What Guabi does

Guabi, operating legally as GUABI S.A.S., is a privately held regional internet service provider (ISP) headquartered in Córdoba Capital, Argentina, with its operating base at Río Negro 6150. The company delivers residential and small-business connectivity over fiber-to-the-home (FTTH) and fixed-wireless infrastructure, marketing plans from 100 Mbps up to 600/200 Mbps symmetrical fiber and dedicated HomeOffice tiers with traffic prioritization. Coverage is concentrated in 40+ neighborhoods across Córdoba Capital's southern zone, sold through a direct-to-consumer website (guabi.com.ar) with an address-based coverage map, an online service request flow, WhatsApp and phone support, and a Wispro-backed customer portal (guabi.wispro.co). Guabi's product portfolio extends beyond connectivity into two adjacent subscription pillars: GuabiCam, a video surveillance service that combines cloud recording, mobile app access, neighborhood group chat, a panic button, and AI-based computer-vision detection of persons, animals, and vehicles (sold on a per-camera monthly basis with equipment provided on loan); and television, delivered through reseller partnerships with DIRECTV's DGO streaming platform and Gigared's hybrid cable/streaming service, all consolidated onto a single monthly Guabi bill.

Guabi's go-to-market is sales-led and community-led: it leverages the "somos vecinos, somos familia" brand identity, an SEO-driven blog (15+ articles in 2025), Instagram and Facebook presence, and WhatsApp as both sales and support channel. Pricing is uniform, modular, and billed monthly in advance in Argentine pesos, with 6-month introductory discounts of roughly 35% on standard plans, an additional 20% discount for customers enrolled in automatic debit, and a 20% cross-sell discount on GuabiCam for existing internet subscribers. The company holds ENACOM telecommunications License 2084/2021 and is registered with the Inspección de Personas Jurídicas de Córdoba (Matrícula 23996-A, dated 20/05/2020); it claims "+40 Años Trabajando" on its homepage, suggesting continuity of an underlying family operation predating the 2020 corporate formation. No institutional investors, parent company, acquisitions, or funding rounds are disclosed, and revenue, headcount, and subscriber count are not publicly available.

Customer evidence is dominated by individual households (Mariana G., Walter R., Mariana R., Sofía T., Carlos D.), condominium administrators (Lorena M., Nicolás G.), and small businesses (Sofía M., Leandro F.) who cite use cases including remote work connectivity, neighborhood and building surveillance, and replacement of prior ISPs experiencing outages. The technology stack combines Guabi's own customer-facing layers (website, Wispro portal, GuabiCam app, billing) with vendor-supplied networking equipment from Ubiquiti, ZTE, and Huawei, and surveillance hardware from Dahua and Hikvision. AI capability is presently scoped to GuabiCam's person/animal/vehicle detection feature and is positioned as a product differentiator rather than a core competency.

Name

Guabi

Legal name

GUABI S.A.S.

Website

https://guabi.com.ar

Company type

Private

Founded year

2020

Operating status

Operating

Short description

Guabi is a private regional ISP in Córdoba Capital, Argentina, offering fiber and fixed-wireless internet, AI-powered video surveillance (GuabiCam), and resold TV (DGO, Gigared) to residential households, SMEs, and condominiums across 40+ neighborhoods.

Ownership category

akta.pro rank

Product category

Residential Internet Services

SIC

Cable & Other Pay Television Services (4841)

akta.pro primary industry

Cloud Video Surveillance (VSaaS) Setup & Management (HSAHACAE)

Keywords

• Fiber optic internet
• Video surveillance services
• Fixed wireless connectivity
• Streaming television
• Residential ISP

Headquarters

HQ city

Córdoba

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Monthly Internet Subscription: Guabi generates recurring monthly revenue from internet service subscriptions (residential standard and HomeOffice plans, commercial plans) delivered over fiber optic or fixed wireless. Customers pay a monthly fee with discounts offered for the first 6 months and for automatic debit enrollment (20% off for the first 6 bills). Plans are billed monthly and in advance.
2. GuabiCam Video Security Subscription: Monthly per-camera subscription for video surveillance services. Includes equipment on loan (comodato), free installation, cloud recording, app access, and support. Pricing tiers: GuabiCam Básico at ARS $14,560/camera/month and GuabiCam IA at ARS $21,210/month (adds AI detection, panic button, alarm function). Existing Guabi internet customers receive 20% off.
3. DGO TV Streaming Subscription: Reseller of DIRECTV's DGO streaming service. Customers subscribe to DGO plans (Basic at ARS $18,720/month, Full at ARS $27,270/month) bundled with optional add-on packs (Universal+ at ARS $11,800, Pack Fútbol at ARS $20,970, Paramount+ at ARS $6,750). Guabi integrates billing into the customer's monthly internet bill, streamlining payment.
4. Gigared TV Cable/Streaming Subscription: Reseller of Gigared TV service combining traditional cable with streaming (Gigared Play). Plans include TV Full at ARS $15,320/month (75+ live channels), optional Pack Fútbol at ARS $21,340/month, and Combo Fútbol at ARS $36,660/month. Revenue is recurring monthly.
5. GuabiCam Add-on Services: Additional revenue from optional add-ons: Extra app users at ARS $2,670 each/month, and additional cloud recording days at ARS $1,330 per extra day/month.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Guabi is a regional Internet Service Provider in Córdoba Capital, Argentina, selling monthly subscription internet plans (100 Mbps to 600 Mbps symmetrical) delivered over fiber optic and fixed wireless infrastructure. It also offers GuabiCam, an AI-powered video surveillance subscription with cloud recording and a mobile app, and bundles streaming/cable TV through reseller partnerships with DIRECTV's DGO and Gigared. All services are invoiced together on a single monthly bill with discounts for automatic debit and bundled security add-ons.

Product overview

Guabi is a telecommunications service provider in Córdoba Capital, Argentina, offering a bundled portfolio of internet, video surveillance, and television services. The core platform is Guabi Internet (fiber-optic and fixed-wireless connectivity at speeds from 100 to 600 Mbps symmetric), which anchors subscription bundles. Security is delivered through GuabiCam, an intelligent cloud-based video surveillance service with AI object detection, neighbor collaboration features, and mobile app monitoring. Television is offered through two partnered platforms: DGO (DIRECTV's online streaming service with live TV and on-demand content) and Gigared TV (a hybrid cable-plus-streaming service), both integrated into Guabi's billing and customer support. The three pillars—connectivity, security, and entertainment—are sold individually or combined, with pricing discounts offered to existing internet customers.

Differentiator

Problem solved

Functional benefit

Products and services

• Guabi Internet Residential and commercial internet service delivered over fiber-to-the-home (FTTH) and fixed wireless (Aire) networks in Córdoba Capital, Argentina. Plans range from 100 Mbps to 600 Mbps with symmetrical fiber speeds, plus dedicated HomeOffice tiers with traffic prioritization for remote workers.
• GuabiCam Cloud-based intelligent video surveillance service for homes, businesses, and neighborhoods, featuring AI-powered detection of persons, animals, and vehicles, cloud recording, panic-button neighborhood alerts, a mobile app for live monitoring and playback, collaborative neighborhood surveillance groups, and configurable per-user access. Equipment is provided on loan (comodato) with free installation.
• DGO (via Guabi) Reseller distribution of DIRECTV's DGO streaming TV platform, providing 60–100+ live TV channels, on-demand content, and sports programming via mobile and Smart TV apps without requiring a decoder or cable installation. Available in Full (100+ channels, up to 5 simultaneous devices) and Basic (60+ channels, up to 2 devices) plans with optional Universal+, Pack Fútbol, and Paramount+ add-ons.
• Gigared TV (via Guabi)

Quantifiable outcome

• GuabiCam users report reduced building/neighborhood theft and increased resident safety perception after installation.
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered supporting and core.

• UbiquitisupportingTechnology or IntegrationUbiquiti is listed as a technology partner whose networking equipment (routers, wireless access points) is used in Guabi's infrastructure and recommended in technical articles on the Guabi blog (e.g., Ubiquiti UniFi Dream Router Pro recommended among top routers of 2025).
• Dahua TechnologysupportingTechnology or IntegrationDahua is listed among Guabi's technology partner brands, providing video surveillance camera hardware integrated into the GuabiCam ecosystem.
• HikvisionsupportingTechnology or IntegrationHikvision is listed among Guabi's technology partner brands, providing security camera hardware (Hikvision ColorVu highlighted in the Guabi blog's top cameras article).
• ZTEsupportingTechnology or IntegrationZTE is listed among Guabi's technology partner brands, supplying networking and connectivity hardware.
• HuaweisupportingTechnology or IntegrationHuawei is listed among Guabi's technology partner brands, providing networking and connectivity hardware.
• DIRECTV (DGO)coreChannel Partner/ Reseller/ DistributorGuabi is an authorized reseller and integrator of DIRECTV's DGO streaming TV service (DIRECTV GO / DGO). DGO provides over 100 live TV channels and on-demand content delivered via internet streaming. Guabi bundles DGO into its billing system, allowing customers to pay for internet + TV on a single monthly bill. This is a core revenue stream for Guabi's TV segment.
• GigaredcoreChannel Partner/ Reseller/ DistributorGuabi is an authorized reseller of Gigared TV, combining traditional cable TV with streaming (Gigared Play). Guabi bundles Gigared into its service offerings and integrates billing. Plans include TV Full (75+ live channels), optional Fútbol pack, and the popular Combo Fútbol bundle.
• ENACOM (Licencia 2084/2021)supportingOthersGuabi SAS holds telecommunications license 2084/2021 issued by ENACOM (Ente Nacional de Comunicaciones), the Argentine federal telecommunications regulator. This is the operating license under which Guabi provides its internet services. The company is registered with the Inspection of Legal Persons of Córdoba Province under Registration No. 14998-A (initial) and is also listed under Matrícula 23996-A with registration date 20/05/2020.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IPlan: IPlan is an Argentine fiber-focused ISP serving residential and SME customers in Buenos Aires and other cities. Closely comparable to Guabi's internet-first model with symmetrical fiber and value-added services.
• Gigared: Gigared is an Argentine cable and fiber TV provider that Guabi actively resells. Directly comparable to Guabi's TV leg, and increasingly comparable as a regional operator with overlapping FTTH and bundled TV offerings.
• Telecentro: Telecentro is a major Argentine ISP and cable operator offering bundled internet, TV, and telephony to residential and SME customers. Highly comparable to Guabi as a single-country triple-play provider targeting a similar consumer profile.

Broad incumbents

• Personal (Telecom Argentina): Personal is the consumer brand of Telecom Argentina, providing mobile, fixed broadband, and Arnet-branded internet services. Comparable to Guabi as a national fixed-internet competitor, with cross-product bundling at scale.
• Movistar Argentina: Movistar is a national incumbent offering fixed broadband, mobile, and TV across Argentina. Comparable to Guabi as a fixed-internet competitor, with significantly broader geographic and product coverage.
• Tigo Argentina (Millicom): Tigo is a multi-country LatAm telecom with residential broadband and cable TV in Argentina. Comparable to Guabi as a triple-play provider, though operating at a much larger geographic and corporate scale.
• DIRECTV Argentina: DIRECTV operates the DGO streaming platform that Guabi resells. Comparable as a TV content provider in the same commercial relationship, with vastly larger content, technology, and subscriber scale.
• Fibertel (Claro Argentina): Fibertel, operated by Claro Argentina, is the country's largest cable ISP and a national incumbent offering internet, TV, and mobile. Comparable to Guabi as an ISP/TV provider, but operates at national scale with far greater capex and brand reach.

Emerging players

• Verisure Argentina: Verisure operates monitored alarm and security services in Argentina with a subscription model. Comparable to GuabiCam as a monthly home security subscription, with a stronger brand but narrower focus on alarm rather than video.
• ADT Argentina: ADT offers monitored home and business security services in Argentina. Comparable to GuabiCam as a security subscription provider, though focused on professional monitoring rather than community/neighborhood-led surveillance.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/p/Guabi-100063622898283
• Instagraminstagram.com/guabi_internet/?hl=es

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Guabi