Vegan Finest Foods

What Vegan Finest Foods does

Vegan Finest Foods is a Netherlands-based plant-based food company founded in 2019 and headquartered in Rijswijk. The company develops and markets 100% vegan, GMO-free, and palm oil-free alternatives to meat, fish, and dairy under three sub-brands: Vegan Zeastar (seafood alternatives including sashimi, shrimp, crab, salmon, tuna, calamari, and cod products), Beastie Plants (meat alternatives including burgers, shawarma, wings, bacon, and Dutch classics), and Vegan Junkstar (plant-based sauces). A fourth sub-brand, iMELT4U (Dutch Vegan Farm), serves B2B customers. The portfolio spans approximately 25+ SKUs across fresh, frozen, canned, and ambient formats, including ready-to-eat sushi rolls launched in 2024.

The company's core technology centers on plant-based protein formulation using soy protein, wheat protein, konjac, carrageenan, tapioca starch, flaxseed, and rapeseed oil to create products that mimic the taste, texture, and slicing properties of conventional meat and seafood. Notable technical work includes a sashimi formulation from tapioca starch, cassava-derived ingredients, flaxseed, and rapeseed oil that achieves realistic raw-fish characteristics — a niche where few competitors operate. The company holds no disclosed patents or trademarks in the source data and received the PETA Vegan Food Award in 2020.

Vegan Finest Foods operates as a B2B business with no direct-to-consumer e-commerce. Revenue is generated through one-time product sales to retail chains (SPAR, Metro, Jumbo, Hanos, Globus, Bidfood) and foodservice operators (Wasabi UK, SushiPoint, Vegan Junk Food Bar). Distribution spans Europe, USA, Canada, and Australia. Pricing is not publicly disclosed. Marketing relies on organic social media (Instagram, Facebook, TikTok, YouTube, LinkedIn) and a recipe content hub. The legal entity is Vegan Finest Food B.V., a privately held Dutch company with no disclosed institutional investors or funding rounds.

Name

Vegan Finest Foods

Legal name

Vegan Finest Food B.V.

Website

https://veganfinestfoods.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Vegan Finest Foods, founded 2019 in the Netherlands, develops 100% vegan meat, fish, and dairy alternatives under three sub-brands (Vegan Zeastar, Beastie Plants, Vegan Junkstar). It sells B2B to retailers and foodservice operators across Europe, USA, Canada, and Australia.

Ownership category

akta.pro rank

Product category

Plant-Based Foods

NAICS

Food Manufacturing (311), Seafood Product Preparation and Packaging (3117)

SIC

Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Food And Kindred Products (2000), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Frozen Plant-Based & Vegetarian Meals (CRADADAF)

akta.pro secondary industry

Special-Diet & Functional Prepared Meals (Keto, Vegan, Gluten-Free, Medical) (CRAHAJAG)

Keywords

• Plant-based foods
• Seafood alternatives
• Meat alternatives
• Vegan sauces
• Plant-based protein

Headquarters

HQ city

Rijswijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Product Sales to Retailers: Sale of plant-based products through retail chains including SPAR, Metro, Jumbo, Hanos, Globus, and Bidfood. Products sold to consumers through these retail partners.
2. B2B Product Sales to Foodservice: Sale of products to restaurants, hotels, and food service operators including Wasabi UK, SushiPoint, and Vegan Junk Food Bar.
3. Foodservice Distribution: Products sold to foodservice distributors and operators, with products like Champ Tartare specifically marked as available for foodservice.

Go-to-market motion2 records

Distribution channels9 records

Marketing channels7 records

Core offering

Vegan Finest Foods develops, manufactures, and distributes 100% vegan, GMO-free, and palm oil-free plant-based alternatives to meat, seafood, and dairy products. The company operates three sub-brands: Vegan Zeastar (seafood alternatives such as sashimi, tuna flakes, shrimp, crab, cod, and calamari), Beastie Plants (meat alternatives including burgers, shawarma, bacon, wings, and Dutch classics like bitterballen), and Vegan Junkstar (plant-based sauces). Products are sold B2B through major European retail chains, foodservice wholesale distributors, and restaurant chains, reaching consumers across Europe, the United States, Canada, and Australia.

Product overview

Vegan Finest Foods is a plant-based food company operating three sub-brands: Vegan Zeastar (seafood alternatives including sashimi, shrimp, crab, tuna, salmon, and sushi rolls), Beastie Plants (meat alternatives including burgers, shawarma, bacon, wings, and Dutch classics), and Vegan Junkstar (plant-based sauces including mayo, remoulade, truffle, garlic, and cheese sauces). The company was founded in 2019 with a mission to create the tastiest and most unique plant-based alternatives for meat, fish, and cheese. Products are available across Europe, USA, Canada, and Australia through retailers and foodservice operators. All products are 100% vegan, GMO-free, and palm oil-free.

Differentiator

Problem solved

Functional benefit

Brands

• Vegan Zeastar: Plant-based seafood alternatives including No Salmon Sashimi, No Tuna, Shrimpz, Tasty Codd, King No Crab, and sushi rolls.
• Beastie Plants
• Vegan Junkstar
• iMELT4U

Products and services

• Vegan Zeastar Sub-brand offering plant-based seafood alternatives including salmon sashimi, tuna sashimi, smoked salmon, shrimp, crab, cod, calamari, tuna flakes, and ready-to-eat sushi rolls for retail and foodservice channels.
• Beastie Plants Sub-brand offering plant-based meat alternatives including plant-based burgers, shawarma, bacon, chicken wings, mushroom-based tartare, and Dutch bitterballen reimagined as Betterballs for retail and foodservice channels.
• Vegan Junkstar Sub-brand offering plant-based sauces including sushi mayo, remoulade, truffle-flavour sauce, pinky garlic sauce, and Chedda Cheeze cheese sauce for retail and foodservice channels.
• iMELT4U (Dutch Vegan Farm B2B) B2B brand offering Vegan Finest Foods products to business customers under the Dutch Vegan Farm designation.
• No Salmon Sashimi 100% vegan salmon alternative that slices and holds flavor like raw salmon, for use in sashimi, sushi, or poke bowls.
• No Tuna Sashimi 100% vegan tuna alternative that slices and holds flavor like raw tuna; allergen-free.
• Smoked No Salmon Plant-based smoked salmon alternative with rich smoky flavor and smooth, tender texture for cold dishes.
• King No Crab Plant-based crab alternative for crab kebab, crab cocktail, and other dishes.
• Crispy Lemon Shrimpz Plant-based shrimp with firm yet juicy bite, satisfying crunch, and a hint of lemon for use as a side dish or snack.
• Crispy Coconut Shrimpz Plant-based coconut shrimp with firm, juicy bite and satisfying crunch.
• King No Crab Cakes Plant-based crab cakes available exclusively for foodservice operators as a snack, side dish, or appetizer.
• Kalamariz Plant-based calamari alternative that is firm and chewy, for tapas or side dish.
• Tasty Codd Plant-based cod alternative with crispy coating and flaky interior for a classic fish and chips experience.
• No Tuna Flakes (Frozen) Frozen plant-based tuna flakes for use as topping, in salads, or in pastas.
• No Tuna Flakes Tomato (Frozen) Frozen plant-based tuna flakes in rich tomato sauce for sushi, poke bowls, salads, and sandwiches.
• No Tuna Flakes Classic (Canned) Canned plant-based tuna flakes for use as topping, in salads, or in pastas.
• No Tuna Flakes Tomato (Canned) Canned plant-based tuna flakes in rich tomato sauce for pasta, pizza, salads, and sandwiches.
• Plant-based Sushi Roll – Spicy No Tuna Ready-to-eat plant-based sushi roll featuring No Tuna Flakes Tomato with a blend of spices and heat.
• Plant-based Sushi Roll – No Salmon Soft Shell Ready-to-eat plant-based sushi roll made with No Salmon Sashimi for delicate traditional salmon flavors and textures.
• Plant-based Sushi Roll – No Salmon Asparagus Ready-to-eat plant-based sushi roll combining No Salmon Sashimi with crisp asparagus.
• Beastie Burgâh Plant-based burger with juicy, seasoned patty for vegans, vegetarians, and flexitarians.
• Shawarmama Plant-based alternative to Doner Kebab for wraps, pita bread, or with fries.
• Betterballs Classic Vegan version of Dutch classic bitterballen that is 100% palm oil free.
• Crispy Chik'n Wings Plant-based wings with crispy breading and tender, juicy center for chicken wing applications.
• No Bacon Crispy and savory plant-based bacon alternative for breakfast or other protein applications.
• Champ Tartare Plant-based tartare crafted from mushrooms and soy with crispy crust and juicy center, high in fiber and protein, available for foodservice.
• Sushi Mayo Plant-based mayo for sushi and poke bowls with creamy texture and rich flavor.
• Remoulade Sauce Plant-based remoulade sauce as accompaniment for dishes featuring fish alternatives.
• Truffle Flavour Sauce Plant-based truffle-flavoured sauce for use with No Tuna Flakes sandwiches or with fries.
• Pinky Garlic Sauce Plant-based garlic sauce for elevating dishes from Shawarmama to pizzas and salads.
• Chedda Cheeze Plant-based cheese sauce for nachos, loaded fries, and comfort food with dairy-free cheesy flavor.

Quantifiable outcome

• 100% vegan, GMO-free, and palm oil-free products
• +1 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and flagship.

• SPARcoreChannel Partner/ Reseller/ DistributorEuropean retail chain partnership for distribution of Vegan Zeastar products in retail stores across multiple European countries.
• MetrocoreChannel Partner/ Reseller/ DistributorWholesale retailer partnership for distribution to foodservice operators across Europe.
• JumboflagshipChannel Partner/ Reseller/ DistributorKey Dutch retail partner. First to launch Vegan Junkstar products and Sashimi at Jumbo Groningen. Strategic launch partner for multiple product lines.
• HanoscoreChannel Partner/ Reseller/ DistributorHospitality wholesale supplier partnership serving restaurants and hotels across Netherlands.
• GlobuscoreChannel Partner/ Reseller/ DistributorGerman retail chain distribution partnership for Vegan Zeastar products.
• BidfoodcoreChannel Partner/ Reseller/ DistributorFoodservice wholesale distributor in Netherlands carrying Vegan Zeastar products for resale to food service operators.
• Wasabi UKcoreChannel Partner/ Reseller/ DistributorJapanese restaurant chain partnership in UK serving Vegan Zeastar seafood alternatives on their menus.
• SushiPointcoreChannel Partner/ Reseller/ DistributorDutch sushi restaurant chain partnership using Vegan Finest Foods seafood alternatives in their sushi offerings.
• Vegan Junk Food BarcoreChannel Partner/ Reseller/ DistributorDutch vegan restaurant chain partnership featuring Vegan Finest Foods products on their menu.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Impossible Foods: Plant-based meat alternative maker with burgers, sausage, chicken, and pork products sold in grocery and foodservice channels worldwide. Direct peer across VFF's meat alternatives portfolio, particularly Beastie Plants and Beastie Burgâh.
• Good Catch Foods: Plant-based seafood brand offering tuna, crab cakes, fish sticks, and breaded fillets. Most direct peer to VFF's Vegan Zeastar sub-brand, competing specifically in the plant-based seafood category that VFF pioneered.
• Gardein: Plant-based meat brand owned by Conagra offering tenders, burgers, meatballs, and crumbles. Direct peer to Beastie Plants line, particularly competing in retail frozen plant-based protein products.
• Beyond Meat: Leading plant-based meat brand offering burgers, sausages, and ground products in retail and foodservice globally. Direct peer to VFF's Beastie Plants sub-brand, competing for the same retail and foodservice shelf space with plant-based meat alternatives.

Broad incumbents

• MorningStar Farms: Major plant-based protein brand owned by Kellogg's offering a broad portfolio of frozen and refrigerated meat alternatives. Broad incumbent competing for the same retail frozen shelf space as Beastie Plants.
• Tofurky: Long-established plant-based brand offering deli slices, sausages, and roasts. Established incumbent in plant-based protein with broader, less-specialized portfolio than VFF.
• Quorn: Large mycoprotein-based meat alternative brand with broad portfolio of nuggets, burgers, and fillets sold in grocery retail across Europe and globally. Established incumbent that competes for the same plant-based protein shelf at retailers like SPAR and Jumbo.

Emerging players

• Hungry Planet: Plant-based meat and seafood brand offering crab, shrimp, beef, chicken, and pork alternatives to retail and foodservice. Overlaps with VFF in both meat and seafood mimicry categories at smaller scale.
• Heura Foods: Spanish plant-based meat brand offering burgers, nuggets, and Mediterranean-style products with strong European retail presence. Comparable emerging player targeting similar European retail and foodservice channels as VFF.
• Alpha Foods: Plant-based frozen meals and protein brand offering bowls, burritos, and meat alternatives in US retail. Comparable emerging player with similar frozen plant-based positioning and B2B foodservice ambitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@veganfinestfoods
• Facebookfacebook.com/VeganFinestFoods
• LinkedInlinkedin.com/company/vegan-finest-foods
• Instagraminstagram.com/veganfinestfoods

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vegan Finest Foods