through retail, hospitality, and healthcare; and international export buyers in specialty coffee, tea, agricultural commodities, and minerals. Marketing is primarily institutional and CSR-driven, anchored by corporate communications, conference participation (UN-Habitat World Urban Forum, Invest in Ethiopia forums), social media, and high-visibility community programs including a 10% annual profit commitment to CSR.

Name

Midroc Investment Group

Legal name

MIDROC Investment Group

Website

https://midrocinvestmentgroup.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

MIDROC Investment Group is a privately held Ethiopian conglomerate operating 45+ subsidiaries across agriculture, agro-processing, manufacturing, mining, construction, commerce, and hospitality, employing 74,000–80,000+ people and serving government, B2B enterprise, consumer, and international export markets.

Ownership category

akta.pro rank

Headquarters

HQ city

Addis Ababa

HQ country

Ethiopia

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Agriculture and Agro-Processing: Revenue from cultivation, processing and export of coffee, tea, cereals, pulses, oil crops, fruits, vegetables, cut flowers, spices, meat, poultry, and dairy products across multiple estates and processing facilities. Includes both domestic sales and export to international markets.
2. Manufacturing: Revenue from production and sale of packaging materials, food processing, pharmaceuticals, tyres, furniture, construction materials, steel products, leather goods, and industrial gases across 17 companies.
3. Mining: Revenue from gold mining and production (Dore Gold export), dimensional stone extraction (marble, granite), cement production, and geo-exploration/drilling services.
4. Construction and Real Estate: Revenue from large-scale construction projects (roads, buildings, stadiums, airports), real estate sales and rental services through MIDROC Construction Ethiopia PLC and Huda Real Estate PLC.
5. Hotel, Catering and Tourism: Revenue from hotel operations (Sheraton Addis Luxury Collection, Blue Nile Resort Hotel), catering services through Addis International Catering PLC, and event management through Addis Park Development.
6. Commerce (Retail, Wholesale, Import/Export): Revenue from supermarket retail through Queens Supermarket (8 branches), wholesale trading through ADAGO MIDROC Trading PLC, and import/export operations.

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Midroc Investment Group is a privately held Ethiopian holding company that owns and manages 45+ operating subsidiaries organized into six business clusters: Agriculture & Agro-Processing, Manufacturing, Mining, Commerce, Hotel & Tourism, and Construction & Real Estate. Its portfolio produces and sells industrial and consumer goods including processed foods (dairy, meat, coffee, tea, edible oil), manufactured products (tyres, aluminum profiles, leather, steel, cement, plastics, glass), gold and industrial minerals, retail and wholesale commerce, hotel and catering services, and construction and real estate development.

Product overview

Midroc Investment Group is a diversified conglomerate operating as a platform of six business clusters with multiple product lines spanning agriculture, manufacturing, mining, construction, commerce, and hospitality. The portfolio includes six major coffee estates (Bebeka, Limmu, Gemadro, Duyina, Ayehu, Beha) producing specialty coffees; hospitality properties (Sheraton Addis Luxury Collection, Blue Nile Resort Hotel); manufacturing operations (Horizon Addis Tyre, ELICO leather, Vision Aluminum, food processing); mining operations (MIDROC Gold Mine, National Mining Corporation); construction services (MIDROC Construction Ethiopia); and commercial services (Queens Supermarket chain, TNA aviation, SalaM Health Care). The company operates 45+ subsidiary companies organized under six clusters, serving both domestic Ethiopian markets and international export customers.

Differentiator

Problem solved

Functional benefit

Brands

• Sheraton Addis: Luxury Collection Hotel operated by MIDROC, the first privately owned international hotel in Ethiopia, opened in 1998
• Blue Nile Resort Hotel
• ELFORA
• Ethio Agri-CEFT
• Horizon Plantations
• MIDROC Gold
• National Mining Corporation
• Queen's Supermarket
• Dashen Cement

Products and services

• Sheraton Addis Hotel Five-star international hotel in Addis Ababa offering accommodation, conference and event facilities, restaurants, and leisure amenities for business and leisure travelers in Ethiopia.
• Blue Nile Resort Hotel Resort hotel on the outskirts of Addis Ababa providing accommodation, conference facilities, and leisure amenities for the Ethiopian and international tourism market.
• Addis International Catering Industrial-scale airline catering and food services business supplying inflight meals and catering services to airlines operating in and out of Ethiopia.
• Queens Supermarket High-end retail supermarket chain in Addis Ababa selling groceries, household goods, and imported consumer products to Ethiopian consumers.
• ADAGO MIDROC Trading Wholesale and import/export business supplying consumer and industrial goods to Ethiopian retailers, distributors, and industrial buyers and exporting Ethiopian products abroad.
• MIDROC Ethiopia Holding entity coordinating the group's commerce, wholesale, retail, and import/export activities across Ethiopia.
• MIDROC Gold Mine Large-scale gold mining operation in the Benishangul-Gumuz region of Ethiopia producing gold doré and serving as the flagship of Midroc's Mining cluster.
• National Mining Corporation Ethiopian mining company producing industrial minerals and precious metals for domestic use and export as part of Midroc's Mining cluster.
• Derba MIDROC Cement Cement manufacturing and supply business producing and distributing cement clinker and finished cement to construction, infrastructure, and retail customers in Ethiopia.
• MIDROC Construction Ethiopia General construction contractor delivering large-scale building and infrastructure projects for government, parastatal, and private clients across Ethiopia.
• MIDROC Consulting Architects & Engineers Architectural and engineering consulting practice providing design, project management, and supervision services for buildings, infrastructure, and industrial projects.
• Huda Real Estate Development Real estate developer building and operating residential, commercial, and mixed-use real estate in Addis Ababa and other Ethiopian cities.
• ELFORA Agro-Industries Agro-processing business producing dairy, meat, poultry, and processed food products for the Ethiopian domestic market under the ELFORA brand.
• Ethio Leather Industry (ELICO) Tannery and leather goods manufacturer producing finished leather, footwear, and leather products for domestic and export markets.
• Horizon Addis Tyre Tyre manufacturer producing tyres for passenger vehicles, trucks, and industrial applications primarily for the Ethiopian and regional markets.
• Vision Aluminum Aluminum products manufacturer producing profiles, sheets, and fabricated aluminum items for the Ethiopian construction and industrial sectors.
• Lame Dairy Dairy processor producing UHT-treated milk, cheese, butter, and other dairy products for the Ethiopian market.
• Bebeka, Limmu, and Gemadro Coffee Estates Three large-scale coffee plantation operations in southwestern Ethiopia producing washed and unwashed Arabica coffee for export to international roasters and traders.
• Tana Bels Rice Farm Large-scale rice farming operation in the Tana Beles region producing rice, including perennial rice varieties, in partnership with the Ethiopian Agricultural Research Institute.
• Trans Nation Aviation Aviation services company providing charter, cargo, and ground-handling services to airlines and corporate clients in Ethiopia.
• SalaM Health Care Network Private healthcare provider operating hospitals, clinics, and diagnostic centers delivering outpatient, inpatient, and specialty medical services in Ethiopia.
• MIDROC Geo Exploration Services Geological exploration and surveying services supporting mining and infrastructure projects in Ethiopia.
• Sabian Mining Mining subsidiary focused on extraction of precious metals and gemstones for domestic and export markets.
• National Fleet and Transit / MIDROC Security Group subsidiaries providing fleet management, transit, and security services to enterprises and government clients in Ethiopia.
• National Glass and Aluminum / Summit Plastic / Harem Plastic Group of plastics, packaging, and glass manufacturing subsidiaries producing consumer and industrial packaging for the Ethiopian market.
• Elsam Engineering and Domestic Products Manufacturing Manufacturing subsidiary producing engineering products, household goods, and other domestic items for the Ethiopian market.
• Ambo Mineral Water and Addis Ababa Water Production (Hibret) Bottled water and beverage production subsidiaries producing mineral water and packaged drinking water for the Ethiopian consumer market.
• Sunshine Construction and MIDROC Investment Group Head Office Complex Construction and property subsidiaries delivering building services and developing Midroc's own corporate real estate assets in Addis Ababa.

Quantifiable outcome

• Over 9,400 direct and indirect jobs supported through IFC hospitality partnership
• +5 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered flagship, supporting, minor and core.

• Ethiopian Institute of Bio and Emerging TechnologyflagshipStrategic or Co-development Partner · 27 June 2026Agreement for testing six perennial rice varieties developed by Saudi Star Agricultural Development. Rice varieties classified as one of the best agricultural discoveries of the century — capable of producing three harvests per year for six to eight consecutive years without annual plowing, sowing, or weeding. Aims to transform Ethiopian agriculture and ensure food security.
• Yunnan University (China)supportingStrategic or Co-development Partner · 27 June 2026Experience-sharing partnership between experts from Ethiopia and Yunnan University in China on perennial rice technology promotion and dissemination. Part of the broader agricultural technology transfer initiative with Saudi Star Agricultural Development.
• UN-Habitat (World Urban Forum)flagshipGTM or Marketing Partner · 21 May 2026MIDROC participated in the World Urban Forum in Baku, Azerbaijan, organized by UN-Habitat. The forum addressed sustainable urban development, housing, climate change, transport, and urban development policies. Joint participation with Addis Ababa City Administration. Reinforces MIDROC's role as a national leader in construction and real estate development.
• BeU DeliveryminorGTM or Marketing Partner · 1 April 2026Exclusive partnership between Mocha Soft Drinks Industry (MIDROC) and BeU Delivery for food delivery services. BeU Delivery delivers Pepsi products free to customers ordering from partner restaurants. Partnership enhances MIDROC's consumer reach in the food and beverage segment.
• The First Group HospitalitycoreStrategic or Co-development Partner · 31 March 2026Master agreement signed between The First Group Hospitality and MIDROC Investment Group to develop and operate 10 hospitality properties across Ethiopia, with planned openings from 2026 to 2031. Includes Marriott-branded and independent hotels. Partnership emphasizes sustainable tourism growth and local talent development in Ethiopia.
• Saudi Star Agricultural Development PLCflagshipStrategic or Co-development Partner · 1 January 2026Owned by Sheikh Mohammed Al-Amoudi, Saudi Star is the vehicle for MIDROC's large-scale rice development initiative. Operating six perennial rice varieties in partnership with Ethiopian research institutions. Vision to provide rice seeds to Ethiopian farmers sustainably and achieve national food security through large-scale farm production.
• Marriott InternationalcoreChannel Partner/ Reseller/ DistributorSheraton Addis operates under Marriott's Luxury Collection brand franchise. Blue Nile Resort Hotel has a franchise agreement with Marriott. The new Sheraton hotel under IFC partnership will add additional Marriott-branded capacity. Blue Nile Resort: 120 keys with Marriott franchise. Sheraton Addis: 295 rooms, the first privately owned international hotel in Ethiopia.

Scale indicators17 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dangote Group: Africa's largest privately-held conglomerate, founded and controlled by Aliko Dangote, spanning cement, sugar, salt, flour, oil refining, real estate, and infrastructure. Structurally the closest peer to MIDROC as a privately-controlled, diversified African industrial conglomerate with a dominant domestic-market manufacturing and agro-processing base.
• Olam Group: Singapore-headquartered, Africa-anchored agricultural commodity conglomerate with major operations in coffee, cocoa, cotton, edible oils and grains. Directly comparable to MIDROC's agro cluster and shares the strategy of upstream origination combined with international trading and downstream processing.
• BUA Group: Privately-held Nigerian conglomerate active in cement, sugar refining, real estate, energy, and ports. Like MIDROC, it combines a single major-commodity industrial base (cement) with diversified food, real estate and energy holdings, and is controlled by a single prominent Nigerian businessman.
• Export Trading Group (ETG): Privately-held agricultural commodity conglomerate with deep Sub-Saharan Africa operations across sourcing, processing, warehousing and distribution of staples, coffee, cocoa and pulses. Comparable to MIDROC's ADAGO Trading, ELFORA and coffee estate operations in scope and African footprint.
• African Industries Group: Privately-held Nigerian conglomerate in steel, mining, agriculture, infrastructure and power generation. Compares to MIDROC's mining and manufacturing cluster (gold, dimensional stone, cement, steel, aluminium) as another Sub-Saharan African industrial holding company with a similar single-principal ownership model.

Broad incumbents

• CFAO Group: Pan-African distribution, retail and mobility group with operations across automotive, pharmaceuticals, consumer goods and energy. Comparable to MIDROC's commerce and distribution activities (ADAGO Trading, Queens Supermarket) as a continental-scale B2B/retail platform player.
• Cevital: Algeria-based privately-held conglomerate with major food processing (sugar, oils, beverages), steel, automotive, real estate and media operations. Comparable as a North-African multi-sector private group with similar import-substitution and agro-processing orientation to MIDROC.
• Wilmar International: Asia-headquartered global agribusiness and food processing conglomerate with palm oil, sugar, flour, rice and consumer products operations. Comparable to MIDROC's agro-processing and food manufacturing cluster at the upstream-and-processing layer, though at vastly larger scale and with global rather than primarily African distribution.

Regional players

• Bakhresa Group: Privately-held Tanzanian conglomerate in flour milling, sugar, edible oils, cement, transport and logistics. Compares to MIDROC as a neighbouring East African, family-controlled, multi-sector industrial group with similar food-and-construction emphasis, though operating in a different national market.
• Poulina Group: Tunisian private conglomerate operating across building materials, food processing, packaging, ceramics, and services. Comparable to MIDROC as a North-African family-controlled diversified industrial group with significant manufacturing and agro-processing exposure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/midrocinvestmentgroup
• Xx.com/MIDROC_IG
• LinkedInlinkedin.com/company/midroc-investment-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries40 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midroc Investment Group