Goldfinger holdings

What Goldfinger holdings does

Goldfinger Holdings, Inc. is a privately held US enterprise software company headquartered in Las Vegas, Nevada, operating without external investors since its founding in 2004. The company runs a wholly-owned product subsidiary called Goldfinger Software that builds specialized extensions for the Atlassian ecosystem — primarily Jira, Confluence, Bitbucket, and Bamboo — targeting regulated enterprises and government buyers. Its portfolio spans four core products: CAC/PIV Authenticator (smart card authentication for US federal compliance environments, holding a US Army NETCOM Certificate of Networthiness), Goldfinger CRM Plugin and PlumCRM (bi-directional integration between Jira and Salesforce, Microsoft Dynamics, and SugarCRM), and TestRay (test and requirements management inside Jira). Customers cited include Imprivata, Marin Software, Say Media, and Easter Seals Bay Area, with the company claiming usage across 60+ countries and 7 continents by banks, governments, healthcare systems, and Fortune 500 teams.

Goldfinger monetizes through tiered software licenses and annual subscriptions, with CAC/PIV Authenticator starting at US$2,500 and quote-based enterprise pricing for larger deployments. Distribution is multi-channel: consultative direct enterprise sales (phone + dedicated sales email), the Goldfinger Online Store, and the Atlassian Marketplace supporting Datacenter, Server, and Cloud hosting. The go-to-motion pairs long-cycle enterprise field sales with self-service Marketplace discovery, and marketing is primarily organic — LinkedIn, Facebook, X/Twitter, Instagram, YouTube, documentation, and case studies.

The company is bootstrapped, founder-owned, and emphasizes long-term stability over growth-at-all-costs. Its core strategic moat sits in the intersection of US federal regulatory certification and deep Atlassian platform integration, positioning it as a specialized vendor for organizations whose compliance or workflow requirements preclude vanilla alternatives.

Name

Goldfinger holdings

Legal name

Goldfinger Holdings, Inc.

Website

https://goldfingerholdings.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Goldfinger Holdings is a privately held US software company that builds enterprise extensions for the Atlassian ecosystem — CAC/PIV authentication, CRM-Jira integration, and test management — serving regulated industries, governments, and Fortune 500 teams globally.

Ownership category

akta.pro rank

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Software Licenses and Subscriptions: Products sold as licenses with tiered pricing. CAC/PIV Authenticator starts at US$2,500. Plugins available for purchase via online store and Atlassian Marketplace. Revenue from perpetual licenses and/or subscription renewals for enterprise customers.
2. One-time License Sales: Products available for direct purchase from Goldfinger Online Store. Tiered pricing model for CAC/PIV Authenticator starting at US$2,500.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Goldfinger Holdings, through its Goldfinger Software product group, develops and sells enterprise plugins for the Atlassian suite. Its offerings span secure identity management (CAC/PIV authentication), CRM-to-Jira bi-directional integration, and test/requirements management, sold as licensed software to enterprise customers in regulated industries.

Product overview

Goldfinger Holdings operates Goldfinger Software as a product group focused on building enterprise software within the Atlassian ecosystem. The portfolio consists of four distinct core products: CAC/PIV Authenticator provides secure identity management and smart card authentication for Atlassian tools; PlumCRM delivers CRM functionality inside Jira with integrations to external CRM platforms; TestRay offers test and requirements management capabilities within Jira; and the Goldfinger CRM Plugin enables bi-directional synchronization between Jira and CRM systems. Together, these products address enterprise needs for secure access control, customer relationship management, quality assurance, and cross-system data synchronization in regulated industries.

Differentiator

Problem solved

Functional benefit

Brands

• CAC/PIV Authenticator: Secure identity management plugin for Jira, Confluence, Bitbucket and Bamboo, designed for US federal compliance and high-security environments.
• PlumCRM
• TestRay

Products and services

• CAC/PIV Authenticator

Quantifiable outcome

• Time savings through elimination of manual cross-system work
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and secondary.

• AtlassiancoreTechnology or IntegrationGoldfinger products are built for the Atlassian ecosystem. CAC/PIV Authenticator supports Jira, Confluence, Bitbucket, and Bamboo. CRM Plugin and TestRay integrate with Jira. Products are listed on Atlassian Marketplace and support Atlassian Data Center products.
• SalesforcecoreTechnology or IntegrationCRM Plugin provides bi-directional integration between Atlassian Jira and Salesforce. Supports all Salesforce objects including custom objects. Allows creation, linking, mapping, and synchronization of issues and records.
• Microsoft DynamicssecondaryTechnology or IntegrationCRM Plugin supports Microsoft Dynamics CRM Online integration with Atlassian Jira, enabling bi-directional synchronization between the systems.
• SugarCRMsecondaryTechnology or IntegrationCRM Plugin supports SugarCRM integration with Atlassian Jira, enabling organizations using SugarCRM to connect with their development workflows.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• OpsHub: Integration vendor providing bidirectional data sync across ALM, CRM, and ITSM systems. Overlaps with Goldfinger's CRM Plugin and PlumCRM offerings for cross-tool synchronization.

Direct peers

• Appfire: Largest dedicated vendor on the Atlassian Marketplace, building a broad portfolio of plugins spanning project management, reporting, and admin tooling. Directly comparable to Goldfinger as a third-party plugin publisher monetizing across the Atlassian ecosystem.
• ServiceRocket: Long-standing Atlassian partner and Marketplace vendor offering apps plus implementation services. Comparable to Goldfinger as a multi-product Atlassian ecosystem software company.
• Zephyr (SmartBear): Test management solution for Jira and other ALM platforms, now part of SmartBear. Competes directly with TestRay for QA and release management workloads inside Jira.
• eazyBI: Jira reporting and BI plugin available on the Atlassian Marketplace. Comparable to Goldfinger as a focused Jira add-on vendor serving enterprise analytics and planning use cases.
• ConnectAll: Enterprise integration platform that connects ALM, CRM, ITSM, and DevOps tools. Explicitly referenced as a Goldfinger partner, and directly comparable in the Jira-to-CRM integration space.
• Tempo (also d.b.a. Orderly Software): Atlassian Marketplace vendor offering timesheets, planner, and financial planning plugins for Jira. Competes head-to-head with Goldfinger in the Atlassian plugin economy targeting enterprise Agile teams.
• Refined: Atlassian Marketplace vendor building themes, portals, and extensions for Jira Service Management and Confluence. Comparable as an Atlassian plugin maker serving enterprise buyers.
• Xray: Native test management app for Jira with end-to-end traceability and QA workflows. The closest direct competitor to Goldfinger's TestRay product.
• Klaros-Testmanagement: Test management platform that integrates with Jira and other ALM tools. Directly comparable to TestRay in the QA/test management category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/Goldfingerhold1
• YouTubeyoutube.com/channel/UCAbgcq4Fvxwe3k7YeVNKsiQ
• Facebookfacebook.com/goldfingerholdings
• LinkedInlinkedin.com/company/goldfinger-holdings
• Instagraminstagram.com/goldfingerholdings

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Goldfinger holdings