Let's Roll
Let's Roll is a free mobile social network and GPS activity tracker purpose-built for roller skaters, offering community-driven skate spot mapping, event discovery, and a Pro subscription tier for coaches and organizers. It is bootstrapped, headquartered in Copenhagen, and serves individual skaters globally.
- Company typePrivate
- Founded2021
- HeadquartersCopenhagen, Denmark
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Let's Roll does
Let's Roll is a social networking and activity-tracking mobile application purpose-built for the roller skating community, available on iOS and Android with a free core tier. The app combines GPS-based session tracking, a community-curated Discover Map of skate spots, an Event Feed for local and international skate events, a Locals Feed showing recently active nearby skaters, user mentions, and an achievements system. It is operated as a sole proprietorship (Rolling Me Softly v/ Rune Hauberg Brimer), founded in 2021 in Copenhagen by a small team of founders spread across Denmark and Ukraine who surveyed 1,000+ skaters before building the product.
The product architecture is mobile-first, originally cloud-hosted on Azure and migrated to a hybrid model including on-premise servers at a founder's home for cost efficiency, with integrations limited to Facebook OAuth for sign-in and Google Maps API for location services. The go-to-market is community-led and product-led: users are acquired organically via social channels (Instagram, TikTok, YouTube, Facebook), word-of-mouth, and physical presence at major international skate festivals (Skate Love Barcelona, Roll Over Cancún, Roll & Dance Buenos Aires). An open public roadmap at build.lets-roll.app lets community members vote on features, supporting a co-development dynamic.
Monetization is multi-stream but small-scale: a Pro monthly subscription for coaches, instructors, and event organizers offering a Pro Star badge, featured placement, event boosting, and premium tutorial monetization; recurring community "supporter" donations; print-on-demand merchandise through Let's Roll Shop (SpreadShop); and paid featured-event boosts. Pro pricing is not publicly disclosed. The company has no institutional funding and operates with 1-10 employees, balancing development with day jobs. Geographic reach spans 35+ countries with no enterprise or B2B anchor customers — the user base is a long-tail of individual recreational skaters, supplemented by a small set of professional skaters and event organizers.
Let's Roll firmographics
Firmographics- Name
- Let's Roll
- Legal name
- Rolling Me Softly v/ Rune Hauberg Brimer
- Website
- https://lets-roll.app
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Let's Roll is a free mobile social network and GPS activity tracker purpose-built for roller skaters, offering community-driven skate spot mapping, event discovery, and a Pro subscription tier for coaches and organizers. It is bootstrapped, headquartered in Copenhagen, and serves individual skaters globally.
- Ownership category
- akta.pro rank
Let's Roll industry classification
Industry- Product category
- Social Fitness & Activity Tracking App
- NAICS
- Fitness and Recreational Sports Centers (71394), All Other Amusement and Recreation Industries (71399)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Consumer Navigation & Turn-by-Turn Apps (BPAMANAA)
- akta.pro secondary industry
- Local & City Guide Content Aggregators (MPACAKAJ)
Keywords
Where Let's Roll is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Let's Roll business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Pro Subscription: Monthly subscription for professional skaters including coaches, instructors, and event organizers. Provides Pro Star badge, featured placement on exclusive Pro List, ability to create premium content, monetize tutorials, and boost events to wider audiences.
- Supporter Subscription: Recurring donations from community supporters to help cover server and operational costs. Promoted as the engine that keeps the app running.
- Merchandise Sales: Let's Roll branded merchandise including apparel, accessories, and custom socks sold through third-party print-on-demand service (SpreadShop). Profits directly support app development.
- Featured Event Boosts: Pro users can pay to boost/promote their events to reach larger local and global audiences within the app.
- Premium Tutorials: Pro creators can mark tutorials as premium, requiring paid subscription for access. Revenue from subscriptions driven by their content goes to the creators.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free App - Core Features |
| Subscription | Monthly | Pro Membership |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels9 records
Let's Roll product offering
Product offeringCore offering
Let's Roll provides a free mobile social networking and activity tracking app for the global roller skating community. The app combines GPS-based session tracking, a community-driven Discover Map for skate spots, an Event Feed for local and international skate events, a Locals Feed connecting nearby skaters, achievements, and content sharing (photos, videos, posts). A paid Pro subscription tier offers professional skaters, coaches and instructors enhanced visibility, monetization via premium tutorials, and event boosting. Branded merchandise is sold separately to support app development.
Product overview
Let's Roll is a social networking and activity tracking mobile application for roller skaters. The core product is the free Let's Roll App available on iOS and Android, which enables users to track sessions with GPS, discover skate spots via a community-driven map, connect with local and global skaters, share content, and participate in events. The company offers a premium Let's Roll Pro subscription tier for professional skaters and content creators, enabling monetization through premium tutorials and enhanced visibility. A separate Let's Roll Shop sells branded merchandise with proceeds supporting app development. An open public roadmap (build.lets-roll.app) allows community participation in feature prioritization. The company was founded in 2021 by friends in Denmark and Ukraine after surveying 1,000+ skaters.
Differentiator
Problem solved
Functional benefit
Products and services
- Let's Roll App Free social networking and activity tracking mobile application for roller skaters. Lets users track skate sessions with GPS, find skate spots on a community-driven Discover Map, connect with nearby skaters via the Locals Feed, share photos and videos, participate in challenges, earn achievements, discover and host skate events, and access tutorials. Available globally on iOS and Android.
- Let's Roll Pro Monthly subscription tier for roller skating coaches, instructors, professional skaters, and event organizers. Provides Pro Star badge, exclusive Pro List placement, priority in search/discovery, ability to boost events to wider audiences, and ability to upload premium tutorials for paid subscriber access.
- Let's Roll Shop E-commerce merchandise store selling Let's Roll branded apparel (t-shirts, hoodies, socks) and accessories via a print-on-demand third-party partner (SpreadShop). All profits directly support continued app development.
- Let's Roll Website Main website providing information about the app, featuring news/blog content, an Explore page for skate spots worldwide, links to download the mobile apps, and web-based versions of profiles, events, skate spots, and activities with shareable URLs.
- Open Roadmap (build.lets-roll.app) Public-facing roadmap platform where community members can vote on feature priorities, view in-development mockups, and participate in shaping the app's future development.
Quantifiable outcome
- Users report burning 400-600 calories per hour of skating
- +1 more outcomes
Companies that use Let's Roll
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Let's Roll technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature8 records
Let's Roll partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MySkateProminorSpecial collaboration with MySkatePro to feature free video tutorials from their platform within the Let's Roll app. This partnership provides users access to professional skating tutorials while helping promote MySkatePro's instructors to the Let's Roll community.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Let's Roll competitors and assessment
Company assessmentBroad incumbents
- Garmin Connect: Garmin's broader activity tracking platform with GPS route recording, segments, achievements, and a global community feed. Overlaps as a wide-portfolio activity tracking ecosystem that supports many sports including skating categories.
- Apple Fitness+: Apple's subscription fitness service with workouts, trainer-led video, and Apple Watch integration across many activity types. Overlaps as a broader fitness tracking ecosystem that could expand into skating-specific content or activity types.
Direct peers
- Komoot: Community-driven route planning and outdoor activity tracking app with regional discovery, GPS navigation, and a premium tier. Comparable as a mobile-first, community-curated platform combining location-based discovery with activity tracking for niche outdoor sports.
- Slopes: Niche-specific social activity tracking app for skiing and snowboarding with GPS run recording, lift/pass tracking, and community social feed. Highly comparable model as a category-dedicated niche sport social app with similar freemium mechanics and passionate community focus.
- Strava: Social fitness network with GPS activity tracking, segment/spot discovery, event features, and Pro subscription. Closest comparable model: community-driven, mobile-first activity tracker for outdoor sports with a freemium monetization tier — although focused on running and cycling rather than skating.
- AllTrails: Community-driven discovery platform for trails and outdoor spots, with GPS tracking, user reviews, and a subscription tier. Comparable as a community-curated map of activity locations combined with route tracking and a paid membership offering.
- MapMyRun: Under Armour-owned GPS activity tracking app with route discovery, community feed, and premium subscription. Comparable as a sport-specific mobile tracker combining GPS tracking, community engagement, and a paid membership tier.
- Nike Run Club: Free GPS running tracker with guided audio, social sharing, achievements, and coach-led training programs. Comparable mobile-first activity tracking app with free core offering, achievement gamification, and community features for a specific sport.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks2 records
Key highlights7 records
Customer concentration
Let's Roll social profiles
Digital presenceLet's Roll compliance and trust
Trust signalCompliance4 records
Let's Roll financial estimates
Financial estimateRevenue estimate
Valuation estimate
Let's Roll leadership team
Management profileNumber of profiles
Profiles1 record
Let's Roll funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Let's Roll M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Let's Roll
What does Let's Roll do?
Let's Roll provides a free mobile social networking and activity tracking app for the global roller skating community. The app combines GPS-based session tracking, a community-driven Discover Map for skate spots, an Event Feed for local and international skate events, a Locals Feed connecting nearby skaters, achievements, and content sharing (photos, videos, posts). A paid Pro subscription tier offers professional skaters, coaches and instructors enhanced visibility, monetization via premium tutorials, and event boosting. Branded merchandise is sold separately to support app development.
Is Let's Roll a public or private company?
Let's Roll is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Let's Roll founded?
Let's Roll was founded in 2021. It employs 1 to 10 people.
Where is Let's Roll based?
Let's Roll is headquartered in Copenhagen, Denmark, in the Europe region.
How does Let's Roll make money?
Five revenue lines are on record. Pro Subscription is the primary driver. The others are supporter Subscription, merchandise Sales, featured Event Boosts and premium Tutorials.
Who are Let's Roll's main competitors?
Broad incumbents on record are Garmin Connect and Apple Fitness+. Direct peers are Komoot, Slopes, Strava, AllTrails, MapMyRun and Nike Run Club.
Does Let's Roll have an API?
No public API is recorded for Let's Roll.
What industry is Let's Roll in?
Let's Roll's product category is Social Fitness & Activity Tracking App. Its primary akta.pro industry code is BPAMANAA, Consumer Navigation & Turn-by-Turn Apps, with a secondary code of MPACAKAJ, Local & City Guide Content Aggregators. Its NAICS code is 71394 and its SIC code is 7990.