Nutrishell
Nutrishell is a Norwegian producer of sustainable marine feed ingredients—crab meals, fish meals, and hydrolysates—made from crab and fish processing by-products, sold B2B to aquaculture and petfood manufacturers with a sub-brand for human-food umami powders.
- Company typePrivate
- Founded-
- HeadquartersTrondheim, Norway
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What Nutrishell does
Nutrishell is a private Norwegian producer of sustainable marine ingredients for the animal feed industry, headquartered in Trondheim with a production factory at Hitra Fiskerihavn. The company converts rest raw materials (by-products) from crab processing facilities (including Hitramat) and Norwegian, Irish, and UK fisheries into dried and frozen feed ingredients. Its product portfolio centers on the NutriCrab family (Aqua for aquaculture, Pet for pet food, Qanik from snow crab, and Pro hydrolysate) alongside a graded range of white fish meal products (WFP-60, WFP-65, WFP-85) and frozen white fish pulp. Differentiated inputs include chitin-bearing crab meals and a brown-crab hydrolysate with demonstrated anti-inflammatory and immune-supportive properties validated through collaborations with Nofima.
The business model is B2B ingredient sales to fishfeed and petfood manufacturers, executed through direct email-based inquiry and quote-based bulk transactions. The company operates with a small team (1-10 employees, four identified key personnel: Founder/CEO Tina Olaussen, Co-founder/COO Roger Røstad, Production Manager Simon Obertas, and Technical Manager Martin A. Myrseth) and runs a sales-led, contact-driven go-to-market with no public pricing. Customers include unnamed Norwegian fish farmers, European seabass/seabream feed manufacturers, unnamed petfood producers, and Skretting (large aquaculture feed company) as a research collaboration partner.
Beyond feed ingredients, Nutrishell has launched the Havdryss sub-brand (www.havdryss.no) for umami powders targeting the human-food flavoring market. The company is founder-owned, bootstrapped, and operates within a circular-economy framework supported by Norwegian Transparency Act compliance and 100% LOT-number traceability of raw materials back to harvest.
Nutrishell firmographics
Firmographics- Name
- Nutrishell
- Legal name
- Nutrishell
- Website
- https://nutrishell.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Nutrishell is a Norwegian producer of sustainable marine feed ingredients—crab meals, fish meals, and hydrolysates—made from crab and fish processing by-products, sold B2B to aquaculture and petfood manufacturers with a sub-brand for human-food umami powders.
- Ownership category
- akta.pro rank
Nutrishell industry classification
Industry- Product category
- Animal Feed Ingredients
- NAICS
- Other Animal Food Manufacturing (311119), Animal Food Manufacturing (3111)
- akta.pro primary industry
- Crustacean Feed (Crab, Lobster, Crayfish) (AFADADAC)
Keywords
Where Nutrishell is headquartered
LocationHeadquarters
- HQ city
- Trondheim
- HQ country
- Norway
- HQ region
- Europe
Offices2 records
Markets served
Nutrishell business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales
Revenue model
- B2B Feed Ingredient Sales: Sale of dried and frozen marine ingredients (crab meal, fish meal, fish pulp) to fishfeed and petfood manufacturers. Products are sold as functional ingredients that enhance palatability, nutrition, and health outcomes in animal feed.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Bulk feed ingredient sales |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Nutrishell product offering
Product offeringCore offering
Nutrishell produces dried and frozen marine feed ingredients—crab meal (NutriCrab Aqua, NutriCrab Pet, NutriCrab Qanik, NutriCrab Pro), white fish meal (WFP-60, WFP-65, WFP-85), and frozen white fish pulp—at its Hitra, Norway factory from rest raw materials sourced from Norwegian, Irish, and UK fisheries. These products are sold in bulk to aquaculture feed manufacturers and pet food producers as functional ingredients providing palatability, nutrition, and health benefits; the Havdryss sub-brand supplies umami powders to the human food industry.
Product overview
Nutrishell is a producer of sustainable marine ingredients from crab and fish by-products, operating a factory in Hitra, Norway. The product portfolio consists of two main categories: dried feed ingredients (NutriCrab Aqua, NutriCrab Pet, NutriCrab Qanik, NutriCrab Pro, WFP-60, WFP-65, WFP-85) and frozen feed ingredients (White fish pulp). Additional products include Fish Meal, Fish Pulp, and Crab meal. The company also operates the Havdryss sub-brand for umami powders in the food industry. Products are used in fishfeed, petfood, and aquaculture applications, with the crab products also showing palatant and health benefits.
Differentiator
Problem solved
Functional benefit
Brands
- Havdryss: Exclusive brand for umami powders within the food industry, marketed through www.havdryss.no
Products and services
- NutriCrab Aqua Brown crab meal product designed for aquaculture feed applications, used in cod and salmon diets for functional health benefits.
- NutriCrab Pet Mixed crab meal product for pet food applications, functioning as a palatant that enhances taste, aroma, and texture to stimulate pet appetite in dog and cat food.
- NutriCrab Qanik Snow crab meal product for aquaculture and pet food feed applications.
- NutriCrab Pro Brown crab hydrolysate product for aquaculture feed, demonstrating anti-inflammatory properties and growth benefits in salmon, with documented inhibition of Tenacibaculum Finnmarkense.
- WFP-60 White fish meal product from saithe, cod, and haddock with 60% protein content, for feed applications.
- WFP-65 White fish meal product from saithe, cod, and haddock with 65% protein content, for feed applications.
- WFP-85 White fish meal product with 85% protein content, demonstrating 89.6% average true digestibility in trials.
- White fish pulp Frozen white fish pulp from saithe, cod, and haddock, for feed applications.
- Fish Pulp Frozen pulp product from white fish and salmon for feed applications in fishfeed and petfood.
- Fish Meal Meal product made from white fish for feed applications in fishfeed and petfood.
- Crab meal Meal product made from crab for feed applications, produced from fresh crab rest raw materials during crab season.
- Havdryss Exclusive brand for umami powders within the human food industry, marketed through www.havdryss.no.
Quantifiable outcome
- 18% lower liver index in cod with crab meal diets vs control
- +4 more outcomes
Companies that use Nutrishell
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Nutrishell technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Nutrishell partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- NofimacoreResearch collaboration with Nofima (The Norwegian food research institute) for aquaculture feeding trials. Joint studies on crab meal effects in cod and salmon diets, demonstrating appetite improvement, growth enhancement, anti-inflammatory properties, and immune system activation.
- SkrettingcoreCollaboration with Skretting (large fish and shrimp feed company) for salmon smolt feed trials after transport. Skretting participated in research demonstrating improved skin quality and reduced production losses in salmon.
- NMBU (Norwegian University of Life Sciences)coreAcademic research partnership with NMBU for pet food palatability trials. Studies conducted with 24 private dogs for NutriCrab Pet testing and 4 male ferrets for fish meal digestibility trials (WFP-85 achieving 89.6% digestibility).
- HavdryssminorExclusive brand licensing arrangement for umami powders within the food industry. Havdryss is Nutrishell's own brand operated through www.havdryss.no for human food flavoring applications.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Nutrishell competitors and assessment
Company assessmentBroad incumbents
- BioMar: One of the world's largest aquaculture feed manufacturers, broad incumbent in the value chain that Nutrishell supplies as a specialty ingredient supplier and competes against for inclusion in feed formulations.
- Symrise: Global supplier of pet food palatants and flavors with significant scale via its Diana division, overlapping with Nutrishell's NutriCrab Pet product line in the pet food palatability segment.
- Cargill Animal Nutrition: Major global feed manufacturer with aquaculture and pet food divisions, broad incumbent in the animal nutrition industry that overlaps with Nutrishell's customer base and represents both an opportunity and a competitive threat.
- Skretting: Global aquaculture feed leader and Nutrishell's research partner; represents the customer side of the value chain while also being a potential competitive threat via vertical integration of ingredient supply.
Direct peers
- Scanbio: Norwegian producer of fish protein hydrolysate and fish meal for aquaculture and pet food, similar marine ingredient focus and Scandinavian production base with overlapping product portfolio in protein hydrolysates.
- Hofseth Biocare: Norwegian company utilizing Atlantic salmon by-products to produce nutraceutical and pet food ingredients, directly comparable to Nutrishell's marine by-product value-addition model with similar Norwegian production base and dual end-market exposure.
- TripleNine (FF Skagen): Danish fish meal and fish oil producer using marine by-products, directly comparable to Nutrishell's fish meal business in product category, customer base, and by-product value-addition model.
- Aker BioMarine: Norwegian company producing krill-based feed ingredients for aquaculture and pet food, directly comparable to Nutrishell's marine-derived feed ingredient focus and Norwegian origin. Both sell premium functional ingredients derived from marine by-products into the same end markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Nutrishell social profiles
Digital presenceNutrishell compliance and trust
Trust signalCompliance1 record
Nutrishell financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nutrishell leadership team
Management profileNumber of profiles
Profiles4 records
Nutrishell funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nutrishell M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nutrishell
What does Nutrishell do?
Nutrishell produces dried and frozen marine feed ingredients—crab meal (NutriCrab Aqua, NutriCrab Pet, NutriCrab Qanik, NutriCrab Pro), white fish meal (WFP-60, WFP-65, WFP-85), and frozen white fish pulp—at its Hitra, Norway factory from rest raw materials sourced from Norwegian, Irish, and UK fisheries. These products are sold in bulk to aquaculture feed manufacturers and pet food producers as functional ingredients providing palatability, nutrition, and health benefits; the Havdryss sub-brand supplies umami powders to the human food industry.
Is Nutrishell a public or private company?
Nutrishell is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Nutrishell founded?
Nutrishell was founded in -1. It employs 1 to 10 people.
Where is Nutrishell based?
Nutrishell is headquartered in Trondheim, Norway, in the Europe region.
How does Nutrishell make money?
One revenue line is on record: B2B Feed Ingredient Sales.
Who are Nutrishell's main competitors?
Broad incumbents on record are BioMar, Symrise, Cargill Animal Nutrition and Skretting. Direct peers are Scanbio, Hofseth Biocare, TripleNine (FF Skagen) and Aker BioMarine.
Does Nutrishell have an API?
No public API is recorded for Nutrishell.
What industry is Nutrishell in?
Nutrishell's product category is Animal Feed Ingredients. Its primary akta.pro industry code is AFADADAC, Crustacean Feed (Crab, Lobster, Crayfish). Its NAICS code is 311119.