Mie Television Broadcasting

Regional Television Broadcastingmietv.com

Mie Television Broadcasting is an independent regional television broadcaster founded in 1968, serving Mie Prefecture, Japan with local news, cultural, and sports programming via terrestrial broadcast, digital platforms, and subscription VOD.

Company typePrivate
Founded1968
HeadquartersMie, Japan
Headcount51–100
GTM typeB2C
OfferingServices

What Mie Television Broadcasting does

Mie Television Broadcasting (三重テレビ放送, Mie Television Broadcasting Co., Ltd.) is an independent regional commercial television broadcaster headquartered in Tsu City, Mie Prefecture, Japan. Founded in 1968, the company operates a primary broadcast channel and a secondary channel (第2ch/エムツー) covering Mie Prefecture with local news, weather, traffic, cultural programming, sports coverage including the annual national high school baseball Mie tournament, and entertainment content. Its core technology is terrestrial digital broadcast television supplemented by digital distribution through TVer catch-up streaming, two YouTube channels (a main official channel and a dedicated news channel), a mobile application, and the MTV倶楽部 subscription VOD platform.

The company monetizes primarily through advertising and commercial (CM) sales to local Mie Prefecture businesses, supplemented by three additional revenue streams: professional live streaming services for corporate and event clients (priced ¥150,000-¥800,000+ per engagement, ranging from single-camera to broadcast-quality multi-camera production), the MTV倶楽部 subscription VOD platform with specialized content verticals spanning anime, fortune-telling, venture/finance, and agriculture, and program production and video archive licensing (映像素材アーカイブス). Customer segments are local Mie Prefecture viewers (consumers) and a broad base of local advertisers, enterprise event clients, and education-sector partners. An affiliated company, Mie TV Enterprise (三重テレビエンタープライズ), handles additional group business operations. With 51-100 employees, the company has received the 2025 Japan Press Club Award Special Prize for its multi-decade investigative documentary series on Hansen disease.

Mie Television Broadcasting firmographics

Firmographics

Name: Mie Television Broadcasting
Legal name: Mie Television Broadcasting Co., Ltd.
Website: https://mietv.com
Company type: Private
Founded year: 1968
Operating status: Operating
Headcount range: 51–100 employees
Short description: Mie Television Broadcasting is an independent regional television broadcaster founded in 1968, serving Mie Prefecture, Japan with local news, cultural, and sports programming via terrestrial broadcast, digital platforms, and subscription VOD.
Ownership category
akta.pro rank

Mie Television Broadcasting industry classification

Industry

Product category: Regional Television Broadcasting
NAICS: Television Broadcasting Stations (51612)
SIC: Television Broadcasting Stations (4833)
akta.pro primary industry: Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

Keywords

Regional television broadcasting
Local news programming
Video-on-demand services
Live streaming services
Digital broadcasting

Where Mie Television Broadcasting is headquartered

Location

Headquarters

HQ city: Mie
HQ country: Japan
HQ region: Asia

Offices1 record

Markets served

Mie Television Broadcasting business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

Advertising/CM Sales: Primary revenue stream from television commercial advertising sold to local businesses and organizations in Mie Prefecture
Broadcasting Services: Revenue from producing and broadcasting sponsored programs, event coverage, and live streaming services for corporate clients
MTV俱楽部 Subscription: VOD subscription service offering specialized content across multiple categories including anime, fortune-telling, finance/venture information, and agriculture
Program Production: Producing documentary content including award-winning investigative journalism on Hansen disease issues, local cultural programs, and regional news

Pricing tiers

Model	Billing	Price
Unit Pricing	Pay-as-you-go	Simple Live Streaming - Single camera basic package
Unit Pricing	Pay-as-you-go	Medium-scale Live Streaming - Multi-camera professional production
Unit Pricing	Pay-as-you-go	Large-scale Live Streaming - Full broadcast quality

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Mie Television Broadcasting product offering

Product offering

Core offering

Mie Television Broadcasting (三重テレビ放送) is a regional commercial television broadcaster founded in 1968 that serves Mie Prefecture, Japan. The company produces and broadcasts local news, entertainment, sports, and cultural programming tailored to Mie Prefecture audiences, and operates supplementary digital platforms including video-on-demand and live streaming services to extend its reach beyond traditional broadcast.

Product overview

Mie Television Broadcasting operates as a regional television broadcaster in Mie Prefecture, Japan. The company's core offering is linear broadcast television programming distributed through traditional TV broadcasts and digital platforms. The product portfolio includes the official website (mietv.com) as the primary digital hub, a mobile application for content access, professional live streaming services for events, a VOD subscription service (MTV Club), and a video archive service for footage licensing. The offering functions as a traditional broadcaster with supplementary digital services rather than a unified software platform architecture.

Differentiator

Problem solved

Functional benefit

Brands

三重テレビアプリ: Mobile application for Mie TV broadcasting
MTV俱楽部
三重テレビNEWSチャンネル
三重テレビ公式チャンネル

Products and services

Mie Television Broadcasting Service
Video-on-Demand Service
Live Streaming Service

Quantifiable outcome

Received 2025 Japan Press Club Award Special Prize for Hansen disease documentary series
+1 more outcomes

Companies that use Mie Television Broadcasting

Customer profile

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Mie Television Broadcasting technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Feature2 records

Mie Television Broadcasting partnerships and signals

Strategic signal

Partnerships

One partnership is on record.

Mie TV Enterprise (関連会社)coreOthers · 1 January 2026Affiliated company operating under the Mie Television Broadcasting group, handling additional business operations and enterprise services

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Mie Television Broadcasting competitors and assessment

Company assessment

Direct peers

Sun Television: Sun Television is an independent regional commercial TV broadcaster in the Kansai market, closely comparable to Mie TV in its independent (non-major-network) regional positioning, local advertiser focus, and multi-platform digital distribution strategy.
Nagoya Broadcasting Network: Nagoya Broadcasting Network (NBN/MBS) is a regional commercial TV broadcaster covering the Aichi/Gifu/Mie area with similar local news, advertising, and digital streaming services—directly comparable to Mie TV in market, scope, and operating model.
Tokai Television Broadcasting: Tokai Television Broadcasting (THK) is a FNN-affiliated regional commercial TV broadcaster serving the Aichi/Gifu/Mie Tokai region—the closest geographic and operational peer to Mie TV given the shared Mie Prefecture footprint and similar regional commercial broadcaster business model.
Television Kanagawa: Television Kanagawa (tvk) is an independent regional commercial TV broadcaster serving Kanagawa Prefecture—one of the closest analogues to Mie TV's 'only independent local broadcaster' positioning with a comparable single-prefecture focus and digital extension strategy.
Chiba Television Broadcasting: Chiba Television Broadcasting is a TXN (TV Tokyo)-affiliated regional commercial TV broadcaster serving Chiba Prefecture. Shares Mie TV's TXN network affiliation category and similar suburban/regional operating profile.
Television Aichi: Television Aichi is a TV Tokyo-affiliated regional broadcaster serving the Aichi/Mie region. Notably shares the same TXN network affiliation category as Mie TV and operates an analogous local commercial broadcasting business with adjacent market coverage.
CBC Television: CBC Television is a TBS-affiliated regional commercial TV broadcaster headquartered in Nagoya serving the Chubu/Tokai region including Mie Prefecture, making it directly comparable in regional broadcasting operations, advertising sales model, and multi-platform content distribution.

Regional players

Television Osaka: Television Osaka (TVO) is a TV Tokyo-affiliated regional commercial broadcaster serving the Kansai region. Shares Mie TV's TXN network affiliation and operates a comparable multi-platform regional broadcasting business including web/streaming extensions.
Gifu Broadcasting System: Gifu Broadcasting System is a regional commercial TV broadcaster serving Gifu Prefecture in the same Chubu/Tokai region as Mie TV, with comparable local news, advertising, and content production operations adapted to a single-prefecture market.
KBS Kyoto: KBS Kyoto is an independent regional commercial TV broadcaster serving Kyoto Prefecture, with comparable business model—local advertising sales, regional news production, and digital VOD/streaming services—though operating in a different geographic market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Mie Television Broadcasting financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Mie Television Broadcasting leadership team

Management profile

Number of profiles

Mie Television Broadcasting funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Mie Television Broadcasting M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mie Television Broadcasting

What does Mie Television Broadcasting do?

Is Mie Television Broadcasting a public or private company?

Mie Television Broadcasting is a private company. It is classified as unknown and is currently operating.

When was Mie Television Broadcasting founded?

Mie Television Broadcasting was founded in 1968. It employs 51 to 100 people.

Where is Mie Television Broadcasting based?

Mie Television Broadcasting is headquartered in Mie, Japan, in the Asia region.

How does Mie Television Broadcasting make money?

Four revenue lines are on record. Advertising/CM Sales are the primary driver. The others are broadcasting Services, MTV俱楽部 Subscription and program Production.

Who are Mie Television Broadcasting's main competitors?

Direct peers on record are Sun Television, Nagoya Broadcasting Network, Tokai Television Broadcasting, Television Kanagawa, Chiba Television Broadcasting, Television Aichi and CBC Television. Regional players are Television Osaka, Gifu Broadcasting System and KBS Kyoto.

Does Mie Television Broadcasting have an API?

No public API is recorded for Mie Television Broadcasting.

What industry is Mie Television Broadcasting in?

Mie Television Broadcasting's product category is Regional Television Broadcasting. Its primary akta.pro industry code is MPABACAE, Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.). Its NAICS code is 51612 and its SIC code is 4833.