Better Being Hospital

What Better Being Hospital does

Better Being Hospital (BBH) is a private specialty medical facility headquartered in Samut Prakan, Thailand, operating as a functional medicine hospital focused on chronic and complex diseases that conventional medicine often treats as intractable. The hospital runs a horizontal set of specialized centers (Functional Medicine, Rehabilitation, Special Child, Alzheimer & Dementia, Orthopedic for Chronic Bone and Joint Diseases, Plastic and Reconstructive Surgery, and Cancer Rehabilitation) supported by proprietary technology assets including robotic rehabilitation systems (Full Gait Training Robot with 130 kg body-weight support; Hand and Arm Training Robot), Hyperbaric Oxygen Therapy, Digital X-ray imaging with Flat Panel Detector, and Epidural Stimulation for spinal cord injury. Treatment is organized around a proprietary 4R framework (Remove, Replace, Repair, Rebuild), applied across condition verticals such as ALS, Multiple Sclerosis, Parkinson's, Spinal Cord Injury, Autism, Cerebral Palsy, chronic back and joint pain, and immune/hormone dysregulation, with documented clinical cases including motor recovery in epidural stimulation patients (2013-2019).

BBH monetizes through direct per-session and per-program service fees for therapies (e.g., Aquatic Therapy at THB 1,860/session, HBOT at THB 3,300/session) and diagnostic products (e.g., BBH Genetic Testing DNA 7 Report at THB 59,334; 220-antibody food intolerance test; telomere length testing), multi-week treatment programs (e.g., 45-day epidural stimulation protocol, 4-week Immune Reset Protocol), and an e-commerce line of health-related products. The company employs 11-50 people and is privately held with no disclosed funding, revenue, or institutional investors. Its go-to-market is direct-to-consumer, with an international patient base drawn from 65+ countries, supported by content marketing (health articles, condition pages), social presence on Facebook, YouTube, and LINE, conference participation (Emhealth expo, academic presentations), and cross-border institutional engagement including the Omani Embassy, the Malaysian Functional Medicine team, and the DIPROM digital health initiative led by Thailand's Department of Industrial Promotion (announced 2025-11-21).

The business is led by CEO Dr. Kusuma Kunawongkrit (2025 Asia Top CEO Excellence Award) and Hospital Director Dr. Worawit Kitisakronnakorn (Certified Functional Medicine Practitioner from Functional Medicine University, USA), with a clinical leadership team spanning cardiology, orthopedics/spine, and immunology. BBH is recognized as Asia's first functional medicine hospital, a 2018 Asia Pacific Healthcare & Medical Tourism Award recipient, and is currently pursuing a digital and AI-enabled operating model through its DIPROM partnership while continuing to expand regenerative, immunotherapy, and robotic rehabilitation service lines.

Name

Better Being Hospital

Legal name

Better Being Hospital

Website

https://bbhhospital.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Better Being Hospital is a private Thailand-based functional medicine hospital that treats chronic and complex diseases — spinal cord injury, neurological, orthopedic, and autoimmune conditions — using a proprietary 4R methodology, advanced rehabilitation robotics, and regenerative therapies, serving international patients from 65+ countries.

Ownership category

akta.pro rank

Product category

Functional Medicine Hospital Services

NAICS

Specialty (except Psychiatric and Substance Abuse) Hospitals (622310)

SIC

Services-General Medical & Surgical Hospitals, Nec (8062), Services-Hospitals (8060)

akta.pro primary industry

Neurology & Neurosurgical Specialty Hospitals (HLAFAHAD)

akta.pro secondary industry

Orthopedic & Spine Specialty Hospitals (HLAFAHAB)

Keywords

• Functional medicine treatment
• Chronic disease rehabilitation
• Robotic gait therapy
• Hyperbaric oxygen therapy
• Spinal cord injury care

Headquarters

HQ city

Smutprakan

HQ country

Thailand

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Medical Treatment Services: Direct healthcare services including functional medicine consultations, diagnostic testing, rehabilitation programs, and surgical procedures for chronic disease treatment.
2. Therapeutic Programs: Specialized treatment packages including Aquatic Therapy, Hyperbaric Oxygen Therapy, and rehabilitation programs billed per session.
3. Diagnostic Services: Genetic testing, functional lab testing, and imaging services for health assessment and treatment planning.
4. Products: Health-related products available through hospital's e-commerce platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Better Being Hospital is a specialty private hospital that delivers functional medicine-based treatment programs for chronic and complex diseases. It organizes care around multiple dedicated centers (Functional Medicine, Rehabilitation, Special Child, Alzheimer & Dementia, Orthopedic, Plastic & Reconstructive Surgery, Cancer Rehabilitation) and applies its proprietary BBH 4R Treatment Principle — Remove, Replace, Repair, Rebuild — using advanced modalities such as robotic gait training, Hyperbaric Oxygen Therapy, Epidural Stimulation for spinal cord injury, and digital diagnostics.

Product overview

Better Being Hospital (BBH Hospital) is Asia's First and Finest Functional Medicine Hospital, operating as a specialized private healthcare facility that provides holistic care and health restoration based on Functional Medicine principles. The hospital's portfolio comprises multiple specialized centers (Functional Medicine Center, Rehabilitation Center, Special Child Center, Alzheimer & Dementia Center, Orthopedic Center, Plastic Surgery Center, and Cancer Rehabilitation Center) supported by advanced medical technologies including robotic rehabilitation systems (Full Gait Training Robot, Hand and Arm Training Robot), Hyperbaric Oxygen Therapy, Digital X-ray imaging, and Epidural Stimulation for spinal cord injury. Treatment programs follow the proprietary 4R Principle framework (Remove, Replace, Repair, Rebuild) and include diagnostic services (Genetic Testing DNA 7 Report, Food Intolerance Test, Telomere Testing), immunotherapy treatments (NK Cell Vaccine, Stem Cell Therapy), rehabilitation programs (Aquatic Therapy, Robotic Training), and specialized protocols for chronic conditions. The hospital serves patients from more than 65 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Functional Medicine Center Flagship center applying Functional Medicine principles to identify and address root causes of chronic diseases by analyzing metabolic, neurological, immune, and digestive system interactions.
• Rehabilitation Center Multidisciplinary rehabilitation facility offering physical therapy, occupational therapy, and specialized recovery programs for chronic conditions.
• Special Child Center Specialized center for treating developmental conditions in children including Autism Spectrum Disorder and Cerebral Palsy.
• Alzheimer & Dementia Center Specialized center focusing on neurodegenerative conditions including Alzheimer's disease and other forms of dementia.
• Orthopedic Center for Chronic Bone and Joint Diseases Center for treating chronic musculoskeletal conditions including arthritis, osteoporosis, and spinal disorders.
• Plastic and Reconstructive Surgery Center Surgical center offering plastic and reconstructive procedures.
• Cancer Rehabilitation Center Rehabilitation center for cancer patients during or after radiation or chemotherapy treatment, providing body recovery, reducing side effects, and promoting treatment effectiveness.
• Hyperbaric Oxygen Therapy (HBOT) Therapy providing pure oxygen under increased pressure to restore oxygen-deprived tissues, reduce inflammation, and promote wound healing; indicated for autism, stroke, cerebral palsy, migraine, TBI, spinal cord injury, and chronic wounds. THB 3,300 per session.
• Epidural Stimulation for Spinal Cord Injury (ES) Surgical implantation of a microprocessor device over the spinal cord's protective coating to transmit electrical signals to targeted muscles, enabling muscle movement and improving bladder control, sexual function, and quality of life. The 45-day program includes mapping stimulation, intensive physiotherapy, HBOT, and robotic gait training.
• BBH Genetic Testing DNA 7 Report Comprehensive DNA health screening covering 7 dimensions: Nutrition, Chronic Disease Risk, Pharmacogenomics, Metabolism & Weight, Skin Health, Fitness, and Allergy & Immunity. One-time testing with lifelong genetic health insights. THB 59,334.
• BBH Food Intolerance Test 220 Antibody Comprehensive antibody testing for 220 food antigens to identify food sensitivities and guide personalized nutrition planning.
• BBH Telomere Length Testing Testing service measuring telomere length as a biomarker for cellular aging and longevity assessment.
• Natural Immunity Check Up Comprehensive immune system assessment for evaluating natural immunity status.
• Advance Immunotherapy Advanced immunotherapy treatments including cancer prevention programs.
• BBH NK Cell Vaccine NK (Natural Killer) cell-based vaccine therapy for cancer treatment and prevention.
• Aquatic Therapy Program Low-impact rehabilitative exercise using water properties (hydrostatic pressure and buoyancy) to support body weight, reduce joint impact, strengthen muscles, and improve balance. THB 1,860 per session.
• IV Infusion Therapy Program Intravenous vitamin and nutrient therapy programs customized for individual health needs.
• BBH Double Filtration Plasmapheresis (DFPP) Blood filtration therapy for removing harmful substances and promoting cellular rejuvenation.
• BBH MBT (Microbiotic Transfer) Microbiome restoration therapy for rebalancing gut bacteria.
• BBH PRP (Platelet-Rich Plasma) Regenerative treatment using concentrated platelets from the patient's own blood to promote healing and tissue regeneration.
• Fecal Microbiota Transplantation (FMT) Gut-focused intervention to restore healthy gut flora and enhance immune modulation for patients with immune imbalance and related conditions.
• SCI Functional Rehabilitation Program Personalized multidisciplinary rehabilitation for Spinal Cord Injury patients including physical therapy, occupational therapy, assistive device training, pain management, nutritional and psychological support, with optional stem cell therapy and epidural stimulation.
• BBH Functional Rehabilitation Program for Chronic Back and Joint Pain Comprehensive rehabilitation program based on the 4R principle combining biological treatments (anti-inflammatory, nutrients, hormones, growth factors) with mechanical treatments (regenerative medicine, cell therapy, minimally invasive surgery).
• X-Rays (Digital General X-ray Imaging) Digital radiologic imaging using Flat Panel Detector (FPD) technology with Automatic Exposure Control (AEC) for high-resolution diagnostic images while minimizing radiation exposure.

Quantifiable outcome

• 13 patients who underwent epidural stimulation (2013-2019) gained leg movement, some able to stand and walk
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered minor and core.

• DIPROM (Department of Industrial Promotion)minorGTM or Marketing Partner · 21 November 2025BBH Hospital joined the Project to Elevate Healthcare Businesses with Digital Technology organized by DIPROM to drive and strengthen the Healthcare and Wellness sector through digital innovation and AI. Led by Dr. Worawit Kitisakronnakorn, the initiative aims to transform BBH Hospital's healthcare business and enhance patient services through digital capabilities.
• Functional Medicine Team from MalaysiacoreStrategic or Co-development PartnerExecutive delegation and Functional Medicine specialists from Malaysia visited BBH Hospital to observe operations and exchange knowledge on healthcare management. Both parties discussed potential future collaborations including joint academic conferences, training program co-development, and educational activities.
• Embassy of the Sultanate of Oman to the Kingdom of ThailandminorGTM or Marketing PartnerBBH Hospital participated in the grand celebration of the 55th Oman National Day hosted by the Omani Embassy, marking a milestone in emphasizing confidence in BBH Hospital's international medical standards and commitment as a leading Functional Medicine Hospital.
• Novartis ThailandminorGTM or Marketing PartnerBBH Hospital's physiotherapy team was invited to present on Office Syndrome at Novartis Thailand headquarters, providing consultations, preliminary symptom checks, posture recommendations, and therapeutic exercises to prevent and address office syndrome symptoms.

Scale indicators3 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Vejthani Hospital: Bangkok-based hospital with a strong international patient services program and orthopedic/rehabilitation focus; competes for medical tourists seeking musculoskeletal and chronic disease care.
• Bumrungrad International Hospital: Thailand's flagship medical tourism hospital; directly competes with BBH for international patients seeking specialty care in Bangkok/Samut Prakan region, with a much broader specialty footprint and JCI-accredited infrastructure.
• The Kusnacht Practice: Switzerland-based premium functional medicine and rehabilitation clinic treating chronic conditions, addiction, and mental health; similar positioning to BBH in premium international patient care with integrative protocols.
• Samitivej Hospital: Premium Thai private hospital group serving international patients with multi-specialty services; comparable to BBH in target demographic and Bangkok/Samut Prakan catchment.
• Bangkok Hospital (BDMS): Largest Thai private hospital network under BDMS; competes for the same international medical tourism patient pool, with comparable specialty centers and significantly larger marketing and capital base.
• Swiss Medica: International regenerative and functional medicine clinic offering stem cell therapy and chronic disease treatment to a global patient base; comparable to BBH in treatment philosophy and international medical tourism model.

Regional players

• Yanhee International Hospital: Thai hospital known for medical tourism in cosmetic, orthopedic, and chronic disease services; competes with BBH for international patients seeking specialty treatment in Thailand.

Emerging players

• Beike Biotech: China-based stem cell and regenerative medicine provider; overlapping technology stack with BBH (stem cells, PRP, functional medicine) and serves international patients from Asia.
• Paracelsus Clinic: Swiss biological and complementary medicine clinic treating chronic diseases with integrative protocols; comparable to BBH in functional medicine philosophy and international patient focus.

Broad incumbents

• Gleneagles Hospital (IHH Healthcare): IHH Healthcare's premium multi-specialty hospital brand across Asia; competes in the medical tourism segment for complex chronic disease and rehabilitation cases with broader geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@bbhhospital-betterbeingtha374
• Facebookfacebook.com/BBHHospitalThailand
• Xx.com/BetterBeingH
• LinkedInlinkedin.com/company/better-being-hospital

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better Being Hospital