Pressbyrån
Pressbyrån is Sweden's largest convenience chain, operating approximately 300 franchise stores at transport hubs and urban centers under Reitan Convenience Sweden AB. It serves around 300,000 daily customers with newspapers, magazines, food, travel tickets, lottery, and digital services.
- Company typePrivate
- Founded1906
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Pressbyrån does
Pressbyrån is Sweden's largest convenience retail chain, operating approximately 300 stores nationwide — predominantly at transportation hubs and urban centers — and serving around 300,000 customers daily with over 4.5 million weekly footfall visits. The chain was founded in 1906 by 59 Swedish newspaper publishers to ensure the distribution of the free press and holds the Nordic region's largest newspaper and magazine assortment, with over 2,500 titles in 15 languages. Today its offering extends well beyond print to include food, snacks, beverages, coffee, lottery tickets (via Svenska Spel in ~120 stores), train and bus tickets (SJ, Flixbus), pharmacy products, mobile top-up, PostNord/DHL/Privpak Schenker parcel services, gift cards (25–2,000 SEK), and digital coupons.
The business is operated on a franchise model under Reitan Convenience Sweden AB, which is itself owned by the Norwegian family conglomerate REITAN. Each store is independently owned and operated by franchisors, while Reitan Convenience Sweden AB (~100 employees across four service offices in Stockholm, Gothenburg, Lund, and Växjö) provides centralized marketing, purchasing, accounting, payroll, and logistics. The legal entity is Reitan Convenience Sweden AB (private limited company, Sweden). The digital ecosystem includes a webshop for magazine subscriptions and single issues (PCI-DSS compliant via Klarna), the Pressbyrån Kompis mobile loyalty app with stamp/reward mechanics, the Mina Sidor customer portal for digital receipts, and the Läsbyrån digital reading recommendation service for middle-school children developed with school librarian Tony Melander. Corporate offerings include Pressbyrån @work (refrigerated vending units placed at workplaces and serviced by local stores) and Pressbyrån Företagsbeställningar (corporate ordering for breakfast, lunch, snacks, gift cards, and Glassogram ice cream deliveries).
Revenue is generated across multiple streams: in-store transaction sales at the ~300 franchise locations, recurring magazine and newspaper subscriptions (quarterly, semi-annual, annual, ongoing billing options), gift card and digital coupon sales, corporate workplace catering fees, and channel commissions from travel/lottery/parcel partners. Pressbyrån's standalone revenue is not separately disclosed; the parent REITAN group reported consolidated revenue of 15.4 billion NOK in 2019 across seven countries. The customer base is the mass Swedish consumer market for B2C, supplemented by a growing B2B segment for corporate ordering and gifting.
Pressbyrån firmographics
Firmographics- Name
- Pressbyrån
- Legal name
- Reitan Convenience Sweden AB
- Website
- https://pressbyran.se
- Company type
- Private
- Founded year
- 1906
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pressbyrån is Sweden's largest convenience chain, operating approximately 300 franchise stores at transport hubs and urban centers under Reitan Convenience Sweden AB. It serves around 300,000 daily customers with newspapers, magazines, food, travel tickets, lottery, and digital services.
- Ownership category
- akta.pro rank
Where Pressbyrån is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices4 records
Markets served
Pressbyrån business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Retail Store Sales: Physical in-store sales of newspapers, magazines, food, snacks, beverages, coffee, lottery tickets, travel tickets, pharmacy products, mobile top-up, and other convenience items across approximately 300 stores nationwide
- Magazine and Newspaper Subscriptions: Subscription services for newspapers and magazines with various billing options including quarterly, semi-annual, and annual subscriptions, as well as single issue purchases
- Gift Cards and Digital Coupons: Sale of gift cards loadable with amounts between 25-2000 SEK, and digital coupon shop for purchasing digital vouchers
- Pressbyrån @work Corporate Service: Corporate catering solution placing refrigerated units at workplaces, stocked and maintained by local Pressbyrån stores
- Travel and Ticket Services: Sales of train and bus tickets in partnership with Flixbus, SJ, and local transit authorities
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Multi-year contract | Magazine subscriptions with various billing periods |
| Unit Pricing | Pay-as-you-go | Digital coupon shop |
| Unit Pricing | Pay-as-you-go | Glassogram (greeting card with ice cream) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Pressbyrån product offering
Product offeringCore offering
Pressbyrån operates a nationwide franchise chain of approximately 300 convenience stores in Sweden, primarily located at transportation hubs and urban centers, selling newspapers and magazines, food, snacks, beverages, coffee, lottery tickets, travel tickets, pharmacy products and mobile top-up. The retail offering is complemented by digital services including a webshop for subscription management, the Pressbyrån Kompis loyalty app, the Mina Sidor digital receipt portal, a digital coupon/gift card shop, the Läsbyrån book recommendation service, and the Pressbyrån @work corporate workplace catering solution.
Product overview
Pressbyrån is a Swedish convenience retail chain operated as a franchise model under Reitan Convenience Sweden AB. The offering consists of approximately 300 physical convenience stores combined with a digital commerce platform. The core portfolio centers on newspapers and magazines (over 2,500 titles in 15 languages) alongside food, coffee, and everyday services. The digital ecosystem includes a webshop for magazine subscriptions and purchases, the Pressbyrån app with Pressbyrån Kompis loyalty program, the Mina Sidor customer portal for digital receipts, and the Läsbyrån digital reading recommendation service. Corporate offerings include Pressbyrån @work (workplace food solutions) and corporate ordering services. The chain also provides travel tickets, pharmacy products, mobile services, lottery, parcel shipping, and value voucher redemption across its physical locations.
Differentiator
Problem solved
Functional benefit
Brands
- Vägen till läsning: A CSR project by Pressbyrån aimed at increasing reading interest and literacy among children and young people in Sweden. Includes initiatives such as Läsbyrån, Rullande serieturnén, and Detektivbyrån.
- Läsbyrån
- Pressbyrån Kompis
- Pressbyrån @work
Products and services
- Pressbyrån Physical Stores Nationwide chain of approximately 300 convenience stores across Sweden offering newspapers, magazines, food, coffee, travel tickets, pharmacy products, mobile services, lottery tickets, and parcel shipping, primarily at transportation hubs and urban centres.
- Pressbyrån Webshop Online platform for purchasing newspapers, magazines, and subscriptions, offering over 2,500 titles in 15 languages with home delivery within Sweden and subscription terms from quarterly through to ongoing.
- Pressbyrån Kompis Loyalty Program Customer loyalty program accessed via the Pressbyrån app, allowing members to collect stamps on purchases, receive rewards and location-based offers, and manage their Pressbyrån account.
- Pressbyrån @work Corporate catering solution that places refrigerated coolers at workplaces, stocked and maintained regularly by the nearest Pressbyrån store with a customised assortment of food and beverages.
- Pressbyrån Företagsbeställningar (Corporate Ordering) Business ordering service delivering breakfast, lunch and snacks to workplaces, plus Glassogram messages for corporate gifting and bulk gift card ordering.
- Pressbyrån Presentkort (Gift Cards) Gift cards loadable with amounts between 25 and 2,000 SEK, valid for one year from loading and redeemable at any of the approximately 300 Pressbyrån stores; corporate ordering with minimum order of 10 cards.
- Glassogram Physical ice cream message delivery service allowing personal or custom-printed greetings, available in standard (35 SEK) or custom-printed small/large variants (40 SEK), with shipping starting at 26 SEK within Sweden.
- Mina Sidor (My Pages) Customer portal for managing account details, viewing digital receipts from linked payment cards, and managing registered payment methods.
- Läsbyrån (Reading Bureau) Free digital search engine providing personalised book and comic recommendations for children in middle school, built in collaboration with experienced school librarian Tony Melander.
- Pressbyrån Digitala Kuponger (Digital Coupons) Digital coupon store selling discount coupons and vouchers redeemable at Pressbyrån locations across Sweden.
- Pressbyrån App Mobile application for Pressbyrån Kompis loyalty membership, location-based offers, stamp and rewards management, and account access.
Companies that use Pressbyrån
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
Pressbyrån technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Pressbyrån partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- FlixbusminorPressbyrån sells Flixbus bus tickets across their store network, allowing customers to purchase intercity bus travel tickets at convenience store locations
- SJ (Statens Järnvägar)minorPartnership for selling SJ train tickets at Pressbyrån locations
- Svenska SpelminorPressbyrån serves as lottery agent for Svenska Spel, selling scratch tickets and operating full-service lottery terminals in approximately 120 stores
- PostNordminorPressbyrån locations sell PostNord stamps and pre-paid parcels, with some stores also handling DHL and Privpak Schenker package shipments
- LäsrörelsenminorPartner in the Vägen till läsning CSR initiative focused on increasing reading enthusiasm among Swedish youth
- En läsande klassminorCollaboration partner for the Rullande serieturné (Rolling Comic Tour) literacy project aimed at inspiring reading among children and youth through comics and spoken word
- Reitan Convenience Sweden ABcoreParent company and franchisor for Pressbyrån brand. Reitan Convenience Sweden AB (org. 556061-5790) is owned by Norwegian family company REITAN and operates Pressbyrån, PBX, and 7-Eleven brands in Sweden
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Pressbyrån competitors and assessment
Company assessmentRegional players
- Shell Select / Shell V-Power Stations: Fuel-station convenience retail concept present in Sweden with snacks, beverages, and grab-and-go items. Competes with Pressbyrån on impulse and travel-purchase occasions, especially at transit-adjacent locations.
Direct peers
- Deli De Luca: Norwegian convenience/kiosk chain with a similar press-and-snacks DNA at train stations and urban hubs. Comparable assortment, customer, and real-estate profile to Pressbyrån, but in Norway.
- Hemköp (Axfood): Swedish neighborhood/convenience grocery chain owned by Axfood — which is also Pressbyrån's logistics partner (Axfood Närlivs). Competes directly in the small-format convenience segment.
- Circle K: Global fuel-station convenience operator with a sizable Swedish network. Competes with Pressbyrån for on-the-go beverage, snack, and ready-meal purchases at high-traffic locations.
- Pressbyrån PBX: Sibling '24/7 unmanned' convenience brand also under Reitan Convenience Sweden AB. Targets overlapping urban convenience demand with extended hours — a sister-brand adjacency that competes for the same Pressbyrån shopper outside staffed hours.
- Narvesen: Norwegian convenience/kiosk chain owned by Reitan (same parent group as Pressbyrån). Closest operational analogue — press, snacks, transit-hub locations, lottery — across the border in Norway.
- 7-Eleven Sweden: Operates convenience stores across Sweden, run by the same franchisor (Reitan Convenience Sweden AB) as Pressbyrån. Direct head-to-head competitor in the same product category, locations, and customer base.
Broad incumbents
- ICA Sverige (ICA Nära / ICA To Go): Sweden's largest grocery retailer with proximity-store formats (ICA Nära) targeting the same on-the-go convenience shopper. Broader assortment and footprint, but overlapping mission on small-basket, high-frequency convenience trips.
- Axfood (Willys): Parent of Hemköp and Willys and Pressbyrån's logistics partner (Axfood Närlivs). A broader Swedish grocery incumbent whose smaller-format formats increasingly encroach on convenience territory.
- Coop Sverige: Major Swedish retailer with growing convenience-store concepts (Coop Express). Competes with Pressbyrån for urban and transit-hub snack, beverage, and ready-meal purchases.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Pressbyrån social profiles
Digital presencePressbyrån compliance and trust
Trust signalCompliance1 record
Pressbyrån financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pressbyrån leadership team
Management profileNumber of profiles
Pressbyrån funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pressbyrån M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pressbyrån
What does Pressbyrån do?
Pressbyrån operates a nationwide franchise chain of approximately 300 convenience stores in Sweden, primarily located at transportation hubs and urban centers, selling newspapers and magazines, food, snacks, beverages, coffee, lottery tickets, travel tickets, pharmacy products and mobile top-up. The retail offering is complemented by digital services including a webshop for subscription management, the Pressbyrån Kompis loyalty app, the Mina Sidor digital receipt portal, a digital coupon/gift card shop, the Läsbyrån book recommendation service, and the Pressbyrån @work corporate workplace catering solution.
Is Pressbyrån a public or private company?
Pressbyrån is a private company. It is classified as corporate owned and is currently operating.
When was Pressbyrån founded?
Pressbyrån was founded in 1906. It employs 1 to 10 people.
Where is Pressbyrån based?
Pressbyrån is headquartered in Stockholm, Sweden, in the Europe region.
How does Pressbyrån make money?
Five revenue lines are on record. Retail Store Sales are the primary driver. The others are magazine and Newspaper Subscriptions, gift Cards and Digital Coupons, pressbyrån @work Corporate Service and travel and Ticket Services.
Who are Pressbyrån's main competitors?
Shell Select / Shell V-Power Stations is listed as a regional player. Direct peers are Deli De Luca, Hemköp (Axfood), Circle K, Pressbyrån PBX, Narvesen and 7-Eleven Sweden. Broad incumbents are ICA Sverige (ICA Nära / ICA To Go), Axfood (Willys) and Coop Sverige.
Does Pressbyrån have an API?
No public API is recorded for Pressbyrån.