Mie Television Broadcasting
Mie Television Broadcasting is an independent regional television broadcaster founded in 1968, serving Mie Prefecture, Japan with local news, cultural, and sports programming via terrestrial broadcast, digital platforms, and subscription VOD.
- Company typePrivate
- Founded1968
- HeadquartersMie, Japan
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Mie Television Broadcasting does
Mie Television Broadcasting (三重テレビ放送, Mie Television Broadcasting Co., Ltd.) is an independent regional commercial television broadcaster headquartered in Tsu City, Mie Prefecture, Japan. Founded in 1968, the company operates a primary broadcast channel and a secondary channel (第2ch/エムツー) covering Mie Prefecture with local news, weather, traffic, cultural programming, sports coverage including the annual national high school baseball Mie tournament, and entertainment content. Its core technology is terrestrial digital broadcast television supplemented by digital distribution through TVer catch-up streaming, two YouTube channels (a main official channel and a dedicated news channel), a mobile application, and the MTV倶楽部 subscription VOD platform.
The company monetizes primarily through advertising and commercial (CM) sales to local Mie Prefecture businesses, supplemented by three additional revenue streams: professional live streaming services for corporate and event clients (priced ¥150,000-¥800,000+ per engagement, ranging from single-camera to broadcast-quality multi-camera production), the MTV倶楽部 subscription VOD platform with specialized content verticals spanning anime, fortune-telling, venture/finance, and agriculture, and program production and video archive licensing (映像素材アーカイブス). Customer segments are local Mie Prefecture viewers (consumers) and a broad base of local advertisers, enterprise event clients, and education-sector partners. An affiliated company, Mie TV Enterprise (三重テレビエンタープライズ), handles additional group business operations. With 51-100 employees, the company has received the 2025 Japan Press Club Award Special Prize for its multi-decade investigative documentary series on Hansen disease.
Mie Television Broadcasting firmographics
Firmographics- Name
- Mie Television Broadcasting
- Legal name
- Mie Television Broadcasting Co., Ltd.
- Website
- https://mietv.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Mie Television Broadcasting is an independent regional television broadcaster founded in 1968, serving Mie Prefecture, Japan with local news, cultural, and sports programming via terrestrial broadcast, digital platforms, and subscription VOD.
- Ownership category
- akta.pro rank
Mie Television Broadcasting industry classification
Industry- Product category
- Regional Television Broadcasting
- NAICS
- Television Broadcasting Stations (51612)
- SIC
- Television Broadcasting Stations (4833)
- akta.pro primary industry
- Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)
Keywords
Where Mie Television Broadcasting is headquartered
LocationHeadquarters
- HQ city
- Mie
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Mie Television Broadcasting business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Advertising/CM Sales: Primary revenue stream from television commercial advertising sold to local businesses and organizations in Mie Prefecture
- Broadcasting Services: Revenue from producing and broadcasting sponsored programs, event coverage, and live streaming services for corporate clients
- MTV俱楽部 Subscription: VOD subscription service offering specialized content across multiple categories including anime, fortune-telling, finance/venture information, and agriculture
- Program Production: Producing documentary content including award-winning investigative journalism on Hansen disease issues, local cultural programs, and regional news
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Simple Live Streaming - Single camera basic package |
| Unit Pricing | Pay-as-you-go | Medium-scale Live Streaming - Multi-camera professional production |
| Unit Pricing | Pay-as-you-go | Large-scale Live Streaming - Full broadcast quality |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
Mie Television Broadcasting product offering
Product offeringCore offering
Mie Television Broadcasting (三重テレビ放送) is a regional commercial television broadcaster founded in 1968 that serves Mie Prefecture, Japan. The company produces and broadcasts local news, entertainment, sports, and cultural programming tailored to Mie Prefecture audiences, and operates supplementary digital platforms including video-on-demand and live streaming services to extend its reach beyond traditional broadcast.
Product overview
Mie Television Broadcasting operates as a regional television broadcaster in Mie Prefecture, Japan. The company's core offering is linear broadcast television programming distributed through traditional TV broadcasts and digital platforms. The product portfolio includes the official website (mietv.com) as the primary digital hub, a mobile application for content access, professional live streaming services for events, a VOD subscription service (MTV Club), and a video archive service for footage licensing. The offering functions as a traditional broadcaster with supplementary digital services rather than a unified software platform architecture.
Differentiator
Problem solved
Functional benefit
Brands
- 三重テレビアプリ: Mobile application for Mie TV broadcasting
- MTV俱楽部
- 三重テレビNEWSチャンネル
- 三重テレビ公式チャンネル
Products and services
- Mie Television Broadcasting Service
- Video-on-Demand Service
- Live Streaming Service
Quantifiable outcome
- Received 2025 Japan Press Club Award Special Prize for Hansen disease documentary series
- +1 more outcomes
Companies that use Mie Television Broadcasting
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Mie Television Broadcasting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Mie Television Broadcasting partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Mie TV Enterprise (関連会社)coreAffiliated company operating under the Mie Television Broadcasting group, handling additional business operations and enterprise services
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Mie Television Broadcasting competitors and assessment
Company assessmentDirect peers
- Sun Television: Sun Television is an independent regional commercial TV broadcaster in the Kansai market, closely comparable to Mie TV in its independent (non-major-network) regional positioning, local advertiser focus, and multi-platform digital distribution strategy.
- Nagoya Broadcasting Network: Nagoya Broadcasting Network (NBN/MBS) is a regional commercial TV broadcaster covering the Aichi/Gifu/Mie area with similar local news, advertising, and digital streaming services—directly comparable to Mie TV in market, scope, and operating model.
- Tokai Television Broadcasting: Tokai Television Broadcasting (THK) is a FNN-affiliated regional commercial TV broadcaster serving the Aichi/Gifu/Mie Tokai region—the closest geographic and operational peer to Mie TV given the shared Mie Prefecture footprint and similar regional commercial broadcaster business model.
- Television Kanagawa: Television Kanagawa (tvk) is an independent regional commercial TV broadcaster serving Kanagawa Prefecture—one of the closest analogues to Mie TV's 'only independent local broadcaster' positioning with a comparable single-prefecture focus and digital extension strategy.
- Chiba Television Broadcasting: Chiba Television Broadcasting is a TXN (TV Tokyo)-affiliated regional commercial TV broadcaster serving Chiba Prefecture. Shares Mie TV's TXN network affiliation category and similar suburban/regional operating profile.
- Television Aichi: Television Aichi is a TV Tokyo-affiliated regional broadcaster serving the Aichi/Mie region. Notably shares the same TXN network affiliation category as Mie TV and operates an analogous local commercial broadcasting business with adjacent market coverage.
- CBC Television: CBC Television is a TBS-affiliated regional commercial TV broadcaster headquartered in Nagoya serving the Chubu/Tokai region including Mie Prefecture, making it directly comparable in regional broadcasting operations, advertising sales model, and multi-platform content distribution.
Regional players
- Television Osaka: Television Osaka (TVO) is a TV Tokyo-affiliated regional commercial broadcaster serving the Kansai region. Shares Mie TV's TXN network affiliation and operates a comparable multi-platform regional broadcasting business including web/streaming extensions.
- Gifu Broadcasting System: Gifu Broadcasting System is a regional commercial TV broadcaster serving Gifu Prefecture in the same Chubu/Tokai region as Mie TV, with comparable local news, advertising, and content production operations adapted to a single-prefecture market.
- KBS Kyoto: KBS Kyoto is an independent regional commercial TV broadcaster serving Kyoto Prefecture, with comparable business model—local advertising sales, regional news production, and digital VOD/streaming services—though operating in a different geographic market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Mie Television Broadcasting social profiles
Digital presenceMie Television Broadcasting financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mie Television Broadcasting leadership team
Management profileNumber of profiles
Mie Television Broadcasting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mie Television Broadcasting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mie Television Broadcasting
What does Mie Television Broadcasting do?
Mie Television Broadcasting (三重テレビ放送) is a regional commercial television broadcaster founded in 1968 that serves Mie Prefecture, Japan. The company produces and broadcasts local news, entertainment, sports, and cultural programming tailored to Mie Prefecture audiences, and operates supplementary digital platforms including video-on-demand and live streaming services to extend its reach beyond traditional broadcast.
Is Mie Television Broadcasting a public or private company?
Mie Television Broadcasting is a private company. It is classified as unknown and is currently operating.
When was Mie Television Broadcasting founded?
Mie Television Broadcasting was founded in 1968. It employs 51 to 100 people.
Where is Mie Television Broadcasting based?
Mie Television Broadcasting is headquartered in Mie, Japan, in the Asia region.
How does Mie Television Broadcasting make money?
Four revenue lines are on record. Advertising/CM Sales are the primary driver. The others are broadcasting Services, MTV俱楽部 Subscription and program Production.
Who are Mie Television Broadcasting's main competitors?
Direct peers on record are Sun Television, Nagoya Broadcasting Network, Tokai Television Broadcasting, Television Kanagawa, Chiba Television Broadcasting, Television Aichi and CBC Television. Regional players are Television Osaka, Gifu Broadcasting System and KBS Kyoto.
Does Mie Television Broadcasting have an API?
No public API is recorded for Mie Television Broadcasting.
What industry is Mie Television Broadcasting in?
Mie Television Broadcasting's product category is Regional Television Broadcasting. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.). Its NAICS code is 51612 and its SIC code is 4833.